Now, becky quick. We begin with football. The nfl has kicked off another season and business is booming for americas favorite sport. But there is i a dark side taking a toll on players long after theyve left the game. That is this weeks cover story. The nfl will make an estimated 13. 3 billion this year. That is more than 50 increase for the year 2010. Most of that revenue comes from Television Fees and with good reason. The top 12 shows of the fall 2015 season and the league keeps growing. Professional football is returning to los angeles this season for the first time in 22 years. Football is also going global. Mexico city will host a monday night Football Game in november. And the nfl has played games in london since 2007 and is considering adding or moving a team there permanently. But despite the success, football also has a dark side. Boston University Researchers found evidence of degenerative the damage is believed to com t head. Those diagnosed after death include former nfl star mike webster, junior seau and stabler and frank gifford. They admitted the link between the game and the brain damage for the first time in march and in april a Appeals Court upheld a classaction filed by former players and it could cost the league dollars. Ben utecht won a super bowl with Peyton Manning and the colts. He doesnt remember much about the unforgettable night. And what one player is struggling with after his football days were cut short. It is an emotionally story that is uplifting and inspiring. My fourth concussion resulted in amnesia. And to watch myself get up off sprint off to the sidelines, talk with coaches and talk with doctors and to not remember any of it, and really that day to be completely erased was kind of an eerie feeling. It is hard to explain what amnesia feels like to somebody. It was after that concussion that i started to notice differences in cognitive ability and after the fifth documented concussion, so gaps in my longterm memory. What kind of gaps . What is it like . Well, probay was the most shocking was i sat across t table from one of my best friends from college, and we began talking about wedding stories. And i asked i interrupted and asked my friend, why wasnt i able to be in your wedding. And it got real quiet at the table. And i said, no seriously, why wasnt i at your wedding . And his wife brought over their wedding album and page after page, there i was. Was a singn in his wedding and no matter how many pictures i looked at, there was nothing. S it, i cant find it. You wrote the book, counting the days while my mind slips away which is such a gripping title. You are right. Title is shocking. It it comes it is the first line of the song, you will always be my girls, that i wrote for my wife and daughters. And it really it really is around the fears that i have about the future. I sit the nfl greats and where they at 29 or 30 years old leaving the nfl and already having some memory complications, really kind of put me in a position to think about these things seriously for the first time. How prevalent do you think this issue is in the nfl and then beyond . Other sports have been implicated too, like soccer. You cant have football the list goes on. B if you build a better helmet, the brain still rattles around in the skull and if you are going to have contact sports, you are going to run into this situation. Yep. Is it worth it . For me, it was worth it. The life lessons that i gained from being in a really the best Team Environment in all of sports was priceless. And i think we have to, especially for children, you have five and sixyear are putting helmets on in america and we need to ask ourself when is the entrance into contact football. What do you think the answer is . I have a fiveyearold at home. Honestly, many of my neurologist friends would tell you, the most developmentally important stages of a childs brain is 2 to 12. So for me if i had sons interested in playing football, they wouldn 12. What about your daughters. You have four daughters. Do you see them playing soccer, things . What do you encourage for health. Thankfully, i married a big ten golf star, so shes a golfer and tennis player and so right now the girls are interested in volleyball and tennis. Yeah yes. Ill just softly encourage them in that way. How do you feel about your health right now and where do you and is this a situation improving or stabilized or is it getting worse . Im so glad you question. This last year i did 100 hour intensive braintraining program that took my short and longterm memory from the 12th and 17th percentile to the 78th and 90th. You are kidding me . No. D they are saying you probably wont re gain memories from the past, the ones that are damaged, but this could help you store memory for the future and with lot of beautiful m me. That is great. I love the m of hope. Ben, thank you for being here. Thank y for having me. I appreciate it. Me too. Thank you. Now here is a look at what is making news. Americas econ expanding at a modest pace. That is the word from the federal rerve