model and trusting the sales person's knowledge. >> our customers have responded well to this. >> reporter: goodwill that's earned through years of honest sales. >> i mean, there's real quality of work and service there. >> reporter: david mclaughlin's grandparents bought a cabot and kimball in the 80s. they bought several cars at maus, the beginnings of a family tradition. >> we all get our cars from there. my grandparents bought five or six, my folks, six, seven, eight. my brother mike has probably bought least eight cars from them. >> that is the essence, is our customer base and our loyal customer base. >> reporter: taking care of them means taking care of their community. since so many of those paying customers are their neighbors. >> it isn't just where we do business. it's our backyard. >> reporter: barry belknap is the v.p. at harvest bank. it was the top donor of the project to build kimball's new library. >> the building we had it housed in was deemed not suitable. >> reporter: a.m. maus and son, located across the street, was number two. >> when you have people, whether it's business people or people