established in 1937, that printmaking collective championed revolutionary social causes and gave people the tools to express their beliefs. hey, what's up, what's up? how you doing? - how's it going? - qué pasa, qué pasa? qué pasa, qué pasa? - welcome to grabadolandia. in english, it's printland. - printland. - so printmakingland. - got it, got it. - but we just call it in spanish, grabadolandia. - what about printmaking speaks to you? - printmaking is the most democratic form of art. - oh, yeah? why? - because you just need one block... - right. - and you can get the message everywhere. - why don't we get your hands dirty and try to get you to do some printing? - i'd love it. ♪ - if you want, run a t-shirt with me. - yeah, i do. i love this one. ♪ following the tradition of popular movements in mexico, instituto gráfico believes that everyone deserves the opportunity to express themselves. - and i'll just keep a hand on it so it won't pop up. - by inviting local artists to teach the printing process to the community, igc is ensuring that whether it's on a t-shirt or a wall, everyone can get their message out there.