>> the secret of going forward in life is creating a better place for yourself so you build that better place. everybody else is a benefactor of it. >> to leave a legacy, not of how great you were at your sport, but how you helped other people. ♪ [ the captioning on this program is provided as an independent service of captionmax, which is solely responsible for the accurate and complete transcription of program content. cbs, its parent and affiliated companies, and their respective agents and divisions, are not responsible for the accuracy, or completeness of any transcription, or for any errors in transcription. ] >> throughout history, people are different, eccentric, compulsive even, or maybe a little strange. >> a visionary is somebody who has a very good acute sense of where they are, their foresight into the future, have great imagination and bring it into a practical terms. >> visionaries are people that would like to contribute to society. we all have an obligation in life to be able to help people. we owe that to society. >> most thought they were crazy. but it turns out, they were right. and even though they didn't have a crystal ball, their passion and prediction changed the world as we know it. >> it's one thing to have a vision. it's another thing to put together all of the elements necessary to accomplish that vision. >> and while golf's visionaries may not have changed the world, they certainly changed their sport. a global ambassador, fanatical and fitness -- >> i certainly can't stretch and make myself taller, but what i can do is make myself the fittest. fast! back. >> an insurance salesman dreaming of building championship golf courses -- >> when he started, he really didn't have an idea of where he was going. but he kept the vision of great golf courses in his mind. >> you'll see all the bunkers up here on the right-hand side. when they're done, it will look like they're up in the air. >> the best player in the world creating a brand and a business empire. >> you got to sit down and you got to convince everybody who drinks your kool-aid, right? that you are the visionary. they have to believe your story. and they have to believe that the journey is going to be the reward. >> that's the material we have with two pockets, right? >> yes, very similar. >> and a new commissioner looking to change a culture. >> conviction is terribly important. not only do you have to conceive of where you want to go, you have to be realistic about how difficult it is to get there. >> it's literally one of the easiest holes out here. okay. you have to do it. >> plus many others that have left a lasting legacy on the game. >> everybody really can be a visionary. it's just some of us apply it in a little bit more of an intense way and we execute it. >> we think out of the box, simple as that. >> so what is a visionary? well, you probably won't know it until you see it, but when you do, there is no mistaking it. ♪ >> to be world champion is a dream. >> yes! gary player. >> everybody must have that dream, but too many people just rely on the dream. the dream is not good enough. you've got to fulfill it by hard work and dedication. >> i should do lots of these! whew! >> you got to do more than the next opponent to fulfill that dream. >> i like to do things with speed because we need speed when we play. ♪ >> all of my friends my age, most of them are dead. and here i'm at this stage nearly 78. i'm warming up, man! ♪ my life is a miracle. small and steady from a small country to win the grand slams oof golf in 165 tournaments and to meet the people i've met, from presidents of the united states to emirs in the middle east, and to have traveled to the extent that i've had and the education that i've received, it exceeds anything can you get from a harvard or a princeton. it's a miracle. ♪ we traveled, my wife and i, with six children, 40 hours to south africa to here, stopping four times. no disposable diapers, etc., and things that are happening today, so it was a very different world. do your exercises. many players in america couldn't play worth a damn outside america. i wanted to win everywhere in the world, because that's the ultimate test to see if you can get off a plane and beat people in their home country. >> gary, a versatile golfer, has won tournaments all over the world under all sorts of conditions. >> i've probably traveled more miles than any human being that's ever lived. the thing that i've learned is to have respectfor people's opinions, religions, their cultures, their ideas, their education, their food, whatever it may be. i believe it was a gift. it was a loan. it was a loan from god. ♪ >> i always knew i was the fittest. and that was a great comforting thought. when i first came to this great country, the united states, i'd lr started exercising, because when pie brother went to war, he stood there and vividly, i can remember him saying, "promise me you'll exercise for the rest of your life. you want to be a professional sportsman, you've got to be stronger." >> when i stood on the tee with arnold and jack, i can honestly say that i really believed i was strong as they were. i honestly believed i was going to beat them. i never believed they were going to beat me. >> can you imagine how i feel when i go to the regular tour and i go and i see this gymnasium on the tour, and i think, you know, i think i was largely responsible for that, because i started to do all these exercises and do the weights. and it was a no-no. ♪ >> i do a lot of these. i do hundreds of these, hundreds of those, to complete round. you got learn to create spring in your step, and i just do -- for the lower back. keeping