Dow plummeting 296 points. S p plunging 1. 87 nasdaq nosediving 2. 42 . I think this sell off is all about the way we got a strong dollar, the way oil has come down so much. And the way Interest Rates have plummeted. First, understand that stocks can react quickly stimuli. Because stocks are for the most part trading together commodity style like bushels of corn or wheat. It shouldnt be the case but we know it is. Short term stocks should trade based on the fundamentals. They are meant to be attached to but thanks to forces ranging from what the Federal Reserve is doing or saying to the price of oil, the politics to iowa strong polls to hedge funds betting against s p 500 futures rather than selling individual stocks that darn futures tail that wag and sometimes strangle. We get instant reactions that are just like the instant political analysis we heard the incident analysis is often wrong but that doesnt stop people from acting on it. Stocks are no different. Now we tend to think about commodities the same way we think about the tides of the ocean. Lets use that example tonight. When things are good and tides coming in, everything in the water will rise as it comes gently rolling towards the beach. A day at the beach. When the tide is going out, though, everything drowns as it gets swept out to sea. Stocks are more complicated than that analogy. When it comes to the stock market there are vicious rip tides, if you will, under toes that cannot be controlled and right now feels like we have rip tides all over the place with a lifeguard on this beach. Rip tide number one is decline in Interest Rates. In the past they have generally been like a tide coming in. They raised the level and nice positive action for everything you want to, everything you want to buy comes to the shore. When rates plummet rapidly as they did today, it created rip tide of worry that overwhelmed the fundamental positives. There must be some crisis somewhere. Even if we cant get our arms around. And that rip tide is creating a huge flight to safety as investors hide. Thats why they sore and prices yield to go down. Everyone who is in the water of equities seem to want out all at once until we find out who what is i can freaking people out. The real weakness the rip tide so to speak is in the financials, stocks related to finance. Theyre being drowned by sellers. We know from the reports received from big banks, this is actually pretty good but the rip tide signals something is wrong so nobody wants to take any chances. We know there is no banking crisis in this country and we would have seen it in the numbers we got but bonds and stocks, i dont know, i mean, they were a little crazy today. They are doing quite badly. Were in a world where european banks with momentarily drive it down and are driving them down. Weak. We can handle china but break down of european banks is not in the cards. Our financial stocks arent ready even if our banks are. The equality is money plugs into u. S. Treasury, its a sign things are bubbling up underneath and no one wants to drawn. The professionals are too scared to get in and beach is declared all clear. How about the return of plummeting oil prices . I repeatedly told you how the weakness in oil is about a massive over supply of crude and has nothing to do with demand whoas. We seen the car sales just today, they are skewed heavily towards gas guzzlers because people believe gasoline is coming down and staying down. We witnesses other commodities away from oil begin to rally. I mean, we even seen independent Oil Companies react positively to earnings and shocked people by reporting a good quarter. Exxon delivered a good quarter, least correlated price of crude but had a very difficult to understand report from bp today. One that crushed the stock taking it down more than 8 and we combine with the fact the price of oil is tumbling again. Its a reminder because dont forget, oil went up because of bogus tales about the russians and saudis to cut production and when that was put to rest, it cast a poll over the entire group. At the same time that all this was happening, the stock we hadnt even thought about on the show gripping it. The second largest cruise line gave us shockingly bad not news but guidance. We know the bottom line benefits from low oil maybe more than any other company on earth, Carnival Cruise and it doesnt matter if the revenue line isnt as strong as we expected or not going to be as strong as we think. I didnt want to hear on the Conference Call the strong dollar is a significant head gee, the super freaking storm dollar is just brutal and its everywhere. It wearing me down. When you hear this and you know the dollar isnt going to get any weaker any time soon because the fed is raising rates, you begin to wonder who other than u. S. Travelers benefit from the strong currency. Its become all bad, people, just terrible and affecting everything, which is why Royal CaribbeanStock Plunged to shocking almost 16 today. Now some thought it went down because of bookings impacted by the zika virus but i went over it, it wasnt the problem. Im leaving it to the strong dollar. Market especially in the more visible Airline Stocks going up, ven the decline in oil and expenses are good earnings to be seen. Professionals, not that retail, but professionals traders take positives, tide coming in, and