The mini fridge aboard marine one. Its an all american success story. Kids straight out of of College Start mixing up a formula in his kitchen sink. Seth goldman and founder and teo of honest tea. Sold up at whole foods with tuperwear full of the stuff and the store ordered thousands of bottles. I cant think of a worse business to get into. Let me tell you why it isnt set. The market was already saturated when you got into it. It doesnt scale. If you want to make double the tea you have to have double the bottling plant. What were you think something. Its a totally fair question. There were tons of products on the market but they all had the same calorie profile. They were 100 calories or 0 calories. There was nothing many the middle. That was the real astounraun as idea. When you make tea at home you dont put in five or six servings. S youre talking about sugar. Sugar. That worked out well. You were purchased by cocacola. You should point that out. We can talk more about that. This worked out financially for you quite well. It did. It was 15 years of uphill. An overnight 15year success. Selling 17 calories when every one else is selling 100, you have to be pretty passionate. The name honest tea created this great platform to ftry to develop an honest relationship. It was less sweet tea and trying to make it organic. You were kind of a boutique operation. Now has life changed for you . The daytoday life hasnt changed. Instead of 15,000 natural food stores, were in 100,000 stores around the country. When i used to call and beg a store to take us or beg a distributor, they wouldnt take my calls. Now we get that audience. The business is still run as a Mission Driven business. Our opportunities have changed. Normally when Small Companies are taken over by a big business, what youre saying is authentic. Cocacola largely use you alone. Six years ago coke invested. That would have been the point for me to start traveling or spending time with my family. My feeling is weve got this brand thats still so early in its development and were doing something that i believe passionately. I kind of set the table. I want to be there for the meal. That doesnt surprise me mp. I think thats because its still working. Weve grown. Weve grown five fold since they invested. Youre still pretty small. How do you move the needle for a company like coke . They understand its still growing. This is a longer term investment. Its not going to be overnight but every year we keep growing double digits. A lot of other Beverage Market is not growing. You have such different culture. I understand why youd be interested on the scale and why cocacola would be interested tapping into this growing market but you have such different cultures and ethics and the whole transparency thing. What goes into a can of coke, i have no idea. Is your formula secret in. Hell make it for you on youtube. Its kind of cool. I think for us theres going be instances. Theres going to be instances like that. They really recognize the world is changing and as much as there is a secret formula that gives a bit of a mystique for that. The rest of the business has to move. We said this is whats important if our consumer. They want a less processed product. Pr those consumer was a way to say that product is more processed. Thats why we said its important to keep it on and once again to cokes credit they said you understand the consumer. Its your brand in the marketplace that we now own but were going to respect what you think is right. I will admit that comes right out of wikipedia. I could be wrong. You have fewer sweeter drinks now. Your sweetness level has gone up. The amount of stuff or the number of products if were kum curving the sweet, youre getting sweet. Not totally true. Wikipedia says it is. We start everything with 17 calories. Not many people add that. We moved to 30 calories in some drinks and even 40. We have introduced more zero calorie drinks. We just drink brink out some teas with no sweetener at all. Whole foods only carry glass bottles. What about the environmental footprint of doing Something Like this. Its interesting. When we look at the environmental foot fingerprint, the first thing you want to think about is whether the ratio of the product to the bottle. 30 of the weight is the package for a glass bottle. This is 10 by weight package opinion what it means is although wish everyone recycled, only 30 of the country does. If twothirds of the product goes into land fill, the glass is bringing more weight. And more expensive to transport. And burns more fuel. We started with president obama. In fact, there are photographs of him where hes doing something incredibly important and theres a bottle of honest tea next to him. Yeah, on the desk without a coaster. If only the label were pointed out. How much did cocacola pay for that . You cant pay for that. The first day you found out that the president of the United States just drinks this stuff by the gallon, tell me about that. I met him when hefrs senator obama on a plane and i introduced myself and he said i was just drinking a bottle of green dragon tea. We knew it would make it to the white house if he won. Thank you for being with us this morning. Great