Have less to fear if theheed raises because the fed will probably not hurt the economy when it does what its going to do in less than two wes. With that in mind we should be back to picking stocks in the expectation that theyll go o higher if the numbers are good and lower if the numbers are bad. Who knows . Maybe we could even leave crazy town soon afterwards. It is too nutty even for me. Terry in pennsylvania, terry. Cal`er jim, a great big booyah from scranton pennsylvania. Man, thats where my grandfathers relatives went. Fabulous town. Caller come on up to our parade some day. Scranton is beautiful. Underrated. Caller it is. Its not real through. Go ahead. Caller thats right. Listen my ughter has some cash and is looking for some longterm investmemts. She is thinking about bp but im afraid theyre going to cut their dividend and the stock you mentioned a good thing. Long. Term investments and one of the things that were seeing is a revulsion to all fuels for the longterm. So terry we are not going to suggest that a fossil fuel be part of any mix for the longterm going forward. Its no longer what were going to do. Not after all the Climate Change stuff ive been reading about. Were not going to recommend fossil fuels for longterm investment. Its not working out. Theres so many great Young Technology and health care companies. Thats where she should be focused. Carol in california. Caller hey, jim. Im retired. A couple of years ago my broker suggested i purchase plains all american. Since then its fallen more than 50 . My broker keeps suggesting that i hold it. Should i hold it or sell it . You know, this sector is one of my least favorites. I was going to say my worst but its been such a bad day a people are down almost 60 but carol i cannot stress to you enough that this is not the one you want to own if you want to be in that sector. Its just not. They were the beginning in the sector. Anyway, the market is less afraid the fed could hurt the any now afr the great jobs back to glorioioly looking at companies and bubung stocks. If you cant stand the heat, is it time to get out of zoes kitchen . Ill be speaking to the ceo to see if this is part of theheurn around. Game tape isnt just for football. Im going between the lines and tellininyou how watching walal streets version of f lm can make you money. Plus they both beat guidance but investors are paying out for one stock and selling the other. With crarar. Dont miss a second of mad money. Follow jimcramer twitter. Have a question, tweet cramer, madtweets. Send jim an email to madmoney cnbc. Com or give us a call at 1800743cnbc. Miss something . Head to madmoney. Cnbc. Com. Phil oh no. under his breath hey man hey peter. unenthusiastic oh. Ha ha ha joanne . Is that you . Its me. You dont look a day over 70. Am i right . Jingle jingle. If youre peter pan, you stay young forever. Its what you do. If you want to save fifteen percent or more on car insurance, you switch to geico. You make me feel so young. You make me feel so spring has sprung. Americans. We try to live healthy. But many of us dont know there are nutrients that can help support our metabolism. Take new one a day healthy metabolism support multivitamin with chromium to help use carbs from food and bvitamins to helpconvert food to fufu. One a day. Our clothes can stretch out in the wash, ruining them forever. Otect your clothes from stretching, fafang, and fuzz. With downy fabric conditioner. It helps protect clothes from the damage of the wash. So your favorite clothes stay your favorite clothes. Downy fabric conditioner. Wash in the wow. Were all familiar with this, axe daily fragrances. But what you wouldnt have seen is this, axe dry spray antiperspirant. Why are you touching your armpit . Dont, thats weird. The first ever dry spray antiperspirant from axe. Ive smoked a lot and quit a lot, but ended up nowhere. Now i use this. The niniderm cq patch, with unique extended release technology, helps prevent the urge to smoke all day. I want this time to be my last time. Whats why i choose nicoderm cq. Want to survive a crazy busy day . Sfx cell phone chimes start with a positive attitude. And positively radiant skin. Aveeno positively radiantmoisturizer. With active naturals soy. In this new environment when employment is strong the fed seems poised to take action and oil prices are low for quite sometime. What do you do with a small cap p restaurant growth story like zoes kitchen. The fast casual chain with 162 locations in 17 stateu. They got tremendous room to expand. It road all the way up to 45 this past july and that only plunged down to 30 around the middle of last month. Even though the same store sales and only raises s ll year guidance which was enough to lets check in with the president and