Transcripts For KYW 60 Minutes 20161023

On cbs, begins with 60 minutes followed by all new episodes of nces los angeles, madam secretary and elementary. For phil and tracy, jim nantz saying so long from pittsburgh. Youve been watching the nfl on cbs. Is that icet . Lemonade. Icet . Whats with these people, man . Lemonade, read the sign. Lemonade. Read it. Ok. Delicious. Icet at a Lemonade Stand . Surprising. Whats not surprising . How much money marin saved by switching to geico. Yo, icet its lemonade, man fifteen minutes could save you fifteen percent or more. As time expires in the first half, andy dalton throws up a prayer, blanket a. J. Green, somehow the receiver comes down with the ball in the end zone. After juggling it like a skilled circus performer. The bengals on to win the battle of ohio. Im jamie foxx for verizon, americas best network. And im jamie foxx for sprint man here to tell you about our new unlimited plan. buzzer uh, you know what, that giant asterisk says otherwise, bro. 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Or dying from one. It worked better than plavix. Dont stop taking brilinta without talking to your doctor since stopping it too soon increases your risk of clots in your stent, heart attack, stroke, and even death. Brilinta may cause bruising or bleeding more easily, or serious, sometimes fatal bleeding. Dont take brilinta if you have bleeding, like stomach ulcers, a history of bleeding in the brain, or severe liver problems. Tell your doctor about bleeding, new or unexpected shortness of breath, any planned surgery, and all medicines you take. Talk to your doctor about brilinta. Im doing all i can. That includes brilinta. If you cant afford your medication, astra zeneca may be able to help. Pat toomey he was a founder of this Pennsylvania Bank and owned stock worth as much as a million dollars. Under toomeys leadership, the bank used a controversial foreclosure practice called confession of judgement to take away homes from people across pennsylvania. The practice is banned in 35 states because its considered predatory, but pat toomey didnt care. Pat toomey the banker hes really not for you. Senate majority pac is responsible for the content of this advertising. Captioning funded by cbs and ford. We go further, so you can. Pelley youre sitting in this interview, rooting for your partys nominee to lose. Is that bad . Its bad, right . Pelley you tell me. In the final two weeks, we were surprised at how unpredictable we found the voters of ohio, the state that has predicted every president since 1964 has donald trump and Hillary Clinton in a dead heat. Hes a liar. Hes a con. Hes deceiving. Hes all of those things. Keteyian fred taylor was an allpro running back in the n. F. L. When he was thrown for a loss by his Financial Advisor. He wasnt alone. Dozens of nfl players lost tens of millions of dollars. It was a sick feeling, it was a very sick feeling, very sick feeling. Tonight the 60 minutes investigation into how one man could trigger so much financial destruction. Keteyian is that negligent . I dont know. I. I. I have. Keteyian well, either it is or it isnt. Whitaker theyre called social Media Influencers. Mostly 20somethings who are getting paid millions of dollars to influence their followers on platforms like facebook, instagram and snapchat. Theyve been viewed billions of times. People like Kim Kardashian becoming significant forces in advertising. Often posting pictures from every day life. Youve turned you into an empire worth in excess of 100 million, ive read. I would think that has to involve some kind of talent. laughs you know . Im steve kroft. Im leslie stahl. Im bill whitaker. Im armen keteyian. Im scott pelley. Those stories, tonight on 60 minutes. Cbs money watch sponsored by American Express open. Proud supporter of growing businesses. Good evening. At ts 85 billion purchase of time warner announced last night now faces the scrutiny of federal regulators. Apple, General Motors and pandora report earnings tuesday. And a key the a locker aboard the teitelbaum unlocked a 10 4 ,000 treasure this weekend. Im elaine quijano, cbs news. When youre close to the people you love, does psoriasis ever get in the way of a touching moment . If you have moderate to severe psoriasis, you can embrace the chance of completely clear skin with taltz. Taltz is proven to give you a chance at completely clear skin. With taltz, up to 90 of patients had a significant improvement of their psoriasis plaques. In fact, 4 out of 10 even achieved completely clear skin. Do not use if you are allergic to taltz. Before starting you should be checked for tuberculosis. Taltz may increase your risk of infections and lower your ability to fight them. Tell your doctor if you are being treated for an infection or have symptoms. Or if you have received a vaccine or plan to. Inflammatory bowel disease can happen with taltz. Including worsening of symptoms. Serious allergic reactions can occur. Nows your chance at completely clear skin. Just ask your doctor about taltz. Nows your chance at completely clear skin. I thodid the ancestrydna toian. Find out im only 16 italian. So i went onto ancestry, soon learned that one of our ancestors was eastern european. This is my ancestor who i didnt know about. Psh psh lunch is ready campbells spiderman soups. Made for real, real life. Thanks mom pelley in these final two weeks, Hillary Clinton is leading in most of the states that will decide the president ial