turn them into negatives. A rip tide. Pretty simple. You know what you got to do, watch from the sideline, from the shore until the rip tides take them and dangerous currents got more water. They always do. Usually i would be willing to wait and see if its mirky but this time waiting on the beach is like dipping your toe in is a little too risky. For some this feels like shark infested waters and have the equivalent of jaws where were told we arent allowed to swim. I dont see anything swimmer in patch and ive been trying to get you out of anything, thats a bad one for mad money of 2016 but i respect the downside and you got to do it, too. I will circle back to buy the stocks from the companies we know are doing well. It is earnings season. Its a nice run we had last week hasnt the water settled down . Thats for certain. Here is the bottom line, with the massive political return to the crazy town of being there for the stock market and strong dollar feels and safety of treasury, time to wait on the shore for a better, calmer and yes, lower moment of entry. Hey, lets go to john in ohio. John . Caller hello, jim. Tesla peak energy has been conserving capital as hard as they can will they survive this oil downturn . I never want to make a decision on the life or death of a company but owning chesapeake seems foolish. I look at the bonds, thats what i specialize. I look at the preferred. They are signaling youre not all clear, sir, the common stock maybe a ripple, rip up when you go to the track. How about bob in new york, bob . Caller hi, jim. I just want to mention i like watching your show, and thank you for all the tips over the years. I also thank you, remember caller i would like to know what you think about it near term and 12 months out given the low oil prices and the zika virus. I want to thank the unbelievable people i flew with on jetblue, they were fabulous. The oil stocks and diversing and makes people want to feel like they want to sell jetblue. The airlines are going to be tough to own for now because of what you say, the zika virus. People when they have fear like ebola, they stay away and then they come back and they will do it again. Jetblue still too high for me. On in, the water is fine but i think there are too many horses at play and jump in just yet, look at the chance later lower prices, oh, boy, special mad money, the ceo of Adobe Systems never had it before. Can they transition to the cloud and help the stock sore . Ill answer a little bit now. Plus, you thought the most competitive game out here was being played between denver and carolina. Not even close. Theres a generational struggle going on down and the founder of the ride share startup reaping the rewards you have probably been in one of the cars and time to pull teeth and fang. Two of the toothless stocks are pulling away. Why dont you stay with, cramer . Dont miss a second of mad money. Follow jim cramer on twitter. Have a question, tweet cramer madtweets or give us a call at miss something . Head to mad money. Cnbc. Com. 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Just a few dabs of super poligrip free is clinically proven to seal out more food particles so youre more comfortable and confident while you eat. So its not about keeping my dentures in, its about keeping the food particles out. Try super poligrip free. [cough, cough] mike . Janet . Cough if you can hear me. Dont even think about it. Yeah. But what about mike . He has that dry scratchy thing going on. Guess what . It works on his cough too. Cough guess what . It works on his cough too. What . Stop dont pull me spoiler alert she doesnt make it only mucinex dm relieves bothwet and dry coughs for 12 hours with two medicines in one pill. Start the relief. Ditch the misery. When the market gets put through the meat grinder, you have to look for stocks that get cheaper as they get lower. Take adobe, adobe. I mean, its just the growth is phenomenal. Adobes quarter was amazing. It has trillions of users. Trillions of pieces. So when you see the stock pull back, i am going to tell you you have to buy it. Do not take it from me. Lets talk to ryan, the president and ceo of adobe. Welcome to mad money. Welcome to San Francisco. Im so excited because we are about to talk about a company that manages over 40 trillion Customer Data transactions what may not really know about you until they see this campaign thats running around the super lets take a look at it. There are going to be a lot of unhappy people if this doesnt pay off. Whats your bet . See this cream cheese ad . Thats my commercial. Cream cheese, its the cream cheese of spencer loaded with the essence of islands, man. Get him another drink. Okay. So give me the genesis of that. I think its going to save a lot of people. When you talk about adobe, there are two major businesses in growth areas were in. The worlds Creative Content whether photo shop or illustrator or in design of premiere for editing videos, we do that. A business perhaps adobe is better, not as wellknown for is everything to do with Digital Marketing, and the whole world people want to spend their money in a personalized way and adds a tongue and cheek way of doing both of our businesses proud, which is how do we show the creative part of what adobe is and tell people about the importance of data. In other words, when you have an ad and