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Knocked out and a penalty marker flies. Jimmy ward applied the hit. That will move the jets even closer to a poe ten chapel gametying field goal. Doesnt make sense. No, doesnt make sense. A huge mental mistake. Petty is shaken up. Referee theres no foul on the play. The quarterback was inbounds. Third down. Trent thats about action much emotion as youll see out of todd bowles. Not happy with the decision at all. Determining if the contact was made inbounds. The initial contact, his food hadnt hit out of bounds yet. Watch enunwa here. Hes going to get down, be open. Petty scrambles to the outside. He never is able to see him. Watch as he breaks the pocket here. He gets to the outside. Enunwa is open. He missed it as he was trying to get out of bounds. Greg so instead of the big game, third and 12 for the jets. Going deep. Incomplete. At the goal line. Intended for Robby Anderson. Brock was covering. Its fourth and 12. Here comes the field goal unit. Trent this looks like its about 50 yards for this attempt. Greg nick folk will line this one up on the far hash mark from 50 looks like 51 yards out. Greg, going back to the no call on the hit out of bounds. I dont agree with it. I thought he was making a clear effort to get out of bounds. Yes, he was elevated. Greg this for the tie. And it is good. The jets have come all the way back to a 1717 tie. Trent started to draw a little bit left. Looks like it may end up hooking left. Petty is fired up. Think about the attitude and the effort the jets had to give to get back in this game. Down 140 after 2 1 2 minutes in the game. Falling behind by two touchdowns early on. No give, no quit in this team. Greg tonight on cbs begins with an interview with the Prime Minister of israel followed by the Dick Van Dyke show and madam secretary only only cbs. What to you think the attitude is on the 49ers sidelineright now . Trent go for the win. You have three timeouts. You have 38 seconds. Heres the team that all afternoon has looked at breaking a 11game losing streak. The lead has gone by the board for the moment. You and write here when they played new england. They looked good in the first two quarters, three quarters in. It was a threepoint game going into the fourth. This team has shown flashes just like they showed flashes in the first half when they almost amassed three 300 yards fence. Now theyve gone flat. Greg they have all three timeouts remaining. Shepherd will not run this out of the end zone. Meanwhile, you mentioned earlier about phil dawson, what he didnt do. Trent yeah, he had a 4 44yarder in the first half. Scored on possession 3 and vital missed points at this stage of the game. Greg so kaepernick and company at the 25 yard line. 38 seconds on the clock. Three timeouts remaining. Kaepernick throwing incomplete. Intended for chris harper. It will be second and 10. Trent harris putting pressure on kaepernick. He wasnt able to sit for the receiver and wait for him to get open. Threw that with some heat. Ended up on the back shoulder. You have to be careful if youre the 49ers. You dont want to be too risky. You dont want to put yourself in a situation where you turn it over and the jets get good field position. Greg blitz. Got rid of it. Incomplete. Forced to hurry the throw. Overthrew harper. Third and 10. Greg the jets with the worst twominute offense in the National Football league just managed 14 points in the final two minutes. Came up with the three they needed to tie this game. Trent the jets not sitting back defensively and playing catch. A lot of times, defensiveminded head coaches will play a prevent trying to keep everything in front of them and make the tackle. The jets blitzed on the first two down. Greg draughn wrapped up, a timeout is called. The fans upset with the grounds game on third down. Trent they should be. You understand why they did it. You wanted to force the jets to cam a time youd. If you end up throwing a ball, getting an incompletion, that stops the clock. The jets have two timeouts instead of the one. Greg the last thing you mentioned was turning it over down here. Trent yeah. They tried making short throws. It wasnt like they were extending the field. The second throw was seven or eight yards. The jets were just not allowing it. Greg its an offense, the 49ers offense that has gone sideways in the second half and managed two first downs. Trent this return becomes vital. You go or the the block and get the field position. Highers percentage is setting up the block and give your team some room. Greg fair catch. At the 32. 