buy! i'm going to do my best to get it there. that's something to ponder on the night of the first debate n a day where the averages once again couldn't punch their way substantially higher, the dow gaining just 12 points. s&p climbing .36%. nasdaq advancing .49%. neither candidate has articulated such a view. but let's pretend for a moment that i was up there representing the cramerican higher stock price party. what would be my eight-point plan to get us to all-time highs? and why the heck do i think it's so important that the president should even have a plan to send stocks higher? isn't that somehow anti-free capitalist, anti-free market or even anti-american. let's start with the importance of stocks in the firmament. because one thing you know i am is pro wealth creation. we live in an era where your paycheck has been staying the same or going down for a large number of people because the economy is so darn lousy, we don't have much longer -- at the same time, the fed wants interest rates down so the economy can hopefully catch fire. we all know from the boss, bruce springsteen, you can't start a fire without a spark. unfortunately, those low rates mean you can't earn squat on bonds either. like it or not, you need to own stocks that can give you a decent return. even though we recognize the unemployed have a hard time saving, no kidding, the fact is that 90 million american households save with stocks in one form or another. my chief campaign tenet makes a ton of sense when you think about it. how do we get sustainable higher stock prices? let me give you my eight-point plan. point number one, we have to eliminate the tax on dividends entirely. we need people to own dividend stocks. if they know they're tax free like municipal bonds, thin people will buy them. i trust the balance sheets of corporate america far more than i trust the government's balance sheet. this is hardly a reckless position and would encourage companies to reward shareholders by issuing and raising dividends. i would actually raise the tax make up for that lost revenue because i'm not irresponsible and reckless. i would actually raise the tax on capital gains. why? you get gains when you sell stocks. i don't want people to sell stocks. i want them to own stocks, not sell them. plus if you raised the tax on capital gains, the company that do these stupid buybacks would continue to do them, continue to waste is the shareholders' money like they do now. put the money in the owners' pockets, not the sellers' pockets, by encouraging saving, not flipping. point number two, we have to clean up these markets. clean up the markets and encourage people on the sidelines to come back in. make them. clean up the stables, like hercules. i would do that by appointing preet bharara as attorney general of the united states of america and have him go after all of these insider traders and crooks that populate the banks. they should be indicted, not need to settle where they can pay the government in money funded by the shareholders rather than the wrongdoers. at the same time, presidential candidate interested in higher stock prices should vow to bring back arthur leavitt. the best sec chair we've ever had so the playing field could be leveled and all the ridiculous financial engineering including elimination of the uptick rule should be rolled back tomorrow. third, i would say from the first day in office, i demand that all federal vehicles be retrofitted to run on natural gas engines to clean up the skies and hire hundreds of thousands of americans to build up the infrastructure to handle the federal vehicles. that would force the hand of the trucking companies to switch from dirty, expensive imported diesel and cause gasoline to go down in price for all of us. because of the liquefied natural gas competition. we need to start using the natural gas in this country. embracing that gas would help us balance the budget and fix the balance of trade because we would no longer need to spend hundreds of billions of dollars supporting opec supported regimes. en quit supporting ethanol while we're at it all with good old paid in the usa natural gas. fourth, i would have the federal government take advantage of the low interest rate environment and issue $500 billion in 30-year bonds to fix the nation's infrastructure. believe me, the market would lap it up. fifth, i would slap tariffs on good made by countries that pollute when they make those countries. that would stop the endless parade of jobs migrating from our country to other countries that don't. they have a ridiculous competitive advantage over us. six, i would insist there be a course in high school called money where kids could learn what money is, how to save, how to invest. if people have financial literacy, they would be going to the stock market and they could learn to speculate wisely, perhaps to find their own therapeutics. seventh, i would appoint a steven jobs memorial competitiveness czar to figure out how our businesses could be made more competitive and find out what they need in order to hire and expand, not government handouts but perhaps trying to get educated engineers trying to help these companies. i would reappoint ben bernanke as chairman of the federal reserve. if it weren't for him, he would never have gotten out