So as the old saying goes, if you cant bea them, jn them. Were seeing new apps for taxi ps. You press button and a cap you can see wre it is, how long it will take to get to you, an best of all the phone takes care of the payment, just like uber. Steve humphreyseads the fort. He is now the ceo and executive taylor. Wheel joined by colleen yo app really is exactly like uber. As a user, and im not accusing you of anything im saying yea, and the interfac is familiar. Familiar experience. Ve a you paybout half the pri and you g o of a large number of taxies already out in the city. We fured lets use those insteaofutting new cars on the street and creating whole new experience. Were getting theonsumer p exrience side. People have largely abandoned taxis. Ubers popular because they have been burnd so many times by a cap that doesnt show up. How much markeng do you have to do to get people to try out cabs ain. Cabs are still the mass market, and thats one thing that we looked at and decided th we wanted to focus on. And worldwide caps are the ways that people get around. What they needed was a methodology to getasy access for the consums and feedback for the drivers. Many drivers want to kw how theyre doing. There is always a few that want done and tyll stay the same ave and that fine. We coach them for awhile, and then we say look, youre not great for the system thats fine,do your thing. End up with a pulation of Great Service and they have the tools, and the result is 95 of our rides are rated by the passengers fou and fei stars. An two thirds are five stars straightup. Do you have frusttion around the use of cabs . At when you nd i the mos theyre ver there. Yh, most of the viewers watch from the San Francisco market, but this is particularly true in the San Francisco market. It i historically difficult. O in places outside of the main uan ar, its difficult to get ahold of them. Basically does the same thi as you do, but it ges points to drivers. If ty take a fair at a hi demand time, they getpoints. So when fares are not that frequent, you get the fare first. Do you hav a way to incentivize them to fill fares when its busy theyind that flywheel passengers get areat experience, it comes to them, they get in, its paid, the drivers find that the fly wheel passengersre great passengers. They tip well as well too. So it is selfreinforcing. So we fd that we drop the incentivesecause the system, the economi of the mark is self reinfoing. Weust launched in seattle and we dropped all of those centives because the drive loveit. When you launch in if companies, do you lnch into a b that if i work for green taxy o compan can i also b a fly wheel driver . So you can, but the way we approa it is through the company. We find there is much more leverage. We gooseattle, we start wit east side for hire. And we can train them,nd our philoshy is the fleets manage e cars, ivers, insurance, training, licensing, everything else. Since weave that relatiohip there we can let them focus on that. We do the driver trning, the syst, the feedback, ride by ride and day by day were doing that feedback. Wt hapns is anything not on the system they started out in l. A. Wh we havever 300,000. Aps a now its the samething, going to more andore fleets. Hy the focus on the professional cab maet . Right now there are so Many Companies. People have seen theink muaches, uberx. Someeople a saying anyone could be a cab driver if they operate their car onne of these as. Why areou focusing on Old Fashioned professional cab companie we think theab industr is the dom gnat solution. Theyre driving around the city al day long. Theyre licensed and insured. For t city its balance of the urban environment. They mane the cabs on the street because if you get 1,000 more vehicles, traffic is bad enough, when you getore it gets woe. Were seeing a lot o feedback as a taxi experice is getting that ride share, and it smells like a dog, and the driver didnt know where to go, and i had give directio, taxi drives know how to get arnd. Peopleay t experiencisnt always great. I think it wilbe two years from now, when all of the dust has settled,here ismos and taxies. I think there is a opponent too where more and more people have srt phones. Lots of peopl dont have smartphone convincing myom to do an uber, she has known taxis her whole li life. Here is a app, and they would just jump right in. Andhe middle mart is all what wre about. Pele that want a safe, reliable, reanably priced ride. Yoow . Theyre drinkinbeer and going to the bal gam and thats who were trying to mket too, or your mom is takg the taxi to the doctor. Another thing is that t taxi indust is ruired to pick up and dp off any where. Economically disadvanged s communities. I was at a rally at city