of tre shades. steven thomas is the director of the university of maryland's center for health equity. it is working on this push. steven, you started the barber shop initiative known as hair which stands for health advocates in reach and research, more than a decade ago. you used this model to help folks get covid tests. what makes salons and barber shops the right outlet for getting vaccine information and even shots into people's arms? >> first of all, it's an honor to be with you this morning. what an amazing initiative. it's a recognition that no self-respecting black barber would say i will get you in and out in 15 minutes. the black barber shop is a hub. a community center. it doesn't matter how much hair you have. the barber shop and the salon are places where social norms are set. for a long time, it was a place