beige book. Consumer spending was little changed so there was an uptick in manufacturing. The nasdaq hit a record high on wednesday before falling later in the week the dow and the s p 500 were mixed during the week but stocked fell on friday. Apple has a new version of the it is happy to sell you. The iphone 7 will start at 649 and has a High Resolution camera and more memory and no headphone jack. That means wireless earphones and an ada if you want to plug in old headphones which could go into the charging port. If you think you are actually paying less at the supermarket, you may be right. Th deflation in the price items such as beef and dairy and eggs is caused by an increase in supply and increased competition in the Retail Sector and that means price wars and that is good news d not great for the supermarket. Up next, were on the money. Before Donald Trumps run it was Jesse Ventura only improbable election victory that shocked the worle his take on the president ial race. And later, have an empty nest and an and how could you catch up on Retirement Savings now that the kids are out of the house. And as we go to break now, a look at how the stock market. I enlisted in the army in 2005. I went to iraq three times and afghanistan once. Shes a culprit that ripped bumped into a steel door creates quite a bit of damage. I used the ax to take pictures of it for usaa and they take care of the rest. They are great about working with active and separated military. Im josh illers and im a usaa member for life. Call today to talk about your insurance needs. What powers the Digital World . Communication. Like the Broadband Network that gives 35,000 fans a cuttingedge game experience. Or the network that keeps the leading connected at work and at play. Or the it platform that powers millions of cars every day for one of the largest greeting cards. Out spoken and independent. He is not a typical politician. Jesse ventura had that combination and surprised the political establishment when minnesota voters elected him governor back in 1998. Today the former navy s. E. A. L. And prowrestler is taking on a new battle in his book, called Jesse Ventura marijuana manifesto. And governor, thank you for being here today. Thank you for having me. We have a lot to talk about but i want to talk about the book. Why this cause and why not. Because someone, i wont say who, because of privacy, but someone very, very close to me developed seizures and was seizing four times a week. This person was put on four different seizure medicines by pharma. None of them worked. They all had horrible side effects. Finally in desperation, took the person to colorado at the time, got what they term medical marijuana and the person using drops under the tongue and now a pill form has not had a seizure in two and a half years and is pharmaceutical medicine. So marijuana cured the seizures. So are you in favor of just medical im in favor of all. There is no difference. The entire plant it is a medical plant. As a mother, im not thrilled with the idea of saying everybody should have access to this because i do think it alters your state, just like i wouldnt want having 18yearolds having access to alcohol and driving. Well then treat it the same way. Sell it al and no one is advocating giving it to children. But here is my other question. You see the problem. How do you find out if somebody is on the road that shouldnt. There i freedom is problems. Remember this, when you deal with freedom, there is a ying and a yang. People have the freedom to be stupid and you have to accept that. And agree with that. And the government, you said you cant legislate stupidity. Every state that legalized down. The exact opposite of the propaganda theyve been pumped into us, it has gone down. Colorado has 3 million more to spend on skrool schools and sfrurs. And i it is out there, i would rather have it taxed and not have a black market where you are enabling criminals. Exactly. Let me ask you about the current political environment. Because you are somebody who has surprised the establpast. We are to months out next election and do you think that sort of momentum is building again this time around . Um, i would love to see hillary and donald both lose. That is why you are supporting gary johnson . Yes. I would love to see this country you have two candidates with the negatives that are record high. They are both hated, by the majority of the people. Well vote for someone, not and im for governor johnson for two reasons. He will do that. I want an end to the war on drugs. Donald came to you back in in 2000. 98. When he was considered running. And he was an independent. Were you surprised to see as the gop nominee. No, because he rattled his sword for years. I was surprised he finally did it. Because he talked about it for 15 years. But my disappointment was he did it as a republican. That is why i cant support and wont support him. So i dont support democrats and republicans because theyve been in charge for 150 years and look at the mess were in. Sir, thank you for being here. Thank you. Up next, were on the money. Dont fly the coop just yet. When empty nesters might want to think twice before downsizing their home. And later, snap, crackle and man, im glad aflac pays cash. Aflac isnt Major Medical enough . Im isnt Major Medical enough . No. Who is going to help the holes in their plan. Like rising copays and deductibles. Or help pay the mortgage . Or childcare . Aflac. And everyday expenses. 