practices. this isn't about stopping gun manufacturers. it is about creating safer business practices and safer and more responsible gun use. >> to your point, nicole, a lot of analysts are looking at this and saying, this is a watershed moment that is reverberating and the headquarters of every kind manufacture in the country. how significant do you believe it will be in the gun debate? it does this, and some way, get people to approach the gun debate differently? >> i think this gives us a lot of opportunity to educate people about marketing. not everyone is familiar with the way the gun industry markets its products because they think that they are immune. they think they are completely untouchable, therefore, they are above any moral ethics when it comes to their marketing campaigns. so, there is a big education campaign to do there. i don't think, i don't want to debate about guns. i want to argue for and be a discussion on gun safety. i think better marketing