targeting people, how are you sure of the fact you are targeting the people you want . Its a way for us to celebrate both of our businesses. Not only celebrate but i think from the person who might be thinking about buying a stock, the total Addressable Market of both these businesses is, what, 48 billion . Thats right, jim. The company as you pointed out is completely transformed itself. We created desktop publishing, it was about, you know, making sure people who had anything to express themselves did it using adobe pieces of software. The transformation that we saw was when mobile was coming and when the cloud was coming, how could we reinvent and reimagine our entire business . How do we think about mobile how do we think about tablets as not just consumption devices but also creation devices. The Digital Media business, we think its over a 20 million Market Opportunity and dig knit marketing is over 25 million marketing opportunity. When i was down with my daughter and she was taking pictures of me for facebook, i didnt like how i look and she said dont worry, dad, im going to photo shop it but photo shop she didnt know was you. If our cmo was here, she would say see, i need more money to keep advertising what adobe is wellknown for. Everybody is creative. Everybody is trying to figure out how they express their story and thats what were best known for. It used to be the dow main of a pew people and now its millions of people, billions of people around the world have a story. Whether its imaging like your daughter wants to do with photo we want to be the company that helps them express them shelves. Most people might not know its you but there are campaigns so huge people talk about it. You help under armor. So on the Digital Marketing side, every Single Company is recognizing that they have to move their Business Online. Right. They have to understand what the customer is doing with it and a company like under armor that hit it out of the mark, how can they increase the velocity of invasion from designing a shoe or a piece of apparel until it comes into a physical store or on somebodys shoe and we enable them with the entire process to express that creativity, as well as ensure the manufacturing goes smoothly. Its been great to work with them or mastercard moving their Business Online or with travel and hospitality so when you can go into a hotel, you can check in using your mobile device. Were empowering that digital transformation. Just really, this is from an unbelievable quote, adobe cloud every year. That has got to be one company touching more companies and more people than anybody in the world. Thats right. In many ways, thats the story adobe is not wellknown for. Its great your viewers get to hear about how were not just transforming the world of creative but enabling every business to move their Business Online and so if you think about the propensity for people to use their mobile devices to check their bank statement, to make a reservation in a hotel, to be able to, you know, do any Retail Shopping they want, every single click that happens, were hopefully playing a role and enabling companies to do that. At the same time, the day to day we call it the consumer side is still very strong. Invented documents. When you think about sharing and how electronic documents are how business happens, its all in pdf and, you know, thats one of the inventions. Were a company that focuses on product and invasion. Well, youve been so successful and a Terrific Company and of course a great stock. Thats the president and ceo of adobe which ive been recommending for years. Mad money will be back. Silicon valley where ideas change the world and with the big game just around the corner, cramer is going one on one with the Industry Leaders and entrepreneurs in a league of their own with appearances by intel, under armor, verizon, ford and more. You wont want to miss mad money invest in america countdown to kick off. All this week from cnbcs one market. Hey buddy, lets get these dayquil liquid gels and go. Mucinex fast max. Its the same difference. These are multisymptom. Well so are these. This one is max strength and fights mucus. That one doesnt. Uh. Think fast you dropped something. Oh. Ill put it back on the shelf. New from mucinex fast max. The only cold and flu liquid gel thats maxstrength and fights mucus. Start the relief. Ditch the misery. Lets end this. Ive been on my feel all day. Im bushed yea me too. Excuse me. Coming through ride the gel wave of comfort with dr. Scholls massaging gel insoles. Theyre proven to give you comfort. Which helps you feel more energized. All day long. I want what he has. Take one of those pillows and take a big smell. They smell really fresh really . No way downy . Downy fabric conditioner give us a week, and well change your bed forever. Want more freshness . Add new downy fresh protect. Ugh heartburn no one burns on my watch try alkasstzer heartburn reliefchews. They work fast and dont taste chalky. Mmm. Amazing. I have heartburn. Alkaseltzer heartburn reliefchews. Dont you wish you could go back in time and buy alphabet, the artist formally known as google when it was trading at a much lower evaluation than a person that makes a bleach or manufacturers. 