strategist and co-founder of foundry strategies. happy labor day to both of you. i mentioned we heard from all the democrats. but beto o'rourke's remarks stood out. let me play what he said. . >> the firearms that were used or how they acquired them. but we do know this is [ bleep ]. >> so people talked about that. the use of the word. can outrage be an effective way of both communicating is examine separating yourself from the pack? >> you know, chris, in this circumstance, absolutely. i think he is reflecting the views of the majority of the american people, which are this is really messed up. i'm not going to repeat the word on television. you have to keep in mind, pet toe o'rourke has seen several mass shootings this texas the last year and a half. . >> his home state.