No new money coming in. Just slashing all over the place. On a day like today, nothing to slosh into. Least today there is reeves market. Lets start with the drug stocks. Today they simply took your breath away. How can they fall from 101 down to 73 despite making on its hepatitis c . Despite having so many irons in the fire, how can regeneron, the more fabulous than we thought. I almost hesitate it answer this question because it touched on the third rail. There is a growing believe that republicans can lose the house and senate because of issues at the top of the ticket. If thats the case and we do get a democratic wave, then the democratic bite could be as bad controlling drug price. The market is screaming that it wont pay as much for drug stocks as it would before when it seemed like the Upcoming Elections would leave us with the divide in government because the uncertainty and consequences could be too great. Given that republicans will still be able to filibuster the senate even if they lose majority, this does seem like an extreme reaction to me. But i understand the senate. Where a president has a bully pulpit to where she has the power to bully a whole industry. Regardless of realities, you cant feel comfortable buying the drug stocks on the way down until after the election. Now this happens to be a new reality post the infamous videotape that i hate to describe. It is a price to earnings for everything forward. And all that i heard about, many institutions are chatting about it. It doesnt help that i lumina, which makes medical instruments, supported a massive shortfall last night. Stock dropping, causing tremendous angst. Did you see those . Folding battery situation and the soon to be part by st. Jude is even worse. That device group is hideous. I always say that you can judge the industrials by what alcoa has to say. And because it reports first. Seeing a pretty serious slow down in most every single Industrial Market save orders with heavy trucks and aerospace really getting hammered. This morning i spoke with ceo claus, spin off making Aerospace Parts and he was calling them teething issues. He said three times it was teething issues given the slow down in orders though people have to wonder whether it is really teething or whether you have your teeth knocked out. By the industrials. The reverberationes from alcoa down guidance fell across the board. A lot of bad action. Aerospace related companies, honeywell, eaton, united, all selling. So many times like today we fall to somewhere else. Fall of dubai. They do a ton of business overcents a dollar is too strong as they have been. 3 yield is a safe haven. What about the banks . Huge group. They start reporting this week. And we didnt get a rate hike this quarter. Even as fed heads, yammering about an imminent one, that means banks can be as bullish about their quarters. Stocks look cheap but thats not enough for the gigantic root. Same thing with utilities. Interest rates are going higher. Too much competition from risk free instruments really hurts that cause. The oils, they need the price of oil of crude to go up everyday in order to rally. Tomorrow we might see a big inventory draw down and in interim you cant buy stocks in oil loses momentum. Retail is tough. So are restaurants. Consumers spending as much as three months ago. And no one found out why. It is really a quandary which brings us to tech. I like it a lot pf facebook amazon netflix google. Lets stop it with the alpha bet already. But in a selloff they generally dont work the first day. You have to wait for things to calm down before you pick at them. If only because they run so much. Can you buy small but not large tomorrow. These moves are very exaggerated. I continue to like the stock of pretty much any company that tries to dominate the social mobile cloud internet of things, artificial intelligence, augmented reality or Virtual Reality spaces. Opening our eyes to still more of the future in some important things last week that it revealed at dream force. Twitter stock over 7 point from where it was last week. But much more has it happen before gop can occur. Well we low 29 which has a descent ring compared to twitter partner. None of that may be possible. One area we know you cant gravitate to is cybersecurity stocks. A very good company, we spoke to prove point and palo alto last week and they sounded stroke those stocks will be crushed right along with fort net. With every tough day comes a silver lining. While there is nowhere to run or hide, tech gives you the most for the bounce bac. Important to not be too big of a slave because with the s p selling off badly with threeweek low you think who the heck needs this. The answer, someone who want to make money a little longer term. Thats who. Gary in michigan. Gary . Caller dr. Jim. I saw your show on technicals a few weeks ago. Thank you for that and all of the other nice things youve thank you so much. Ive got your back and youve got mine. Whats up . Caller is this heavy shoulder bad the last six months or what . Along with the crude and oils and expecting prices hopefully much lower. Given that scenario who is a long term point and im thinking 40 bucks. What do you think jimmy, help me out. First of all, thank you for the kind words. Im not a royal dutch