17 times earnings. Wouldnt that be an extraordinary time to pounce as the stocks post earnings last night of almost 60 was whittled guess what . You actually had that opportunity and not all that long ago, in fact, you could have snapped up alphabet at 17 times earnings in early july of last year. Thats the same multiple as the average stock and s p 500. Its hardly an average stock. Since then, its given you a terrific 45 rally when the rest of the market is awful. At that moment you probably thought the stock was outrageously expensive. Just another over priced member of fang, the acronym i created for you. The growth for facebook, amazon, netflix and google, which has become alphabet. It turns out to be much cheaper estimates are too low. Alphabets Conference Call who has brought Investment Bank like disciplined to this outrageously times accessibly profited execution gave every growth stock manager goose bumps because the economy accelerated Revenue Growth at the same time that its been ratcheting back expenses, kind of breathtaking. That enabled them to blow away the estimates. Revealing the stock was cheap last summer and appeared to be hideously expensive. This is an incredibly important lesson for you. The great Growth Stocks always look very expensive, if not ridiculously slow because we see earnings in the out years most people look at it in the short term and any commentator is scorn because youre supposed to be bound by the rules of not recommending pie in the sky expensive stocks as if somehow as someone that professed love for Growth Stocks when i think growth seems sustainable, i glad ly accept the ridicule and try to explain not all fangs are alike. Amazon is a gain of sales expectations because they can report whatever earnings it wants to or not. Its a traditional so to speak netflix is about adding new subscribers, yeah, thats how we look at it traditionally. We dont look at it as earnings. You say those signups were worth x and the Company Forever so the more they have the more the stock is worth. Its almost as if you measured tradition by the number of positive reviews from house of cards or orange is the new black. However, facebook is incredibly high and Revenue Streams are falling into place and Gross Margins are extraordinary because all they are monetizing is you. Only features not to give facebook credit for all its monster growth rate. Compared to growth start to look insanely expensive once they get into the 30s. Not so with facebook. I think well look back and realize the stock was quite cheap right here. Given the magnificent Earnings Growth i expect Going Forward and finally, there is the fabulous unbelievable alphabet. This stock was in retro spect dirt cheap. You dont know until the steady business was celebrated from the other bets. They called it. The other bets, they what a brilliant appalachian that is. Googles business is firing on all cylinders, including those you didnt know existed and i think this pull back in the stock which shrank the gain from just getting a real bargain. The stocks deserve to be up 60. However when the market is battered by so many vicious rip tides, you have to expect goggle may become cheaper. I think were in a situation thats bad for the stock but fabulous for the company. In fact, there are many people who would have been willing to pay a lot more for this one at the end of the day but they didnt have to because the stock was being dragged down by the under toe. The whole gravity of the s p 500 future, here is the bottom line, look, im not saying google at k alphabet is immune but the kind of cheap, high quality growth stock that you can confidently buy on the way down and that additional week we may find for a couple days. It should be at top of your shopping list, number uno when the waters are just fine. I say we take some calls and go susan . Caller hey, jim. Booyah. Boo, ya. Caller a good stock to pay and are they paying dividends. Mattel is good to buy. They blew away the numbers. People didnt realize they got sales force and turns out they were more in touch with the customer than ever before. Thats why its sustainable. I like mattel even up here. Fang still has spike but not all fangs are alike. Alphabet was cheap and its still too cheap now. More mad money ahead from cnbc one market including a company trying to make car owner ship part of past. Can it transform your compute, ill find out talking to the founder and levis stadium hosted a big game and before the Iconic American Company here and a coasttocoast edition of the lightning round. So stick with cramer. Yeah. Just wait til we hit ten thousand feet. Im gonna take Mucinex Sinusmax. Too late, were about to take off. These dissolve fast. Theyre new liquid gels. And youre coming with me. Wait, what . you realize i have gold status . Do i still get the miles . 