18 seconds on the clock. Jets with one timeout. Nick folk. 35 yards to get him within range. Trent we just saw him make the 50yarder. He didnt make it by a lot. So we mentioned the fact we saw him try 55 and 56 in warmups and didnt have enough leg on that. The target line is the 35. That would make it a 53yarder. You got a timeout so you can utilize the whole field here. Cant be too risky with it. Dont risk the turnover. Greg petty with time. Over the middle. Thats across midfield is. That a catch . Incomplete. Trent two officials marking it as complete. They were setting the mark. The officials from the back came in and said it hit the ground. Referee the ruling on the field is an incomplete pass. Greg inside of two minutes, its automatically reviewed up top. Right tackle, brent qvale just rimed off trent heres a third look at it. Lets see you can see the cone of the football here hit the turf. That clearly hit the ground from that angle. Greg 13 seconds. Basically a threeman rush for the 49ers. Theyre going to give it to powell. Powell looking for the sideline. Out of bounds at the 36. With seven seconds to play. Trent we mentioned the number of linemen out today. Two linemen out. And qvale going out on the last play. To say your young quarterback is going to hold it off, thats probably the smartest approach. The jets are going to call timeout. Greg yeah. The jets will use their third and final timeout. We talked about brice pettys arm all day. A hail mary will get them in the general area. Trent the other option is to run the game and the clock out. I think if you were going to do that, you would have ran a play and then saved that last timeout for the launch into the end zone. You know, lets say [ audio difficulties ] greg 49ers with all three timeouts remaining. Powell for a first down but time runs out on them. Trent yeah. You get if first down, no need for the 49ers to call a timeout. Greg so chip kelly and the 49ers trying to snap the 11game losing streak. Overtime rules. One 15 minute touchdown. Safety or touchdown on the first possession wins. If the score is tied after that, each time has two timeouts. Everything is reviewed by the booth. Clear on that. Greg well, you know, you think about how this game just played out. Really the way it started out with the interception on the first pass play, im sitting here. I paused because i look at the entire 49er side line is yelling at the officials. Nick folk went out on the field and work at the different angles and you cant do that. You cant be practicing field goals. That drew my attention there. Greg he did it. Trent they got him off before he got any kicks. Referee captains, play a maximum of 15 minute overtime period. The first score, the ball game will be over. Two timeouts. All replays are from the booth. Fourth quarter timing rules apply. New york, you get to call it. You call tails. Its heads. San francisco wants to receive. Which goal you want to defend . San francisco will receive to start the overtime. Good luck captains. Greg the 11th overtime game in the nfl this season. Well be back. State farm knows, that for every one of those moments, theres one of these. 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Greg tonight on cbs, an interview with the Prime Minister of israel, and then the Dick Van Dyke show and madam secretary only on cbs. The 49ers get their hands on the football first. Colin kaepernick has completed 6 for 16 after the hot start. The jets defense played the way they have expected too and this sails into the end zone. Sheppard will down it there. Trent its been an interesting game. From the getgo. Greg kaepernick with the touchdown pass to carlos hyde. Dawson. To the left. Fighting his way to the end zone. Powell. The twopoint conversion. Folks 51yard field goal to tie it up. Trent would have never guessed after a couple minutes into this game, 140 San Francisco that we would be headed to overtime. Great effort, great comeback by the jets. Greg kaepernick complete. Forward progress makes it at the 30 for the tight end, celek. Trent youre talking about bryce petty and how he responds. On the other side, a head coach in his first year in San Francisco just trying to set a tone and set a message with football team. Done with this greg hyde. Hyde to the outside. Breaks through. Across midfield and bounced out of bounds by myles. What a day running the football carlos hyde has had. 25 yards on that carry. A total on the day of 193 yards rushing. Trent coming into today, greg, only had one 100yard rushing game on the season against seattle. A Breakout Game for carlos hyde today. Greg and draughn replaces him at the 45 of the jets. Draughn. No gain on the play. Simon wraps him up at the line of scrimmage. What a job by carlos hyde today. Trent it has been tremendous. Look at that. Seven yards