Transcripts For KPIX 60 Minutes 20140317

Us. Safer drones are operating all over america right now. There you go. Safer and what theyre doing is more than you ever imagined. Governments dont just get to have drones now. Your everyday person can go buy a drone on the internet. Safer i find that scary, quite honestly. There was no commercially sold hot sauce before tabasco. Edmund invented the category. Gupta that would make this the first family of hot sauce. laughs that sounds real good. Gupta the first family of hot sauce turned tabasco into one of the oldest and largest familyowned businesses in the country. Im looking at the color. Thats why ive got an incandescent light. I want to look at the color, i want to look at the seed. Just let it sit there for a minute. And then, the heat kicks in. Tastes like candy. Gupta tastes like candy . Smells like money. Im steve kroft. Im lesley stahl. Im morley safer. Im bob simon. Im scott pelley. Those stories tonight on 60 minutes. Call. Good evening, the u. S. Says there will be costs for russia after todays crimea vote. Hondas recalling nearly 900,000 odyssey minivans because of faulty fuel pump cover. And an unnamed billionaire has purchased a world record 201 Million Dollar Life Insurance plan. Im shareen alfonsi, cbs news. Always one step ahead with an intuitive motion activated lid and seat, kohler makes sure youll never have to ask him again. Still running in the morning . Yeah. Getting your vegetables every day . When i can. [ bop ] [ male announcer ] couldve had a v8. Two full servings of vegetables for only 50 delicious calories. Crestor got more highrisk patients bad cholesterol to a goal of under 100. Way to go, crestor yeah getting to goal is a big deal, especially if you have high cholesterol plus any of these risk factors. Because you could be at increased risk for plaque buildup in your arteries over time. So, when diet and exercise arent enough to lower cholesterol, adding crestor can help. Go, crestor oh, yeah [ female announcer ] crestor is not right for everyone, like people with Liver Disease or women who are nursing, pregnant, or may become pregnant. Tell your doctor about other medicines youre taking. Call your doctor right away if you have muscle pain or weakness, feel unusually tired, have loss of appetite, upper belly pain, dark urine, or yellowing of skin or eyes. These could be signs of rare but serious side effects. Crestor yes [ female announcer ] ask your doctor about crestor. If you cant afford your medication, astrazeneca may be able to help. Simon one of the most Popular Television shows in the middle east is hosted by an egyptian satirist named Bassem Youssef. He never thought hed be a comedian; he was a respected heart surgeon. But today, hes called the jon stewart of egypt. Unlike stewart, though, he has been interrogated by the authorities. Hes been labeled an infidel and a traitor. His weekly show was yanked off the air last october and, though he is back on now, he doesnt know for how long, or how seriously he should take the Death Threats he receives with some regularity. Youssef does political satire on tv, and nobodys seen anything like it not in egypt, not in the rest of the arab world. We traveled to cairo last month to watch youssef as he was preparing his first show on a new network. He knows it could be cancelled any day, not because of poor ratings, but because people in power so often feel threatened by laughter. He has such a fervent following that all he has to do is say welcome to the program for his audience to crack up. Bassem youssef speaking in arabic simon its the kind of show with which americans are very familiar. Youssef the name of the game, whats up simon every week, an estimated 30 Million People tune in. Egyptians have never seen anything like this before. Youssef speaking in arabic simon and bassem knows hes never quite beyond the reach of the authorities. We wont listen to anybody who intimidates us, he says. We want freedom. Freedom bassem saved his best material for former president mohammed morsi. Look at what morsi wore when he received an honorary doctorate in pakistan. Now, look at how bassem portrayed it on the air. Bassem was accused of damaging egypt pakistan relations. You made him look like a clown. Youssef i never. I never meant to actually make him look like a clown. Simon oh, come on, you wore a hat. Youssef yeah. Simon . That made him look like a clown. Youssef i made fun of the hat, not about the president. Simon oh, come on. Youssef i impersonated the hat. laughter simon egyptians across the country laughed themselves silly, but morsi was not amused by the hat joke. A warrant was issued for bassems arrest. He was formally accused of insulting the president and insulting islam serious charges in egypt. But at his interrogation, he reacted the only way he knew how. Youssef they called me in. In an interrogation. It was fun. Simon it was fun . Youssef yes, because there were some people in the area that were actually fans of the show. laughter simon now, when. When they read you out the joke, were they laughing . Youssef the guy was reading it with a straight face, but the guy who was actually writing was laughing, and the lawyers were laughing. Simon he records in this 75 yearold art deco theater, built in the same style as radio city music hall in new york. Youssef each episode, we have 100,000 requests for 200 seats. 