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Your skin never will. Olay regenerist. And try regenerist microsculpting eyeswirl. While were out here in San Francisco for the countdown to the kick off, i think its worth checking in with companies transforming the way we live. Im talking about Companies Like lift, the ride sharing play second to uber in size. You probably seen their signature peak mustaches on cars in your neighborhood if youre not already a customer. Lift is a highly valued privately Held Companies we tend to refer as unicorns and the environment got a lot more difficult for the creatures, however, this is one unicorn that may deserve this positive given lift has a presence in 190 cities, roughly 7 million riders per month and the most important there you got the fastest growth in the industry and they got plenty of money, by the way. They dont need to come public. Earlier today got a chance to take a look. John, whenever i read about you i hear its lift versus uber. Im thinking thats entirely the strong story. Its millennials versus guys like me. Tell me. Thats fair. Lift is winning 31 with millennials and millennials dont want to own a car anymore. Were focused on the right segment. I turned 16 in pennsylvania. The day i turned 16 i went to the Motor Vehicles department because thats what you did. Its changing. For the First Time Ever the percent of 19yearolds that get a license under 70 is at 69 now. How did that go away . I think that the phone is really the freedom and the car is more of a burden, you have to deal with parking, tickets, and maintenance and instead now with lift you can tap a button and get where you need to go whatever you want. The idea there is lift versus uber is false, there could be a lot of different players or room the market is every year in the United States 2 trillion spent on car ownership and the car is utilized 4 of the time. Incredible inefficient. There is a massive opportunity to replace car ownership with transportation as a service. Listen, i immediately think wait a second, gm invested 500 million with you as part of a hedge as opposed to the possibility youre going to become public and they will make a fortune. I think they are excited about lift as an investment but excited so two things, one is rental hubs so drivers one of the largest expenses is the car itself. No kidding. Now they have access to gm vehicles across the country at a great affordable rate. Well be rolling that out and second thing is the future, a few years from now well work with them on aton must vehicles. Google reported and alphabet, talking about 1. 7 million miles they put on. This may be 2017 . Youll start seeing trials in the next couple years and it will roll out year over year and what is interesting and exciting is that for the First Time Ever, lift a Ride Share Company has partnered with a car manufacturer. So in ordinary tore bring this to reality. We need that type of relationship and were the only ones that have that right now. Its important in terms of investors to see prince who doesnt make a lot of own bets. How did you get to him . They reached out to us. It was kind of around the time we were closing the last round with icon and we went over there and met with him and he was excited and interested in what we were doing. Same thing with icon . Yeah, actually, icon hes got a lot of people who icon was more us. We actually approached him through one of his team maybes then got to meet with carl and learn that as he looked through the numbers he saw a really exciting Investment Opportunity and tried the service a few times in new york and talked to the drivers and saw lift was a great investment. All right. So what is the difference between lift and uber if you had to look at it besides the fact maybe you are making money because they i know they are losing money. Were focused on the United States which is the most profitable largest opportunity and we treat people better. Now thats going to be subjective. Travis is going to say give me say met tricks. Lets talk about it. For drivers side, we do a few key things. One, we allow tips on the platform that led to over 60 million in tips to drivers. They dont the other company doesnt allow tips through the app. The second thing weve done is power driver bonus. The drivers that drive the most can earn back parts of their commission that led to nearly 40 million. Almost 100 million in additional income for the drivers and the third thing is by creating a culture of treating people better, we start adding features like express pay where driver can get paid the same day and we have great at the end of the day when you have services that you can get a ride in three minutes and prices approximately the same, service matters. When drivers are happy because they make more money and are treated better, they provide more service. Do you have any evidence of switching uber drivers to lift drivers . Yeah, absolutely. Eight out of ten drivers prefer driving on lift. If thats the case, times shares would seal fanciful. Lift is just about three years old. If you look where they were at the threeyear point, our evaluation is higher. It took us a few years to build up the technology and scale of the u. S. And now were moving fast. Lets talk about the atonnous car. Why would i need you if i have one . We believe as well as General Motors is the cars will be introduced through a network. You wont actually need to own a vehicle. Vehicle is utilized 4 of the time and we can buy that more expensive asset or General Motors can own the more expensive asset and be deployed, you can order a variety of different transportation experiences. When you start designing a vehicle that doesnt need a driver, you start thinking what experience are we going to offer you on your i want the tv. I may want the bar in the back. Im not kidding. I think there will be atonnous bars and people will come home watching sports games and having a drink and thats something you