receiving is the touchdown or part of that is the touchdown catch he had in the first possession. Greg what is he tired for . Second and 10. Kaepernick on the slant. Incomplete. Third and 10. Trent may be the first time all day that weve seen Derrell Revis make a play. He gets the left arm in there and knocks it away. Greg so third and 10. Again, jets defense has come up huge in the second half. Kaepernick. Quick pass. The slant. First down. Chris harper is short 1 1 2 yards. Trent this is that gray area. You can go for the 54yarder, you can punt it to try to pin them down in there. If you go for it and miss it, youre giving the jets great field position. Looks like chip kelly is going for it and give the ball to hyde with his 193 yards rushing. See if he cant get 1 1 2 yards. Greg hyde deep in the backfield. Hyde with the football. Doesnt look like he made it. The jets with the stop on him at the 37 yard line. Trent it wasnt much mystery about who would get the football. Trent yeah, there wasnt a lot. I thought that kaepernick was going to yank it and keep it to the outside. Calvin pryor came down in the box to the outside. Im sure thats what if thats a read for kaepernick and those reads are usually off the defensive end or outside linebacker that is there. The outside linebacker collapsed on it. Pryor was there. You hand the ball off. Nice stop by the jets defensive line. Greg now the jets with a shot. Powell in the backfield. He gets the handoff. Spinning. Just across the 40 yard line. Deforest buckner. Trent just as we talked about bryce petty and the recovery he made, think about what bilal powell has done. Powell has been the workhorse. 107 yards. They try to get folk in position which now would be the gamewinner. Each team with an opportunity to possession the ball. Any score at this point time, it would be over. Greg powell. First down. Close to midfield. Greg nick bellore with the stop. And powell has been exceptional. Trent and mainly in the second half. You think about how the jets have turned things off on the signed half. Had 118 total yards in the second half. So powell has turned things up here at the end of the game. Greg powell with his second career 100yard game running. He had 116. Petty. Getting outside. Sets himself up. Throws over the middle and caught at the 25 yard line. Robby anderson with the grab. Trent what a gutsy throw by bryce petty. One of the thing as a quarterback you learn is when you roll one direction to throw back across your body, this is the gutsy throw. Running out to his level. He plants and throws back across the field he puts it up high. Only anderson can get it. Greg Robby Anderson is the receiver hes most familiar with. Robby anderson, the leading receiver. 6 for 99 yards today. Play clock down to five. They call a timeout. Trent petty said they can be too confident. I have a lot of confidence in the throws i make. Thats to my detriment. I tried squeezing things in there. Greg and he rolled left and had to turn himself around to get the throwaway. Trent a difficult throw to make. Thats having a lot of confidence if your receivers. A lot of confidence in your arm strength and accuracy. He came up big. Greg Robby Anderson, 63 190 pound agent out of temple. Next score wins this game. The jets at the San Francisco 25. Powell. Off of a helmet. The gain of about 1 1 2 yards. Trent this is the part of the field as a defense where you try to bring pressure, try to bring blitzes because you want to affect the field goal distance. When you do that, youre susceptible to the big play. As a play caller, you have to factor those things in. Do i all of a sudden go max protection and try to get more time if i take the shot or stay conservative and work the field position you have. Greg i was going to ask, would you take an end zone shot . Trent i would. Im aggressive. Greg and we get motion up front. Referee false start, offense. Number 71. Fiveyard penalty, second down. They said 71. Looked like it was James Carpenter getting ready. Thats who it was. Trent yeah, carpenter. Greg so now its second and 13. Trent see how he turned and looked at petty like it was his fault . Thats a crucial penalty. You dont get any more yardage, youre talking 46, 45 from a field goal standpoint. You need some of these yards back. Greg powell. Powell running to the right side. Bulls his way inside the 20 to the 18 yard line. Trent thats the risk you take. Like the offensive play with a third and one, fourth and one and you get the big crease, the big run. Thats exactly what happens as the right side of the line created a lane. Powell picked up the nice chunk of yards. Greg third and 3. Trent well within field goal range. Get everybody set. Greg penalty