to be with you. Be back in just a minute. Withielcome back. Lots of young people gain valuable experience working on the year back. My next guest took that a step further. She created the Largest Printing Company in australia. She set records for the largest early round of funding when she took Venture Capital to start canvo. It allows you to drag and drop and create posters and web graphics. Shes here after a long flight from sydney. Thank you for being with us this morning. Let me give you a theory here that australia and america are similar in their mind sets. We value the rebel and the startup if theres any where to be a good hub its australia. I like that theory. It works. Coming from place, im from p perth. Coming from that environment where youre not exposed to different things, it had creative way of thinking of things. Sydney, are there a lot of other startups this have made it big . I moved to sydney last year. Thats really starting to flourish now. We have some great startups happening. Got some companies ipoing. Is the money there . One of the things i noticed in one of the articles about you that you didnt know what Venture Capital was even after you started your First Successful company. You still didnt essentially know what Venture Capital was. Is the money there to fund these startups . Its a little funnier. I didnt know what a start up after i had company for three years. Ae thought you couldnt get a bank loan from the bank because we had no credit history. It was only after having a brief encounter with an investor that i learned Venture Capital and start ups and a whole community of Companies Like us. You ran into bill. I met him for five minutes. He said hell have a meeting with me. Six months i jumped on plane to San Francisco for two weeks. My brother lives here. He said that he would invest if i could find the right tech team. I spent three months learning everything about start ups and Venture Capital and investors. Where is your team . Is it mostly in australia or disper dispersed . How much do you have in terms of funding of this area and local . Our team is based in sydney. Theres less competition over there because its so fewer startups compared to here. People from the bigger company. Youre one of the hottest companies in the country it makes it a lot easier to get great talent. Tell us how important we are. Very. How close do you have to make that . How many flights per year in how much connection do you have to remain with Silicon Valley in order to stay in the mix like that . Ive spent quite a bit of time here. Ive intent eight months over the last couple of years. Silicon valley had really opened our eyes. Gets that sort of the support was phenomenal. Having great ties with Silicon Valley has been fantastic. Youre about eight blocks from adobe. Have you talked to them or a threat or is what youre doing so much more of a niche . Were really reinventing what design is in a big way. Usually if youre trying to put together a professional design you have to go to a photographer and a library and a layout library. We completely reimagined all of these Different Industries and made it so simple that bloggers who never had the ability to create their content. Is that a threat to adobe . Were really concentrating on what our vision is. Its kind of aside from adobe. Canvas is about being able to create your own lawsuits and marking materials. Does print still have a future. Its like clicking a button where you would like it to go. I think that the web is really taking off in a very being way. Social media posting. Its a lot of pressure on Small Businesses to create a lot of social media content. I think thats really growing market. The answer to my question is yes, print is dead . I think its kind of growing in its own way. Its a lot of more customizizaticusto customization. Who are most of your customer s s . Are they bloggers or small to medium sized businesses . Its surprised me where the interest is coming from. We have a lot of bloggers. Small business has a pressure to look professional all the time. Even if they dont have any design experience its something that the customers are expecting these days. Small businesses, bloggers even the education market. I think in big business we used on this Television Show we used picnic and now i dont know where to find it. We used picnic because it was fast and easy. I didnt take time to load and ready to go. Is there, if you had australian startups behind you that were looking for advice, what sort of advice would you give them . What can they learn from you . I think the bigst thing weve done really right issoevering a problem thats important to a lot of people. It was five years ago that i came up and went out to university. After all that time its taken sump a long time to get to the point where you have to product and the vision. We look forward to having you back many times after many of your companies in the future as well. Youre looking at someone hiding a microphone under a table for people in gastric distress after eating beans. He hoped to join the myth busters. It worked. Hes been on the tv show since its third season. Hes put himself in harms way repeatedly. Hes dn been