circle to hide money, to launder money, and invest in western economies in ways that can make it difficult to get at those resources. the message communicated here is that if you are in vladimir putin's inner circle you are personally going to pay for what he's doing. that elite structure around him is going to pay a high cost, potentially lose their lifestyle, their status for what he is doing. and then the broader banking sanctions, again, that's the kind of thing that will take a hit over time. a broader effect. there's no indication, in the near term because of sanctions. >> we've heard of similar sanctions, the elites and their families in the past, how are these different?