like it's not part of america's pop culture consciousness? >> yeah. it feels like you also, and thanks for having me on. congratulations for the new show. listen, yeah, we have to walk into a room and always have to have the resume, your resume in your hand and justify your actions and explain to people who you are and why you do what you do. it gets -- it gets tiresome. >> you know, we make a majority of consumers. right? only a fraction of media productions. there's more salsa soul in the united states than ketchup. latino radio stations are some of the top markets in the nation. how is it there is this disparity, and is there something that we should be doing to help bridge this gap? >> yeah. well, we got to make sure we take advantage of the opportunities that we have. we need to see more people on msnbc and more santos and tyler