election. But in the one state that nearly always gets it right, she is in a deadheat with donald trump. We decided to ask ohio what it thought because ohio has picked the winner in every election since 1964, and no republican has ever won without ohio. All of the issues converge on the buckeye state, especially Foreign Trade which is undermining industry. Among the steel mills, suburbs and inner city of cleveland, we found a political identity crisis as the state that nearly always predicts the president becomes unpredictable. A job at the mill was a birthright in lorain, ohio, for 121 years. In 1895, the spark of the American Century ignited the blast furnace. And the plant, two miles long, forged the rails, the drilling pipe, the weapons and the wonders of the 20th century. Carlos hernandez oh, my. It was wonderful. We were making steel. We were making money. Pelley making steel was all Carlos Hernandez knew for 28 years. But seven months ago, he and 542 others punched the clock for the last time as cheap chinese steel helped silence the furnace in a new century that he fears may not be americas. Carlos hernandez it was just a funeral procession coming out to the gate, knowing that youre never was coming back. You know, we sacrificed time with our families to try to make this company succeed, you know. And this is what its come to. Just a ghost town. Just a rusted, empty, meaningless place right now. Pelley the meaning of this election is chewed over at georges family restaurant, where the roof, there beyond the sign, hyphenates the name of the place into urant and do they ever. Aury hernandez trump, i dont trust him. Can you imagine if hes the president of the United States . What hes going to do behind closed doors, with women, with his secretaries, or his, you know. Carlos hernandez you mean like bill clinton did . Aury hernandez its done and over with. Why you keep bringing it up . Pelley carlos for trump, and aury for clinton, have been married 36 years. Theyre hoping for 37. Im sorry i wasnt there when you two sat down together to watch the first debate. Carlos hernandez oh, we couldnt sit together. Aury hernandez no, he sits in his bedroom, i sit in front of the tv. Carlos hernandez and then we come back and forth and argue, argue. Aury hernandez i go over there. Pelley you couldnt watch the debate together . Aury hernandez no. Carlos hernandez no. Pelley carlos and aury are raising two grandchildren. Hes on unemployment, but theyre going broke slowly on her fastfood salary. Carlos hernandez it just shows how were losing our jobs, how things are moving away. You know, everybodys saying about how illegal aliens are coming in and. And. And taking our jobs and stuff like that. Well, the jobs are moving. They dont need to come here anymore; jobs are going to them. Pelley and so, when you hear donald trump saying the same thing about jobs, what do you think . Carlos hernandez thats what resonates with me, what he has to say. Pelley but it doesnt with aury. Pelley why not . Aury hernandez i dont trust him. Pelley hes talking about bringing the Steel Industry back, bringing the coal industry back. Aury hernandez hillary can do that. We can do that. Pelley stop those jobs from going to mexico. Aury hernandez thats what he says. I just dont trust him, i dont like him, and i dont believe in him at all. Pelley when you hear donald trump say those things that he said on that videotape about women, how do you get past that . How can you get past that . Carlos hernandez its awful what he said, but i come from a Steel Industry. We all say things that we wouldnt be proud of saying in front of other people. But he didnt say it to a. He. He was talking with another guy. It was words, it wasnt action. Pelley aury, do you feel the same way . Aury hernandez no, i do not. Trump is a liar, number one. Number two, hes constantly on hillary about bill clinton, and bill clinton is not running for president. Another thing that were past and we should just forget about it is the whole email thing. Its done and over. She apologized, its done. Just move on. Carlos hernandez yeah, but that. Aury hernandez i let you talk. Pelley but the text of the speeches that she gave to wall street high rollers, and she said, well, you know, in this world, you have to have a public position and you have to have a private position. , that feeds in to that sense that many people have that shes not trustworthy. Aury hernandez i believe in her, i do, compared to him, that hes so. Such a pig. Because to me, hes a pig. Pelley this is ohio in a buckeye shell, the most even split in any state people divided in their marriages and even within themselves. You are as republican as they come. Cyndra cole i am. Pelley social conservative. Very religious. You are not with donald trump. Cole i am not. Pelley theres none of the rust in white clapboard portage county. Cyndra cole, mother of four with one on the way, has managed republican campaigns. Youre sitting in this interview, rooting for your partys nominee to lose. Cole is that bad . Its bad, right . Pelley you tell me. Cole yeah. Pelley even her lawn is divided where her neighbors have made their stand. Cole the very first time that i very sincerely said, i will not vote for that man was when he mocked the reporter with special needs. Oh, i dont know what i said. Oh, i dont remember. Cole i had a really hard time with that, because as the mother of a child with special needs, i know how hard we work every day for her