100,000 requests can you imagine that . Simon no. Youssef so, this is a whole new lobby. Simon its a far cry from the chaos of cairo. His set is worthy of any late night talk show. Youssef and this is, sir, my desk. Hes make. Hes keeping my seat warm. Thank you. Simon now, it does have a certain resemblance to the daily show with jon stewart, doesnt it . Youssef yeah. But we have a bigger theater. laughter simon and a much bigger audience around twenty times bigger. Jon stewart took notice, and invited him to new york to appear on his show. Jon stewart please welcome Bassem Youssef. cheers and applause simon bassem couldnt believe he was there. cheers and applause last year, in a show of support for bassem, stewart went to cairo. He was led onto the set by a couple of nasty looking guys. This time, it was stewart who was heading for an interrogation. Ladies and gentlemen, jon stewart cheers and applause simon bassem was the one asking the questions. Youssef does satire get you into trouble . I mean, what about the love that you get from the people . Stewart ill tell you this it doesnt get me into the kind of trouble it gets you into. I get in trouble, but nowhere near what happens to you. Simon bassem may have been in trouble with morsi, but morsi was in real trouble. His regime was a disaster, the economy was in shambles, and his islamist agenda was angering people across egypt. After months of protests, the military stepped in and deposed him. Some held bassem partly responsible for demolishing morsis reputation. Did you help destabilize morsi . Youssef of. Well, its like helping what i did is i did a political satire show. If his regime was destabilized because of a show that comes one hour a week, that is a very weak regime. So its. Maybe its not about my strength, and maybe its about their weakness. Simon but laughter is a very powerful instrument. You know that better than anyone. Youssef i just want to have fun, dude. I mean, what are you getting me into . Simon with the generals now in charge, egypt became a military dictatorship. Field marshall Abdel Fattah El sisi, the new leader, was lionized for having overthrown morsi. But he was slamming the door on dissent. Since last summer, over 1,000 protestors have been massacred. Journalists and dissidents of all stripes have been arrested and tortured. But Bassem Youssef refused to be deterred. Are you the only voice thats not in this syndrome of pleasing the army . Youssef lets say that i am not in part of the massive current going in the certain direction to please certain people. Simon you can see which way that current is flowing. Everywhere, posters of field marshal sisi dominate the landscape. Instead of baseball cards, vendors sell sisi cards. Pastries adorned with the field marshals face are sold in shops across cairo. That was too delicious for bassam to resist, so in a skit last october, a baker walks in with a tray full of sisi cakes. At first, bassem isnt interested, but he soon realizes it would better for his health to buy one. Only one . The baker asks. You dont like sisi or what . Bassem hesitates. Okay, he says, give me everything youve got. And the reaction you got was. . Youssef people were laughing. But thats the immediate reaction. Theres another reaction that we have to deal with it. Simon and that reaction came a week later. There were protests outside of bassems theater, and the network pulled his next episode just minutes before it was due to air. Then, the show was cancelled altogether. Was that a surprise . These were very powerful people. Werent you scared . Youssef im always not scared. Im always. Simon youre always not scared . laughs youssef im fine. I mean, what. What could happen . Simon they could hurt you. Youssef like what . Simon there are many ways, and we both know what they are. Youssef so it will happen. I mean, if it happens, it happens. You should let go of your fears in. So you can be able to operate. Simon and youre able to do that . Youssef im trying to, because sometimes fear is crippling. Simon fear is everywhere in egypt today. But just three years ago, millions gathered across the country to demand freedom. At first, bassem didnt really participate in the movement. He was a respected heart surgeon, had never shown any interest in politics. But when people started getting bloodied and killed in tahrir square. Youssef we got medical supplies, and we went to the square. And we started treating patients, stitching wounds, and. In the makeshift clinics in the square. So this was our involvement. Simon when you were there tending to the wounded, was this for you, a moment of truth, an epiphany, Something Like that . Youssef no, it. I think it was a moment of solidarity. I mean, im. Im not into the business of throwing rocks. All i did was just, like, fix the wounds. Simon you were being a doctor. Youssef yeah, im just being a doctor simon that experience led him to make an astonishing career change. Hed always loved the limelight and dreamt about being a comedian, so when a friend approached him about doing his own show on youtube, he jumped at the chance. Youssef we set it up in my house, one camera. Simon in your house . Youssef yes, my spare room. One desk, one camera, and me on the camera, writing scripts and getting clips of the media at that time. Simon egyptian media had never been called upon to broadcast anything resembling truth. Bassem was a trailblazer. When you started uploading onto youtube, what did you expect . Youssef i expected about 10,000 views, for. Simon