wont own. Okay. Now because you just raised money, obviously dont need money and youve got deep pockets. Are you going to go the Venture Capital root, full out for scale and not worry about making money or do you always have to worry about one day maybe wall street will become friendly and have to show a little bit of the possibility of profitability. You got to find the right middle ground, which is for the next couple years, well be very aggressive because the opportunity of addressing the 2 massive. And so we want to lean into that and our investors want us to lean into that. With the capital we raise today. We have a path to profitability and well hit that at the right point. Anything involving government regulation, labor that makes it so that lift is better than uber . I think the companies are in a similar place. Drivers on our platform really like the flexibility they have. 80 of drivers on our platform drive under 15 hours so that might be one difference is that there is more casual drivers. This might be actors or actresses driving on lift. There is more social experience so it appeals to a different set of people. Im so thrilled youre with me. Coming to San Francisco is the only way to do this. I hope youll be a regular on mad money. Wed love to. The cofounder of lift. Stay with cramer. cell phone rings where are you . Well the squirrels are back in the attic. Mom . Your dad wont call an exterminator. Can i call you back, mom . He says its personal this time. If youre a mom, you call at the worst time. Its what you do. If you want to save fifteen percent or more on car insurance, you switch to geico. Its what you do. Where are you . Its very loud there. Are you taking a zumba class . Theres a more enjoyable way to get your fiber. Try phillips fiber good gummies plus energy support. Its a new fiber supplement that helps support regularity and includes b vitamins to help convert food to energy. Mmmmm, these are good nice work, phillips the tasty side of fiber, from phillips. Stress sweat. It can happen anytime to anyone. Stress sweat is different than ordinary sweat, it smells worse. Get 4 times the protection against stress sweat. It is time, its time for the lightening round. A special San Francisco edition. Take your calls, rapid fire, talk about and play this sound, then the lightning round is over. Are you ready . Speed daddy. Time for the lightning round. Curtis in north carolina, curtis . Caller booyah jim, thinks for taking the call. On board for the lockheed martin. You want higher spending on inexpensive stock. Omar in florida, omar . Caller cramer, 74 and sunny greetings to you. I like that. I wish i was there. Whats going on. The stock is too cheap. Were in a bare market where stocks that arent supported by big dividends. I think taser is inexpensive stock. Jerard . Caller ruckus. I love the kings. Lived in sacramento. Understand something, im using this as a teaching experiment. If you hear wireless, you should be thinking verizon. If you cant do verizon, think att. Not ruckus. They can go sign the golden my call. I own stx sea gate and this stock is so cheap. 8 yield. Red flag. The red flag says they may not have the capital so were going to lets say take a pause. Lets go to sam in california, sam . Caller hello, mr. Cramer, id like to get your take on sketchers buy, sell or hold. Sketchers has come down a great deal from where it was but at the same time, remember, the stock is up huge. So i say lets wait and we see the quarter and plenty of time we can get some after we see the quarter and that, ladies and gentlemen, is the conclusion of the lightning round. The lightening round is sponsored by td ameritrade. Fortifying the gravitydefying. Adventurecollecting. Fortifying the goingplaces. Offtotheraces. Dayseizing. You. Youre strong. And were here to help you stay that way. New special k nourish. Multigrain flakes with quinoa, apples, almonds and raspberries. New special k nourish. Fortify. Theres a more enjoyable way to get your fiber. Try phillips fiber good gummies plus energy support. Its a new fiber supplement that helps support regularity and includes b vitamins to help convert food to energy. Mmmmm, these are good nice work, phillips the tasty side of fiber, from phillips. Here in the city, parking is hard to find. Seems like everyone drives. And those who do should switch to geico ah, perfect. Valet parking. Hello heres the keys. And, uh, go easy on my ride, mate. Hm, wouldnt mind some of that beef wellington. To see how much you could save on car insurance, go to geico. Com. Ah car alarm sounds its ok this costs you money and runs on gas. This saves you money and runs on calories. Save the car for rainy days and long road trips. Biking is better for your body and your budget. You cant come out to san frsc the week leing up blue jeans in addition to levis you know them as the companies behind dockers and khakis. One more tiny detail, this is levis stadium, the ultrahigh tech home of the San Francisco 49ers where the super bowl is taking place this coming sunday. Companies committed to spending 220 million for the naming rights and thats looking like a Smart Business decision especially since levis is releasing their limited Edition Super bowel 50 Apparel Collection that is darn cool looking merchandise. Got a chance to speak with charles. Chip as everybody calls him, the ceo of levi strauss and company. As a season ticketholder for the eagles, im envious. Tell me about your design. Super bowl here in town, jim. Its the part of two years of planning, levis stadium down the road in our house and weve really been focused on how do we activate the super bowl . How do you activate it . How we activate it. As if its a scientific experience. It is. It is. You know, with the naming rights to the stadium, its more than putting our sign over the door and calling it levis stadium. The super bowl as 1. 