to do things that others take for granted. And for somebody to trample on that, i just think thats inexcusable. Pelley and it says what about character . Cole a lot. Pelley in your view, is donald trump doing lasting damage to the Republican Party . Cole i think that the Republican Party can survive a donald trump candidacy. I have a really hard time believing that the Republican Party can withstand a donald trump presidency. Pelley you might vote for Hillary Clinton. Cole i may. Pelley are you voting for Hillary Clinton or against donald trump . Cole you see, thats where i have a really big problem with this election. I dont want to be voting against somebody. I want to vote for somebody. I want them to tell me. I want Hillary Clinton to tell me what shes going to do for my daughters. Not just because shes the first female president of the United States, but because she cares about women in a way that men cant understand. Pelley but youre listening. Cole im listening. Im trying. Im really trying. Pelley youre trying to get to the place where you can vote for the democratic candidate . Cole yes. Pelley and you cant believe youre saying that to me. Cole i cannot believe that im saying that. Pelley at parkside church, cyndra cole and her family run into republican orthodoxy. Tommie jo marsilio was once a county commissioner. Marsilio i trust donald trump. I trust him to protect this nation and keep my family safe. And i trust that he will not. Not engage in behaviors that are concerning to me. Pelley you have a daughter whos 15. Marsilio i do. Pelley what do you tell her when she hears these things that donald trump has said about women . Marsilio actually, before i had an opportunity to tell her anything, she gave me her opinion, which i thought was astute. And she said, you know, sometimes guys say things that are stupid, and i think thats an example. She says, mom, dont you think everybody makes mistakes . And i said, yes, i do. Pelley why is Hillary Clinton not a more attractive candidate to you . Marsilio i dont trust her. Pelley what has she done that leads you to find her untrustworthy . Marsilio i think the better question is, what has she done to make me trust her . And the answers probably nothing. The emails are a problem. And i hate to be so bold about it, but it seems like theres one coverup after another. Certainly benghazi was mishandled. So, mishandling a situation to start with is bad enough, but when you have a sustained pattern of behavior over a period of years, i just dont trust anything she says. I dont believe shell keep my family safe. Let us go to the house of the lord. I will bless the lord. Pelley for clinton to have more than a prayer in ohio, she needs enthusiasm among African Americans. And you think African Americans in ohio are going to go to the polls in the numbers they did for president obama . Jawanza colvin thats our job, is to make sure that they do. But you know this is one of those definitive elections. Pelley pastor Jawanza Colvin spreads the gospel of the ballot around his olivet institutional baptist church. Hillary clinton spoke here. Donald trump was not invited. But isnt this exactly what donald trump is arguing, that the democrats have let your community down so why not make a change, take a chance . Colvin well, i think the question is, whats the alternative . I have not heard anything from mr. Trump and have not heard anything in terms of his rhetoric that offers anything of promise. Just even the language that he used, the African Americans, just the language itself to me evokes a notion of distance and disconnect. Pelley colvin worked the neighborhoods to get out the vote. Lisa tolbert said, count on me. Do you feel a difference in your enthusiasm in this election, as opposed to the last one and the one before that when barack obama was running . Tolbert that was a historic election. That was, you know, you finally had a good candidate, and he happened to be black. So, that gave it an extra excitement. This is a necessity. Pelley there was nobody who was going to keep you out of the polls. Tolbert right. This is a necessity. Pelley are you enthusiastic about Hillary Clinton, or are you just voting against donald trump . Tolbert i dont know if im very enthusiastic about her. I do think shes qualified. Looking at her resume, she is qualified. Pelley but youd really like to have another option. If there was another option. And i believe she could do the job. Pelley when African Americans vote in large numbers in ohio, ohio votes democratic. And when they dont come to the polls, ohio votes republican. Whats going to happen . Tolbert im going to pray that they come to the polls. Im going to. Pelley but youre not feeling that groundswell. Tolbert im not hearing it. Greg sedar i think its kind of voting this time, were going to have to pick one or the other, and its kind of like picking a seat on the titanic. Id rather have other choices. Pelley these men and lisa tolbert should have Hillary Clinton in common. This is the united Steel Workers local 1104, and the only picture of a president on the wall is f. D. R. s. At the door, the leadership backs clinton, but a sign doesnt paper over jobs lost to trade and the outrage of laid off men. So, show of hands, how many trump voters do we have . Okay. There are three. And Hillary Clinton voters . Tom morris im. Im undecided. Im not sure which one i want to vote for yet. Pelley Carlos Hernandez joined greg sedar, wayne townsend, tom