did you get 10,000 . Youssef i got five million. Simon and then he got an offer any comedian would die for his own tv show. But that wasnt the only offer on the table. Simon you were offered a job as a cardiac surgeon. Youssef yes, in cleveland. Simon . In cleveland. You could have had a lovely house with a white picket fence, and a swimming pool, and a good school. You were being offered the american dream. Youssef yeah, the american dream. Yeah. I chose the egyptian dream, the dream to make a tv show, and then be called an infidel by the end. laughs simon an infidel, and now. Youssef and now, a traitor. Simon but the traitor, as hes called, began conspiring to make a comeback. After three months off the air, bassem found another network that was willing to take the risk. His army of researchers snapped to it, scouring the internet and the airwaves for new targets to skewer, even if it was far from certain that there would be another show. Youssef and this is the key, this is the whole key if you lose faith in what you do, all of this doesnt mean anything. Simon a day before the taping, bassems writers are busy and bewildered. What do you think is going to happen this time . Are you confident that its going to be on the air . Youssef show of hands that we are going to continue without stopping. Show of hands we are going to be pulled off air very soon. Whoo laughter simon anything could happen the police or the army could step in, shut bassem down before he even gets to the stage. The network could get cold feet. But they keep on going. The theater has come alive in a frenzy of preparations bomb sniffing dogs, surveillance cameras, a steel gate. Its easier to get a ticket to the super bowl. Valet parking, a cordon of riot Police Everything but certainty. Even the people who came to see the show didnt know whether there would be a show. I cannot predict that. I hope so. And its going to be stupid, because the more you ban something, the more, like, people want to see it more. Simon people knew that bassem would have to be careful this time around. He would try to make people laugh, of course, but wouldnt make fun of sisi. Well, people were wrong. cheers and applause sisi wasnt spared bassems team spun a wheel, hoping to find a tv program that wasnt about the field marshal. First up, a food channel. Sisi, sisi. Simon then a fashion channel. It featured jeans, signed by sisi. He couldnt do it. Every channel he turned to had nothing on it but sisi. Bassem had had enough, he cut to a commercial. The brand of this cooking oil . Sisi. laughter as a last resort, he tried a foreign channel, but that didnt work either. Oh, see seesee rider. Simon while bassem was ready to pull the trigger, people across egypt were killing themselves laughing. But will there be an encore . The punch line of your next joke could be jail. Youssef why . Why are you being so gloomy . Just expect the best, man. I will be okay. Simon for the second week in a row, bassems broadcast signal has been jammed mysteriously. Right after the show was knocked off the air this past friday, bassem told us this has never been done in the history of tv here. We dont know who is doing it and we frankly dont know what to do. What does americas jon stewart think of egypts jon stewart . Go to 60minutesovertime. Com to find out. Safer it may surprise you to learn that drones are flying across america not the impersonal killing machines that patrol the badlands overseas, but drones none the less. Used by the fbi, by university researchers, by amateur photographers, even by your nosy neighbors. Domestic drones are poised to become a multibillion dollar industry, revolutionizing everything from Crop Management down on the farm to possibly Package Delivery to your doorstep. The federal Aviation Administration is trying to figure out the rules of the road for drones, but for the moment, theyre barely regulated. Tonight, we offer a quick once over of just what these gizmos can do. We begin in a park in austin, texas. Colin guinn so ill go ahead and hit record and ill start flying this for you. And then, just slowly tilt up my camera to reveal the city. Safer were looking at the future. Guinn and then i can spin around us here. Safer and whether we like it or not, the future is looking back at us. Guinn . And then come right in on us. There you go. And its just going to hang out there till were done with it. Safer colin guinn is showing us his flying cameras, his own squadron of drones. These are definitely not your grandfathers model planes. Guinn and then this shows me that i have seven satellites in view. Safer they navigate by gps signals, this one controlled through a very smart phone. Guinn this is a wifi repeater that the phone only has to talk this far. And then this talks to that. Safer sensors on board tell the drone exactly where it should be and how to get back home. Guinn now, if i take it and i move it over here . If i let it go, where does it go . It knows where its supposed to be. So it goes right back to where its supposed to be. Safer sophisticated as they are, any idiot can fly one. Guinn now, just push up on this one. Safer up . Guinn push up and just let it keep going. Just let it keep going. Safer and in the hands of someone who actually knows what theyre doing, you can get a birds eye view of things, literally. Guinn so say i want to fly right through this hole in the tree, that little gap. So im going to bring it down and fly it back through