marker flies. Powell goes left side. To the 10, to the 5 and touchdown lets check the flag. Trent theyre doing to say enunwa. Actually, looked like lined up in the neutral zone. Referee off sides, defense. Number 55. The penalty declined. The result of the play, is a touchdown. Greg and the new york jets snapped their fourgame losing streak, win number 4 of the year and hand the San Francisco 49ers a 12th straight loss. Trent thats a tremendous comeback for the jets. They were down 140 early on with a young quarterback, bilal powell. A huge day for the jets. 145 yards rushing. What a big blow to the 49ers blowing that 14point lead. Greg how about bryce petty . Todd bowles. Trent the fly back home will have a few more smiles. Yeah. Theres bryce petty and Colin Kaepernick talking there. Bryce petty cant say enough about the effort that he put together and the way he responded. Greg once again, the jets in overtime. Tonight on cbs, its 60 minutes followed by the Dick Van Dyke show, madam secretary and elementary. So long from levi stadium. Youve been watching the nfl on cbs. But anyone could save money with geico. Trailing by six in the fourth quarter. Kirk cousins goes deep and finds jackson who makes the willie mays overtheshoulder grab. He goes 80 yards for pay dirt for the scored. The eagles quarterback couldnt do anything by say hey. Geico, 15 minutes could say you 15 or more on car insurance. So can i [lip syncing] d rewards any way you want it. Thats the way you need it. Any way you want it. Yes to any seat, any day, any time. Thats transfarency®. And ford. We go further, so you can. I know donald trump. I know him very well, and i think his attitude, his support for israel is clear. He feels very warmly about the jewish state, about the jewish people and about jewish people. Theres no question about that. With trump, do you think that israel will not be as at odds with the United States as you have been under the Obama Administration . Yeah, we had differences of opinion with i had differences of opinion with president obama. Was it personal between the two of you . How do you stop a war close to christmas . This Television Ad campaign helped. With Colombian Special forces, it was shot near guerrilla strongholds that were decorated with christmas lights. Each tree was rigged with a motion detector that lit up the tree and a banner when the guerrillas walked by at night. It read, if christmas can come to the jungle, you can come home. What we did was try to make coming back home for christmas an important thing. And it worked . And it worked incredibly well. Tell me about the night you got lost. What do you remember . Its a memory thats been within me for such a long time. Saroo was just five years old when he got lost, and as depicted in the movie, he ended up on a train that took him a thousand miles away. No way to know how to get home. Its a ghost train. No ones on the train. And and the train is hurtling down the tracks its hurtling down the tracks. I was locked in the carriage. I couldnt open it. And youre five years old. And im five years old. Im steve kroft. Im leslie stahl. Im bill whitaker. Im lara logan. Im scott pelley. Those stories, tonight on 60 minutes. Cbs money watch, sponsored by American Express open. Proud supporter of growing businesses. Quijano good evening. Iran announced today it is purchasing 80 passenger jets from boeing for 16. 6 billion. The Federal Reserve is expected to raise shortterm Interest Rates this week. And opec and nonopec nations reached a deal this weekend to cut oil production. Im elaine quijano, cbs news. I even accept i have a higher risk of stroke due to afib, a type of irregular heartbeat not caused by a heart valve problem. But no matter what path i take, i go for my best. So if theres Something Better than warfarin, ill go for that too. Eliquis. Eliquis reduced the risk of stroke better than warfarin, plus had less major bleeding than warfarin. Eliquis had both. Dont stop taking eliquis unless your doctor tells you to, as stopping increases your risk of having a stroke. Eliquis can cause serious and in rare cases fatal bleeding. Dont take eliquis if you have an artificial heart valve or abnormal bleeding. While taking eliquis, you may bruise more easily. And it may take longer than usual for any bleeding to stop. Seek immediate medical care for sudden signs of bleeding, like unusual bruising. Eliquis may increase your bleeding risk if you take certain medicines. Tell your doctor about all planned medical or dental procedures. Im still going for my best. And for eliquis. Ask your doctor about eliquis. Stahl on our recent trip to jerusalem, we found a surprisingly optimistic benjamin netanyahu, who has served