of the great recession to begin with and might be as bad as japan or anybody else. without bernanke, we have nationalized the banks and be stuck with unemployment over 10%. he's done his best to keep the wealth engine that is the stock market sputtering. as he gives it everything she's got. here's the bottom line. nobody asked me. i'm not running. i'm not part of any debate. but i stand for higher stock prices for all. if you elect me, i will put through my plan to refinance the deficits is, switch to opec busting job creating natural gases, lower taxes on dividends, educate the masses on money, clean the skies, rebuild our infrastructure and reappoint ben scotty bernanke to give liberty, justice and higher stock prices for all. that's a platform i could vote for, if only obama or romney would embrace it. lawrence in texas, lawrence? >> caller: jim, how are you doing? i have a question for you today regarding rpm. the earning report came out today. i'm trying to find out whether it should be long or short in the stock. >> short that, you have to short that plentiful dividend. i never recommend that idea. you don't want to do that, boss. i was going to recommend this and then i felt that the upside was very, very limited. good numbers. i should have done it. for heaven's say, i really did kick myself with this one. i thought if i recommended it, the stock would go up too much. ron in louisiana. ron? >> caller: jim. i've got to thank you. you're the best. i've been investing for 55 years and didn't make money until the last five. guess why? jim cramer. >> thank you. thank you. >> caller: thank you. jim, my question to you is will tim geithner's message to aig affect the long-term outlook? and if so, up or down? >> i would not worry about tim geithner when it comes to aig. just worry about mr. benmosche executing his plan to be able to bring out the book value. i believe it's the most undervalued stock in the entire portfolio, aig. carolyn in florida. carolyn? >> caller: hi, this is carolyn from sunny miami beach. >> stayed at the "w" last time. i don't know. too swank for me. the guy next door to me didn't go to bed until 3:30 a.m. that's when i get up! go ahead. >> caller: i'd like to know, i really love sea drill. >> sea drill? you're a gun slinger, are you? >> i love it. i think it's great. what do you think now that we have a new ceo? my friends want to know, why is the stock doing so great as far as dividends of 11%? >> the group's very, very under pressure right now. i was lamenting. stephanie link you see her a lot of times on the shows. we were just saying, these drillers, i can't take it. i'm not going to inflict a driller on you right now. although if you wanted to own one, i still you should be in schlumberger. you can't start a fire without a spark. liberty, justice and higher stock prices for all. if i were running, you'd have my eight-point plan. if only the candidates would adopt maybe one of them? "mad money" will be right back. coming up, defining moment? this spec biotech place skyrocketed 100% today after unveiling data that suggests a big break through in the fight against muscular dystrophy. but will this astonishing ascent continue? cramer's exclusive with the ceo is next. and later, vf corp is behind well-known brands such as north face, timmerland and nautica. with the holiday shopping season just around the corner, could its stock be the present your portfolio needs or will high unemployment and a crimped consumer have it cool off? don't miss cramer's exclusive with the ceo just ahead, all coming up on "mad money." >> announcer: don't miss a second of "mad money." follow @jimcramer on twitter. have a question? tweet cramer, #madtweets. send jim an e-mail to madmoney@cnbc.com or give us a call at 1-800-743-cnbc. miss something? head to madmoney.cnbc.com. 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[ female announcer ] and try aleve chances are, you're not made of money, so don't overpay for motorcycle insurance. geico, see how much you could save. those spots are actually leftover food and detergent residue that can redeposit on your dishware during the rinse cycle. gross. jet-dry rinse agent helps wash them away so the only thing left behind is the shine. jet-dry rinses away residues for a sparkling shine. ♪ [ female announcer ] life is full of little tests, but bounty basic can handle them. in this lab demo, bounty basic is stronger than the leading bargain brand. everyday life. bring it with affordably priced bounty basic. new pink lemonade 5-hour energy? 