that hole right at us. It takes a little practice to be able to, you know, stick them down through areas like that, but. And there you go. Safer laughs guinn saw the potential of drones early on, and became an entrepreneur, selling small drones for the consumer market. Guinn we thought the people that would be buying them would be just your photographers and your videographers, right. But whats interesting is that people see this thing flying around and they go, man, im not really too sure what im going to take aerial photos or video of, but that things really cool and i want one. Safer and the pictures they take are often breathtaking. Here, a drone hovers over niagara falls, looking straight down. Gadget guys and girls, as guinn calls them, have sent drones weaving their way through the leafy avenues of new yorks Greenwich Village and through the grand canyons of times square. And at the other end of the country, theyve watched the endless summer unfold in hawaii, the surfer dudes in paradise. Young gadgets for a young crowd. I noticed the average age in this business seems to be somewhere in the 20s say, right . Guinn absolutely, its definitely a very young business. Safer increasingly, drones are being used for much more than fun and games environmental research, for example. They monitor Marine Wildlife off the washington coast. And there are other uses. Guinn anything from a farmer that wants to take a photo every week of his crops to look for hot spots, to know where to not use too much pesticide or where they might need to add more water. Safer they help the Forest Service battle wildfires. Guinn they can just monitor it. They can be 200 feet in the air, looking at this fire. Where is it moving . Theres a ton of environmental uses to fly around after an earthquake or after a flood and see what the damage is and. And, you know, who needs help. Safer indeed, after the 2011 tsunami in japan damaged a nuclear reactor, drones flew in to measure radiation when it was still too dangerous for humans. And after last years typhoon in the philippines, they surveyed the devastation, flying lower than any helicopter or plane could do. Michael toscano we have a saying that we build Unmanned Systems for the four ds thats the dirty, dangerous, difficult and dull missions. Safer Michael Toscano presides over the worlds biggest trade show for drones. He heads the association for unmanned vehicle systems, which is what hed prefer you call them. You dont like people calling them drones . Toscano well, drones is. Most people, when they hear the word drone, think of something thats military, something thats large, a system thats weaponized, something thats hostile. And thats not what were talking about. Safer ill call them drones. Toscano you can call them drones. Come on in. Safer to the firsttime visitor, the drone show is part scifi, part video extravaganza, and part oldfashioned sales pitch, reflecting the Steady Movement of the technology from military to civilian use. Toscano the manufacturing of these systems is a whole new industry, so these are new jobs that are being created. Safer the big defense contractors are here, but so are the gadget guys and the Software Developers who write the code for piloting, or simply monitoring, Unmanned Aircraft from the ground. Missy cummings were actually moving from a tom cruise top gun persona to the geeky revenge of the nerds persona, right . Safer we toured the floor with missy cummings, a former navy fighter pilot, now a professor in charge of Drone Research at both m. I. T. And duke university. Shes become an expert on teaching new drones new tricks. Just give me a sense of how big this industry is, as we speak. Cummings most of the dramatic leaps in technology will now be happening in the commercial sphere. We will see small drones that deliver wedding cakes. We will see large drones that deliver your fedex packages. We will see mediumsize drones that do air quality management. Safer theres something spooky. Cummings it is spooky, right . Safer . About no windshield. This experimental medivac chopper can be programmed to fly itself if need be; an onboard pilot is optional. Cummings this helicopter will take itself off, navigate itself, land itself, and then you will load that injured person and it will fly off, back to the trauma center, all by itself. This kind of helicopter in the future will be how First Response missions are done all over the world. Safer so put your styrofoam gadget together. On the other end of the scale, it takes just a minute or so to assemble the skate, an almost lighterthanair drone equipped with night vision. American troops in afghanistan use it to seek out enemy forces. And weighs. About two pounds. Safer i would say nothing. The common denominator in the world of most drones is the camera. Small drones deliver perfect highdefinition pictures. And more sophisticated cameras are able to track vehicles and people from great distances. Looking around the hall, our crew had the sense, once again, that the future was looking back at them. The issue that really comes to mind is the issue of privacy. I mean, these machines are all peeping toms. Cummings all sensors are peeping toms. And so anything that you have thats electronic is a peeping tom. I would say, probably, your greatest privacy invasion is your cell phone, if not your facebook account. Yes, there are potentially flying cameras everywhere, except that in many cities, there are cameras