the longest stretch as Prime Minister in israels history. He told us his country has never felt as secure or less isolated. But its been a tumultuous eight years between israel and the u. S. , over the Iran Nuclear Deal and the expansion of jewish settlements in the occupied west bank, so part of his optimism relates to the election in the u. S. Netanyahu and his followers on the israeli right are greeting the idea of President Donald Trump with a resounding lchaim. Benjamin netanyahu i know donald trump. I know him very well, and i think his attitude, his support for israel is clear. He feels very warmly about the jewish state, about the jewish people and about jewish people. Theres no question about that. Stahl with trump, do you think that israel will not be as at odds with the United States as you have been under the Obama Administration . Netanyahu yeah, we had differences of opinion with i had differences of opinion with president obama and most well known, of course, is iran. Stahl was it personal between the two of you . Netanyahu no. No, i dont think so. I think that suppose we had the greatest of personal chemistry, okay . So, what . You think i wouldnt stand up against the iran deal if i thought, as i did, that it endangers the existence of israel . Of course i would. Stahl he says it wasnt personal, but there were times when it sure seemed that way. The relationship, often rocky, hit bottom when mr. Netanyahu took the provocative step last year of lobbying against the Iran Nuclear Deal, and by extension, president obama, in a speech before congress. Netanyahu it doesnt block irans path to the bomb, it paves irans path to the bomb. So why would anyone make this deal . Stahl when you campaigned against him and you spoke to the congress, it was read as a lack of respect and something that had never been done before. Netanyahu no, it was not borne of any disrespect, because i have the greatest respect for him. I had then and i have now. Stahl but do you regret that you did that . Netanyahu no, on the contrary. I think that its my responsibility to speak up when something threatens our very future. Stahl hes says hes going to see mr. Trump soon to lobby him to scuttle the deal. The president elect has called the agreement stupid and a disgrace. But trumps choice for defense secretary, general james mattis has advised against pulling out. If it were to be abrogated, wouldnt that put you in a more precarious position than you are now . Because they would obviously then rush to the bomb. Netanyahu i think iran didnt rush to the bomb before there was a deal. Stahl really . Netanyahu no, because they were afraid of retribution. Stahl but if okay, you get rid of the deal. Then what . Netanyahu i think what options we have are much more than you think. Many more. And ill talk about it stahl like what . Netanyahu with president trump. Well, i think quite a few, actually. Stahl because if you, you know, put sanctions back on, the other signatories to the deal wont. Netanyahu there are ways, various ways of undoing it. Stahl you have something in your mind. Netanyahu yeah, i have about five things in my mind. Stahl well, give me one. Netanyahu well, id like to talk to the president before i talk to 60 minutes. Stahl what about the intelligence that the west is getting from onsite inspections . Apparently, most of the Intelligence Community thinks its worth keeping the deal for that intelligence. Netanyahu i think we have the deal is not the critical thing of intelligence. Intelligence is a critical thing. laughs stahl which israel is really good at. Netanyahu which is were very good at. And you know, with a little help stahl so you dont think were stahl gaining that much by these onsite inspections . Netanyahu for intelligence . Stahl yeah. Netanyahu no. Stahl what about the Silver Lining . That because of this deal, you now have all this these better relationships with your neighbors. Netanyahu oh, well, thats true. I would say i will say this. The only good thing i can say about the deal with iran is that it brought the arab states and israel closer together. Stahl its the old proverb the enemy of my enemy is my friend. On a trip to the desert town of beer sheva, he told us theres been a tectonic shift its been reported that israel and the arab world are sharing intelligence. Netanyahu all i can tell you is that israels position in the arab world has changed because they no longer see israel as their enemy, but as their ally, in their indispensable battle against the forces of militant islam, either those led by iran, the shiites, or and those led by daesh, by isis, the militant sunnis. Stahl we hear that you have dramatically improved your relationship with egypt. Is