2008 was the worst economic recession. Most people are going to get in their lifetime. And were not out of the woods. Everybody should think hard about how were going to grow our country. Small businesses have a role to play in the closing of the gap between rich and poor. It is a revolution. Small business is a revolution. This is a big challenge of our age. Small business is not small. Huge. Watch now at Small Business revolution. O. If you are an empty nester, you might be feeling flush right now. After all of the kids are gone and ho so are the College Bills but if you are like many, you could have trouble saving that newlyfound cash. Sharon epperson joins us right now with more. And sharon, you would guess th so who is a newly empty nester is suddenly having a lot of money. What are they money . Are they spending it or saving it you would think, and many do is put more money toward the Retirement Savings but the reality is they dont do that. Even though the average household, 100,000, they are contributing 6 to retirement and that is good but they say they are going to contribute 12 when the kids are out of the house and the reality is they dont do anything more. And you have extra cash around and you going on a few spending splurging before you get up to it and how could people put a higher percentage away for one things people want to do is figure out what they want to buy. The big ticket item. Dont do that. The first thing you should do is stop for a minute. Stop for a minute. Dont make my big financial deci you should be automatically making your Retirement Savings and make sure you have a cash reserve. And there are ways people should downsize to get that Emergency Fund built up . It seems like the wrong time to be doing that. I just have all of this freedom but if i want to build up that fund. So what i told my tween and out, the house goes. I dont want to pay taxes. But that Financial Advisers tell me is the wrong thing to do. Dont decide you are going to downsize and sell the house because you have to think about a couple of things, movie costs which could be high. And the kids may need to come back home. We know a lot of kids are coming back home because it is cheaper as they start the first job or looking for the first job so the boomerang kids. I like that. Boomerang kids. And then as your parents, as they age, they need to be placed in your so maybe think about downsizing in other ways and one of the ways to do that is look at one of your perhaps big expenses which is necessary but may change as the kids are out of the house and that is insurance. Look at your Insurance Coverage and now that the kids are gone, what do you need and how much Life Insurance do you need and you may have paid for college already or may have paid down the mortgage quite a bit. So do you still need that amount of insurance and coverage. And if you have debt, lets assume you still have the paying and which comes as a top priority. Pay down that debt and look at the highest interest debt first. That is usually going to be your credit cards and you want to pay that down. Pay down persol loans and then Student Loans because often those rates are the lowest ones that you have. Sharon, thank you. Sure. T on the money, a look at news ahead. And an entire restaurant dedicated to cereal. The new times square hot that is hoping offerings will be a big hit. You show up, you stay up. You listen, you laugh, you worry. You do whatever it takes to take care of your family. And when it is time to plan for your familys future, were here for you. Were legal zoom. And for over ten years, we helped families just like yours with wills and living trusts. So when you are ready, start with us. Doing the right thing has never legal zoom. Legal help is here. Its peyton, its peyton on sunday morning. You know i have direct tv nfl sunday ticket and i get every day every sunday all on hd. I know that. So you want to come over. Ill make nachos. I cant right now. Im playing. Oh, yeah. All right. Ill pencil you in for tuesday. Get nfl sunday ticket included only on direct tv. Good or better . The Hyundai Sonata versus the camry. The the sonata has a panoramic sun roof, but the camry . No. In the sonata, available android auto. And in the camry, no again. And only the hyundai is backed by americast warranty. For more on our show and our guests, do to our wednesday at cnbc and follow us on twitter at on the money. Here are the stories coming up that may impact your money this week. Monday marks the anniversary of televisions most famous dogs. Lassie made her debut on cbs 62 years ago. That would be 434 years ago in dog years. On