everywhere. Safer cummings and others argue that, like it or not, we live in a surveillance society. And that using a drone for pictures is no different than using highpowered binoculars or telephoto lenses. Others arent so sure. Diane feinstein the privacy concerns are very, very major. Safer Diane Feinstein is chairman of the Senate Intelligence committee, which oversees spying at home and abroad. Shes a defender of the n. S. A. s controversial telephone tracking, but is troubled by the proliferation of drones over america. Feinstein this is a whole new world now, and it has many complications. And the question is, how does it all get sorted out . What is an appropriate Law Enforcement use for a drone . When do you have to have a warrant . When dont you have to have a warrant . Whats the appropriate governmental use for a drone . Safer a recent government report says the fbi has been using small drones in very limited circumstances for the last seven years, to track suspects and photograph crime scenes. Customs and border protection, which operates unarmed predator drones along the border, has flown them on behalf of other Law Enforcement agencies hundreds of times in recent years. Feinstein when is a drone picture a benefit to society . When does it become stalking . When does it invade privacy . How close to a home can a drone go . Safer for feinstein, its not a hypothetical question. Feinstein im in my home and theres a demonstration out front, and i go to peek out the window and theres a drone facing me. laughter well, whoever was running it turned it around quickly and it crashed. Safer the demonstrators, who were protesting government surveillance, say it wasnt a drone, just a toy helicopter. But as questions about their use loom larger, camera drones are getting smaller. Theres one that looks like a hummingbird; another that flaps its wings like a dragonfly. Once this genies out of the bottle, how do you stop this . Feinstein well, its going to have to come through regulation perhaps regulation of size and type for private use. Secondly, some certification of the person thats going to operate it. And then, some specific regulation on the kinds of uses it can be put to. Safer feinstein counsels going slow on drone development. Drone advocates think the process is moving too slowly, especially since the machines are already out there in the marketplace. Cummings governments dont just get to have drones now. Your everyday person can go buy your everyday person can go buy a drone on the internet. Safer well, i find that scary, quite honestly. Cummings a little scary, you know. And im always worried that my students are trying to fly a drone over to my Office Window and peek in on me and see what im doing. But im willing to accept the possible negative consequences of the technology, because its revolutionizing science and technology in a way that, particularly in the aerospace industry, we have not seen in 25 years. Safer so when will a drone be at your front door . It makes for great fun on youtube videos, as in this spoof from netflix, but the idea of amazon or fedex or, indeed, dominos doing Home Deliveries in the next couple of years is just pizza pie in the sky. There are too many issues of privacy, safety, and liability to work out. In the meantime, time and technology wait for no one. What do you see, in reality, is the future of these devices . Guinn i wouldnt be surprised if, you know, one in five people owns some kind of small, flying camera that they can use to take aerial photos and videos with, you know, and thats a lot of people. Safer and as with any technology, new uses tend to pop up that nobody could foresee. On our sunday in the park with drones, we discovered that man never needs to exercise the dog again. Just sic the drones on him. [ female announcer ] youve tried to forget your hepatitis c. But you shouldnt forget this. Hepatitis c is a serious disease. Left untreated, it can lead to liver damage and potentially liver cancer. But you havent been forgotten. Theres never been a better time to rethink your hep c. Go to hepchope. Com to register for more information. Then talk to your doctor about scientific advances that may help you move on from hepatitis c. Weve got allstate, right . Uhhuh. Yes well, i found this new thing called. [ dennis voice ] Allstate Quickfoto claim. [ normal voice ] its an app. You understand that . Just take photos of the damage with your phone and upload them to allstate. Really . 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Tall the building is, it doesnt matter if there are granite statues, or big mahogany desks. When working with an investment firm, whats really important is whether the people behind the desks actually stand behind what they say. Introducing the schwab accountability guarantee. If youre not happy with one of our participating Investment Advisory services, well refund your program fee from the previous quarter. Its no guarantee against loss and other fees and expenses may still apply. Chuck vo standing by your word, thats what matters the most. Kroft now, cnns sanjay gupta, on assignment for 60 minutes. Gupta tabasco is more than a mere condiment, its an american artifact. The sauce was first made in 1868, and within a few years, it was being served in the white house. Since then, its made its way to nearly every country in the world. It is one of americas most prolific exports, which is why we decided to take a closer look. And what