that correct . Netanyahu yes. Stahl jordan . Netanyahu yes. Stahl saudi arabia . Netanyahu no comment. Stahl i have to ask you, because its the most fascinating of all israel and saudi arabia. Are you actually developing an antiiran alliance in the middle east . Netanyahu doesnt have to be developed. Its there anyway. Stahl israel is developing a whole skein of new alliances, in some cases with countries that have been challenging the u. S. Around the world; like russia, which has placed its troops in syria, israels next door neighbor. How would you describe your relationship with russia right now . Netanyahu its amicable. But the minute mr. Putin decided to put his military forces in syria, i went to see him. And i said, look, heres what im doing. Im not intervening in syria. But at the same time, if syria tries to intervene with us, if iran tries to use syria to attack us, well stop it. Stahl youre telling mr. Putin that you will attack . Netanyahu i said, we should avoid this. And he said i agree. So we coordinated between our militaries, because no one wants an inadvertent israelirussian clash. Stahl you have a friendship with mr. Putin, and a friendship with china. You seem to be inching toward an antiamerican bloc. Netanyahu god, no. Let me tell you something stahl well, talk about that, because i think theres an impression of that. Netanyahu thats a false impression. First of all, there is, there is an irreplaceable ally. Its called the United States of america. Stahl yeah, but here you are making friends with our adversaries netanyahu so no. You have relations with russia and you have relations with china. We can have relations, economic relations, trade relations with other countries, as you do. Why not . Stahl he has used economic and trade relations to improve israels standing in the world by selling, and in some cases, giving away, its hightech inventions. Israel boasts of more startups per capita than anywhere in the world, many based in beer sheva, and nations have lined up to buy drones, as india has, and cutting edge agricultural technology, as china has. Theres excitement about a new innovation that extracts Drinking Water out of air. So this is israeli diplomacy through technology . Netnyahu exactly right. Stahl countries that used to vote against you regularly at the u. N. Are now your clients. I mean, african nations netnyahu its a revolution there. We cant keep up. Stahl whats surprising is that hes making progress with all these countries, without making any progress with the palestinians, who have lived under Israeli Occupation in the west bank for half a century. What about the quality of palestinians lives . You know, its 50 years since what people call the occupation. Its 50 years. You still have checkpoints. People have to be cleared. Soldiers everywhere in their lives. Netanyahu actually, ive lifted checkpoints quite a bit, and were trying to create bridges and thoroughfares and so on, so we can have freer movement. Palestinians know they look at aleppo in syria, and they look at yemen, and they look at libya, and they look at other places, and they know that our intention is coexistence. Stahl you told us that israel is less isolated today than it has been in many years in the past. And yet, at the same time, youre losing support in in western europe. Netanyahu isolated . All these countries are coming to israel and its a fantastic change. Stahl but not western europe. Not you, your natural allies, or your older allies yet. Netanyahu well, theyre coming stahl they call you colonials. Netanyahu theyre coming around too. Stahl but they call you occupiers. Netanyahu well, they call us a lot of things, but i think theyre coming around too, i have to tell you. Stahl but criticism has spread, on u. S. Campuses, too. Theres a movement called b. D. S. , to boycott, divest, and sanction israel and its products, because of the palestinian issue, the unresolved palestinian issue. And this is the playbook that they used, you know, against apartheid in south Africa Netanyahu yeah, well, i dont buy it. Its not about this or that issue. Its against the very existence of the state of israel. Stahl you know what they want . I know what they want. They want you to stop expanding and building settlements. Netanyahu yeah, well, we did. We stopped. We stopped in gaza. We tore out the settlements and gave the palestinians gaza. And what happened . Did we get peace . We got 20,000 rockets on our heads and terror tunnels. Stahl still, his critics argue thats not a justification for the steady expansion of the settlements in the west bank. Those settlements are smothering palestinians hope for their own separate state. Netanyahu i think the obsession, the