Hours a day at bloomberg dot com in the Bieber business he says p n e w a Q Was there were no reports of a severance Isco No a global news update. D.n.i. That ing cliff collapsed and barbeques that President Truman dropped his choice of Congressman John Radcliffe to be u.s. Spy chief after questions arose about his lack of experience and possible exaggerations in his resume Democratic Senator Ben Cardin says Ratcliffe should never have been considered the vetting process was not done in this case here's a person who did not have the qualifications to be the national director of intelligence and he certainly was not going to be an objective head for the intelligence community would not have had the confidence of the men and women who work and serve our nation and intelligence one person is dead at least 2 others injured as a cliff gave way at a beach and sent out his California this afternoon rescue crews said the cliff was still unstable after the collapse 5 years after New York officer Daniel paddle ala rested air Garner placing him in a chokehold as he complained he couldn't breathe a police administrative judge recommended Panta Layo should be fired police benevolent association president Patrick Lynch disagrees with the ruling New York City police office is now will be considered reckless every time they put their hands on someone that's what our job is that's what you expect when you dial 911 when there's a criminal attacking you Panta Layo has been suspended awaiting a final decision on his fate from Police Commissioner James O'Neil President Trump celebrated a new agreement that's projected to increase beef exports to the European Union by more than $270000000.00 a year once it's fully in place where signing a breakthrough agreement that will make it easier to export American beef into the European Union you know we've been under negotiation for quite a while. And the farmers we didn't think were being treated fair but the European. In union stepped up China vows to employ counter measures as Trump plans to slap a 10 percent tariff on $300000000000.00 more in Chinese imports next month and barbeque sack. Resident decision should not be based only on advertising sponsored by case legal media attention this is an important message for anyone that has been diagnosed with cancer after being exposed to round up or other weak killers the internal Agency for Research on Cancer Ward that over exposure to round up and other weak killers may increase the risk of developing on Hodgkin's lymphoma Monsanto the manufacturer of May have known that Roundup and other weed killers were likely late to organ damage and cancer this information was hidden from the public as proprietary trade secrets since 981 and months said indeed we believe a resume is a great way to see an overview of a candidate but you're not hiring a resume for hiring a person that's why indeed offers tools to help bridge the gap between a candidate and a resume by skill test which lets you actually see the candidates abilities in action to make sure they're a good fit for the job see beyond the resume but indeed experience indeed for yourself today and get a free sponsor job great on your 1st posting and indeed dot com slash terms and conditions apply. A price tag has been put on the mall or investigation by the Justice Department as correspondent just as night or tells us we have learned in a filing that was just released from the Department of Justice that this special counsel investigation cost nearly $32000000.00 Now this accounts for both the direct expenses from Robert Miller's office as well as the money that he borrowed from other d.o.j. Components in terms of his own direct expenses for his office that totaled 16000000 dollars reality t.v. Star Duane Dog Chapman is calling on the person whose goal show merchandise in items belonging to his late wife to turn himself in Chapman told reporters he will ask police not to press charges if the person surrenders in the next 48 hours Chapman spoke outside his damaged store front in the. Enver suburb of Edgewater as police released surveillance video of a man suspected in Monday night's burglary are Boussac. From Bloomberg world headquarters in New York I'm Doug prisoner the u.s. Equity market fell today after President Trump escalated the Us China trade war today's move down kept the worst week of the year for the s. And p. 500 today the index was off 7 tenths of one percent meantime the Dow lost 4 tenths of one percent and the Nasdaq composite finished down by 1.6 percent many of the chip makers were down on trade related uncertainty especially around Chinese telecom equipment maker Huawei the Philadelphia Semiconductor Index fell 1.6 percent now the equity market has been under pressure since Tuesday when the Fed cut rates but failed to give assurances on further easing policy makers likely breathed a sigh of relief today after the July employment report the economy added 164000 non-farm jobs that was in line with forecast the unemployment rate was unchanged at 3.7 percent average hourly earnings meantime gained 3.2 percent that's on a year over year basis it was a tick above forecast manufacturing jobs blew past estimates posting the biggest advance since January even so the sector will likely face some strong challenges in the months ahead given the as collating trade war over all goods producing jobs have been weakening here is pretty a mystery of t.d. Securities I'm going to call out in same time out of actual recession globally each It's actually feeding through into the u.s. How does that concern to the service sector and they have frankly no idea how to get inflation higher so which is why they're trying this whole intervening selling this kind as an insurance guy I think unlocking to the action for the fan tells you the market has no belief in these insurance guts but love the u.s. 10 year treasury was last quoted in New York at Heald of 1.86 percent meantime the