expose him as an expert level grifter, but there's something at the level of the psyche that's speaking to this sense of grievance and this sense of resentment that trumpism -- that trumpism attracts, and so i wonder how the lincoln project will get at that, even as they expose this grifting component of trumpism itself. >> sure. >> rick, you want to show some cards there? >> sure. of course. you know, eddie, first off, i couldn't love you more now that you're also a d&d guy. but i will say this. what we've been doing for a long time is splitting off small amounts of trump's vote. we all it the bannon line. it was named by steve bannon. he said, if they split off 3% to 8% of the gop, trump can't win. we said, hold my beer. so, we're splitting off fractions at a time in the effort to weaken his base, weaken his fund-raising, to disrupt his operations, to make it harder and harder for him to be the only fish in the pond because, you know, we view donald trump still as the presumptive nominee in 2024. we think we need to be ready for