fan. I do prefer in the large and majors. I prefer chevron. This yields 7 though. I dont want to get in the way of that. Absolutely committed to that dividend. With oil proclaiming at 50, i think they could be good for it. I dont want to touch it either way. Im a fundamentalist and im not crazy about that stock. Dave in illinois. Dave . Caller jim, retail space is unquestionably challenging as walmart add bad week on disappointing forecast citing more work is needed on their rebuilding. Recently walmart acquired online retailer jet. Com, added to their investment in alibaba competitor and is competing with indias largest retailer, flip cart. I see important buildings ploks for future success. How do you see it . I see it just the way do you, dave. Im not afraid of owning walmart. Once it breaches 3 yield level, and i wasnt at all deterred about their quarter, spending for the future, thats what you need to do. By the way, if you want to know the truth, if amazon comes down for two more days people will want it pounce on that one. Nowhere to run, nowhere to hide. The market theme of the day. After big decline, keep your eyes out for even bigger opportunity. On mad money tonight, disney, starbucks, general election may common. But charts are saying something else. I will tell what you impact the stocks are having on the oversul market when i tackle the technicals. Good news samsung is ending its relationship with the 7, lighting on fire. And a generational struggle going down and founder of the ride sharing startup reaping the rewards. Dont miss my exclusive with the founder of lift. So stick with cramer. Dont miss a second of mad money. Follow jimcramer on twitter. Have a question . Tweet cramer. Madtweets. Send jim and email to cnbc. Com. Or give us a call. 800743cnbc. Miss something . I have asthma. One of many pieces in my life. So when my asthma symptoms kept coming back on my longterm control medicine. I talked to my doctor and found a missing piece in my asthma treatment with breo. Oncedaily breo prevents asthma symptoms. Breo is for adults with asthma not well controlled on a longterm asthma control medicine, like an inhaled corticosteroid. Breo wont replace a rescue inhaler for sudden breathing problems. 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They said business casual. I love summer weddings oh no. Yeah, maybe it is time. Maybe i should check my credit score. Try credit karma. Its free. Oh woah. Thats different. Rough day for the averages. I always think it is good to get a deeper sense of what could be ailing this market. And not just alcoa. The price of oil just went down. But deeper issues that could be lurking under the surface. Thats why tonight were going off the charts of robert marino. He happens to be my colleague at real money. Com as well as he is furious about why the bulls might be losing traction. One of the worst days for the s p. We have it look at this stuff. Marino points out over the course of 2016 a bunch of high profile leaders seem to have fallen out of favor across a wide variety of sectors. Every one we will cover. Thats not a good thing for the market. Even though this is a good year for stocks, marino point out that once beloved stocks like general electric, under armour, disney, starbucks, are all underperformers and all four names are learning what it feels like to be a loser. What makes this worse is that marino fears that continued weakness in household name stocks could weigh on the entire market. Why dont we start with one that everybody knows. Lets start with disney. This is a weekly chart. This one years was one of the stocks steadily go up in practically a straight line. From october 2011 to october 2015 Disney Stock Price more than tripled and only outperforming s p 500 for 52 during period. Since it peaked roughly a year ago, disney lagged the s p by roughly 31 . Thats what marino means when he talks about leader becoming laggers. In disneys case wbt stock was taken out just back of shy. After people worried about a slow down in the growth of espn. You can see what went wrong. After going steadily higher for ages, increased volatility last year, with stock oscillating around the 200day moving average, thats the blue line, which marino says is a sign of conflict between buyers and sellers. But sellers want out and at the beginning of 2016, well, the underneath its 40week moving average, every time the stock needs to get lift, it runs right into the ceiling of resistance, here we go. And that was a ceiling just as the key wont move the average and comes right back down. And you think it is stablizing. Look at this, marino points out that superior stock trades in a tight range are often falling by weeks and when it comes to disney, technical indicato think that any big move will be lower. Why is that . First, he is looking at relevance strength index up top. That is pretty tepid. Trading below center line which is what matters. And cmf, thats an oscillator, measuring buying and selling in a stock. Firmly negative for a long time for disney. This is very, very bad here, okay . That suggested big institutional Money Managers continue to bail over this one. Right now marino point out there is a floor of support at 90 theres the floor. Down around two bucks from what it is currently trading. If