Affective ad campaigns ever it. It was we try harder. It was for avis. It was behind hertz and not afraid to admit. That they went from a money lose tore profitable overnight and came close to overtaking hertz. I thought of this battle as a notice a marketing push from lyft, it is the second largest Ride Sharing Company behind uber but uber has a reputation as a bully. A company of tech pros. Watch this commercial from lyft. The guys in gray are from uber, even if the ad doesnt admit it. Miami, chicago, seattle, look at them in seattle. Why are all of the lyft drivers so happy. Because they let passengers [ inaudible ]. It is gross. I heard them paid over 100 million in tips to their drivers. Why would they do that . They use the extra money to g buy gifts for their family. [ laughter ] second place lyft is positioning itself as the good guys, the company you could trust. The company you could trust to take your dear grandmother to her hair appointment. In fact, lyft is doing just that. Partners with Senior Citizens and other support groups to provide rides to the elderly. And the head of Health Care Partnerships at lyft and he made that happen, joined by sarah lacy and michael. And there is not a whole lot of motivation to choose lyft or uber. Most people, those not familiar with this little battle, they dont care. You have to make them care, right . That is absolutely right. And i think for us, what is most important for our platform is that we treat people better, bottom line. Our passengers are drivers and we want to treat them with dignity and respect and basic human principles. Our drivers, we pay them tips, unlike our competition. We paid over 150 million in tips since we started. We allow parttime drivers to have a rental car available and full time drivers have zero commission. So on the drivers side, we do treat them differently and on the passenger side we are all about the experience and the experience is do people outside of Silicon Valley know that is whoer. Sarah lacy could talk your eerz off and those in Silicon Valley now about the dark uber and the bright pink lyft. But in chicago, do they know you are trying to be the good guy or are the good guy . For us it is about getting that message out and making sure we let people know that and get out there with that. In terms of the partnerships and the branding around that, the commercial you just show is great commercial. But it goes down to the most basic human principle of humor. Well calling out our were not calling our competition out. There is a lot of rides where they work for uber and lyft. They do what they want, right . Right. So weve done research and talked to drivers. I took a lyft today and i ask them, who do you prefer . Eight out of ten drivers will tell you they prefer lyft over the competition and it goes back to how you treat them. And you give them money. That is the biggest differentiator. And it is the quality of the passengers. When lyft started it was all about the fist bump and sitting in the front seat of the car. Last full month we did 18. 7 million rides and it is hard to keep the fist bump going and it is true in a lot of our markets and our drivers like our passengers better and that is what is at the foundation, in our dna and within the company and that is how we try to grow our platform. I have one question when it comes to the Marketing Campaign and ive covered both Companies Since the earlier days, before i was in tech crunch and Everybody Knows there is no love lost between me and uber, so i wont pretend i admire this company that treats anyone move on. And that said, why only now . You guys have run ad campaign after ad campaign basically saying things like, download our app and push a button and get our ride, playing up that you are essentially just uber, but with a pink logo. I feel like we have all spent years and years saying why arent you driving this wedge earlier, and why did it take this long . Well first of all, i cant specifically speak to our Marketing Team and their core goals and what they are working on from daytoday. But i could tell you, for us, were a peoplefirst organization. Regardless of what marketing or anything, we are people first. And that is the thing. Technology is our tool that connects people. To get communities together. To get our passengers and drivers needing each other and that is what were driving at. The ad campaign, again it is going back to the Human Emotion of humor and trying to call out our strengths. We are not calling out our competition nor did we mention anybody else. We are calling out our strength. The strength of safety and the reliability and affordability, all of things that are extremely important to us. And i would imagine there is some risk in an ad campaign that goes after even though you are not saying uber, you are going after your main competitor and it is worked for avis and it works for apple, and it worked for samsung also for a time. But was there some risk involved with taking them on as you guys did . In the company. Im not the right person to talk to about our specific branding and marketing goals and visions but i can tell you from the health care side, which is my focus at lyft, on what we call elder mobility, providing safe transportation seniors, 10,000 people a day turn 65 and that is our mission. Riding this platform for a segment of the population. Lets talk about that. I find this ironic that the people who would benefit most from door dash is is washington still around . The Online Services that