how do they get to qanon. is it a crunchy mom skirt, what is this third degree of separation. that really pours people into these rabbit holes. and can they, these researchers task with understanding, can we somehow cover up or turn down the algorithm on those initial rabbit holes and maybe fix it that way? it's a really interesting research project. but as we know about recent research projects, they don't translate to any policy. >> that to me is striking in many ways. damning about so much as a reporting including this which is. one we're seeing a consistent theme a recent election of facebook precisely the same concern of public reporting. about the nature of the tools, about essentially doing whatever it is the most engagement even at the salt of -- and that that is exactly what the research is looking at what the reporting are heading outside, and the pr people are saying you're being crazy. and facebook's own people are