5-hour energy supports the avon foundation for women breast cancer crusade. so i can get the energized feeling i need and support a great cause? i'm sold. pink lemonade 5-hour energy? yeah and a portion of every sale goes to the avon foundation for women breast cancer crusade. i'm sold. new pink lemonade 5-hour energy. get the alert, energized feeling you need and support breast cancer research and access to care. if you ever wonder why i'm always encouraging you to speculate here on "mad money" even though just about every other so-called expert in the business says to stay away from these kinds of high risk high reward stocks, just take one look at sarepta therapeutics. this is a tiny little biotech company that i endorsed for speculation back on september 21st. it was trading at $14.47. and today, sarepta shot into the stratosphere, rallying to nearly $30 for a 200% gain in a single session. two weeks ago, it was a $14 stock. today, nearly a $45 stock. i don't want you to chase it because the easy money has been made. but i do want you to learn from it and maybe it pulls back. how exactly does the stock nearly triple in one day? the largest gain i've ever seen? it is your classic orphan drug biotech company. it's been developing a drug for a repair genetic disease that's called due shen muscular dystrophy. patients are in wheelchairs by their teens and it's fatal. but the disease only affects about 8,000 people in the united states. within that population, is your represent ta's drug is only meant to be effective on about 13% of the patients. that's what makes this an orphan drug. fda gives or fans all kinds of special incentives. once these orphan drugs hit the market, the companies can charge hundreds of thousands of dollars a year for a course of treatment. it's great and saves the system. it's not doing anything bad to the system. but first the drug needs to be approved. in order to do that, you need to get good data. today, sarepta came out with phase 2 data on the drug. that was not just good, it was down right incredible. it was supposed to slow or halt the progress of the disease. but in the data we got today, sarepta' dids drugt nearly -- merely halt the progress, it led to improvement in patients' ability to walk, not just slowed deterioration. these results were better than the most bullish of the bulls could have hoped for. the drug has to be approved by the fda. but after this data, it's on an accelerated track for approval. the biggest move i've ever seen in a day. we don't chase here at "mad money." i think this story's highly educational. let's take a closer look with chris garabedian, the president and ceo of sarepta therapeutics. on this tremendous victory lap day for his company. i am thrilled to have mr. garabedian. welcome to "mad money," sir. >> thank you, jim. it's great to be here. >> i've been investing for 31 years. i've never seen a move this large in a single day. and that is because i imagine that this is a drug that no one knew was this effective and this data is too irrefutable to say otherwise, right? >> yeah. we're excited about the results mainly because of the promise that it provides patients and families that are living with duchenne's muscular dystrophy. there was always a lot of skepticism around genetic-based medicine. there's been a lot of failures. the market wanted to see something that was demonstrative in terms of the level of effect that we showed today. i think that's why it was a speculative stock and i think we were very pleased that we were able to produce a very robust treatment effect and showed the biochemical response of producing the protein we were hoping to produce. >> what i'm doing is holding up a six-minute walk test change from baseline to week 48 which is what people are so enthused about. can you tell us what it means to have a purple line well above a brown line, meaning you have a line that actually shows positive versus a placebo? >> yeah, so the six-minute walk test is the primary outcome measure that is studied to understand the progression of duchenne muscular dystrophy this is a disease which basically progresses until these boys, it mainly affects boys end up in a wheelchair. usually in their preteen or early teen years. and so we measure their progress or their progression of the disease by this measure, six-minute walk. we selected a population that we would have expected would have declined over 48 weeks. in fact, the placebo delayed treatment cohort that did decline through 36 weeks was something we expected. and that was a typical sign of this progressive disease. the fact that we showed a stabilization through 36 weeks excited the prospect of this drug. it excited the researchers and clinicians and the advocacy organizations in duchenne. now we've gone a step further. not only did we show stability through 48 weeks but we showed an improvement, as you mentioned. i'll also say the placebo drug -- group now is on drug and they're producing the protein. so the best case scenario we were hoping for was a stabilization of the progression in the placebo arm, which is also what we showed, which was very exciting. >> i want to put some caveats in. you tell me why i should be a little less enthused because i obviously was enthused like everybody else today. only 12 people in the study. two people, no good results. only phase 2, we teach on this show, you shouldn't even be thinking until phase 3. this is very rare. how do we extrapolate that small sample and only phase 2 into something that turned the company into a billion-dollar company today? >> well, first i'd say in the rare disease area, it's not an uncommon sample size for a study. if you go back to serazyme, it was approved on 12 patients. if you look at myozyme was approved on 18. the small sample size is not really problematic. it's about the effect size of the drug. and if you have a large enough effect size that clearly shows you're doing something and improving the disease, that could be something the fda considers strongly. regarding the two boys, we had two boys in the 