morris and craig cooper. Craig, what did you want to hear in the debates . Cooper just basically that, you know, that. That theyre starting to watch out for. For us as. As americans. It just seems like theyre so involved with themselves that we as a people dont matter anymore. Were just. You know, were here as pawns, and they want our votes. And after they get our votes, theyre like, okay, thank you. See you later. Bye. Pelley these men are in a College Program to retrain workers who lose their jobs due to trade deals. Greg sedar looked a little lost, like a farmer in the dells. Sedar it goes back to the days when democrats were always for unions and republicans were against. Were. Were. Need jobs and were. Were desperate enough well take them, whoever is going to give them. Townsend the idea of getting a good job like we have at a young age and working it for 30 years and getting the American Dream of having a house, a car and a child and a family and retiring at a decent age before youre too old and too crippled to enjoy it, is gone because of trade deals. Cooper ive said for the last couple months, theres billions of people in the United States, and these are the two best people that we can get to lead us . I just find that hard to believe. I really do. That one is Peanut Butter oreo. What kind do you want, buddy . Pelley ohio nearly always picks the president because its a mix of american ingredients part north, part south, part farm, part factory. But for those shopping this time, 2016 is like making a choice when theyre fresh out of your favorites. I wonder, on november the eighth, is there any chance youre just going to say to yourself, you know what . Im going to sit this one out. I cant do it . Cole no. I have to at least go to the polls to vote for rob portman. Pelley the senator of ohio, the republican senator of ohio. Cole yes, yeah. Pelley youre interested in the downballot races. Cole im very interested in the downballot races. And i think thats one of the ways that we as republicans can overcome a Hillary Clinton presidency. Pelley so, theres an even chance, at least, that youre going to vote for Hillary Clinton and then vote for rob portman in hopes that he can stop her policies . Cole yes. Pelley and that is politics in 2016. Cole it is. Yes. Two candidates with decades of 60 minutes appearances. What we found in the archives at 60minutesovertime. Com. Sponsored by viagra. So guys with ed can. Take viagra when they need it. Ask your doctor if your heart is healthy enough for sex. Do not take viagra if you take nitrates for chest pain or adempas® for pulmonary hypertension. Your Blood Pressure could drop to an unsafe level. 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For the first decade of this century, jeff rubin was one of the most prominent Financial Advisers in the n. F. L. With clients that included some of the games biggest stars, until he gambled on a deal that blew up spectacularly. Fred taylor jeff was a crook, and jeff is a thief. Hes a liar. Hes a con. Hes deceiving. Hes all of those things. Keteyian fred taylor was an allpro running back in the n. F. L. When he was thrown for a loss by his longtime Financial Adviser, jeff rubin. Jeff rubin im shocked that fred would say that. Shocked. Keteyian but thats the level of bitterness that we have seen expressed by a number of n. F. L. Players. Who in do you think theyre going to blame . Rubin i understand that, but i would hope they would be able to go ahead and understand what happened. Keteyian it all began in this Office Building in boca raton, florida, in early 2008 when rubin brought taylor and a dozen other n. F. L. Players to a sales pitch. Taylor jeff said, look, were going to have a meeting up here. I. I think its something big, and you guys would probably enjoy it. You know, youll probably all be rich for the rest of our lives. Im talking crazy rich. So, we said, okay. Keteyian rich for the rest of our lives . Taylor yes, yes, yes. Lifeafterfootball money. Its. Its really good. Keteyian what was supposed to make the players crazy rich was Country Crossing, an entertainment and gambling complex to be built, oddly enough, near the cotton fields of rural southeastern alabama. Underpinning the project financially was a modern version of one of the oldest games bingo. Electronic bingo resembles a slot machine, takes only seconds to play, and, by 2008, was sprouting throughout alabama. Country crossing planned to install nearly 2,000 electronic bingo machines, a number that excited jeff rubin. Rough math, its about 100 million a year. Rubin your math is correct. Keteyian so, a huge payout in the end . Rubin huge payout. Keteyian fred taylor decided to make an initial investment of 500,000 in Country Crossing. So did tight end vernon davis, then on his first contract with the San Francisco 49ers. Davis bought into rubins pitch. So, hes painting a very rosy picture . Davis it was beautiful. It was a painting id never seen before. It was fantastic. Keteyian rubin had his clients go all in on Country Crossing and electronic bingo. Rubin it was a ton of money. Keteyian how much money . Rubin 51 million, i believe. Keteyian how many players . Rubin 40something. Keteyian the n. F. L. Players werent the only outside investors, but they had the most to lose. The n. F. L. , if it has a cardinal sin, gambling is a cardinal sin. Rubin yes. Keteyian why in the world would you allow your players to invest in something that has a gambling component to it . Rubin armen, youre completely correct. I mean, absolutely. If i can go back in time, i wish id never set foot in alabama. Keteyian rubin had a 4 ownership stake in Country Crossing. 