hall, and we hadhe elderly cmunity talking to the audience saying you need to allow everything. Some day you will be older and you may not be able to get around as well and youll wis that someone hearing aidure you can get service. Keeping it going, its the same regulatio thatill be put on the rest of t industry as well. Steve, thank you for being with ushis morning. Tnk you very much. My next guest points out tha setle tech strategies,ekz. Welcome back to press here. San francio has done a great jobf kping their tech firms. Ty hall loves high tech and high tech loves city haul. The mayortrongest backe makes dealing to Keep Companies in the city. Its a relationship that other smart cies are watching very carefully and mimicking. R next guest is an invest for, rmer Vice President of amazon. Comnd was on the counsel at faceok. You once sd that one a. M. Zone is worth 50 app of the week companies. Theyre a long play. I think it comes from your genetics, right . Youre tnking microsoft and amazon. I think that is true historically. I thkhat is changing some now. I think were seeing a new generation that have success. I think there is a n generati that have seen the success and theyre more willing to take riskshanay ten years ago. Whats the vibe like . E . Its not as competive i suppose. In sicon vley there is more of everythg. The metro areas are three times universities, and seattle i e think has the pluses and minuses of a smaller community. People are more cooperative, th help each other all lot. Theyre not as compitive. Conceivably, yeah, that happenseasonably frequently but a softwarehat recently went publicoved from Silicon Valley to seattle,ome people apprecte seattles well. There is a chicken and the egg thing going on here. I heard you say we need big successes, start up successes, but you cant get theig successes if you dont have the right infrastructure underneath. Seattle is quite conservative. They could have been bught up yeah. So theyove down to San Francisco. It is mor of a risk taking vibe the new breed in seatt is not from the microsoft background or themazon ckground. Its mostly stanford, harvard, mitgrads. They came from erepreneurial backgrounds. In the early days it was right up. So in some ways it was never really a start up. But you know, these days i think youre seeing more of an trepreneurial cultu take hold. They work typicly through lee and conway. Is the seatt mayor,r maybe its u, is there a ron conway of seattle that bridges cit ll and high tech and says reprent us . Yeah, that is flattering, certainly, if someone called me the ron conwayf seatt. Krigs chris navore runs the seattle start up initiative and he would the closest to that. In recent mths and the is a budding start up scene hoping to happen there, a one investor said there is strings atth, you must stay in detroit. Do you have aimilar discussion . Not in anyormal sense. If sttle iss not right for them iont want them to stay, but ther is a lot of atactive features. I wont try to artificially hold them ere. I canake his smart phone and send him 20,r money across the the nation. So im a bit confused. The complaint there is no funding in setle, how is money related to location. Why is there not as much money in sttle or somewhere else and see the office, and if you dont have people in Silicon Valley, they dont want to fly to seattle for twohour it comes down to not wanting to fly up there . Yes, but honestly, ihink that the investors are doing themselves disservice by not doing that. Theintangibles,omeone sai to me the real street of this place its weather. You want to come out a you want to see the sun. In seattlets likelondon, which is why i came here. But if you could there is a t, noble prize. It seems to be that Global Warming may be doing that for me. Really, you invested how Many Companies . About 16. Who is your farite . I like jobaline a lot. I am on the board there. Its off to the racesnd that is probably my favorite right now. Rudy, an investor from seattle, we wish you luck. Well talk a look at girls and buildg blocks of an end nearing career when press here continues. Welcome back to press here. I think that everyone agrees we should be teaching our girls matt and science so they can, if engineering. Sue careers in how do we get them interested in the first place . We make the toys pink. Here is ather idea, build a toy from the bottom up. Maket feminine,ive it a story and tea the principalf the pulleys and belts. D d debby ishe founder ofoldy blks. Field freeo jump in, there is lots of priess toys in t toy aisle. The problem is we dont have a shortage o princesses. Girls to represt our its about getting them e, but intereed. How you get a girl interested in science, technogy, and math. I realize