the stock breaks below the floor he expects to get it for another wave of selling pressure. I think the terrific longterm this chart is clearly not friendly to the course. A bad chart. Let me give you another example of the leader turning lagger stock that i really like. The weekly chart of starbucks. This is another high Quality Company with amazing mem Optimal Performance from 2015. Stock peaking end of last year. Shifting below 40week moving average. Making lower highs against a flat support. Thats disneys pattern. Greener notes the stock has begun to trade in a tighter range. Now sitting just below longterm support at 53 bucks. Just like with disney. The index is below the center line. Oscillator is negative since june. Again a bad sign. Starbucks making a triangle chopping pattern. You can see the triangle created by the slope and the flat floor of support. Height of the triangle tells you how far the stock can fall if it breaks support. If starbucks falls below 53 on a weekly basis, marino wouldnt be shocked to see it sinking past low 40s. I like the longterm story here. You can follow along. But i admit this chart is not a pretty picture. Im cognizant like everybody else. This stock acts poorly. This segment is about stocks who act poorly. How about under armour . Take a look at this weekly chart. Under armour spent years as total market darling and turbo charge seeming unstoppable. A little over a year ago it peaked. Underperformed s p by astounding 48 . For the last year marino points out that they are in a large wedge formation. However lately stocks trading range has gotten tighter and tighter. And we now appear to be approaching the end of the wedge pattern which typically means we are dealing with a stock on the verge after break down or break out. Marino believes that the break down is a more likely scenario. Why . First of all, the moving average convergence to vergens or indicator a tool that helps chart detect changes and reject before they happen has been trending lower and is stuck in negative territory. Second, that pesky money flow entering negative territory, marino believes that the break down is a more likely scenario. Why . First of all, the moving average convergence to vergens or indicator a tool that helps chart detect changes and reject before they happen has been trending lower and is stuck in negative territory. Second, that pesky money flow entering negative territory, too. Under armours floor support is at 37 bucks, okay . A little more than a dollar below where the stock currently trades. Marino says if this floor fails to hold we could be looking a what he described as a monster decline here. Based on the sign of the wedge although admitting this might be too aaggressive. It issiesy to imagine the bulls on the mass. Talk about a house of pain. Remember a this is a collection of charts that are bad. Doesnt mean the companies are bad but the charts are bad. Weve got one more leader that marino says completely lost its mojo. Now we are talking about general el ge is general pretty well correlate thaend pattern hasnt held up. As stock said before the s p 500 for 11 . By the first half of the year ge is in good shape with a series of higher highs. Doing well. Higher highs. This is a great period, right . And this is exactly what you want to see from the chart, frankly. Is crucial. Now fears of ge in danger of killing this whole rally that started right here. And the indicator has been trending lower. The money flow oscillator, negative territory in august. Its only gotten uglier since. Meaning big boys are doing sell pg. If ge closes the week below 29 then the stock would quickly retreat to 25. Trust too. We would love to buy more at levels that he doesnt like. But you need to be aware that marino is just simply not a fan of this stock. Ge has a lot of aerospace which is todays big freakout. So i understand the weakness. I understand the 25 is huge but unlikely bargain. I do not think that ge breaks down here. Here is the bottom line. While marino doesnt like what he is seeing in charts of disney, starbucks, under armour is trying to make a broader point. When you see the market turning against former leaders, that spreads doom and gloom and pessimism. I dont know if his dire prediction will play out but it is something you at home need to keep an eye on. Billy joel said once we didnt start the fire. But same cant be said for samsung. Now any production of galaxy note 7, ill tell you about. Im talking to the founder of lyft, lyft. See how it changes your commute and how it changes the concept of the city and how the guest feels special and unique. May be the happiest place on earth but not without help. Im talking to a ceo of the Company Helping the house of mouse understand visitors. Stick with cramer. Onto the shag carpeting. And his pants ignited into flames, causing him to stop, drop and roll. Luckily jack recently had geico help him with renters insurance. Because all his belongings went up in flames. Jack got full replacement and now has new pants he ordered from banana republic. Visit geico. Com and see how affordable renters insurance can be. You wanna see something intense . Air ever, with our strongest prov formula ever. Strong is beautiful. Cheezit grooves are the Perfect Union of a cheezit and a