60 minutes has also obtained documents showing that 10 of the money rubin raised from players went into pankas holdings, his personal corporation. Jeff rubin desperately needed the money because in april 2008, the i. R. S. Filed a federal tax lien against him in the amount of 440,000. On top of that, he was underwater on his 3 million house. And youre responsible, jeff, for managing other peoples money, advising them. And youre in a financial mess. Rubin it was a rough time. I mean, the only way i could explain it is, i went over my head on my house, and that was probably a huge mistake for me. Keteyian his biggest mistake was believing the legality of electronic bingo was settled in alabama, given the states turbulent Political Climate and its byzantine gambling laws. Troy king here is the alabama gambling law. Keteyian you are kidding me. King pages, amendment after amendment after amendment. Keteyian troy king was alabamas attorney general at the time. After studying alabamas countless amendments, king determined that electronic bingo was legal in the county where Country Crossing was being built. Bob riley gambling, with a few very narrow exceptions, is already illegal in alabama. Keteyian then, in december 2008, midway through his second and final term in office, governor bob riley abruptly announced the formation of an antigambling task force. King there was no way this could end short of somebody being destroyed, the governor or the gambling interest. It was armageddon. There was no other outcome possible. Keteyian despite governor rileys threats against gambling from the state capital, jeff rubin continued to recommend his n. F. L. Players invest in Country Crossing. King at that point, i believe anybody who was investing money without understanding what a risky proposition it was, was acting very, very recklessly. Keteyian 60 minutes has also learned that a document known as a Subscription Agreement, which outlines risks to investors, was not produced until january 2010, long after players had already poured tens of millions of dollars into Country Crossing. In bold letters, the Subscription Agreement stated that electronic bingo operations may be characterized as illegal gambling under alabama law. In a sworn deposition two years ago, rubin was asked if his players ever received that Subscription Agreement. His reply . I have no idea. Theres no this is potential pitfalls of the project. Why dont you raise your hand and say, hold on a second . Rubin thats my fault. I had no idea. Keteyian is that negligent . Rubin i dont know. I. I. I have. Keteyian well, either it is or it isnt. Rubin im not. Im not really sure. I dont know that. I dont know the answer to that question, was it negligent . Looking at it now, its awful, okay . I put my trust in a lot of attorneys, just like the players put trust in me. Keteyian in midjanuary 2010, Country Music stars were on hand for Country Crossings official opening. The crowds poured in, the electronic bingo machines were humming. And then, two weeks later, at 4 00 a. M. , a seemingly endless caravan of 135 cars carrying state troopers appeared out of the night to descend on Country Crossing. They were coming for the electronic bingo machines. Taylor it was a sick feeling. It was a very sick feeling, very sick feeling. Keteyian you call rubin . Davis i called rubin, and, of course, oh, itll be okay. Itll be just fine. Well make. Well make it work. Keteyian doesnt turn out to be all right. Davis its a nightmare. Keteyian Country Crossing eventually went bust. Today, all that remains open is a pavilion where electronic bingo has been replaced by Old Fashioned paper bingo. The letters bingo cost n. F. L. Players 43 million. Stars like ray lewis and Terrell Owens got burned, as did players earning smaller paychecks. Taylor a lot of guys had to. Their homes were foreclosed on or short sold. Some repossessions. A couple of guys have had to take loans that they dont necessarily know how theyre going to pay them back. Keteyian what would you say to them . Rubin i would apologize. Id want to catch up. Keteyian would you begin with the words im sorry . Rubin yeah, absolutely. Im sorry this happened. Its been a disaster. You know, that was my life. Keteyian you know, some of them honestly would like to get their hands around your neck. Today, jeff rubin lives in denver, out of the fast lane. Hes been barred from serving as an Investment Adviser by finra, the financial industry regulatory authority, and by the s. E. C. , the securities and exchange commission, in the wake of the Country Crossing debacle. Rand getlin in my summation, this is the single largest set of investment losses in the history of the n. F. L. At the hands of one Investment Adviser. Keteyian rand getlin co wrote groundbreaking articles about Country Crossing for yahoo sports. What surprised getlin is how the n. F. L. Players association allowed rubin to operate unchecked. In 2000, the union had established a Financial Advisers program to help protect players and their money. Jeff rubin was registered with that program. Getlin he was the pied piper, and he led a lot of these guys to their financial destruction. And yet, jeff rubin stayed registered in that program for the better part of a decade. Keteyian jeff rubins name was on that