focus on settlements as though this were the issue and this is the obstacle to peace, i disagree with that. Stahl but it is an obstacle. I mean netanyahu no, its not an obstacle. Stahl well, you say that, but they dont say that. Netanyahu yeah, but ill Say Something else. The real reason we havent had peace is because of a persistent refusal of the palestinians to recognize a jewish state in any border. You ask us to recognize you, im willing to do that. I ask you to recognize us. Recognize the jewish state, for gods sake. And if they do, this thing will begin to correct itself very quickly. Stahl its a condition he doesnt put on his new friends. Have any of the arab states said they accept israel as a jewish state . Netanyahu yeah, they say a lot of things in various forms. Stahl and never actually said they accept you. Netanyahu do they say it publicly at this point . Not yet. Stahl he acknowledges that the arab states want to see movement on the palestinian issue. But despite washingtons call for a halt, Settlement Expansion has continued, even after the u. S. Gave israel a 38 billion military aid package. Netanyahu and the Palestinian Leader Mahmoud Abbas recently greeted each other at the funeral of former israeli president shimon peres. But the two have not held open, direct negotiations in over six years, for which they blame each other. What kind of a state is it going to be if you just, you know, dont do anything . Netanyahu im not going to just not do anything. Im going to do something. Stahl well, if you dont negotiate with the palestinians netanyahu well, im willing to negotiate with them at any moment. Stahl and if it doesnt happen . Netanyahu i havent reversed my position. Ive said, look, we will solve this because we want two nation states at peace and with the proper security arrangements. Stahl you would be pushing for a twostate solution if that netanyahu two states for two peoples. And thats where im focused. Yeah, id like to have president trump, when he gets into the white house, help me work on that. Id like to see if the arab states can help me achieve that. Its a new reality. A new possibility. announcer vo when you have type 2 diabetes theres a moment of truth. 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Logan for more than half a century, colombia was one of the most violent and isolated countries on earth, infamous for cartels, cocaine, and kidnapping. The revolutionary armed forces of colombia, or farc, fought the government in the longest running war in the western hemisphere until recently, when colombia achieved what many thought was impossible. The war is effectively over, the country transformed. How do you end a 52year war that left 220,000 dead and millions displaced, against a revolutionary army dedicated to overthrowing the government . Billions in u. S. Aid helped, but the Colombian Military came up with one of the most unusual ideas in modern warfare an advertising campaign. They hired a creative ad executive, jose Miguel Sokoloff, to convince thousands of fighters to give up without firing a shot. How did sokoloff do it . With soccer balls and Christmas Trees. Jose Miguel Sokoloff advertising is a very, very powerful force. In the good you can do, by changing minds of people in certain ways logan thats why its powerful. Sokoloff thats why its powerful. He wanted peace forever. Logan it was the power to change minds that brought colombias deputy minister of defense to jose Miguel Sokoloffs ad agency in 2006. explosion the military had brought the farc to their knees and were looking for a new weapon to end the war. So they asked sokoloff, one of the worlds top ad men, to create a series of campaigns and tv commercials to convince the guerillas to surrender and the colombian people to accept them back. Sokoloff this gives us the chance to apply our skills to something that is fundamentally important to us, to our kids, to our country. Logan in december 2010, they launched Operation Christmas which they filmed for commercials that played on local tv. At great risk, blackhawk helicopters carried two of sokoloffs colleagues, led by Colombian Special forces, into rebel territory. They found nine 75foot trees near guerilla strongholds and decorated them with christmas lights. Each tree was rigged with a motion detector that lit up the tree and a banner when the guerillas walked by at night. It read if christmas can come to the jungle, you can come home. Demobilize. At christmas, everything is possible. Sokoloff what we did was try to make coming back home for christmas an important thing. And we knew that if we put up up these Christmas Trees with that sign up there, we would touch the hearts of the guerrillas, because