Thing like Lehman Brothers to do a crazy carpooling startup. Did you have any inside information things were going to blow up. Because he left. Thats probably why. When you left and started, what was the timing . This was back in 2007. Before the economy had taken hold. You and other competitors and we touched on other businesses as well get their start in San Francisco. It seems to me like San Francisco and the Mayors Office kind of goes out of its way to make sure you have a fighting chance. Now, the taxi drivers and hotel owners and things would say would have their own opinion on that. Do you get that feeling that you get some coddling in San Francisco . I feel like Silicon Valley in San Francisco particularly is friendly to businesses because its good for the economy. In our case we were met with regulatory challenges at the state level. And so we had to deal with it outside of something that the mayor could necessarily help. All the problems have been statewide, not citywide. The fines an everything. Yeah. Taxis are regulated at a city level and prearranged transportation is regulated at the state level. Do you abide by same rules traditional Taxi Companies have or are under . I hear complaints from the taxi drivers in San Francisco all the time that its like a wild west faction out there . They are criticizing uber as not being fully regulated. There are different regulations at the state level and city level, taxis can live hail from the street. Nothing lyft or uber cant do that. A short time ago you got a cease and desist from the Public Utilities commission. You got fined 20,000. Then all of a sudden they are fine with you. You gave a lot of free rides or something . You were encouraged to expand into los angeles, in fact. What transition happened there . Back in august this past year, we did receive a cease and did he sis and followed up with that 20,000 fine. We mainly reached out to them and said, can we come in and talk to you and explain what were doing. Do you have questions . What are your concerns . The major concern they told us about was safety. We said, okay, we understand that. Safety is our top priority. Here what is were doing on safety. We do criminal background checks and have a strict criteria. No one with a Violent Crime or theft in their background would be approved to drive on the platform. Youre insured or bonded up to a Million Dollars. B and b record checks have a Million Dollar liability. They realized actually what lyft is doing in many cases goes beyond what regulatedentities are required to do. Were able to Work Together to come up with interim. A lot of companies, pinterest, moved up from palo alto, sacksation, zynga and twitter kept them there. Is that a high priority. A gray area here. Thats not why we moved up to San Francisco. The main reason was because when we started zim ride, the first product and we grew to about 12 people down in palo alto, nine of the 12 were living in San Francisco. So i think a lot of the talent pool is now choosing to live in San Francisco. I am struck by, and im not saying theres anything underhanded here. Tech loves ed lee and ed lee loves tech. Theres a laissezfaire attitude. In uber and maybe in your instance as well, when they get out of that comfort zone, cradle of innovation and go to new york city, staying at your uncles house, all of a sudden not so have you experienced that in los angeles . We just lost los angeles about three weeks ago and havent had issues to date. I do expect as we go to other states, there will be different hurdles along the way. Thats been true of lots of new Technology Platforms throughout the years. I think this makes me sort of proud of california. Youre saying you explained it to california and california said, oh, okay. It wasnt that simple, and its not done yet. We do have an interim agreement. We have about a minute left. What is the next sort of movement for you . You have this temporary permit from poc. Temporary permit. What do you need to do to make that permit. Theres a rule making process that can take up to 12 months. Well look at what are the right all the parties will come to the table, come to a longerterm agreement. Has that unsettled atmosphere affected investors in any way or partners, anybody youre working with . Definitely. Theres kind of the pro and the con of it, the tough Investment Climate it creates. You can rally the community who wants this service, uses this service to call to action and come behind to support. Why the pink mustache . Thank goodness we got that one in . The pink mustache is part of our brand, to create this fun experience. It breaks the ice. Youre meeting someone for the first time. You know its the car, uber on the streets, where is it . People say oh, i can identify thats the car. Then you get in the front seat. Its your friend with a car. You give them a fist pump and your on the way. Thank you for being with us. Thanks for having me. Up next on press here, can you be caught on camera if theres nobody watching . The flaws behind Video Surveillance when press here continues. Welcome back to press here. There are now millions of cameras out there watching your every move from the parking lot at your office to the line at the bank to the drivethrough at the jack in the box. What do they see . From what i can tell, very little. Im probably not the only person who wonders why the Video Surveillance they show on the local news, have you seen this man, looks like something beamed from the moon. There may be millions of video cameras but many arent very good. San francisco recently installed 71 video cameras as a way to fight Violent Crime but theres significant debate over whether they deter crime at all. In fact, in most cases, the cameras are not even monitored. Put another way, nobody is watching. Frederick neilson is one of the worlds leading experts in Video Surveillance. Hes the north american head of access communication, swedish camera manufacturer. His customers include, and this is a random selection, city of dallas, biggest art museum in chicago, canton high school, Hospital Number 306 of the Peoples Liberation army, and the department of transportation in several u. S. States. Thanks for being with us this morning. You must just curse at the tv when you see those surveillance videos we were just showing. Hes described as like a blob. Well, actually, to be honest, i curse at the tv many times. Theres many reasons to curse when it comes to surveillance. We saw the video before that looks like a blob. Thats a traditional