dollar was down against the majors we had the Bloomberg dollar spot index weaker by 110th the. One percent global news 24 hours a day on air and a tech talk on Twitter powered by more than 2700 journalists an analyst in more than 120 countries this is Bloomberg because he's a business sports should Major League Baseball sure know how to present to the audience and I don't think that most players understand the power they have the future of Indy Car racing is looking. Very basic math here or better means more money if we were you as a team valued as essentially quadruple the leaders in the sports industry to bring in our gas. Field hockey league commissioner Gary Bettman Braves president. President of the. Business of. Radio Hello I'm Adam Scott subject Michael bars off this week enjoying Hershey Pennsylvania but over the next hour Evan and I will explore the big money issues in the world of sports and talk to some of the biggest players in the industry coming up on the show we speak with Howard min c.e.o. Of Bleacher Report but 1st let's look at some of the top stories of the week starting with a big story from Bloomberg Business Week on next owner James Dolan not surprisingly had been I would think that most readers would walk away saying Jim Dolan need just still doesn't get it I think the takeaway is I'm glad I'm not a Knicks fan and the end of the story goes you know pretty deep into a lot of things that you know people who are even casual followers of the n.b.a. I think already know and that you know James Dolan is does not like the media and despite the fact that you know the team is probably the most valuable and richest team in the n.b.a. They have had virtually 0 success in the in the last 20 years and all the new the new that came out and it's it's new but it's old is that one of our reporters went out to Long Island to a concert venue to see Dolan and it is really for colors Jim Dolan as. Lead singer of j.d. In the straight shot but it turned out she was there a little early and Jim was sitting there by himself so she went over and introduced yourself identified herself as a reporter with Bloomberg and let's say Jim was not he didn't like that no I mean I mean to flipper Pad closed like this isn't the proper time this isn't about the Knicks and then had her thrown out of the venue called Secure walked away called security and had to remove from the venue now this is this is a public feeder she paid for her ticket Jimi doesn't own the theater not like it's m.s.g. And still had her thrown out and the theater was like well you know he's the headliner and he wasn't but so he can do that yeah he's got thin skin he's gets. This example you know z.-e. On a long list of public instances where he has you know whether against a reporter or against a fan who is arguing for yelling for him to sell the team. Shown this he showed that side of him before we also how story about managing money in football specifically college football and I know you love this specifically as you what are they doing Yeah so tell us you you know one of the richest departments in the country has for a while now given a kind of hell healthy some back from athletics to the academic side of the institution every year it was about 9500000 dollars a year most recently a lot of the big schools like to prop up their athletic department by saying we give money back but yeah I don't know that I see Texas news on back. Then Ellis you actually announce that they are no longer going to give. You a discount when Word has said you know it's not advisable for us to to do this right now. Which which I mean I think is you know it's kind of a testimony of where college sports is right now as a business right this is now as he was one of the few fully self-sustained athletic departments in the country that they could offer them for the year they take no. And from their students they take no money from the government or institutional now directly. But you know that they have $145000000.00 budget and they are refusing now to give money back to the school especially at a time you know when they are announced the new football operations building last week you know we talked about you know the photos that came out about the Middleton library right which as you know leaks and as it seems fairly dilapidated. In general higher education right now is underfunded but you put it another way in the grand scheme of things you pointed me to a very interesting story or somebody had done a study on the effect on recruiting and it seemed like it was minimal Yeah there's there's evidence out there that these you know that fancy lab. High end training facilities actually don't affect recruiting all that much and as we said I think rightfully so this is a way of this is a way of paying players without directly paying them right and then this might not be the way compensation that players actually want but that's what that's what it ends up with right now given where and see rules are but you know there are a few schools out there and I was she was one of them that was giving kind of a healthy chunk of change back to its academic side and I think it's it's unfortunate that l.s.e. Was losing that tiger out of college sports locally in New Jersey are good old friend Rutgers University they have a new locker room to the problem is unlike ls you which has a self-sustaining athletic department the Scarlet Knights bleed red I was really really different different ends of the spectrum here Rutgers is and I have for all the public schools in the power 5 they're the richest school conferences in college football you know records is the most subsidized program out there they have $100000000.00 budget 30000000 of that comes from either student fees direct institutional support or direct government or state support that's a huge number you know as we said Ellis You $145000000.00 budget comes entirely from athletics Rutgers 100 $1000000.00 budget 30 percent of