my hearts my heart was touched. And they went and they did it. Logan and it worked . Sokoloff and it worked incredibly well. Logan he said 331 guerillas, roughly 5 of the rebel force at the time, demobilized. They came out of the jungle and gave up. This is spectacular. Sokoloff its beautiful, isnt it . Logan like most colombians, sokoloff was born into war and grew up here in bogota without knowing a day of peace. In the beginning, what was the purpose of the campaign . Sokoloff it was always exactly the same demobilize as many guerillas as possible. Logan as with any ad campaign, they began with research. Their focus group former guerillas. Sokoloffs team tracked them down and interviewed them. Sokoloff we found the common denominator of all those stories is that a guerilla is as much a prisoner of his organization than the people he holds hostage. Logan there was no way out . Sokoloff there was no way out. And it certainly softened me up when i heard these stories. And i said, these poor people. Logan and you never expected that you would feel that way . Sokoloff i didnt expect them to be so human. But how do you reach your target audience, when they are hiding in 150,000 square miles of jungle . The rivers, they discovered, are the highways of the jungle. So they launched their second christmas campaign, operation rivers of light. They asked people in nearby villages to send messages and gifts to the guerillas, which were placed inside capsules that glowed in the dark, then floated down the river. Sokoloff so you just put them there and these lit up at night. And logan wow. Sokoloff when you see that beautiful thing coming down the river, you cant help but being touched by it. Logan how many lights like that did you send . Sokoloff almost 7,000. Logan one of the messages was from colombias president juan manuel santos, who was just awarded the Nobel Peace Prize for his efforts to end the war. And you did this with the Colombian Military . Sokoloff absolutely, we couldnt have done it without them. Logan it humanizes them as much as youve tried to humanize the guerillas. Sokoloff exactly. Logan sokoloff and his military partners never let up. They rolled out dozens of campaigns, each uniquely designed to show the guerillas the way out, with beams of light, stickers on trees and voices of exguerilla leaders booming across the jungle. But no voice was more powerful than their mothers. Sokoloff shes waiting for you, shes been waiting for you for at least 20 years in some cases. Logan in 2013, sokoloff found 27 mothers of guerrillas. They gave his Agency Photos of their sons and daughters as young children, that only they could recognize. During christmas, flyers with those photos were placed all over the jungle. Sokoloff and the message was before you were a guerrilla, you were my child. So come home, because im i will always be waiting for you at christmastime. Logan we call that going for the jugular sokoloff laughs yes. Logan jose, because wow. Sokoloff 218 people with this campaign gave up their weapons and came home and stopped shooting. So, whatever number you get out is people that you dont have to fight. Logan what was your most Successful Campaign . Sokoloff football. Logan football . Sokoloff football. Always football. Football laughs moves this country. Football is our passion. Logan it was a passion shared by the guerillas, who often stopped fighting during matches. When colombia hosted the under 20 world cup in 2011 goal colombia logan sokoloff kicked off a new campaign. Soldiers armed with thousands of soccer balls entered stadiums and players, celebrities, and fans all signed them. They loaded them onto helicopters and threw them out over the jungle, each with a sticker that said demobilize. Lets play again. Over eight years, 18,000 guerillas put down their weapons and came home, in large part because of sokoloffs campaigns. The ads helped bring the farc to the negotiating table in 2012. During the peace talks, sokoloff said guerilla leaders asked the government to stop airing his commercials. Soon after, they agreed to a ceasefire. Sokoloff colombians started feeling confident, started feeling that we could do whatever we wanted. We started feeling secure and safe, the fear started going away, and as we went outside and the world came here, it was infectious. Logan the energy. Sokoloff the energy was incredible. And that is what the world sees now of colombia. Logan colombias spirit, once buried by war, has risen again. In the last ten years, International Investment is up over 100 ; tourism 240 . Not long ago, it was too dangerous to go out at night; now, clubs in bogota are bursting with

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