as a middl aged man with no girls, but it interested in everyone having equal opportunity, i could step on it quite easily here, but girls dont seem to be terested in engineering. That i had, but im a girl and verylucky. Engineers and i was how did you . I had a math teher in high school that told me i should give a try. I didnt kno what it was, and i was embarrassed to ask her. My frhman year at stanford took mechanical engineeng 101 and it blew me away. There e so many girls like me that did not develop an interest,kill set, or confence in thesereas and blew it off. A lot of things that men, moreften than not, ta about is theours they spent playing wi legos, and how that smarted an interestn buildin things why cant we give girls legos. We can give legos to girls. Some love it. For a very longime they have been overtly marketed to boys and ere is a cultural thing you have le g, o man, o bob the builder, erector sets, its so even i a gl likes playing with building blks, which they do, they may get teaser made fun of, or the parents don you mentioned bob the builder,ts not bob t builder, shouldou go to hollywood and say i have a wonderful character, cant you make aartoon out of it, is there a film, how do we alter th stereo pe . Thats what were trying to do. Were setting a foundion so i hope we can become a feel role model character for girls. We wansomething other than barbie and princesses. Someone tha is a inventor that likes making things. Witut getting too specific, i would say that the wooden locks ar neither a girlr a it is legos with spaceips that may be more of a boytoy. Iould arguehat every toy is a toy, anyone can play with it. I rely tried to fill in that i wanted girls to love this toy, so iooked into gender differces. Knowing if you just tk a construction toy and made it nk, thats not enough. I looked int gender differences, i met with neuroscientis, Elementary School teachers, everything i but the big aha is that girls have very strong verbal skls. And they have confidence in rs their reading ability. There is no reading or characters in constructn toys. Build i up, smash it down, build it agai girls dont play that way. Ey like plang with a purpose. So what are we building and who is i for and why . D who does it help . They love nurturing and making thats what engineering is. Nd so with goldy blocks i have a way of giving them a role model, a gir they can rete to. If sheolves problems, they solve prlems. It will enable tm to solve huge problemrowing up. Its intoysrus, andig toy stores. You talked about thpinkon logs, how you compete with some of the big companies. Were pumping out as many products as wecan. There is a lot of demand. Were one ty lite box. It took me awhile. Were usually in the construction toy sectn. Toys are u toysru i was n looking for a girl productbut there are a reasonable amount of sort O Engineering sort of things if you redefine whatou think of as gineering, bracelets andots of mechanical thiselationship with that relationship kind ofthing. Store. Han i expected in a toy i didnt play wh construction ts growing up, but i loved arts and crafts. Part of thelement of goldy blocks is using as and gfts as well. Part of it is a ribbon that acts as a belt, but it gives them nfidence to make something that has a function that works. I had a teenager dahter, and she was younger and i tried to get her interested. And she said its for boys right . I point t role mels, you have all of these feel engineers tt have done things. Imrying to become a role n. We model for girls. I give a tech talk, and show it to your daughter when i sharemy ory, even though the t itself is targeted to ages 4 through 9, middle schoolgirls are obsessed we my story and its so fulfilling. Were building a movement and we have a ground swell of community in this. Of people tt believe we have social media, weren youtube and were seading this message far and wide. I will say that im honor to host a science fair in san jose. The last time we d it, it was about 60 girls. I just wonder through the educationasystem, somehow america is not doing theyre doing a disservice to girls, is there more she is not going toe answer that question, but do tell him after the show. We hav run out of television. But we look forwa to the article. So tha you very much. ll be back in just a minute. Thats our sho for the week thanks to m guests. Thank you for making us part of your sday morning. Heo and welcome. Today we he anotheralented latina aist on our show, and tis the season t give. This is comunid dell ville. We begin with our annual holiday food drive here. With me i katy jackson, wh the Second Harvest food bank, and ral fho i with theouth hayward paris that services a we keep talking about how the economy is