chip. You mean like they got married . Umm. I guess. Youd make a pretty bride in that wedding gown. Oh, its a lab coat so. Hey everyone, joes getting married bam bam ba bam. Oh, im not. We take time for our cheese to mature. Olay regenerist renews from within. Plumping surface cells for a dramatic transformation. Without the need for fillers. With olay, you age less. So you can be ageless. In the age of the exploding smart phone, this has taken on a whole new level of paranoia. We eyed each other suspiciously as we waited for the plane to board. Is that a Samsung Phone the man across me fr me is cradling . Is that the woman to the right plugging her phone hiding the galaxy label or is is it happenstance her sweater is oc then i look to the left. What is that man hiding . Should he hiding it because it should be off or at least on Airplane Mode or is he hiding it because it is a dreaded samsung . It might be. Is it a safe older models or combustible galaxy 7. There are about 1. 8 billion cell phones and samsung has double apple. Even gaining on apple this year. That means there are more than 2 million explosive smart phones out there. Were nuts if we think some warning by a Flight Attendant would keep the accidental wouldbe bombers from firing up their phones. Anything can happen in a closed cabin. They take my water bottle away, examine my cuff links, make me take my belt off. But say i can take my phone. Come on. This is the most devastating recall ive ever seen. It is being handled so poorly. All part of our own dont trade a thesis on apple which you know if youve watched the show is just one of the more paramount theories we have. Thats why i wasnt at all surprised, surprised at all, when samsung announced it was officially end prague ducks. It cant be fixed which is why it has to be scrapped. The carriers, they make much more money off of a samsung than apple. Deep pocketed targets. Even if you think thats ridiculous. Ive been sued for things a lot more frivolous than that. Samsung hasnt been at all forthcoming in their large et market, china. A totalitarian state might not like apple for being as powerful as it is but at least apple has descended about something so irreplaceable wiring problem. Put yourself in the hand of the 2 Million People who bought galaxy note 7. Though the real number is probably much higher by now since they kept saying it was fine until today. They can revert it a sler model while they wait for something new or they can switch. But they cant do nothing. You cant live without a cell phone in the year 2016. It has a music plan which makes samsung irrelevant. People might hate apple, but does it matter . Does it matter if youre not an unintentional shoe bomber . I wish ways kidding. No less than four warnings before boarding and before take off for a flight from San Francisco to new york. I have no idea why the phones are allowed through the tsa gates at all. After what i saw happen this weekend, my new watch word for the Samsung Galaxy 7, if you see something, say something. Marris in illinois, marris. Caller hey, jim, nice to speak with you. Same. Caller curious about your servicing 1300 planes, promising to bring netflix stream together airplane. And i know you have griped about it over the last two months. Yeah. I saw gogo yesterday. Cant stream what people want. I was watching game cast. Oh, fumble. Yeah . Fumble. I mean, game cast. I want the game. I had gogo flying back from the super ball. What did i get . Newton. Nothing. No. Peop w cast. They want the game. Interception. Commercial. Whats happening . No. We do not want gogo. We want streaming. Chris in california. Chris . Caller hello, mr. Cramer. My pi went up more than 4 today. We would like to know why it went down so much and it is a good time to buy . These stocks are turned into go down the hardest right now when we had this kind of decline. I think it is a good situation but you have to remember these stocks trade in 10 increments. If you buy it tomorrow it could be down 10 then the day off 10 . When it bottoms, it is the first stock that goes back up. So i think you buy a little then a little more as it goes down. But remember, these stocks bounce because they are good growth situations. Douglas in california. Douglas . Caller thanks for taking my call. I want to con sol indict a little bit because i think im too diversified. The pick up more vrcm. Whats a good price rage . This is a classic example of what we were just talking about. This stock is 8 points from its high. I like these when they are between 5 and 8 will decline. This is 170 stock. Youve got give it a little room. You have to understand that this stock will be one that bounces the place, like nvidia does. These stocks break down and when they do people feel like they have too much at one level. Buy small, buy lower, buy small, by lower. Youll get a good position. App th is apples game. People are believing us. After samsungs devastating recall, you can see once again why i say apple, own it, dont trade it. And if you see somethi, galaxy, say something. Much more mad money ahead, including a company trying to make car ownership a thing of the past. Can they really transform your commute and a piece of the American Economy . I will find out when i talk to its founder. Then disney, pfizer, fedex