we discovered is that every bottle of tabasco has been made by the same family, a very private family, producing their famous sauce, known locally as cajun ketchup, on their very own private island in the middle of cajun country for five generations. The mcilhenny clan has done it by adhering to 150 years of tradition in how they make their sauce, and also what they say about it publicly, which is typically very little. Letting 60 minutes come in with our cameras and our questions was a break from tradition. Avery island is located in the bayous of louisiana, west of new orleans. Only two miles wide, the island has been owned by the mcilhennys and their family for almost 200 years. Tony simmons this is where we take our pepper mash. Gupta its 9 00 a. M. That means tony simmons, the fifthgeneration c. E. O. , is heading to the warehouse for his daily taste test. Farmers all over the world grow the peppers, mash them, and ship it all back to avery island. You do this every morning that youre here . Simmons every morning im here, i check these barrels, if theyre making mash. Wheres this from . Colombia. Gupta that means every bottle of tabasco in the world has his personal seal of approval. Simmons so im looking at the color and thats why ive got an incandescent light. I want to look at the color, i want to look at the seed. And when i taste the mash, usually, what im looking for is i get some salt out on the edges of my tongue and then about the time you think, well, this isnt that much of a big deal, the heat comes late. You want to try . Gupta sure. Im. Im watching you first, though. How was it . Simmons i do this every morning. Its not so bad for me. Gupta is that a good chunk . Simmons yeah, thats good. You just put it on the front of your tongue and then just let it sit there for a minute. Gupta if you think tabasco is hot, the raw ingredients are ten times hotter. Simmons and then the heat. The heat kicks in. Gupta yeah, it does. Simmons so. Gupta wow, tony. I have newfound respect. Peru. Simmons tastes like candy. Gupta tastes like candy . Simmons smells like money. laughs honduras. Gupta are there secrets in here, though, that you dont want the rest of the world to know . Simmons our formula is only red tabasco mash, vinegar, and a little bit of salt, so i dont know how many secrets we could really have with a process that simple. Gupta it was simmons great great grandfather, edmund mcilhenny, who created the sauce shortly after the civil war. He began selling his concoction in old cologne bottles in new orleans, calling it tabasco. Simmons there was no commercially sold hot sauce before tabasco. Edmund invented the category. Gupta he is sort of the father of hot sauce . Simmons hes the father of hot sauce. Gupta that would make this the first family of hot sauce. Simmons laughs that sounds real good. Gupta the first family of hot sauce turned tabasco into one of the oldest and largest familyowned and operated businesses in the country. Youre the fifth generation Family Member to run this business . Simmons mmhmm. Gupta how unlikely a story is this . Simmons only 30 of companies outlive the founder or move to a second generation. And only 12 of companies actually make it to the third generation. So, for us to be the fifth generation and still be doing this is a much smaller subset, im sure. Gupta from the beginning, the company has always been run by, and for, Family Members. The top management, board and 130 stockholders are all mcilhenny descendants. Estimates are that sales are close to 200 million a year. Am i in the right ballpark . Simmons youre probably in the right town. laughs gupta could you put me in a better ballpark . Simmons no. Like i said, we just dont give out financial information. Gupta what about margins, Profit Margins . Can you talk about that . Simmons nope. Gupta none of it . Simmons none of it. Its a private, familyheld business. Gupta is there any advantage to not sharing this information . Simmons were not sure. But were probably not going to find out, either. laughs gupta harold took osborn, another of edmunds greatgreat grandsons and tony simmons younger cousin, is next in line to run the company. Everyone calls you took. I mean, youre one of the senior guys in the company, the number two. What does that say about this culture here . Harold osborn when i came here, i. I put my name in the Company Directory as harold. I didnt get any calls for the First Six Months because no one knew who Harold Osborn was. They all knew me as took. Gupta a decade from now, will one of the bestknown companies in the world be run by a guy named took . Osborn well, we might. We might change that a little bit. laughter simmons they going to call you mr. Took . Osborn mr. Took. laughter thats right. Gupta even though hes the heir to the tabasco crown, osborn inspects the pepper bushes himself, much as his ancestors did, as this company film shows. Osborn you have to walk through the field. And we take rope. And we, say, this plant, that plant, you can almost see the personality of the plants. And then we tie a string around them and come back and pick just those plants for next years season. Gupta the Company Grows peppers on 20 acres of avery island not to produce sauce, but to produce seeds, which are sent to farmers abroad. Osborn its essentially an heirloom plant. Its essentially the. The original stock. Gupta so youre saying these peppers are genetically the same as the ones that. The original