doing that ever since his dad taught him how to make a malatov cocktail as a kid. He was once arrested in his front yard. Theyre mission, blow [ bleep ] up. Im a bit unclear as to what the point of blow it up is. Can you sum it up . Give me three words. How do i explain this show. Its a little selfexplanatory. Ive been working on myth busters for ten years now. The thing that i love the most about the show is we get to blow stuff up. Ive been doing this since i was a kid. It was something i was curious about. I loved fireworks and the 4th of july. When i started on myth busters its like that was the most exciting part of the show when we would blow stuff up. It would be so cool to do a web show and thats all we did. We were able to pull it off. You say dont try this at home, kids but you blew up a teddy bear. A teddy bear. The thing is this be you start, like, how are we going to make this web show interesting week after week. To me that gets boring because theres no point. Theres got to be a why reason. For this web series i was like what would the why be. I was thinking if there was something that had bad memories attached to it because of a bad relationship or a bad job, whatever, if there was something that like held these bad memories for you, a lot of people burn stuff, they throw it out. Why not blow it up. I saw you had one episode with a jilted bride wanting to blow up her really nice wedding dress. You can donate those by the way. You could. That would be a boring show. Donate to blow it up. Do you have a lot of people reaching out to you . You mentioned the teddy bear. A kid on twitter sent me a tweet and said i was in this relationship. The girl broke my heart. The only thing i have left is this teddy bear. Its something everybody can relate to. They just blow up. Theres pretty much nothing we cant blow up. We blow up a car, a volvo which are very safemw and sturdy. We were like i dont know if im legally, if im the legal owner of that car. I was like can we actually employee thblow this up. This is online. Is this because you couldnt get anybody to put it on television or did you say the future of video is online . I felt like this was, it was tailor made for online because theres like four minute episodes and each episode you get an explosion. Its something quick. If im looking online and if the video is longer than seven minutes thats a big commitment. I dont want to sit here for seven whole minutes. I wanted to keep them short and sweet and i think we have achieved that. We are all parents here. Tell your kids dont try it at home. Try it at your neighbors home. I cant speak for them but i will say ive never taught my kids how to make a malotov cocktail. What was your father thinking . I was a very rambunctious kid. I wanted to be a stunt man. He was like im going to support this kid. Im going to help him get his dream by teaching him everything. Thats not how they do it in l hollywood. He was as crazy as i was. I wish i could remember the name but he wrote a book called 50 things to teach your kid. Hes been here as well. With all safety and you have trained professionals helping you blow things up, i do like the idea that a little bit more danger, a bit like the kid at the 50s. Its okay to get your red wagon at the top of the hill and shoot down it. There was a whole generation of kids that didnt do that. We used to get on our big wheel and go straight down the street into traffic. I dont recommends the traffic. And we lived and were better for it. You lived. Theres a few kids that probably didnt. Its not helpful. Its like you have to explore. Dont set your house on fire. Youve had close calls. Youve injured yourself. Yeah. Whats the worst . Testing hollywood myths. Hanging on to the side of the bil building. They wanted us to fall ten feet. What they didnt take into consideration is there was a concrete ledge ten feet below. When i fell after i let go i hit my chin, split open my chin, bleeding everywhere. It was the first time on the show that i went to the emergency room. When i got back the next day and there was blood all over the concrete the fireman were like could you sign the concrete where your blood is. Sg how much longer. Its an extraordinary show. Is there a panic in the story writing room saying what about this . Nowadays with the internet and people will believe almost anything, even if you though them this isnt true, they will still believe what they want to believe. I think theres going to be material for as long as you want. Youll be busting your chins. People looking for blow it up youtube right. Youtube. Thank you for being with us. Press here will be back. Thats our show for this week. My thanks to our guest. We have an archive of past episodes including other members of the myth busters. We mentioned revision three as well. We have an interview ooabout th as well. Thank you for making us part of your sunday norng. Welcome to comunidad del valle. Today a local artist with some a amazing work is here. Plus the Binational Health week on comunidad del valle. We begin today with that buy National Health week. Where we are sarah cody and alal with the mexican consulate. Welcome to the show. Thank you so much. You would know