n. F. L. P. A. List as registered with the union, giving you what . Taylor i definitely would gain a sense of security with every registered adviser thats in the pamphlet or on that list. Keteyian so, did the n. F. L. P. A. , the Players Association, ever call you with any questions about what you were doing . Rubin they did nothing. Not one time did we get a call, an email, a fax, a telegram, a helium balloon. We got nothing from the n. F. L. P. A. In regards to this project. Keteyian only after regulators sanctioned him in 2013 did the Players Association send out an alert regarding rubin and his misconduct. We wanted to talk to the n. F. L. Players association and its current president , cincinnati offensive tackle eric winston, about its Financial Advisers program, but, after repeated requests, the union declined to put anyone on camera, including winston, who was once a client of jeff rubins and invested around 1 million in Country Crossing. Chase carlson if they were proud of the program, theyd be sitting in this chair. Keteyian chase carlson is a lawyer who represents 13 n. F. L. Players who claim they were ripped off by rubin and two other Financial Advisers registered with the unions program, which carlson says is littered with cases of financial failures. Carlson its a disaster. Keteyian that simple . Carlson they dont know what theyre doing. Keteyian another registered adviser with the Players Association, ash narayan, was charged with fraud by the s. E. C. Just this summer for secretly siphoning millions of dollars from investors, including quarterback mark sanchez. Carlson he agreed to invest 100,000, and the Financial Adviser transferred about 7 million to the investment. The investment today is in receivership, and markll be lucky if he gets anything back. Keteyian about half the league uses Financial Advisers registered with the program. The union says applicants to its program must pay an entry fee of 2,500 and agree to an extensive background investigation. But how vigilant can the union be in monitoring its Financial Advisers when Kevin Carreno is still listed on its online directory . Carreno was killed in a plane crash seven months ago. Hes still alive, as far as the n. F. L. P. A. Is concerned . Carlson you can still refer him clients. Keteyian the Players Association protects itself from any legal liability. On its web site, it states that the union is not responsible for and makes no representation concerning the skill, honesty or competence of any registered player Financial Adviser. Then, why have a program to begin with . Carlson right. If you cant rely on these people for skill or competence or honesty, then whats the point of using them . Keteyian the notion that their own union does limited Due Diligence on its registered Financial Advisers is news to many players, like vernon davis. Is that troubling to you . Davis its very troubling. Here i am, putting my trust in a registered Financial Adviser, and im thinking that i can at least go to sleep at night without worrying. Keteyian the exact number of n. F. L. Players who have been damaged by Financial Advisers over the years may never be known, largely because so many players are afraid to go public. Retired running back fred taylor was one of the few willing to speak to 60 minutes. Taylor theres this big pride and ego thing that hinders those guys from sharing their awareness. Were big, supposed to be macho, strong, you know . Why would we let little, puny, you know, nerdy Financial Advisers or agents take advantage of us . Keteyian so, theres a certain level of embarrassment. Taylor theres a huge level of embarrassment, in my opinion. Most definitely. Keteyian taylor is back on his feet financially, but he and vernon davis were lucky in a way; their talent enabled them to sign endorsement deals and lucrative second contracts that made up for their losses. Davis, whos learned expensive lessons, says its time for players to start taking responsibility. How much blame do you put on your own shoulders . Davis i take most of the blame, and i think as athletes and players in this union, in the n. F. L. , i think we should take the blame because we can change it. We can change it. Weve just got to wake up. So we know how to cover almost alanything. Ything, even mermutts. 1940s aqua music burke and we covered it, february third, twentysixteen. Talk to farmers. We know a thing or two because weve seen a thing or two. We are farmers. Bumpadum, bumbumbumbum people would ask me that we traveled,ntries what is your nationality and i would always answer hispanic. So when i got my ancestry dna results it was a shocker. Im from all nations. It puts a hunger in your heart to want to know more. Like me, she has pennsylvania working class roots, biden this is what i know about Katie Mcginty and shes never abandoned them. Hard work. Family. Playing it straight. Thats katie. And the ads attacking her . Theyre a bunch of malarkey. Katies career is about looking out for families like yours. Creating jobs, keeping our environment safe. Shes a wife, a mom, a basketball fan, a homework supervisor. Shes like you and shell fight for you in the United States senate. Im Katie Mcginty and i approve this message. Whitaker there is a new trend in advertising that might surprise you. It doesnt show up in any traditional media. Its exploding on mobile devices, set off by young people, most in their twenties, who have attracted large numbers of followers on social Networks