analog system, whats been able until a couple of years ago and what most cameras are. Thats the reality in many cases. Then we have the curse im doing watching law order and csi where people have the perception you can zoom in on details that dont exist. We have a clip. Well look at it later if we have time. Now that cameras are better than they were before, youve almost got to go back and reinstall that whole base. The good thing is where is really reality when it comes to Video Surveillance. Of course, its somewhere in between. Of course theres a lot of cameras you saw with the blog before, the older analog systems. When you think about security in general, we need to ask ourselves, why is security a good deal. We heard john from lyft, safety is a big concern in his company. How can we provide that security. Mostly security guards and police that are being used for providing security in the society but Video Surveillance is becoming more and more prevalent. Smart Video Surveillance. What makes it smart . Analog cameras, decent remote, eye for a little deterrent, people see a camera and might move next door to do their crimes. Today, the first ip cameras, really a computer where the camera touch launched and gradually became better and better. Five years and seven years ago they became better than analog cameras. Yes, recently they become better than humans in doing a lot of things such as division. The resolution is better. Also you can actually see when its really dark outside, which humans cant do. They really starting to add a lot of value if they are the newer ip type. Theres cameras everywhere, more phones than people. Are there enough people to watch the video . The reality, if youre walking downtown San Francisco, you look up and see the camera. The question is, is anyone watching those. The answer to that is no. Very rarely are cameras monitored live. However, video is being recorded. The question is what do people do with that video. 99 of the video, 99 of the cases its deleted 30 days later. 30 days . Thats an average. However, your cameras do provide intelligence. Remember, theres a computer inside. The image we have today and builtin intelligence, those cameras can actually start analyzing things. Thats what i was going to ask you. Do you have a camera smart enough to notice something illegal or not normal. Violence. A prescene of people walking a gun or knife. If somebody is wanted. Can they get good enough to do that . Yeah. When it comes to something repetitive, cameras are much better than humans to monitor that. Counting people, detect if theres a crowd, listen for gunshots, triangulate and focus on that area. Cameras can do much, much better than humans. Because they are ip cameras, you dont have to monitor on site or record on site. The poor shop owner who clearly has the recorder right next to the camera, say im going to steal that, too. Instead of using smart cameras, could we offshore that. Whole communities of people overseas at low costs watching boring movies. The most boring movie ever. Whats most cost effective, having someone overseas watch it for us or having the computer watch it for us. I think theres a combination of both. When you say theres a huge risk, recorder at a Small Convenience store or gas station. One thing ipbased video, it operates in the cloud. Instead of on site, its recorded in the cloud. The good thing connecting to the internet does, provides the ability. Where is our tipping point. Are we still at if i wanted to monitor for violence, lets say, does it make sense to have people watch that somewhere at a low per hour, frankly, or have we gotten to a point where essentially software and smarts can monitor that for crimes . Yeah. The combination is the best thing. Basic things as detecting license plates, better. Complex scenarios, we need humans to do that. Cameras can help determine, the thousands you have in some cities, which are the ones to watch. The camera can help detect which are the five most interesting ones with abnormalities. Is there a city or town that has more cameras per capita, constantly under surveillance . Yeah. Is there like new york . New york doesnt have too many cameras. The city of london does v theres some studies being made that say if you walk from your home and office and back again, theres around 250 cameras that record and monitor you. However, weve been working with Transportation Systems such as the city of stockholm which had around 18,000 cameras throughout the transportation system, in the buses, in the subways, on the different platforms being monitored. I notice that. You felt very safe and secure. I have to break in here. Im going to show you this quick clip. Were running out of time. I want to show you the clip anyway, you can react to it and well go to commercial. Here is a csi clip of a camera. A Different Number than the one she picked. Im not sure a random drive. A little farfetched, im guessing. A little farfetched but closer to this than the first video we saw. Thats a good thing. Cameras are Getting Better. Frederick, thank you for being with us. Thank you. From green stamps to frequent flyer points, how consumers respond to rewards when press here continues. Welcome back to press here. Lets talk for a minute about rewards. The sorts of things a store gives you for being a loyal customer. My next guest says the rewards are getting allolousier but we havent noticed. An expert an ceo of the company dopamine. I can see where that word is coming from. And author of a new book gamification revolution. You gave it on a Youtube Video as well. I was astonished by it. It used to be, i got something free at the store. Its changed from there. You changed the equation. Free from the store was the original idea. Most Loyalty Programs break down into one of two different forms. Buy 10, get one free. Or earn a point for every dollar spent and redeem that. I can measure that. The buy ten get one free programs, which have been around for eons are fundamentally flawed because they give them free things when they were unlikely to pay for them anyway. Stores that experimented or used those programs are looking for ways to get more engaged, involved, social. Gamification is the method thats become popular. Instead of getting an actual free thing, im getting a badge. Virtual items can be really meaningful to people when they are significant. Recognition is what so many people are after. In gamification revolution, we looked at all these Companies Big and small that used gamification to transform their