your knees bent all the time. getting the message through to young people, get off this obesity 60. this is going to kill -- obesity kick. this is going to kill the country. obesity is responsible for more deaths than all the wars of the world put together. and yet it's not taught in the schools. >> how are you doing? >> fine. i'm so happy to meet you. you speak so nicely. come and sit down somewhere. your body is a holy temple. the most precious thing you have is your health. if you don't have your health, you have nothing! look at tiger woods in that fairway, what he looks like. look at rory mcelroy, what he looks like. you've got to teach yourself to be in great shape. i'm nearly 80. listen to what i dedicated my life to to a large degree. young people must get fit. ♪ >> the most important thing in golf is how you start your down swing. watch the body. watch the hips. shwew! see how you rotate them? watch the waist now, guys, watch the waist. don't touch that. it's very hot. very hot. [ laughter ] i never, ever looked at myself and said my dream is fulfilled. that's right. well done, man. the worst word i've ever heard in my life is "retire." i look at people at my age that don't have any desire left. they're rotting away. they're not living. they're existing. you've got to try and keep that young element and that ambition forever. i've achieved an awful lot, but there's an awful lot that i still would like to achieve. you arrive as dust and you go out as dust. so i just hope when i go up there that there's a really good golf course that i could be a head pro there. but i'm not in a hurry. to tee off. >> still to come on "pga tour 2013: visionaries," the stories from some of the modern games most 11en deere figures and how each in their own way changed the sport of golf forever. from tiger woods, the visionary who inspired many of today's pga tour stars, to the man who behind the scenes literally reinvented the business of the pga tour. >> i thought the values of golf and what golf stood for deserved to be a major sport. >> and the famed course architect whose vision is part artist, part sadist. >> i built golf courses that are played by the public and the owners want to have a major championship. >> to the man nicknamed the ayatollah whose vision was there for the entire world to see for themselves. and an icon of sports and business, the shark attacks both golf and life. >> the journey is reward. the experiences you have through sport or through business, that's the greatest reward you can ever get. ♪ humans -- some of us are great athletes. others...not so much. which is why, at liberty mutual insurance, auto policies come with features like new car replacement and guaranteed repairs. see what else comes standard at libertymutual.com. liberty mutual insurance. responsibility. what's your policy? >> tiger woods is a visionary. he knew how other great golfers had achieved high success, and he had the determination and the fortitude to blaze a bigger trail. >> his first professional victory. with his talent and his credentials, the first of many, many more. >> if you look at all the other golfers competing with him today, they're all on that same trail, but he was the leader on that trail. >> i guess, hello world, huh? ♪ >> when i was number one, i understood how difficult it was for him to keep that sport for -- spot for so long. he was number one for many, many years. and to do that, it's amazing. it's very, very impressive. >> there's the great thing in sports i look at is how good is your good? everybody can be very good when they're on, but how good is it? tiger's good is the best good ever. to win by eight or nine shots, that's the sign of a true champion. [ cheers and applause ] >> came up and just pretty much demolished the whole field. that was kind of the beginning of the new hero of golf really. >> watching tiger win in tournaments by 10, 12 shots, winning 5, 6, 7 tournaments a year, that's really what brought, i think, all the athletes to golf. >> golf is becoming athletes and not viewed as just a pastime. you have to be physically prepared. >> you can't do that! [ cheers ] >> growing up, michael jordan was my hero, my idol. the way he dominated the sport was amazing. tiger really put that into golf. he dominated his game. >> in 2000, 2001, it was just -- never seen anything like it. golf's not really a sport you dominate a sense. what that was was just somebody who was better than everybody else. i mean, he wasn't winning tournaments, he was willing everybody. -- killing everybody. ♪ >> if you ask any of the young guys growing up who their hero was, it was tiger woods. >> to have an opportunity to sit alongside him and compete against him is a dream come true. >> i definitely remember watching matches and watching tiger win. i was definitely into golf and my dream i had set to play the pga tour before that but seeing that performance gave me a little bit more fire underneath to be push a little harder. >> might go in. might go in. might go in. it is in. [ cheers and applause ] >> i read a book about tiger when i was 14, and that's when decided to wake up every morning at 5:00 and practice before school. i wouldn't be here today if it wasn't for that book. so many thanks to tiger for that. >> it's humbling and also i realize that i'm getting older. you know, these are the guys that saw me play in -- i've been up and around for a while. >> tiger's the biggest role in golf bar none. he brings the most crowds. he cibries the most excitement. his record speaks for itself. having him in the mix is only good. it's good for ratings. it's good for crowd support. it's good for the clam bakes. [ cheers and applause ] ♪ >> hey this is tiger woods. if i can get dressed up like this, bring the camera back up here, you can go out and buy some video games. all right? you feel me now? ♪ >> tiger is chasing an all-time record. i don't believe that golf has been as exciting as this in the last 12 years, since we saw a real domination from tiger at the turn of the century. >> again! amazing finish here. >> to get out here and be able to play like this and against the best players in the world is a blast for me. >> up next -- two visionaries forever linked by a tournament, a course, and an unexpected plunge. >> pete dye will go for a swim today. >> what a moment! [ man ] on december 17, 1903, the wright brothers became the first in flight. [ goodall ] i think the most amazing thing is how like us these chimpanzees are. [ laughing ] [ woman ] can you hear me? and you hear your voice? oh, it's exciting! [ man ] touchdown confirmed. we're safe on mars. [ cheers and applause ] ♪ hi. [ baby fussing ] ♪ [ baby fussing ] golf's greatest championships,. you a grass was what deane beman recognized as a problem back in 1974. the pga tour needed a special event. >> one of my jobs was to build the players championship. the best way to do that was to create its own place. it's got its own identity. >> the players tournament we want to build it as big as we possibly can. >> the tournament landed in florida at sawgrass country club in 1977. deane beman wanted to call it home, but they weren't selling. as a matter of fact, the owners bet deane $100 he wouldn't succeed in building his dream. beamen's conviction blazed the trail. >> that was it. got it. >> he approached the land owner across the street and managed to purchase 400-plus acres, what is now tpc sawgrass for $1. along with golf course architect pete dye, beamen could now build his dream for the home of the pga tour and the players championship. >> i wanted the concept of the golf course for the gallery to be that somebody could stay in an area and not have to walk very far and see action on two or three, maybe four holes. ♪ >> most people and certainly organizations are adverse to change. so understanding that, if you're going to make significant progress and be able to do things differently, change things, that it's almost a confrontational process. >> i wanted to be the best player in the world. i wanted to beat best player who ever lived. i wasn't the healthiest guy in the world, wasn't the biggest guy, in a game that power is important. sat down with myself and reflected on where i was in life. i'm 35 years old and wrote out in my own notebook what i would have to do to accomplish that original goal being the best player in the world. looked at it and said to myself, deane, it's not doable, not with who already was out there and what they had already done. and so i decided the best thing for me, maybe i could make a contribution to the game in a way other than competing. >> we were a minor sport. we had major athletes. jack nicklaus and arnold palmer and gary player were world-renowned athletes, but the game they played was a small sport. i thought it shouldn't be. i thought the values of golf and what golf stood for deserves to be a major sport. and that we could have a game that was as big as some of the individual athletes that were in it. ♪ >> when we started in the middle '70s, we had some real challenges economically to make golf work for the networks financially and then work for us financially, because television rights fees for sporting events are what drives the bus. and so coming up with the business plan to make golf financially feasible for the networks to be able to carry in large measure was a real chal internal it -- challenge and it took a number of years. ♪ >> i envisioned that golf was going to be bigger. if i was successful in developing a better concept for our television, if the events locally were better managed and they were able to more efficiently run their operation and market it better, that players are gonna play for a lot more money. and i convinced the tournament policy board to respect and to recognize that the tournament volunteers were essential to our success, that all net proceeds of all the events must go to charity. and if we were able to carry that through that that would be in our long-term best interests. and, of course, it's proven to be the case and that exists now in every event, all three tours for the pga tour. ♪ >> i'm not sure that that is the number. if you add it in what the individual players do themselves, it would more than double, and golf does raise more money for charities than all other sports combined. and when other athletes in other sports want to raise money for charity, they usually hold a golf tournament. [ laughter ] ♪ >> i love golf. i love the competition. i certainly am proud of the players championship and events and the charities which i think are very important. >> good morning, guys. >> and keeping faith for the volunteers. but i think i'm most proud that we've been able to take golf as a minor sport and bring it into the modern age of what i call big-money sports. but yet haven't been forced to or haven't been willing to sell the integrity of the game and the soul of the game is still, i think, undisturbed, and everybody who loves golf can be proud of the way the professionals play it. >> while deane beman's accomplishments have stood the test of time, this man certainly had a little to do with that success. pete dye and his stunning works of golf art in plain view. and later -- greg norman opens up about his vision as the best player on the planet. >> when i walked in, i felt alive.