Platforms like facebook, twitter and snapchat. Theyre called social Media Influencers, and some of them have larger followings than the most popular movies or tv shows. Major companies are paying them millions of dollars to influence their followers and persuade them to buy products. Tonight, you will hear from some of the biggest social Media Influencers in the world. Together, theyve been viewed billions of times. If you find yourself dumbfounded by the notion that 21yearold logan paul could become a millionaire with goofy online videos like this, then youre probably not a millennial. Paul its easy. Just dance. Whitaker these nobudget, lowquality postings shot with his cell phone camera have attracted more than 30 million followers on all his platforms, more than either donald trump or Hillary Clinton. Theyre drawn to his boyish charm and slapstick humor. Paul slapstick with a sense of wit, fun, high energy. Whitaker so, thats your shtick . Paul my shtick, yeah, yeah. Whitaker and hes turned his shtick into advertising gold, promoting products to his online followers. Bic it up. Whitaker by mining online data, advertisers know hes reaching their most coveted demographic young people. Hes been such a successful pitchman, he was featured on the cover of ad week. Paul the Biggest Companies in the world and brands have come to me to help sell their product to the younger generation. And i speak the language of millennials, and they respond to my content. Whitaker and they pay you well for this . Paul yeah. Hello, my people of the internet whitaker hes now in such demand, hes earned the freedom to make ads the way he makes his videos off the cuff. We watched him making a Dunkin Donuts ad in central park. Paul oh, im so sorry whitaker all adlibbed, all his idea and style. You just make this up on the fly . Paul yeah, if someone has an idea, its like, yeah we just run with it, you know . Whitaker when he posted the ad, it was viewed more than seven million times. And Dunkin Donuts told us this spot had the same reach as a prime time tv ad. For one days work, logan paul was paid almost 200,000. So, youre worth all the money these Companies Pay you . Paul to be honest, im worth three times the amount im getting paid. Whitaker so, youre a bargain . Paul i think anyone on the internet with eyeballs at this time and place is a bargain. Because its so new, no one really knows what theyre worth. Whitaker the more followers an influencer has, the more money they can make. The successful ones are an eclectic bunch, most in their mid20s who started it just for fun, like zach king. King i kind of call myself a digital magician. Whitaker hes built a following of about 25 million with his video illusions that are easy to binge watch. Amanda cerny, a former model turned comedian, has more than 20 million followers. Cerny i posted my snapchat video i just shot five minutes ago, and now i have 35,000 views. Whitaker one of the most successful is andrew bachelor, known as king bach, who has more than 37 million followers. About half of his following is from one platform called vine. Videos on vine are just six seconds long. What can you do in six seconds . Bachelor i can teach you how to cook something. Whitaker in six seconds . Bachelor i can, yeah. Whitaker you can make me laugh in six seconds . Bachelor i can make you laugh in six seconds. I can make you cry in six seconds. Six seconds. Whitaker in six seconds . Bachelor yes. Whitaker in six seconds . laughter bachelor i can do it in four. laughter whitaker so. So show me what you do. Bachelor okay. Whitaker show me how six seconds can make a star. Bachelor all right. So, the movie batman vs. Superman came out, right . It was a 90minute movie. Im showing you if batman vs. Superman was real and in six seconds. Whitaker does that get a lot of views . Bachelor yeah, mmhmm. Whitaker how many . Bachelor a couple million. Whitaker advertisers pay bach just to place their products in his clips. He made a handful of videos wearing a jimmy johns logo and earned more than 300,000 from the sandwich maker. Youre making money off of this . Bachelor i can retire if i wanted to. Whitaker off of sixsecond videos . Bachelor yeah. laughter you hate me. Thats a laugh of hate. Whitaker i chose the wrong line of work laughter social Media Influencers are a small slice of what the Advertising Industry spends overall on ads, but it was enough to catch the eye of hollywood. Paul cazers is an agent with c. A. A. , one of the biggest talent firms in town. Do they make too much for what they do . Cazers absolutely not. Theyre the new rock stars with a bigger audience than old hollywood ever had a chance to access. When they take a video or a picture and push a button on their phone, immediately disseminated to millions of people across the planet, that level of access is unprecedented. Whitaker c. A. A. Made its name representing stars of the big screen, but cazers represents emerging stars of the tiny screen we carry in our pockets, like logan paul. Cazers when logan does a branded campaign, you can see how many millions of people have watched it, where theyve watched it, what age they are and their demo. Furthermore, its more than just the views. You can see their engagement. You can see. People are continuing to talk about a video afterwards, and theyre sharing. I dont know how you could even put a price on that. Because of the internet, logan paul has a worldwide reach. Whitaker we got a glimpse of his star