ceo and find out more about what his company is doing and where he is heading. Weweome back to mad monon. Thank you for having me back jim. Have to ask you, we have been talking about being public versus being private. You have a gteat growth trajectory and something loved by a demographic with women, moms and you have the same store sales thing and you are trying to figure out how quickly to expand. Is it possible its too hard for a young Growth Company these days to be able to grow and not have to think about the stock market. Yeah, i mean, look, were really focused on the daytoday. Were honored d be a Public Company and we are very well received. Were focused on the daytoday. Our traffic is really fantastic. And the nice thing is we didnt take price. We gave that back to our customer and continue to grow. Were still l sinating with were not focused on the daytoday. I think everyone believes in us for that awell. You know whatatthey had a great six days and the next three days were bad and if i were you id say enough. Its too hard. Whatatatters to me and what matters to you is the growth path. It seems like to me that your concept could work in every city in america. We believe so. We think were 1600 plus locations across the u. S. And were really seeing that today. Were in 17 states, 165 locations. We opened 10 restaurants in our Third Quarter alone. The most we ever opened and back to resinating with the consumer, its how customers are today and its that mediterranean life style. Better for you product, preservative and additive free and thats what we think consumers are loloing for across the country. We got a new employment number that was pretty strong. The more employed people are the more peoplplwant to eat out but you have to hire employees too. You did have a little bit of up a little bump in the amount cost four workers0 what is the trade off between labor costs and a betterer economy . Y . Yeah, i think, you know, for us, we want to c eate a great environment in our restaurants so we always paid above that minimum wage andndontinue to do that. We want our team to have great lives and continue to grow there. We have seen escalation there. A lot of our labor tick up is connected to our growth. As we ramp up growth and we build on new restaurants across the country were hiring quite a few new people. And were okay with that. That gets our team in and understand the cululre and understand who zoes is and what were about and how to better serve our customers. It is ticking up a bit. We think thats okay. We can offset as we continue to being a bear for awhile. Right. Absolutely. And you know, we really saw that early in the Second Quarter it peaked and late in the Third Quarter drove down and is elected as we start to see the cost come down in the back half of the year and make that decision not to take price and so far we have seen that to be declining in the Third Quarter and continue ointo that Fourth Quarter of the year. Are you still at the stage of your development where a new dish helps . I was kind of noticing that for instance you issue a humus trio and it actually boosts sales. Absolutely. Absolutely. We still think, you know, as we add menu items around the 21 countries in the mediterranean youll see new stuff. Cant wait to o t to show it to you at some point here at the first of the year. Well have new editions in q1 of the year overlapping our humus but we tnk menu introduction and to introduce way of eating is important to us and our customers. Give them the neflavors and items that are out there. Whats the best ways these at as you find to get the word out . Local radio, billboard, or digital . Mostly digital. You know, really our best advovotes are our customers. Building that emotional connection with the consumer through digital but really in store and caterings and in the communities we serve. Community isis big important piece of what we do and we believe that each community is very different and we need to be involved in that and thats how were spreading the word. Some of the best companies i deal with are having food safety stories. Theres nothing you can do about this, right . Its just a fact of life if youre in the restaurant business. Yes ando. Therethings we can and cacat do a a at zoes its a precaution. We use Third Party QualityAssurance Companies and inspect each of our restaurants and our our supply chain teaand Management Team stays s ally focused on ensuring food Safety Practices and standards. You know theres a lot that you can do and i can probably speak for brethren across the Food Service Industry that were all concerned about food safety. It should be important to all of us and i know thats the fact that here at zoes we try nimize any and all risk we can. Last question