thursday, well get a read on wholesale the Producer Price index. And well see how the retailers fared with the retail sales number and how much factors produced last month with the Industrial Production index. Thursday also marks eight years since lee man brothers declared bankruptcy and that is the event that set off the financial crisis. On friday, well get a read on the Inflation Numbers with the Consumer Price index. For many americans, eating a bowl of cereal for breakfast was a daily ritual. Kelloggs is not giving up. The 100yearold Company Opened a restaurant in the times square and hoping that the cereal creations with a dash of nostalgia will bring excitement back to the bowl. We wanted to harness in at home, it is not just about cereal in a bowl, it is about the experience of getting your creation out of a cabinet and getting the point of a cereal box and sitting down with a friend and enjoy breakfast or a snack or lunch. In new york city, everything is expensive. We ordered the life in color cereal ice cream and it is delicious. I think it is very well packaged. It is a great concept. It is like frozen yogurt but with cereal and that is fun. I think people will be really happy and leave with a different idea of what cereal could actually be. I feel like a kid. Is the marketing maneuver working and are people starting way . Plus are they willing to pay 6. 50 for a bowl of it. Joining is aandy sherp caw associate marketing director for kelloggs and i have to say this is a fun idea but why do you do this . Is this about marketing and thinking about cereal in a new way. Our business is to make and sell cereal and the interesting thing is almost everybody, 90 of people still have cereal in their household but they dont eat it as often as they used to. There are so many more options so this is evolving and trying to get people to think of cereal of more than just in a milk in a bowl and you go and it is adding flare and fun to it. And i saw a story about how millennials are not going to eat because it takes to long to wash a bowl. But i took away from it, they wait in line for five minutes for coffee or stopping in at them it wasnt worth the time it took and what could we do to make it relevants to millennials and make it relevant. And we see the drop, significant since 2002. Is the changes in the options or part of it the health factor. I think it is a variety. Weve seen people come out of the cafe and their shoulders relax and forgotten how good this is. And health is there in some cases. So we add yogurt and fresh fruit to the cereal as well in the cafe. So were trying to show no matter what you are looking for, at breakfast or throughout the day, cereal is a great base that you could customize. And ive been dying to try some of these. If could you s is the name of t it is life in collar. It is froot loops and what is the other passion froot jam and lime zest. How did you c up with this. Christina of milk bar here in new york helped us create the combinations. It not something i would loops. But stup you could find if you go to the store and you could find jam and lime and marshmal a what is the reactiont you get from people come in. Just like what you are experiencing. It is a surprise. And it is still in a bowl and froot loops but it is different. And this is peppermint patty which is chocolate what is that. It is chocolate frosted mini wheats and cocoa powder and fresh mint. This is like only in new york your cereal but i have to try it any way. Hang on. Hum. And we serve this with blue marble soft serve ice cream in it is good. What is this. Pumpk spice latt that is only around for a couple of months which is Pumpkin Spice that you could find at any Grocery Store nationwide but mixed with Ground Coffee and White Chocolate chip so the milk becomes flavored like coffee with chocolate to capitalize on Pumpkin Spice in this time of the year. Well andy thank you for coming in. We appreciate it. And good luck with the store. Thanks a lot. I appreciate it. That is the show for today. Im becky quick. Thank you so m us. Next week, we went from food stamps to ceo. How she built a happy startup into a startup success. Even week keep it right here. Were on the money. Makeit happen fit me Matte Poreless Foundation from maybelline new york. Fit me Matte Poreless Foundation beyond matching fitscontrols shine. Our most natural look. Nowmaybellines fit me ever fit me Matte Poreless Foundation beyond matching fitscmake it happen. We say good morning on this sunday 9 11. Im nick. Im al soys rodriguez. A terror attack in new york city and today were going to show you how the valley is honoring im in west phoenix. Two teens shot. Were going to have the story coming up. Another scary shooting this time at a popular mall. What were learning this morning about the gunfire at desert ridge. Preseason is over. This time it counts. The cardinals playing today in glendale. What you can expect as football teams officially begins. A lot going on with it being 9 11. Were going to get to that, but lets check your forecast before we