30 milligram group that showed rapid signs of progression shortly after they enrolled in the study. this happens with the progressive disease. before the drug had a chance to work in effect and produce the proteins, those boys were already on their way to losing ambulation or basically losing the ability to walk. >> so the earlier the better, get these people on this drug, the earlier the better? >> we think so. our data even supports that idea, that the earlier you treat, the younger patients did a little better. the healthier patients based on their baseline six-minute walk did a little better. this suggests that if the drug were to be approved, the earlier you can start the drug, the better chance you can have to affect the course of this disease. >> in the conference call, someone asked -- an analyst asked, are you now open to partnerships? typically i don't expect anyone to say yes. but you did point out, if the economics are right, you would engage a potential partner. is that also what you think made it so that the stock had a sustainable run and didn't give up most of its gains midday? >> we know there's a lot of interest in this program. that will probably increase after today's data. and it is about economics. but it's also about if a partner can come to us and help us outside of north america to accelerate all of the other axon skipping drugs, that could be a win-win for patients, for shareholders. the right thing to do for the program. but we are also preparing to develop these programs ourself. so we're not waiting for a partner and we're not slowing down the program and the progress of our program. >> sir, thank you. this is, again, the greatest one-day gain i've ever seen in my career. i want to thank chris garabedian president and ceo of sarepta therapeutics for coming on "mad money." thank you so much, sir. congratulations. >> thank you, jim. >> this is an exercise in why i try to get you in the stock market. $14 stock goes to $45. can your paycheck do that? can a cd do that? can a simple stock do that? no. but a speculation that is well-informed can. mr. garabedian pulled it off. his company did. let's hope this drug really does fulfill the promise for these -- for this very tough illness. stay with cramer. coming up, crucial quarter. vf corp is behind well-known brands such as north face, timberland and nautica. with the holiday shopping season just around the corner, could its stock be the present your portfolio needs? or will high unemployment and a crimped consumer have it cool off? don't miss cramer's exclusive with the ceo just ahead. ♪ ♪ ooh, yeah, ooh-ooh, yeah ♪ ooh, yeah, ooh-ooh, yeah ♪ i love ya ♪ ooh, yeah, ooh-ooh, yeah [ female announcer ] introducing new special k popcorn chips. with 28 buttery chips for 120 calories, you can bring the flavor of the movies home and still stay on track. freedom to enjoy. what will you gain when you lose? find them in the cracker aisle. but i still have a runny nose. [ male announcer ] dayquil doesn't treat that. huh? [ male announcer ] alka-seltzer plus rushes relief to all your worst cold symptoms, plus it relieves your runny nose. [ sighs ] thank you! [ male announcer ] you're welcome. that's the cold truth! prove it. enough is enough. d-con no view, no touch trap snaps to kill instantly. no looking, no touching. d-con. get out. [ dog barking ] ♪ [ female announcer ] life is full of little tests, but your basic paper towel can handle them. especially if that towel is bounty basic. the towel that's durable and scrubbable. in this lab demo, bounty basic is stronger than the leading bargain brand. everyday life. bring it with bounty basic. affordably priced. tested by everyday life. and try bounty napkins. last night i went into a whole diatribe how you can't invest in bogus statistics that use the calendar to give you a false sense of security. tonight i'm going to turn around and recommend a stock based in part on the calendar. have i lost my mind? no. there are some stocks that can actually deserve to do better in a given part of the year. stocks like vf corp, i've told you over and over again to buy it. owns a host of terrific brands. including north face, nautica are, along with a number of jeans like wrangler, lee, seven for mankind. all of this stuff's in my closet. i don't know about yours. vf corp has been roaring along with the rest of retail, up 26% year to date. three points off its 52-week high. the company had a very bullish investment meeting in asia last month where it laid out a strategy to grow the business from 34% to 45% by 2017. timberland, that turned out to be such a smart deal. going to add $1.10. people didn't like timberland before he bought it. of course, we're heading into the winter which is a big deal for the company behind north face. 35% of vf corp's business has winter catalysts. we know these brands do better at this time of year not because of some nonsense statistical correlation we can't explain but because people buy more coats and boots when it's cold out. great products, tremendous earnings power. and they're targeting a higher dividend buyout down the road. this stock has given you a 55% gain since we spoke to the ceo in april of 2011. even though that's a big move, i would not be surprised if there isn't much more room to run. let's check