when i look at what youre doing i often think i hope he is so concerned about making some big dollar amount right now, what is the tension between showing actual earnings versus this growth path versus your concept and take it like a baja fresh chipotle. I think thats right. Its staying true to who we are. Staying focused on the growth. Investor. Those investors we have are being great. They understand a growth trajectory. Were growing our business for the long run and we believe well come out in five plus years down the road that everybody is going to be very excited about what zoes has done and be that 1600 plus location across the u. S. Not had any falters along the way. We look forward to it. Your closest one to us is too far. Thank you very much. President and ceo o zoes kitchen, thank you, sir. A perspective. Go there, enjoy it. Taste the food and then buy some. Stick with cramer. Coming up, amazon may have revolutionized detail. Cut it. Dont miss cramers take on this stock just ahead. It seems that every year, we have to watat out for differenentypes of germs. Which is why its important for your wipes to kill a broaspectrum of germs. Lysol wipes kill 99. 9 of germs, including 8 different types of cold and flu viruses. To help protect your family. Lysol that. Americans. We try to live healthy. But many of us dont know there are nutrients that can help support our metabolism. Take new one a day healththmetabolism suppppt multivitamin with chromium to help use carbs from food and bvitamins to helpconvert food to fuel. One a day. I absolutely love my new york apartment, but the rent is ououageous. Good thing geico offers affordable renters insurance. With great coverage it protects my personal belongings stolen or destroyed. [doorbell] uh, excuse me. Delivery. Hey. Y. Lo mein, szechwan chicken, chopsticks, soy sauce and you got some fortune cookies. Have a good one. Ah, these smalalnew york apartments. Protect your belongings. Let geico help you with renters insurance. Dry spray . Thats fun. Its already dry no wait time. This is great. Its very soft. Can i keep it . laughs all the care of dove. Dig into the Conference Calls. Spend time listening to managements and devour whatever Insights Companies keep. Why . Will allow you t tmake judgments that can help predict trends and prepare you for opportunities. Often far better than the algorithms. Weweant you to consider the quarterly Conference Calls that gave the film of our business. We study the film, go to being a scent player to a really good one. I found the difference between winning and losing is hard work and hard wk. Until you understand the terrain and can adapt to it. Take yesterday, there was menty of real bad action to the market not to mention the terrorist it was a discouraging day for certain and the market took a real header. Now you had the option of panicking which many people still do. Theyre not watching the show, making decisions on the fly, clearly not a great idea based on todays tremendous rebound. Or you could study, honker down, watch some film. Im stuck trying to o oduce what you see every day hehe but i still find time to devour the film when im not on television. Lets talk kroger and Dollar General. Two coanies that have just reported earlier this week. Both put up terrific quarters and their shareholders were rewarded instantly. The strength in these two companies, they know what their customers want. Good value at a good price. Its call is the case periodically with some of the Larger ConsumerBranded Companies that they sell. Then you lose sales. Customers switch to krogers own brands and if you dont offer somewhere else. Walmart, maybe another dollar store. Now that value and good price formula may sound simple but it isnt. For example, Dollar General knows that its consumer is always strapped or she wouldnt be strapped at Dollar General. Nonowith employment so strong like we saw this morning you might ask yourself why is the consumer feeling cash strapped . The answer they give you on the call is twofold. She is stuck with a higher rent and higher healtltcare bills. The Dollar General customer is at the same time not seeing wage growth. The inflation, rent, and relent leslie higher healththare costs are keeping her from shopping beyond Dollar General walls. Its incredibly helpful toward understanding why despite all the positive reports you hear like todays nonfarm labor repopo. Things arent so hot for millions and millions of people and why Dollar General and dollar tree are still doing better than you thought. Lot of investors cycled out of the Dollar Stores as well as leaving two other bargain outfits betting that theyd be healthier. All of those stotos are buys. I saw often because on the other side of the street is kroger. The