business. It ends up being about three ideas, status, access, power. The more you give somebody, the more loyal they are. Some companies doing that, gamifying there probably the most famous example people are used to, four square but nike plus has changed. Theres about 5 Million People playing nike best, pushing their personal best, Getting Better at fitness. Thats changed what it meant to be to be an apparel and sports company. Appeals to the competitive nature of companies. Not about competition but is about wish fulfillment. For 5 Million People nike is in the business of helping people achieve their goals and selling shoes on the side instead of the reverse. When does it not work . You cant really put a badge on somebody, give them something that doesnt exist. Do you have companies that are examples of where it doesnt work. We run this conference, gamification conference. We bring it together. Common mistakes people make, lets put a badge on it. If you watch this, equally absurd. The other is lets make everything interest a game, which is a common mistake they make. Of crappy product, if i make it into a game, people will like it. Can you say that word . You can say product. Gamification for people who dont know, theres a whole group of people that hate the word gamification. Overused. Right. Its funny. This is something thats happening, becoming very popular, and yet theres this pushback. Theres always some kind of conflict. Every time a new idea comes to the fore and powerful, the more powerful people have issues. Gamification is transforming all these businesses, changing millions of peoples live. I always tell people if youve got a better word, by all means use it. Doesnt change the idea that games are powerful tools for changing behavior, how the world lives. Do you think a rich wall on collecting badges. Zynga, you look at farmville Competition Among people and other gaming. People originally initially they love it, then they burn out on it. Lets just remember this, no game is fun forever. No one ever invented a game fun forever. Systems like Loyalty Programs which we talk about a lot in gamification, much longer than a regular game. Youre playing later. Every time im riding in coach, by the way, when they welcome on board their silver members, platinum members, movie members and then the star and sapphire members, i hope they are getting something for this. Because if youre getting a color, youre kind of falling for something a bit silly. Are you really falling for something . One thing we learned and researched in gamification revolution, people are more averse to losing status than they are to gaining it in the first place. Just walking on board sort of thing . I dont know. Im in coach. Talk a lot about how sharing is an important part of this. People want to share their status and that has become easier to do. Absolutely. Its incredibly important. Its kind of like when the tree falls in the forest if no one is there to hear it. The red carpet lane that gets people on the plane, two lanes boarding for a plane. One of the things i love about that example, it doesnt actually make the plane go any faster. People on special lanes got the special privileges but having everyone see that you have that special privilege, special and unique, is valuable in and of itself. Your gamification conference in april. I want to tell you right now, were going to go ahead and award you sapphire guest status. I love winning. Congratulations. Its a very rare prize. Well be back in just a minute. Welcome back to press here. John schwartz of usa today, mychala of fortune. Marissa mayer of yahoo sent out this memo. Weve all talked about it. Weve seen bloggers talk about it. Some of it goes nasty. Youve been analyzing it for usa today, fortune did as well. What was your take . I didnt disagree with her message about telecommuting. I think there can be a mix. The way she delivered it was heavyhanded. I think it obliterated. She isnt saying a mix at yahoo all or nothing. I dont think thats right. I get the point. They do have a lot of employees off doing god knows what. Nobody does know what. Thats a problem. So i understand the basic idea. I think shes right. I think its the right thing for yahoo maybe not every company. There are exceptions. You can make exceptions. Shes under a microscope, like it or not, not necessarily a fair thing. Shes a working mother. She did two weeks off for maternity leave. She put out this memo. She had to have known it would spark talks. Lets write this memo for her. It should have said got to have a reset. Everybody come back to home base. She didnt even include in the memo why are we doing this . Why is it right for yahoo now. Underlying theory, lack of productivity. Sure. To make it a formal policy was kind of a mistake at google, facebook, apple, i talk to friends there, we dont have a formal strategy or edict but you are encouraged to come in three or four times a week. Make it a place people want to stay. Google discovered itself with 10 of its employees doing nothing. They would say come back, reassess, maybe send them back out again. Thank you for being with us and thank you for your analysis. Thats our show. My thanks to the show. Thanks for making us part of your sunday. In for the futchtown. Los angeles. Shaun white. Boy, does he deliver. A winter sunday in detroit where red wings fans are used to games with chicago but none like this. Patrick kanes team, the blackhawks, havent lost a 60minute game since last march. And kane leads his team in points, among the top six in the league, as does henrik zetterberg, 25 points. Most regularseason wins in the last 20 years, detroit. Most regularseason wins this year, chicago. Red wings blackhawks, the nhl on nbc, after this update. Thanks so much. Mike milbury and keith jones. Today hockeytowns hosts blackhawks red wings. Thats the future. Lets focus on saturdays highlights. We begin with two of the best in the east. Pittsburgh visiting montreal with a defenseoptional affair. Third period, pittsburgh trailing 54. The nhl assists leader finds chris kunitz, who ties the game at 55. Later in the period, crosby scoring his first regularseason goal in montreal since his rookie season. 65, tense, but montreal would respond. Lars eller dropping the puck back for brian gionta, and gionta unloads with a one timer past vokoun. All tied at 66. We go into overtime and its brandon sutter. Just a great move by sutter here. Pacioretty falls down. Sutter quickly fires the wrist shot for the gamewinning overtime goal. Final