business side of this story? >> i think that the most important thing about us getting the business side out is that we were just ordinary people running a commercial landscaping business and we got caught up into something that we didn't expect would ever happen, so it's, you know, kind of a story about a pivot in a business where we were able to capitalize on all of this attention in a very positive way. >> yeah. christopher, why was it important for you to tell this story? >> i mean, i think everyone in the entire world wanted to tell this story, right? every outlet under the sun was reaching out to them right after and they were just getting this onslaught of interest from people, and ironically, i was actually friends with sean's brother, kevin, and so i was able to get in touch with them directly and start talking to