best run Grocery Store chain in this country. It wants to dominate. s not just trying t twin over the high end like whole foods and it doesnt accept that its low end like Dollar General doesnt mind having them either. It wants both. I thought you please all, you please none. Kroger. Theyre pleasing everyone. Theres a lot of film you have to go through just t tget to the real heart of the matter here but some companies are confident enough not to do the big numbers. Like the same store sales but also the game plan themselves and tell you how theyre winning. Heres the best quote from yesterday of all the calls that a whole set of defenses thrown at you by the market. s from rodney mcmullen. Hes a genius. He happens to be the best grocery merchant in the country. The economy continues to slowly improve and customers continue to feel morereptimistic but the economy remamas. Some customers are willing to spend more while others are worried about their job or next paychehe or more focused on n saving. We find all customers want quality products and a great shopping experience. For the customer thats more cused on natural andndrganic oduct wes have our own simple truth products and entry point of quality. We have that too. Our job is to deliver food from a diverse set of customers so to splurge. Wow, i read that over and over again. Thats like the holy grail of good retailing in this country right now. I would ntend that most of krogogs competitors do nono understand what i just read to you and thats why when this company buys a harris, teeter, for 2. 4 billion in cash, thats a grocery chain or 800 million last month, these two okay grocers can quickly be krogerized meaning they have much better numbers. This was mentioned and is also why so many economists get stumped when they look at the aggregate numbers. Seems like everyone is the same. Thats because theres no average. Theyre the savers and the splurgers. Kroger teaches you that. How about the fact that all consumers should be getting the benefit of lower gasoline prices. Its going to be under 2 this weekend. Why y nt that the generalal increase in wealth . Dollar general tells you whats going on there. They tell you that the consumer to fix deferred maintenance on their homes and appliances and cars from the great recession. Theres game film that says after all the downturns like we had you should retreat to those retailers that cater to this clientele. That statement brought me back to lows and home depot and auto zone for deferred car maintenance. The film shoho you what to do, where to go, particularly y the down days. Krogers film tells you that by highlighghng its natural and organic offerings. Listen to this gem from the conference call. Quote, simple truth continues to grow at an astonishing rate setting a record of total sales while continuing to establblh all time w wkly sales records throughout the quarter. Whats that bit of film say . Two things. One is the simple trutthe Natural Organic business is bebeaking share from othths. V second is private4label. That means tree house will continue to do well. Our ce consumer because spe isislways very cash straraed she does shop closer to the event. Goes on to say now she has always been that way but wve seen it get closer to the holiday each and every year for the last few years. Heres a piece of the puzzle that can ease the panic that so many Retail Investors say when is the buying going to stop. P. I learned that from Dollar General. Heres the bottom line. I dont know about you but i wouldnt have these insights without looking the game film of the conferencnccalls. Its a boring nerdy game to play even as tom brady does it endlessly but it gives you the edge you need. Dont forget that yesterday one the year the stocks of both Dollar General and kroger went higher and they made you money. N5sxu p thats because theyre best of breed and i hope now you have some insight about why thats s the case. Lets go to walker in pennsylvania, walker. I love confessions of a street addict so much that i baked it into lasagna and ate it. I work in food service and i noticed that when he dro up in august so i stieded to add an egg producer to my pororolio. Insane 8 yield. 8. 