it's time. yes, the time has come for a fresh approach to dog food. everyday, more dog people are deciding it's time to quit the kibble and feed their dogs fresh food from the farmer's dog. made by vets and delivered right to your door precisely portioned for your dog's needs. it's an idea whose time has come. ♪♪ [ serene music playing ] it's an idea welcome to the wayborhood. the wayfair vibe at our place is western. my thing, darling? shine.