back with eric wiseman, the chairman and ceo of vf corp to learn more about how his company is doing. mr. wiseman, welcome back to "mad money." >> pleasure to be here. >> good to see you. you have caught a trend that is, i think, maybe the biggest trend going on not just in our nation but i know you've been in china. this is the outdoor trend. >> yeah. it is something that cabela's will tell you about. did you see it coming? how big is it? >> we saw it coming years ago when we decided to invest disproportionately in outdoor. that's half of our business, that sector. it was 10% of our business when we started this journey. but we saw consumers around the world going outdoors. and they love brands that help enable that. performance is an important part of that, whether it's on your feet with a great pair of boots or on your feet with a great pair of sox or with a jacket. it's that performance that develops an emotional connection with consumers and that is bankable. it keeps coming back at you. >> i want to talking about timberland for a second. i had been recommending the stock. people didn't like it. now i know it's just on fire. and it's globally on fire, as are some of the accoutrements. is this because of what vf corp has brought to it or was it an undermanaged brand? why did timberland turn out to be much bigger than you and i when we last talked about it thought it would be? >> it's still early days for us with timberland. but over half the business is outside the united states when we acquired it. they have a strong platform in europe and a rapidly growing platform in asia complementary to ours. they're built more strongly in japan and we're built more strongly in china. we can help each other there. they make great footwear. we're going to reboot the apparel program here in the united states beginning next fall in a small way to get started. we think we can help their apparel business a lot. >> you mentioned europe. a lot of short sellers told me vf corp, they're big in europe. that's assured. there's something transcendent about your brand that makes it so sales are actually quite strong. >> our business in europe, it's going to be up low double digits. we're pretty happy with that. >> even howard schultz at starbucks, desperate to get that kind of gain. >> that's not where we have been. but that's where we are. the strength of vf all along is the brands you refer to. we have 30 brands in our portfolio. they are not all working consistently well in each european country, for example. but because we have the portfolio, we can look at opportunities like the north face in germany where we have an incredibly low market share in a country where the people love the outdoors and we can invest in that. we're investing in vans in the uk. we have a lot of momentum there. we can't help the unemployment situation in spain. it is what it is. but there are opportunities that we can disproportionately invest that drives our growth rate and our earnings. >> i'm always trying to understand how you place stores versus stores. you have a lot of stores. say i go to macy's to buy my north face jacket. how do you decide when to compete against your customers? >> we try carefully not to open doors right on top of our customers. one of our early earnings -- in manhattan, for example, when we opened our first north face store in manhattan, we had -- there was anxiety with our retail customers about that. the brand got stronger in the city and we opened another door and the brand still got stronger. there's a tipping point. we have to try to avoid that tipping point. most of our business is as a wholesaler. but when we open a store, we present our brands to consumers in a way no retail partner can. if you go into a north face store or van store, you see all the brands together. in a brand appropriate environment. we think it makes the brand stronger. it's good for us and them. >> one of the things that people get -- don't understand is that the ag complex doesn't all trade up at the same time. some of the food grains did. but cotton has really gotten cheap. you had very high cotton last year. >> yes, we did. >> is this going through gross margins that cotton's come down so much? >> we had real gross margin challenges last year, particularly in our north american denim business. it's a big business for us and denim is a cotton based fabric. we lost 400 basis points in gross margins last year. >> gigantic. >> it is gigantic. but we didn't cover all of our cotton costs while we were doing that. this year, it's coming back to us. it showed up last quarter a little bit. it's going to show up for the back half of the year with improved growth margins. >> one of the things we're going to start hearing is that instead of currency being a headwind, it might be a tailwind. did you calculate 1.28, 1.29 on the euro when you did your low-range forecast months ago? >> our last guidance to the street, we told them we were looking at the balance of the euro at 1.22. >> i know. that's why the analysts were very excited. >> we were at 1.30. came down to 1.25. we've moved around a little bit this year. but i can't predict where the euro is going to be. but we're in a good spot for the rest of the year. >> i'm tired of hearing how dead the u.s. consumer is. judging by some of the