just to name a few, i have the exclusive and dial for dollars, im taking all your calls. Rapid fire. Tonights special edition of lightning round. You know your heart loves megared omega3s. But did you know your eyes, your brain, and your joints really love them too . Introducing megared advanced 4in1. Just one softgel delivers the omega3 power of two regular fish oil pills. So give your body mega support with megared advanced 4in1. Youre washing that bakedon alfredo by hand, right . Yes, dear. Dish issues . Cascade platinum powers through your toughest stuckon food. So let your dishwasher be the dishwasher. This turned out great. T how your current gel antiperspirant wet ais. Sticky now, were going to show you how degree dry spray is different. Degree dry spray. Degree. It wont let you down. . Harrys meeting clients from far away. . . But they only see his wrinkles. . . If only harry used some bounce, to dry. . Just because were back from San Francisco and the market is getting hammered doesnt mean were going to stop meeting with Innovative Companies who are transforming wait we lead our lives and do business. Look at this ride sharing space which has been a game changer for the transportation industry. You have uber, number one, lyft, next largest. Working hard to establish itself lyft is privately held which means you cant buy stock but they have plenty of an interest at the corporate level including gm which bought 9 of lynt for 900 million since january. They are working on a fleet of driveless on demand vehicles. You can hail via an app or future transportation of this country. A decade from now they think car ownership could be antiquated whether we need to bear down on this. Lets check in with john zimmer, cofounder of lyft, and his company. Welcome to mad money. Thanks for having me. I went through your third transportation revolution and a line sticks out at me. By 2025 private car ownership will all but end in major u. S. Cities and yet your biggest partner is gm. Doom and distruks call . Every year 2 billion is spent on car ownership. Financing the car, fuel, maintenance, everything. Over the last couple years as we have been building our business we have talked to all of the major auto companies. When we spoke to General Motors at the end of last year they agree with our vision and that consumers will move towards more after netflix or spotify model where they buy a subscription for transportation and General Motors can provide why buy that much . Why not just buy the whole shooting match so you are heads against the dooms day scenario you outlined for 2025 . Say that again . Why zpt ge just buy you so they dont have the dooms day scenario. By the whole thing, not just a percentage. Lyft isnt for sale. We believe the best way it get will continue down that path. All right. So is your goal, youre behind youre moving fast. I know we have traffic numbers from july. Youre gaining and gaining and gaining. Can you ever catch uber . Or does that not matter . Theres going to be two major networks. Just like in phone carriers you have at t and verizon. The thing that consumers care most about is they can get a ride within three minutes. Then it is about theie now that we hit our critical scale in all major u. S. Cities, were in 200 cities, more people are choosing lyft. We increased market share by 8 will 0 year over year and now doing a million rides every two dayes. Excellent. John, i am concerned there is something fundamental that changed in this economy. When i turned 16, car, license, tabs, boom. What is happening now with people who turn 16, 17, 18 even 25 . What is going on . Yeah, the idea of American Freedom being through getting a car when youre 16 is still alive and well because what we were promised was transportation freedom. But what we got is being stuck in traffic. High bill payment for our car and dealing with parking and maintenance. What we are delivering at lyft is the freedom that Everyone Wants and want whed they turn they want to go when they want to go there and i think thats why with the coming of smart phones and lyft you are able to deliver that true freedom. But someone my age doesnt think like that. It is true, my car is in the garage the vast amount of time. My wifes car is on the streets. We spend hours looking for parking in brooklyn. Thats just our lot in life. But you tell me younger people have looked what we do, decided it is bad waste of time. Experiences to use their time. They are not wanting to have their own car . Yeah, exactly. More and more as millennials are moving to cities and they have access to lyft, they say im not dealing with parking a car 96 of the time. Average american vehicle is not being used 96 of the time and it cost the average american 9,000 every year. And when i go out i have to look for parking. The ability to get from a to b and thats what were doing at lyft. Lots of talk for instance when i talk about uber. That people tell me listen, they are losing fortunes. Does lyft have a Sustainable Business model so you could show good cash flow . Absolutely. Were fully funded to a break even. We have raised over 2 billion. And really whats happening is opportunity as transportation is turning into a service instead of owning a vehicle. And that 2 trillion spent on car ownership