come to your door, uber, lyft, are the people least likely to use them, because they dont understand how to use them or dont understand the smartphone itself but you are not using your app. And an elderly person calls you . We have this platform we call it concierge and a web portal that our partners utilize for our partners. Give me an example of a partner. We Just Launched with a Large Health System and could provide access to lyft so they have access to the dashboard and the case manager a professional could schedule a ride on behalf of the patient and the elderly they serve using lyft. So all the senior needs to know be outside in five minutes, there is a lyft waiting for you. And the value is cost savings, transparency and safety and that get through the dashboard we provide. What is interesting for direct to consumer is what we are doing with api integration and platforms. Youre getting down into the weeds for me. Let me ask you this, older people have trouble with iphone and what not. Because you keep changing the app itself. It looks one way and now it looks another. Apple keeps changing the way my parents havent upgraded to where you have to slide or they still have slide to unlock, i cant remember that is frustrating if you are trying to get that is why it doesnt matter for the elders, all they need to know is be outside your lyft is on the way. The professional would worked in the Senior Community is scheduling the ride for them using the platform. And payment as well. It is done through the partner. So they have a master agreement with us, a master portal and all of the rides are billed to the portal and they pass the cost and we do a lot of work for medicaid, and here in medi cal and we work with the brokers and those that facility through the concierge. And do you have any concern where lyft and uber drivers dont want to pick up people in africanamerican neighborhoods. If you are in a big Senior Center, do you worry about drivers not wanting to pick up that fare . So at the core of how we treat our drivers and the ones that are on the lyft platform, we make it very important that if we treat everybody the same. They have full visibility into the passengers when they pick somebody up. We provide this information. An it is really important that they treat everybody exactly the same. That is where the ratings come into play. And if we have feedback on a driver and well look into it and investigate. We have a Critical Response line and a team of people looking at trust and safety issues. These things are very important. If somebody is watching this and say my parent would benefit greatly, my elderly parent would benefit greatly. This is not something where they call lyft, this is done through the community, the Senior Center and their doctor. Exactly. Right here we work with local seni Senior Centers in the community and they have access to the portal and their members would could now use lyft. And dan is with lyft. We appreciate you being here. Thank you so much for having me. My next guest is like that dog that caught the car, it is time to ask us what do you do now when we return. Welcome back to press here. Two things happened in sill von valley in 2016. A truck that could drive itself across the country. And at the same time scientists made major breakthroughs in understanding of the ages. Add those two things together and you actually have a very big problem. We are replacing jobs with robots but people are sticking around a lot longer. My next guest says 2016 has marked an in flexion point where several of the valleys ambitious jetsonesque ideas suddenly appear to be viable. And we are looking at into what is happening and today we ask what if all of this stuff comes true. It is an interesting question because we are promised flying cars an jet packs but things in Silicon Valley promise is happening. At the beginning of the year, we are thinking through what are the kinds of things we want to invest in. When you look at kinds of ideas becoming real and you mentioned a couple, selfdriving trucks. Life extension and you look at some of the other things folks are working on like basic income and you put that together and say what are you trying to do to humanity. There are Truck Drivers telling them no more jobs or purpose and pays a stipend and live wherever. And that is an unhappy life. And as technology starts to become mainstream, we do have an obligation to think about what is the kind of society and world were trying to create. It cant just be we have to be a bit more deliberate about the longterm as opposed as just working on shortterm ideas that sound interesting. I thought your poem was excellent and there are people in the valley who control algorithms should read it and i agree but i am not seeing a lot of hope outside of your column that either people see. And we drew the analogy with facebook and connecting the world and it has had a consequence of spreading propaganda and altering elections and why do we think that they are starting to agree. Starting to acknowledge it is fake news. Were working on how do they go about dealing with fake news. There is a lot of different ideas they are thinking through. I agree. But i think they are starting to acknowledge. That is the first step. But i agree. I think there is a lost unintended consequences of the technology. Take virtual reality. It is virtual only until technology is not good enough. Some day there is alternate reality and you dont care about your society and get lost and immerse yourself