higher price points i see, the u.s. consumer is anything but dead. >> consumers are incredibly resilient. if you bring them great products and you present them in a meaningful way to them, they'll buy them. when consumers -- they never go away. sometimes they slow down. we just have to eat more our fair share of the pie when that happens. >> retail guy is asking me, would you ever split the stock? i don't care about it, but they do. >> not going to comment on that. >> easier to ask you if you're going to buy decker's. >> next question? >> i have to try. unbelievable stock we've been recommending for years. thank you so much. eric wiseman, chairman, president and ceo of vf corp. why i like the stock market so much, i love the brands. you love the company, you love the management. sometimes it is that easy. stay with cramer. thank you. coming up, are you ready to get charged up? cramer cranks up the voltage and goes electric on an all new hyperactive "lightning round." it is time. it is time for the lightning round on cramer's "mad money." when you hear this sound -- [ buzzer ] -- then the lightning round is over. are you ready, skee-daddy? it's time for the lightning round. keith in colorado. >> caller: what should we do with our deep in the money calls for crm? go packers. >> thank you for subscribing and being i member of the chairman's club where i am on the board. sales force.com is i think after the oracle conference, i even feel better about salesforce.com. continue on the calls. sell some $165. packers neither here nor there. i don't like the running game. the "d" is softer than i thought. let's go to ed in massachusetts. ed? >> caller: big boo-yah to you, cramer! >> boo-yah back at you. >> caller: jim, i want to thank you first for my return year to date in my ira. >> yes. >> and even though it's been -- are you still behind wm? >> yes. you're being paid to wait. when i visited with buddy michael haley, he did describe to me without increasing amount of construction work, waste management he believed would not be able to deliver the numbers. it's a major user of waste management. i have to go with his analysis. scott in texas. scott? >> caller: boo-yah, jim. calling from houston, home of the undefeated houston texans and only truly professional football team in the state. is this a buy and do you think the mlp distributions will be taxed as c corp distributions if the tax credits expire in 2013? >> i'm going to take them backwards. i think the tax credit is going to be fine. enterprise partners is terrific. and i'm torn playing hernandez. who i think could play this weekend or sticking with daniels got me points in the fantasy league. let's go to vince in california. vince? >> caller: boo-yah, cramer. >> boo-yah. >> caller: talk to me about uhn? this is a king of prussia company. i used to beat them consistently. i've got to tell you, i believe in this company. i think it's one of the best. i also want to reiterate that i think that the health care reits represent the best value right now in the real estate investment trust group. may i just mention one second, which bought sunrise cheaper living? i think that stock is still cheap at at. i want to go to jack in pennsylvania. jack? >> caller: good afternoon, jim. this is jack from bucks county, pennsylvania, calling. i'm interested in wprt, westport innovations. i bought it maybe six months ago and have seen it go from approximately $18 to $50, back down to the high 20s or so. >> speculative situation. recommended today by a major firm. this is a company that makes natural gas engines for trucks and railroads. i believe in the company. but it's highly speculative. you've got my whole suburban one i played in when i was growing up. let's go to dino in florida. >> caller: this is dino from florida. >> what's shaking? let's go to work? >> caller: i've been watching your show for a long time and made a lot of money because of you. i ask you, kiss so a few months ago was $17. you telling me to buy. but you say if it reach $19, pull the plug. >> two firms said this week the business is very strong. i have no reason to doubt those two firms. i think the stock can go to $21 and not have a valuation stretch. let's go to mike in pennsylvania. mike? >> caller: yes. >> you're up. >> caller: mike from philadelphia. >> huh? >> caller: i'm from drexel hill. >> you're from drexel hill? shoot. we got the whole panoply. i didn't play drexel hill. >> caller: i was just worried about dis? disney the last two weeks. >> with gasoline going down, disney remains a buy. taking one more. mark in illinois. mark? >> caller: jim. >> go ahead, mark. >> caller: i was wondering about stillwater mine. >> don't care for it. we like the gld. just in full disclosure, disney, we did sell the disney fraction alerts with the idea that it would not be that great a quarter. that may be wrong. do want to buy it back. and that is the conclusion of the "lightning round." >> announcer: the lightning round is sponsored by td ameritrade. coming up, how do your stocks stack up in this mystifying market? cramer makes sure your portfolio makes the grade on "am i diversified?" [ male announcer ] alka-seltzer plus presents the cold truth. i have a cold, and i took nyquil, but i'm still stubbed up. [ male announcer ] truth is, nyquil doesn't