will transition more and more to lyft and other services. And in order to invest in that future, and get new users, the majority of what were spending is on getting those new users. So thats completely controllable and at the right time will be focussing on profitability versus growth. If uber were to say come months, would that affect lyfts trajectory . I dont believe so, no. I think weve grown up in a very competitive environment and done incredibly well scaling our business. And focussing on what we do is paying off. Why do you think people are so high on cars, you know, selfdriving cars . Is it, i know that ive always felt that a drunken issue is very, very important in terms of fatalities. I thought was pie in the sky and david favor and i talk about it every morning. We think this is the most important trend right now in technology. Do you see it that way . Yeah. Not only the most important trend in technology, i think the most important trend in our economy and how our cities are designed. Never before in our lifetime will we have another opportunity to redesign our cities around the economy, around the people, in our cities, versus the car. So much infrastructure and real estate has been devoted to c ownership and by transitioning that into a service, transportation service, we will be able to shift a lot of things including the way our cities look. I think your vision is one that i hope pans out. Because it would certainly be less pollution. A better world. I want to thank john zimmer, cofounder and president of lyft. Thank you for coming on the show. Thanks for having me again. I suggest every read the road ahead by mr. Zimmer. If it comes true, wow, is the place. Stay with cramer. S 1 . Start by taking care of families for 70 years. Earn the trust of 32 nfl teams. Be there for americas toughest and help, when help is needed americas 1 isnt a status earned overnight. Its earned in every wash, and reearned every day. Tide, americas 1 detergent h. Heartburn. Sorry maam. No burning here. Try new alkaseltzer heartburn relief gummies. They dont taste chalky and work fast. Mmmm. Incredible. Can i try . She doesnt have heartburn. New alkaseltzer heartburn relief gummies. It is time for lightning round. Then the lightning round is over. Are you ready . Lightning round. Start with henry in maryland. Henry . Caller booyah, jim. Shoutout to mr. Marks. I want to know if you want to buy, hold or sell cabelas. Cabellas is a trade. You got the bid, move on. Take that money, wait for decline and we slowly buy some mark . Caller jim, my stalk is overseas ship holding group. Ticker symbol osg. I was wondering what your thoughts were. I dont want to be involved in the crude oil delivery business. I think its too hard. Go to robber in the maryland. Robert . Caller hello. Hi. Caller how you doing, jim . Im doing good, how about you, robert . Whats up . Caller big hello, buddy. Thanks for all you do. I aci thank you. Whats going on . Caller my question is about ddr. No, dont want to own it right now. Dont buy, dont buy, dont buy because rates are going higher. To maggie in connecticut. Maggie . Caller yes. Good evening, jim. Good evening, maggie. Caller my question is about alibaba. This stock is pulling back now. I suggest 5 to 8 decline. Somewhere in there. Maybe between 100 and 102. First buy. But only your first buy. This is an erratic market. We dont know how deeply it can go. We buy some, not all. Go to don in nebraska. Don . Caller hey, jim, how are you doing . What do you think about wadell and reed. We did a lot of work on them on the street. I dont like how they handled distress merchandise. Chuck in new jersey . Chuck . Caller jim, first thanks for the great job you do. Thank you, chuck. Thank you. Caller next, on your show, or show before you this morning at Goldman Sachs analyst add buy on stnt. Thats an ill advised situation but until this morning we thought fort net was doing well. They announced a weaker quarter. If you want to be in that space. But the money will come out of cybersecurity. That, ladies and gentlemen, is the conclusion of the lightning round. Lightning round sponsored by td ameritrade. Anything meant to stand a body without proper foot n support can mean pain. N. The dr. Scholls kiosk maps your feet and recommends our custom fit orthotic to stabilize your foundation and relieve foot, knee, or lowerback pain from being on your feet. Whatcha got there . New cheezit sandwich crackers made with real cheese ummmm. Sammiches sandwich with a d sammich. Sandwich Sammich Sammich see ahahaha we take time for our cheese to mature, in our new cheezit sandwich crackers. Sammiches. . . Dry spray . . . Thats fun. . . Its already dry no wait time. This is great. Its very soft. Can i keep it . laughter all the care of dove. Now in a dry antiperspirant spray. Awarded best of beauty by allure. Im lucky to get through a shift without a disaster. My bargain detergent couldnt keep up. So, i switched to tide pods. Theyre super concentrated, so i get a better clean. Tide. Number one rated. If you want a handle on hottest themes in tech and working in a market like social mobile cloud and sometimes you go off the tape with the privately Held Companies that are really actually leading the way. Companies like the worlds number one independent provider