power when we went for a stroll on hollywood boulevard. Paul how are you . Whats your name . Juliette juliette. Paul juliette are you guys french . Juliette yes. Paul nice whitaker you know who he is in france . Juliette you are a superstar in france. Paul oh, no way. Whitaker hes a star in france . Juliette yes. laughter paul all right. Whitaker in just 20 minutes, visitors from kuwait, israel, mexico and sweden also told us they follow paul. Im from mongolia. Paul mongolia. I. Like, i dont even know where that is. I have no idea. laughter whitaker there may be no more recognizable face on social media than Kim Kardashians. She has attracted more than 160 million followers by exposing her life seemingly minute by minute online. This month, her visibility became a liability when thieves in paris tracked her and robbed her at gunpoint of a reported 10 million in jewelry, jewelry she had shown on instagram just a few days earlier. The incident is still being investigated, and she hasnt posted since. Before the robbery, she told us that being so public is what helped make her so popular and wealthy. Kardashian there are pitfalls lack of privacy, loss of privacy and that might not be for everyone. Whitaker thats a pitfall . Kardashian yeah. For me, i can handle it. Whitaker youre famous worldwide. Would that famous Kim Kardashian exist without social media . Kardashian not in this way. I totally attribute my career to social media. Whitaker i have read that you have figured out how to monetize just the act of living. Kardashian i guess so. Yeah. Whitaker the reality is, shes a savvy business woman who was one of the first to turn those millions of eyeballs watching her online into millions of dollars. She posts pictures and gets paid for clothes she wears, products she uses, brands she endorses. Weve been talking to a number of young influencers. Many of them have different talents. They do comedy, they dance, they sing. Whats your talent . Kardashian it is a talent to have a brand thats really successful off of getting people to like you for you. Whitaker youve turned you into an empire worth in excess of 100 million, ive read. Kardashian so, i would think that has to involve some kind of talent. laughs you know . Whitaker gary vaynerchcuk is searching for the next Kim Kardashian. He runs a Digital Advertising Company Called vaynermedia that finds new online talent and connects them with brands. The day we were there, former wrestler hulk hogan was seeking advice on monetizing his social media presence. Vaynerchuck as long as you guys find the right cadence, as long as you dont make it a complete p. R. Piece every episode, you will win. Hogan right. Whitaker how do you develop a following . Vaynerchuck it starts with, are you good enough; are you pretty enough model; are you funny enough comedy. Whitaker some it factor . Vaynerchuck some it factor. The person thats the 18,417th funniest person never, ever had a shot on being on television. Now, that same person has the opportunity to make 100,000 a year making skits on instagram, youtube, facebook, snapchat and twitter. Thats. Whitaker 100,000 a year . Vaynerchuck thats right. Whitaker and that might be why 25,000 people showed up last spring at the online video industrys annual convention in anaheim. Its where teens and 20 somethings come, hoping to learn to become the next Kim Kardashian or logan paul or perhaps baby ariel. 13 million followers apparently like watching the 15yearold lipsync songs on an app called musically. Baby ariel just gonna stand there and watch me burn. Whitaker she pitches candy, she has her own line of lipstick, and three bodyguards to hold off her fans. It might seem crazy, but today some kid with an iphone and a dream can make more money than earlier generations could have imagined. Vaynerchuck during the time of this episode airing, four new influencers popped up, making their first video ever maybe 40, maybe 400. So, the market is quite wide. Its just whos going to win the depth game and be the best at it. Whitaker its a worldwide popularity contest conducted minute by minute. One sign of just how popular influencers have become theyve caught the eye of the federal trade commission, which now requires that influencers make absolutely clear when one of their postings is an ad. The influencers told Us Government watchdogs are not going to slow this business down. Kim kardashian had a setback when she was robbed, but, like the other influencers, shes banking on the future of social media. Kardashian i do believe that the pros in my situation and my lifestyle have been more beneficial than the negative things. Whitaker and the money is not bad. Kardashian not bad. This cbs sports update is brought to you by ford. Im james brown with scores from the n. F. L. Today. Four vikings turnovers nomped them to the ranks of the unbeaten. Oakland had its fourth straight road win. Cincinnati beats cleveland with 5 59d yards of total offense. Tom brady has two touchdown passes, leading new england to its Third Straight win. For more sports news, go to cbssports. Com. One smart choice leads to the next. The new 2017 ford fusion is here. Its the beauty of a wellmade choice. Fifty years ago, humpback whales were nearly extinct. They rebounded because a decision was made to protect them. Making the right decisions today for your longterm financial future can protect you and your family, and preserve your legacy. 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