peppers . Osborn as far as we know, yes. Weve never modified them. Gupta these peppers are handpicked. Why not use a machine or some sort of automation to make that easier . Osborn we dont want to change the plant. Thats the way most. Like, in the cucumber world, or potatoes or anything else, you modify the plant to work for a harvester. Every time you breed something, you give away something, and taste is always the first thing that gets cast away. Gupta key to the taste of the sauce are the seeds, and theyre irreplaceable. Osborn we have a vault in our. In our office. Gupta a vault . Osborn a vault. We keep them. Gupta you keep seeds in the vault . Osborn keep seeds in the vault. Gupta farmers in latin america and africa use those seeds to grow ten Million Pounds of peppers. They mix them with salt, grind them, and ship the mash back to avery island, where its aged in oak barrels that were once used by the finest whiskey makers in the country. The barrels do have to be modified, though in particular, the metal hoops. Coy boutte well have to put stainless steel on them. Gupta why . Coy the acidity of the peppers. Gupta the peppers could eat through the steel thats down there in the first place . Coy correct. Gupta coy boutte is in charge of the warehouse. Hes also a fourthgeneration tabasco employee, something thats pretty common around here. Coy my grandfather, he ran our processing department. My mom works in our h. R. Department, and my dad runs our maintenance shop. Gupta how big a part of your life would you say tabasco is . Coy its my whole life. I was born and raised here. Gupta do you eat tabasco every day . Coy i eat tabasco every day morning, lunch and supper. Gupta as the mash slumbers for three years, spider webs grow on the 60,000 barrel inventory. The last time i saw this many barrels is usually a place like a winery. Simmons we think about our process similar to the way, i think, a winemaker would think about his process. Gupta once simmons approves the mash, it moves on to the next pungent stage. Simmons we add vinegar to fill the tank, and then we mix it and stir it for up to about 28 days. Gupta takes your breath away. coughs do you ever. coughs do you ever get used to it . Simmons coughs i dont know if you can get used to it, but it doesnt affect you quite as much if you. Gupta after awhile . Simmons . After awhile. Gupta the sauce is then strained and bottled. The companys 200person workforce can produce more than 700,000 bottles a day. This is a big product around the world. I mean, how big are we talking about . Simmons we are currently shipping to 166 countries. Gupta do you want to be in every country in the world . Simmons well, yes, we do. laughs gupta meanwhile, the hot sauce industry in the u. S. Is on fire with revenue of more than a billion dollars. Eating spicy food has risen in popularity. Its even become a competitive sport. You got hotter . Thisll be a 20minute burn. Gupta . As can be seen at this chili festival near dallas. Thats hot gupta lately, tabasco, the grandfather of condiments, is trying to keep pace with these brash new rivals. Simmons the market itself has been growing. And the more people that come into this category, we think, the better it is. Because if you begin to use hot sauce, we think, sooner or later, youre going to find tabasco. And when you do, were going to get you. Gupta youre going to hook them. Simmons were going to hook them. Gupta avery island is located in hurricane country, making tabasco very vulnerable. In 2005, hurricane rita caused massive flooding. How at risk was tabasco . Simmons we had four inches before water wouldve come into a food plant. And you can imagine, we wouldve been shut down for months and months. Gupta thats very close to being on the edge. Simmons its the only place in the world we make tabasco. Gupta in order for the family to protect tabasco, they must first protect avery island. Fighting the erosion of louisianas picturesque bayous is a constant challenge for took osborn. Osborn some of the problems that we have are saltwater intrusion. If you bring direct sea salt in, itll kill all this grass. Gupta without the grass, the areas biodiversity will also disappear, so the company has a program to replant new grass. Osborn its an indigenous grass. Its very inexpensive to do. Its very effective. It grows fast. What you see here, this grass will start spreading out by the. By the roots. And it stops the sediment thats floating by. And the sediment drops out, and builds marsh. Gupta in just a few years, this will turn into this. As much as they like to talk about their conservation efforts, the family also leases their land for oil and gas drilling, as well as salt mining. Those two things seem at odds with one another osborn no, because we use those resources to. To actually help the parts of the land where the oil isnt. Gupta how does that benefit avery island and tabasco . Osborn all this land protects the island, protects it from storms protects it from erosion. And its part of our heritage. Gupta that heritage includes unique cajun musical and culinary traditions that the mcilhenny family cherishes. Simmons if you work on the leg to get some of that nice crab meat. Yeah. Gupta and at the heart of Cajun Cuisine is cajun ketchup. Could you do what youve done here with tabasco someplace other than avery island . Simmons i think we could make tabasco. But im not sure that the joy would be anywhere near as great if it. If