unstuff your nose. what? [ male announcer ] it doesn't have a decongestant. no way. [ male announcer ] sorry. alka-seltzer plus fights your worst cold symptoms plus has a fast-acting decongestant to relieve your stuffy nose. thanks. [ male announcer ] you're welcome. that's the cold truth! [ male announcer ] alka-seltzer plus. ♪ oh what a relief it is! [ male announcer ] try new alka-seltzer plus severe allergy to treat allergy symptoms plus sinus congestion and pain. taking control of your financial destiny is smart. but why would you go it alone? >> something has a much larger bearing on you and the stock market as a whole. >> let cramer be your guide, your soundingboard. >> i'm having a hard time with my favorite stock. >> i know you can beat these professionals. >> and your coach on the road to financial independence. "mad money," weeknights on cnbc. big night on cnbc, not just because it's the first debate for romney and obama. it's because here on "mad money," it's wednesday. what do we play on wednesdays? you've got it. time to see about your port o portfolios are protected. time to play "am i diversified?." this is where you call me, you tell me your top five holdings and i tell you whether you need to diversify. we've gotten inundated with tweets. we have to go to them. this is from dimas720. i think i know a dmas who writes am i diversified, altria, trokter and gamble can, conoco phillips, big california boo-yah. mike dimas is from summit new jersey. procter & gamble, uh-oh, pepsi, consumer products company. altria, there's a match game thing going on there. conoco phillips, new york community, high yielding financial. keep altria. between pepsi and procter, keep pepsi. proctor is a work in progress although mr. mcdonald is doing much better. we're going to put in yes, a health care company. at this point i'm going a little aggressive. go celgene. let's go to ed in new york, please. ed? >> caller: hey. >> hey. modern portfolio. it's a modern portfolio. aig, dbax, and facebook, fb and michael kors, kors. >> modern portfolio. it's a modern portfolio. i have popeye's. i do love the red beans and rice. aig is my favorite financial. michael kors is the terrific apparel company where they still charge $200 even at the outlets. dynavax. we're going with that one. and facebook is not doing as badly as everybody else thinks. internet company, financial, apparel company, biotech and we've got a restaurant, i say, bingo! delores in new york. delores? >> caller: hi, jim. this is a brooklyn boo-yah to you. >> i'll be there this weekend. i love clinton hill. it's really coming back. they're snapping up the places there. you can't find anything. >> caller: we love you, jim. you do so much for us. >> thank you. >> caller: i want to know if i'm diversified. my first stock is target, second is sirius xm, third is clorox, clx. fourth is disney, dis, and last is johnson & johnson, jnj. >> all right. let me go to work. sirius, the classic final station. 26, it can't be beaten. sirius is entertainment. disney -- let's call it radio. that would conflict with disney. that's true entertainment. johnson & johnson, pharma. target one of the best retailers in the world. and clorox -- too much like johnson & johnson. this is tough. we are going to get rid of clorox and bring a little industrial in there. why don't we put in, yes, i don't mind saying it, ge, since it's one of the biggest positions in -- or you can do 3m. which made a really good executive decision today that i liked very much about not overpaying for avery dennison. let's go to sandy in ohio. >> caller: boo-yah to you. calling to see if i am diversified. >> okay. >> caller: my five stocks are emc, procter & gamble, pg, bristol-myers, bmy, conagra, cag and vodafone, vad. >> detected a philadelphia accent among that ohio moniker. >> high-yielding telco from europe. not my favorite but that's okay. bristol-myers. conagra, what a terrific quarter they delivered. i'm crazy about that. emc, tech. procter, we'll say procter is not food because they've gotten rid of food. they got rid of pringles to kellogg. we're going to make this food, we're going to make this consumer products. this is drugs. this is telco, this is tech. and therefore we've got a terrifically diversified portfolio. well-played everyone. stay with cramer. coming up, tech torture. hp got slammed today after cutting guidance. what drastic action could save this tech laggard and help you cash in? get cramer's take. new pink lemonade 5-hour energy? 5-hour energy supports the avon foundation for women breast cancer crusade. so i can get the energized feeling i need and support a great cause? i'm sold. pink lemonade 5-hour energy? yeah and a portion of every sale goes to the avon foundation for women breast cancer crusade. i'm sold. new pink lemonade 5-hour energy. get the alert, energized feeling you need and support breast cancer research and access to care. . . . . . the rid-x septic subscriber program helps prevent backups by sending you monthly doses right to your door so you will never forget to maintain your system. sign up at rid-x.com. anyone have occasional constipation, diarrhea, gas, bloating? yeah. one phillips' colon health probiotic cap each day helps defend against these digestive issues with three strains of good bacteria. approved! [ phillips' lady ] live the regular life. phillips'. as horrible as it was -- and it was a real stinker -- i didn't really care about what ceo meg whitman had to say today about hewlett-packard. a con fab that drove the stock down from $17 to under $15. that's a 13% decline. the only thing to move the needle up for this dog which i have told you endlessly to sell, would be a merger with dell to take out the excess capacity. and at last after years of disappointment, maybe actually meet its forecast. that combination would at least start to rationalize an industry with way too much combination -- competition and allow the company to focus on more value added businesses. of course, hewlett-packard won't merge with dell. the personalities are too different. this isn't like when a leaderless compaq merged with hp a few years ago. the keepers of the hp tradition would never agree to such a give-up. some would say you'd be putting two drunken sailors together to hold each other up in the same boat. far better what ibm did with its personal computer division -- get rid of it! that was the beginning of the great an skens zendence of ibm. i just don't know if there would be enough left at hewlett-packard if they split the pc business off. they thought about that. there may be no there there. in truth, hewlett-packard and dell remind me of data general and general equipment. two value traps. tech value traps. people get betting on them into the ground. general shareholders got saved by emc but certainly didn't make any money unless you were in like the day before. there was no saving digital equipment investors. they lost everything. apple took aim at the open system that microsoft propagated opting for a closed system to be controlled by one man, steve jobs. one look at the market capitalizations shows the wisdom of jobs' position. as apple is currently worth about 2.5 times what microsoft is worth. more important for this matter is the fact that microsoft's customers ended up in a business that reminds me of the uncoded free sheet paper business, the archetypal commodity where there can be no virtually no value added. yes, they, the customers, the dells and hewlett-packards, are the true losers of the bill gates experiment. hewlett-packard isn't just personal computing but it's printing and consulting. i loathe the printers. each machine has a different cartridge type i never remember the number when i get to the store. as far as consulting goes, take a look how well their competitors are doing. i pray that those companies that the companies i work for, one day, will see the wisdom and adopt apple so i can chuck these silly constantly freezing machines into the toxic waste pit that should be their -- that will put them elsewhere. hewlett-packard is a huge company with quite a hold on the tech budgets of big corporations. but without a cell phone and tablet, the company will eventually be ribbed out of the enterprise. you can't have something that young people hate prevail forever. funny thing, younger people, they get older. and they take the reins from the relics who jammed dell and hewlett-packards down our throats. so good luck to the new team at hewlett-packard. you've been dealt one terrible hand. i don't see a way to improve it in time to win for the shareholders or to win any way at all. stick with cramer. greetings from the windy city of chicago. people here sure are friendly but some have had a hard time understanding my accent. so to make sure people get every word of the geico savings message i've been practicing how to talk like a true chicagoan. switching to geico could save you hundreds of dollars on car insurance... da bears. haha... you people sure do talk funny. geico®. fifteen minutes could save you fifteen percent or more on car insurance. with such power, [ rumbling, people screaming ] the results could be felt around the world. twice the stain fighting power as the next leading liquid value brand. era detergent. a lot of fight for a little dough. era detergent. have you heard for the 408 and 669 area codes? no, what is it? starting october 20, 2012, if you have a 408 or 669 number, you'll need to dial 1 plus the area code plus the phone number for all calls. o.k., but what if i have an 408 number and i'm calling a 408 number? you'll still need to dial 1 plus the area code plus the phone number. so when in doubt, dial it out! hey guys, can i get next? here you go kid. hey aren't you. yep. vogelsong and posey did you check the rating? the rating? yeah, it's simple. always check the rating symbol on the front and read the content descriptor on the back now that's a good call. thanks guys. ahh son, i don't think this game is for us. maybe you should get this one. this kid can play. [female announcer] for more information, visit esrb dot org. one the chart indicates it hit bottom and now the discussion is talking about a new tablet. let's not forget with hp imploding, a lot of that business is going to go to apple. is apple a trade? no, it's an investment. if you haven't invested in apple, this is a very good time to start. because it is indeed the only real tech game if town. i thought the action today was pretty good because the transports were good. don't get carried away. we are still unable to bunch higher near the closing bell.