here, is this part of that sort of difficult brand -- frankly you can call it a public relations crisis that facebook has been having, right? make facebook the name itself just the blue app, as you describe it, and use meta to describe the whole family, the whole company, if you will. >> i think that's certainly a side benefit if it's not exactly the main reason they're doing this. mark zuckerberg can now say he is the ceo of meta, and people who consider the name facebook to be a really toxic idea, the whole delete facebook movement, if you want to call it that, that people are going to take -- it's going to take a while for people to realize what meta is and for there to be any kind of delete meta movement. so, there's certainly -- the name change is going to help zuckerberg maybe redo his image a little bit. it also signals that meta is going to spend a lot more time and energy on this new product line of where they want to go, which is virtual reality. so, mark zuckerberg today spent