it wasnt being done where it is. Gupta they are fiercely protective of their island, their business, and their sauce, which has been trademarked since 1906. Now that ive been here for a couple of days, i sort of feel like i got the. The formula for this tabasco down. And if i wanted to go out and create sanjays tabasco sauce, what would happen to me . Simmons if you called it sanjays tabasco sauce, youd get a cease and desist letter from us pretty quickly saying that you cant use the word tabasco in that context. You could call it sanjays hot sauce made with tabasco peppers, but you couldnt call it sanjays tabasco sauce. Gupta how far would you guys go to enforce that . Simmons well go to court with you. Absolutely. Gupta there will be no other tabasco sauces out there . Simmons no. Gupta there have been rumors that there have been offers for purchase of tabasco. People that offer a billion dollars, maybe even more. Is there any amount of money that would make this company for sale . Simmons the shareholders of the company would have to decide what they want to do. Gupta and they say, mr. C. E. O. , whats your recommendation . Simmons you know, i like owning a family business. laughs ameriprise asked people a simple question can you keep your lifestyle in retirement . I dont want to think about the alternative. I dont even know how to answer that. I mean, no one knows how long their money is going to last. I try not to worry, but you worry. What happens when your paychecks stop . Because everyone has retirement questions. Ameriprise created the exclusive confident retirement approach. To get the real answers you need. Start building your confident retirement today. [ mala body at rest tends to stay at rest. While a body in motion tends to stay in motion. Staying active can actually ease arthritis symptoms. But if you have arthritis, staying active can be difficult. Prescription celebrex can help relieve arthritis pain so your body can stay in motion. Because just one 200mg celebrex a day can provide 24 hour relief for many with arthritis pain and inflammation. Plus, in clinical studies, celebrex is proven to improve daily physical function so moving is easier. Celebrex can be taken with or without food. And its not a narcotic. You and your doctor should balance the benefits with the risks. All prescription nsaids, like celebrex, ibuprofen, naproxen and meloxicam have the same cardiovascular warning. They all may increase the chance of heart attack or stroke, which can lead to death. This chance increases if you have Heart Disease or risk factors such as high Blood Pressure or when nsaids are taken for long periods. Nsaids, like celebrex, increase the chance of serious skin or allergic reactions, or stomach and intestine problems, such as bleeding and ulcers, which can occur without warning and may cause death. Patients also taking aspirin and the elderly are at increased risk for stomach bleeding and ulcers. Dont take celebrex if you have bleeding in the stomach or intestine, or had an asthma attack, hives, other allergies to aspirin, nsaids or sulfonamides. Get help right away if you have swelling of the face or throat, or trouble breathing. Tell your doctor your medical history. And find an Arthritis Treatment for you. Visit celebrex. Com and ask your doctor about celebrex. For a body in motion. Pelley in the mail this week, comments on steve krofts story on the data brokers. Many viewers noted the amount and nature of the information they give up about themselves when they surf the net. The slang word for internet is enter net, which is, apparently, exactly what we are doing. One online marketer found the story bad for business. The impact of your story was profound on monday. As an emerchant, i can tell you that my volume was down by huge numbers. Most emerchants are Small Businesses like mine, and you scare the opportunity away from many like me. And then there was this from a writer comparing the data brokers with bob simons story on the new alma radio telescope. How both ironic and interesting that the opening and closing segments were about using the latest technology to collect big data. Im scott pelley. Well be back next week with another edition of 60 minutes. Tomorrow, be sure to watch cbs this morning, and ill see you on the cbs evening news. Captioning funded by cbs and ford captioned by Media Access Group at wgbh access. Wgbh. Org [ male announcer ] this is joe woods first day of work. And his new boss told him two things cook what you love, and save your money. Joe doesnt know it yet, but hell work his way up from busser to waiter to chef before opening a restaurant specializing in fish and game from the great northwest. Hell start investing early, hell find some good people to help guide him, and hell set money aside from his first day of work to his last, which isnt rocket science. Its just common sense. From td ameritrade. Phil previously on the amazing race allstars. Nine teams raced from china to the rain forest of malaysian borneo. A traffic jam to the airport put team rachel behind early. Were going to be on the second flight. Phil at the road block, cord took a plunge. Theyre going to weigh 50 pounds. Phil and youtube hosts joey and meghan were stranded. Some teams took a wild ride at the detour. Im scared this is dangerous. Phil while others hit their target. Ahhh thats what im talking about. Phil in the end, father and son dave and connor came in first and joey and meghan logged out