5 and earnings per share growth of 115 its down 11 just this week. Am i wrong . Youre as wrong about that as you were to bake this bo in lasagna. We have to stick with who puts the numbers up and we also have to stop baking lasagna with they are just toxic. You get into the weeds and if you do that youd understand why kroger a a Dollar General madede you money. Theres much more mad money ahead. Its a little known Bio Tech Company with a new way to street cancer. Wait until you hear the way its attacking tumors. The difference between pvh and ulta is more than cosmetic. Rapid fire, tonights edition of so stick with cramer. Back in early october he was still stuck in pain because of worries that washington might crack down across the board. We got a slew of poorly timed bio tech ipos. Some got crushed out of the gate th shouldnt have been. Thats why we highlighted this new ipo merchandise. Which ones could be worth buying. Take novocure. Its a company with an anticancer therapy called tumor treating fields. They use them to disrupt key molecules inside cancer cells. Its a much less invasive way to this is a very exciting story. But it had the misfortune of becoming public on octobernd when all things bio tech were out of favor which is why the Stock Plunged d its first day in trading. By the time i recommended them a few days later the stock had fallen. As a airst line treatment t against gbm. Thats the most common and most aggressive type. Itit approved for patient with this front line pcm. It didnt take long to come to its senses. Still even up here the stock is still less than 3 above its original ipo price and given that its an incredible robust pipeline with solid tumors including nonsmall cell lung cancer and pancreatic cancer First Quarter out of the gate the number of prescriptions soared 162 . I wouldnt be surprpsed if theres a lot more rooooto run. Lets check in, closer look, the executive chairman of the board. Listen to welcome mad money. Good to see you. Thank you. T ts is revolutionary a a unfortunately and its working. Surgery radiation and chemo as the primary cancer therapies. This is s mething completely different. Its invented by a professor in israel. As you said, we use electric fields. They attract particles that have a chargege most of the proteins in our body have charges. Has the tumor in case of brain cancer, the head, lung cancer r the chest, pancreatic cancer of the abdomen and create an electric field inside the cells we pull apart the proteins that are necessary for cell division. If they cant go in the right place at the right time instead of one cancer cell becoming two, one blows up and becomes zero. Thats how we treat cancer. People have to understand it looks like a small battery pack and you attack by wires to where the area is. Yeah. So it works like a drug except without the toxicity and we deliver our therapy just as you say with a medical device. Its a portable device and a field generator. Its wearable and the patient uses it. Now how do you get the word out . When i saw the device i said its Science Fiction but in dark ages versus this. You know, the most were in a regulated industry. So we really couldnt get the word out until we received fda approval. We have been at this since 2000. So this is not av overnight success. Its an overnight success 15 years in the making but as you sasa, october 5th, fda a aroval, the first approval in gbm in over a decade. Now we can get the word out. So the same week we had fda approval we had our sales people in atlanta being trained and theyre now out in the field communicating with the neurooncologists that treat these patients. Are there hospital chaihs . I know that the hmos all backed this. Ure getting reimbursement. Were reimbursed 99 by private insurance. Thats Pretty Amazing from right out of the gate. Well, as i saidid right out of the gate. But as you point out this is a therapy where we have real a phase three trial that shows superior overall survival and the two year survival many this terrible disease has increased 50 . I want to go over that. No one has been cured. We e ver use the cure word. You cant use that term. But we see a percentage of the patients are extended longterm survivors. So priororo novocure there wasas no five year survival and now we see a five year survival. January data point maybe on pancreatic . Well, we are going to present the first cohort of pancreatic Cancer Patients so were looking forward to those data. Will that takakthe same amount of time and recruitment will be faster. The important part of getting the trials done is to get the patients into the trials so of the trials will be fast. We have been successful. I know, i have looked at 1717 that have come public in the last two years and yours is one of about 10 that i think really does make sense. Its a remarkable company that you have and a remarkable device. Thats bill doyle, executive chairman of novocure. You can learn a lot about this. Mad money is back after the break. Your clever moves wont stop the cold and flu. But disinfecting with lysol can. Because lysol wipes and spray are approved to kill more types of germs than clorox. Including those that can make you sick. For a healthy home this cold and flu season. Ive got two reasons to take care of my heart. Thats why i take meta. Meta is