5 million visitors come from out of town to experience it. Super bowl city is right out here. You probably had a chance to walk through. We tried to own it. We have the city stage presented by levis where there will be free concerts every single night and a pop upshot called the levis lot where were selling our nfl collection. I love it. On bringing that Fan Experience to life leading up to the super bowl and then once they are in the stadium at levi stadium. I want people to understand that naming rights in some city is here, you write a check and here on tv. Levi must feel the affiliation with the nfl helps beyond that or you personally seem to be very involved. I am very involved. Its a huge investment. 220 million over 20 years, so 11 million a year on average. It is a big investment and we need to make it work so that it pays out. So i have been very involved right from the very beginning. I was deeply involved in negotiating the deal and just as involved in thinking through how we activate it and it has opened many doors for us. We introduced a fit of product on levis, which is an athletic cut. It was based on insight some of the 49ers would love to wear our product but they are so muscular cant fit into the 501. It was one of the fastest in history. We expanded that and launched the 49er collection which was a couple trucker jackets and a satin sleeve trucker jacket for year one at stadium. That was such a success, we expanded it to seven teams last year and during the super bowl, were expanding it now to 42 teams or to 32 teams to the full nfl Team Collection and thats available for sale in super bowl city and Market Street store right now. Were seeing a bit of a renaissance in the apparel. Pvh came out last night and raised guidance and lul us making a come back because they are a very, very good company and coach and kors doing well. Can i assume anything given that im seeing other clothing Apparel Companies being beaten down. Id love to hear a story maybe dead. The American Consumer isnt completely dead. I cant give you the latest data but i would say, you know, since i joined the company 4. 5 years ago, weve been focused on how do we make our brands, both levis and dockers number one and the Company Great again. Thats really what its been about, and were now after two decades of really, really difficult business conditions, weve now turned the corner and stabilized the ship. Weve done the things that we needed to do and were growing again profitably and the outlook more importantly is really, really bright for us. Fantastic. A lot of people that watch the show dub tail. There is a sense in the country if you watch at home, hd, the commercials, sometimes the Fan Experience has gotten better at home and thats something youre trying to combat, right . Yeah, well, working with the can see the stadium, which is levis stadium, which is in the heart of silicon valley, they want to make it the most technologically advanced experience in the nfl and make the pan experience competitive with sitting in your living room. Its come to be so. Getting the beer is hard, following your fantasy is hard. Thats changed. If i want to follow my fantasy, its a bummer to be at the stadium. We got the levi stadium app that will tell you what the lines are like in each of the restrooms and what the lines are look for the different food stalls and you can order food directly delivered to your seat. I like it very much. Chip, revolutionizing the apparel and levi stadium leveraging the Fan Experience to make it better. One last thing, youre not the only chip in town anymore. I know. I havent met the other chip yet but what is it about the name chip kelly, winners. Thanks a lot. Jim. It just kinda like. Wiped everything clean. 6x cleaning my teeth are glowing. They are so white. 6x whitening i actually really like the 2 steps. Step 1, cleans step 2, whitens. Every time i use this together, it felt like. Leaving the dentist office. Crest hd. 6x cleaning, 6x whitening i would switch to crest hd over what i was using before. Ugh heartburn no one burns on my watch try alkaseltzer heartburn reliefchews. They work fast and dont taste chalky. Mmm. Amazing. I have heartburn. Alkaseltzer heartburn reliefchews. Enjoy the relief. Dry spray . Thats fun. Its already dry no wait time. This is great. Can i keep it . laughs all the care of dove. All right. We shouldnt have to come to San Francisco to tell you this but the water is not fine, well let it come in better prices and when it does clear up, its im jim cramer and i will see you tomorrow. Its wednesday, february 3rd and coming up on early today, president ial hopefuls make the mad dash to New Hampshire with six days to go until the nations first primary. And zika in the u. S. A double weather whammy in the nations midsection with plus, should women register