in there and technology is good enough and you might as well be a unhealthy coach potato. I dont know why you would leave the room. Why would you go to work if you could just do whatever a big he question is you wont have a job, i guess. In every other i mean you are writing about this, but in other every Technology Transformation or revolution, it ended up creating more jobs. But there is a lag maybe until that kicks in. So is this different . I think it is a bit more complicated. The reason is when you think about human potential, around doing physical things or doing cognitive things. We now have a combination of coming up with an idea, and these were the inconceivable jobs today like building a society on mars, if elon is right, but if you think about cognition or physical thinks, putting two things together and you should be able to do all of those things. So the question that im interested in, is what is our design principle, is it to obviate humans and we use technology to make us that much more effective in the kinds of things we want to do. We do have a brain that is directly evolved over hundreds of thousands of years an we could build technology and unleash more out of it and instead of setting human aside and somebody made the comment maybe 30 years from now youll have to pay to work because work gives you purpose and it is not Something Else could afford. Like poverty tourism sure. There is a discussion of the basic universal income and they are talking about theyve tried it europe and thinking about sam altman and what if we just gave people money they could live on. Whose job is it to think of this. Lets use the robot truck. The robotist, it is not their job. They are building a robot truck. And whose job is to say, hold on, what does this mean . I think this is the problem. Innovation comes from two different angles, there is the solo entrepreneur with interesting ideas with Platform Companies of the future and how do we get them part of an orchestra that is trying to determine a society and then the platforms that algorithms you were talking about, the companies are global monopoly and you could break up the at t by creating local Telecom Companies and you cant break up a company that is built on network because that is the reason is works. So but at the same time, if they dont take responsibility for things like algorithm and accountable, they will get regulated. Regulation. And that is what im asking. Is this washingtons job. Im hoping we could selfregulate. And in germany, and they changed the tune because of germany. And many countries are thinking through what, are the data privacy and Solutions Going to be and in the context of the companies that the more data they have, the stronger, the more influence they have and the stronger they get. So with that kind of responsibility, you need to have those that transparency and those coprinciples. What is the responsibility and what do you do in your company to make sure they are thinking through unintended consequences. I true to choose projects that have a mission and that is what ive done with education or health care and even sort of in basic Small Business and entrepreneurship. And our responsibility is for investors and to create the most value for them so we are going to back to things that end up becoming promising businesses and that is my point. And and individually, if you focus on your shortterm best, it is innovation and not toward a coherent future, if you will. And maybe it is time to think that it is actually necessary. It is a little analogous to Climate Change. We are trying to get to a point where we have energy that is carbon free and if you believe in Climate Change and we need to believe to get those market and maybe the same way when it comes to purpose and happiness. Are you getting backlash. Silicon valley gets criticism for being ins lar and think we are i wasnt, but now that you put it in peoples head. Now ill get backlash. Are people agreeing with you . People are thinking about it and i do think there have people in the valley starting to think about it. Part of what im trying to do, is raise more importance and it is an important topic. And maybe you should be in charge. Thanks for being with us. Two time all american linebacker teaches himself to code and takes on sill vicon vay when press here continues. Welcome back to press here. My next guest is a Football Player who wants to try his hand at tech. He is a linebacker and led in duke with tackles an played can the colts and taught himself to code. Attended a nine week course at tim drapers university. And then launched his own fantasy football company. He told forbes he hopes to capture 5 of the 28. 