clinically proven to help lower cholesterol. Try meta today. And for a tasty heart healthy snack, try a meta health bar. Were all familiar with this, axe daily fragrances. But what you wouldnt have seen is this, axe dry spray antiperspirant. Why are you touching your armpit . I was just checking to see if i is dry. Dont, thats weird. It isisime. It is time for the lightning rapid fire calls. Buy, buy, buy sell, sell, sell. Then the lightning r rnd is over. Are yoyoready, skeedaddy . Time for the lightning round. York. Richard. Im from brooklyn new york. Im realizing oil is going down under 40 barrel and i have chevron. Hold . Were tired of the oils. Were battling when theres so many other good companies. I think you sell sell sell at 93. Gern. Man, so speculative. We have stocks like bio gen which my Charitable Trust owns. Celgene. How can we not go with quality . Id like to go to joe in royal dutch shell. Sell, sell, sell. They cant handle these oil prices. Bill in california, billll i have Frontier Communications for the dividend and longterm investments. Yeah but we dont want to reach. Id rather see you in verizon or att. Lets take one more. Brian in jersey, brian nvidia, buy sell or hold . I have to b bst it. Its having a great quarter. And that, ladies and gentlemen, conclusion of the lightning round. Sponsored by t. D. Ameritrade. Of all the will investors keep their fangs out . Fang . Except for of course i would have acknowledged that i coined fang. Should have copyrighted it. Fang. Fangs. Hma. One of many pieces in my life. So when my asthma symptoms kept coming back on my longterm control medicine, i i lked to my doctor anan found a missing piece in my asthma treatment. Oncedaily breo prevents asthma symptoms. 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Covergirl is the easy way to draw attention Perfect Point liner smudge with spongetip to create a smokin kitten eye lash blast mascara adds an instant blast of volume add a pow to your brow wow from easy, breezy, beautiful covergirl americans. We try to live healthy. But many of us dont know there are nutrients that can help support our metabolism. Ke new one a day healthy metabolism support multivitamin with chromium to help use carbs from food a lot of people pay up. Get up on the stock. It all has to do with destiny. Ulta is in charge of its own. Its 12 same store sales the only double digit grower in my univse. I was struck by how little stands in this companys way. The weather, meaningless, hot or cold women buy cosmetics. Strong dollar, weak dollar, means nothink to them. Online, off line, ulta is the only outfit left that seems to be beating amazon at its own game or ultas game. Thats how you get the best sales in their history. The ceo has cracked the code on customer loyalty. And just scratching the service. Natural averere. This company is linked to too many factors that are beyond itsontrol. The big location where is they find apparel is in tourist destinations. Thats who buys the price of your Tommy Hilfiger items. Its bad enonoh that the strong dollar is crimping their overseas business. S. Who would have thought it could be so powerful as to impact america too. Turning it into the companys weakest market. Tons of co weather apparel. I cant count how many times they said Holiday Season is promotional on his conference call. Thats code for look out the numbers arent going to be made. And heavily mole based retailers. Pvh cant bring new customers and their golds are sold is many so my places it cant be differentiated. He said we are overstored in thats not the case. Pele who buy from ulta spend much more momoy with the company that those that shop at the bricks and mortar locations. The growth, 56 is extraordinary as the out standing loyalty program. And its more than triple that number. 21. Holy cow, ulta, theres a stock. Theres a company. Stick with cramer. Hese dayquil l quid gels and go. But these liliid gels are new. Mucinex fast max. Its the same difference. These are multisymptom. Well so are these. This one is max strength and fights mucus. That one doesnt. Uh. Think fast you dropped something. Oh. Ill put it back on the shelf. New from mucinex fast max. The only cold and flu liquid gel thats maxstrength start the relief. Ditch the misery. Lets end this. Dry spray . Thats fun. Its already dry no wait time. This is great. Its very soft. Can i keep it . laughs all the care of dove. Now in a dry antiperspirant spray. Looking for 24 7 digestive support . Try align for a nonstop, sweettreatgoodness holdontoyourtiara, kindofday. Live 24 7 with 24 7 digestive support. I like to say theres always a bull market somewhere. I promise to try to find it just for you right here on mad money. Im jim cramer. See you monday. tonigh welcome to