data, collecting all the data they need out in the world and using that to forecast their behavior and to manipulate. the key problem here is we're talking about people's health information, whether they do a medical prescription or a medical test. we're talking about location, we're talking about financial things, we're talking about the web browsing history, their app usage. these are things that are so intimate, there should be no third party use of that at all. you know, marketers are going to squawk, as they should. but i do think the public interests will be served there. lastly, we need to think about competition. i would focus here on updating the antitrust laws. if we've learned anything, it's that every company in the economy is jealous of facebook. they're jealous of google. they want to imitate it. so you're seeing bmws that have alexa built in. you're seeing amazon flying around recording everything. so this problem is pervasive and we need to think about