5 billion Fantasy Sports market and that is 142 million. Now a pretty good chunk of change, there. Yet a lot of proathletes have come into Silicon Valley and what have you discovered about coming into Silicon Valley that you might give to other athletes behind you. First of all, one of the biggest things that i realized very early on is there was Transferable Skills that we built up over our playing careers that one wouldnt see as obvious. But things like dealing with adversity, perseverance and uncertainty, effective communication, these are things weve been doing since we were younger and once you go into college and into the pros, you just continue to refine those skillsets and so when i came to the valley, i quickly realized that im in a position where im leveraging all of the same types of tools, that i did to play at a high level and for me that is very fortunate because it allows me to do some things that others may have a harder time. So i tell athletes about the Transferable Skills and being able to encourage them has been fun. Why was it something that you wanted to do . Was there a particular company or sports figure that inspired you . Well the story goes, i knew nothing about tech, Silicon Valley until 2013. And i was Public Policy coming out of duke and took the lsat and was thinking law. As i way playing, i got more interested in business and guys were kicking around and i got more interested in business but all i knew is get your mba and take out a Small Business loan and start a company and i took the gmatt and headed to rice and im from houston and as fate would have it, a friend of mine that was a Computer Science major at duke and playing football and playing for the giants and building apps and the only person that i knew that was connected to the space. So can he kicked ideas around and he said, mike, i know you mentioned going to rice but you just heard this b this new program in the bay area and i dont know much about it. And check it out. I had no intention of checking it out and i checked on the link and it was from tim draper, Draper University and inspiring entrepreneurs. This sounds cool and ive been hearing about this whole tech thing. Let me take a shot. And i applied after the deadline. Wasnt sure if i would actually make it happen. And tim called me himself and said, i love your back ground and we want to have you here and give me a full scholarship and that is the moment where i kind of took a leap of faith and came out here for a nine week program and finished number one in the batch and i made a decision at that point im moving here and this is what im going to do. So explain winwin. And the way you get around the legal hurdles is basically, it is profits mostly given to a charity of an athletes choice and then you guys make some money from that. Exactly. So the first clarification i must make is that it is not fantasy. It is not just fantasy. So the evolution we did it nine months, what most startups do in a couple of years and raise our first product and built the team and launched on time in september and we initially went in as the fantasy model. So we worked with athletes, the athletes host the fantasy tournament for that week, promoted to their millions of fans and followers and you join in by paying an entry fee, the same way on other platforms. And this is the old model. Im up against the hard clock so give me the new model. So it is the same thing. Because we built a market place that leverages gameification to make the world a better place. Weve now expanded because we quickly realized that people the bigger demographic that were going at, general sports fans, not necessary fantasy players, they love the fact of the experience and the money goes to charity but i dont play fantasy. So we quickly realized that we needed to expand the model to include other types of games. So now we created our own games called simple fantasy, overunder and pick them and go on to the app and join a tournament and make picks and earn points. The money i give you goes to the athletes charity. Correct. And then my prize is not money either, it is an experience that money cant buy. An experience. Like standing on the side lines of a nfl game. And we did with one with Patrick Peterson and they flew with him from arizona to the baton rouge, alabama game. And when you are advising future athletes watching this and think i want to do this because so many athletes have tried to do this. What is the piece of advice you give them about Silicon Valley . I would say be confident in yourself. A lot of guys dont really that they could do it. And one thing i preach a lot to a lot of players is you could do it and if you believe yourself, go after it the same way you do in the weight room and the same way on the field and youll quickly realize you belong here. Good advice, indeed. And help me with your last name, mike ilili which means what. It is just a family name. So it is no translation. My great grandfather was a high chief in samoa and my mom moved when she was 19 after losing unfortunately her mother and her father and had me a few years later and something that im very proud of. Mike, thank you. My pleasure. Well be back. Thats our show for this week. If you are just tuning in, watch the press here tv. Com and on itunes. Im scott mc grew, thank you for making us part of your sunday morning. Unidad del valle. I am damian trujillo, and today, some Important Research about our communities put on by the Sacred Heart Community services of san jose on your comunidad del valle. Male announcer nbc bay area presents comunidad del valle with damian trujillo. Damian again, that research was conducted by sacred heart. Rachel wright here is one of the authors of that research, and she dug in and dug up a lot of valuable information. She joins us here on comunidad del valle. Welcome to the show. Rachel wright thank you. Damian well, tell us, first of all, about the research and maybe what youve found from that. Rachel okay, so we do research in the community to make sure that were addressing the right problems in Santa Clara County. Were the Santa Clara CountyCommunity Action agency. We receive money from the federal government to fight poverty. And so, what we first do in the research is we ask people in the community what they think is the most important issues in the county