it's this kind of tricky challenge. including haley, where nothing kind of really works. i mean, the question that i have for you, and we've talked about this before, is there any argument? if you're just going back in time, that would work against trump? that would resonate with some of these republican voters who've been talking to? where it's just there's never been a really good option from the start and there still isn't now? >> yeah. it's a lesson argument and more of a person. i think that what you're seeing in this primary is just a dearth of political talent among these challenges. you know, ron desantis, that was a time when there was a big chunk of the republican party that i would say would move on from trump. they wanted an alternative. they were, at the time, desantis curious. i did tons of focus groups and the beginning of 2023 listening to republican voters who were super interested in the scientists and wanted to see more of him, and thought he might be a better alternative