of Data Integration software. When we were out in San Francisco last week we heard a lot about big data. How companies are harnessing vast quantities of digital everyday. If you actually want to analyze all this data first you need a firm like informattica. Look, this is not some fly by night startup. A private company taken public last year by the canadian pension Plan Investment port. These investors recognize that big data is a big lucrative business. I think they are right. Ways happy to get a chance to speak with the ceo of the inform attica last week. Take a look. We hear a lot about big data and what it means for companies. Take a look. We hear a lot about big data and what it means for companies. What does it mean for someone going to disney world . Right. Big data is not just data thats the typical data you find in a dita base but other data you can get about your customers. At disney world, thats constantly telling them the customers which rides they are going on, where they are in the park, how long waiting, et how long theyve been waiting . Exactly. Because they can tell the how long the wait line is. Okay. And they can use that to make sure that the best customers have a great experience. Lets talk about that. Informattica isnt public any more but in order to try to main the data so there are customers you cater to, they cant do it themselves. They dont have the ability. Thats correct. Thats where a lot of the data lakes come in. You hear that all the time. How do you bring together data of different types from your own data source answers from outside Third Party Data sources. Can you bring that together and get Business Value out of that. In a single environment. And an example like disneys, they have a lot of data about their own customers. Those who visit the park. They can also get Third Party Data, demographic data, et which rides are these customers going to. What are they spending their time and money at different parts of disney world and bring that together to have a great experience. For some who havent been to disney world or taken their kids, it is a great value as a tremendous vacation but at the same time when you spend a certain amount of money you expect they know you. Thats exactly right. Then the bar is going up. Last time we talk about nordstrom. You talk about disney. The bar is going up. You and i were talking before expensive for families and they want a great experience. Companies like disney provide a great experience. Now increasingly using the data about the customer. A lot of Companies Know they cant beat them, join them. Or have to be part of the amazon ecosystem. Again thats not something they would know how to do. You help them . We help them a lot pf we work closely with amazon. Amazon web services. Customer of theirs. What we do with amazon is we help customers enterprise companies. Customers are using amazon a couple of different ways. One is they just want to operate their business better. They have data centers but they want to do the same thing on amazon and do it better. Thats table steaks now. Whats new at amazon and really driving the next revolution is bring new types of data together, kinds of data were talking about, run it on amazon and do things that you could not do in your own environment. You want to say take data and have you a spike in your environment so you want to do data crunching. Right. Basically amazon is the worlds biggest super computer available. Right. And can you use that data to provide better Customer Experience and understand your profitability, all kind of things that were hard to do in your own environment. How quickly can you get information if theres a spike . Basically our services can by the hour . Yes. Turn on your amazon servicees. Turn on Data Services you need. Within a couple of hours you have the analysis you need. Youre a private company. How much is able to take more risk. Cant buy stock in the company but a private company can really go out there and say okay, i may have to lose a little money at the beginning but can i make a lot of money. Thats exactly right. Other flexibility we have is we are able to change our Business Model to where the future is. Tr sell them licensed software then charge maintenance on top of that. What we announced by Amazon Marketplace is you buy it by the hour. You just buy what you need. You buy it by the hour. And thats a huge change in our Business Model. And what we do is not only we sell them the service, not software any more, we sell them this a service and make sure that their experience just like disney and others are doing our customers experience with us, they are happy with us and they a huge change in business. Right. You and you do make more money as they go on. Absolutely. Thats how you make your money. Right. Whether it is sales force or sam zon as their growth increases, our growth increases. Excellent. And chakravarthy is the ceo of inform attica. You need to stay informed so you okay, remember the progression . Theres nowhere to run, nowhere to hide for the moment. Thats because there are a lot of different flaws for groups going into earnings season. I think the group with the strongest momentum will will be tech but you have to let tech come down. 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