that. We should point out your support for fairness we should point out that this particular project was funded by a donation This is a $4000000.00 project a privately funded from a from a gift from from a family. But you know there are certainly people out there who feel like you know that the institution should be doing a better job of trying to get its athletic department at a place not it's not taking you know 12 $1000000.00 a year from from students and their tuition has a New York market doing it in the 10 most Yeah so you know the record is a newish member of the Big 10 they're getting obviously a lot of money from the Big 10 their new media deal when it kicks in is going to be massive but you know a record new locker rooms yes but but still has a lot of work to do in terms of getting the financial situation of the athletic department on even keel All right Mr Novelli I'm coming up on the show we speak with the c.e.o. Of Bleacher Report Howard mitten That's straight ahead on Bloomberg business of sports we are here every week at this time and you can catch the podcast Mondays Wednesdays and Thursdays you are listening to Bloomberg business of sports from Bloomberg Radio around the world. Her. Anyways for the 1st decade or 2 if you're against downside risk. To the. Back of a. Gun when they get hurt I would be shocked if they didn't have at least one more time good news as it happens I'm 63 points to the Bloomberg business and Bloomberg Radio dot com. Attention investors stocks like you sideways worried about volatility then diversified a class a income producing property units for up to 21 percent cash flow national realties class a property followed includes only prime income producing new construction properties these are built far below market value in Brooklyn Hoboken Leslie York in Delray Beach Florida you are secure. 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Collided north 80 before Coleman delays from Bascom and then in Rohnert Park north one before Wilfred Ave They crashed off to the side has your back to front run a park expressway Bloomberg 3 day weather forecast for Meteorologist Rob St Pierre a cloudy overnight lows in the fifty's once again some early clouds tomorrow then sunny skies mid seventy's around the bay mid eighty's inland and we should see a repeat of that on Sunday Philly's pounded the Giants tended to in Philadelphia the Giants travel to face the Colorado Rockies tonight and Shawn Anderson gets the start has rallied past the Brewers 5 to 3 in Oakland the A's of 14 or 5 and are off tonight before hosting St Louis tomorrow what the Bay Area is bass traffic on Bryan Drake Bloomberg 960 and 103.7 f.m. H.d. 2. These is the business of sports from Bloomberg Radio with scouts joshing Michael Barr and Evan nobody will you thank you very much for joining us and today we are joined by Howard min The c.e.o. Of Bleacher Report which deliver sports content in real time event coverage serving readers around the world Howard thanks for joining us on Bloomberg business of sports Thanks for having me so you could make an argument that you know more about young kids in America than than most C.E.O.'s What should I be getting my nephew for his birthday yeah I didn't realize my parenting skills are going to be on display here as a gift I would say gift card to be the only thing that that can be used out in a virtual fair enough to tell us a little bit about no no Bleacher Report you know has a very young demographic give us a sense of kind of the audience that you guys are getting but it's kind of digitally on the app and all. So you know on the web so at Bleacher Report we have we have visibility report which is the hero Brannaman we have a series of portfolio brands house of highlights beer football beer gridiron b.r. Kicks hoops and a number of others amongst them that reach younger millennial and Gen z. Consumers and we've built it so that we can have Bleacher Report as the hero brand as I mentioned and then we have a series of verticals that align up across the sports and sports culture landscape to appeal to different demographics and to alternately create a horizontal out of all those verticals inside of the sports and sports culture niche and what's here is there an average age roughly of a good social across all our social platforms the average age is 26 it's he's a couple years older in the app but 26 is about what we look for same demographic as Major League Baseball is going to make the baseball you know what wait a minute so what's the secret sauce What are they what. I think it depends on what platform right so what it is that. Our community wants to Pen's and where they are but inevitably I think we run 2 businesses concurrently which is a bit of our secret sauce is what we manage now and what we're building for the future so the 1st business is the verticals I mentioned those portfolio brands across social so we have you know massive social following with a number 2 most engaging town across all of Twitter it's literally Donald Trump us and then Ariana Grande day although occasionally she gets into a Twitter beef with Katy Perry or Taylor Swift or someone so so young and she needs to she can jump there are months where she hits to and where we're 3 you get to beef with Trump. Although anything can happen these days so we run that business and we do a pretty significant percentage of our revenue across those social channels in a variety of ways because you want people to have that works yeah I mean sales. They don't cross the ocean when it but how does that work what are the what's the content how do they get it and then how does it amplify Yeah so when we think about social we think about that as our always on business so the always on business is that which we have to create and provide in order to satiate the never ending desire of what it is that sports fans Craven care about so I actually use the example of Bloomberg all the time because we are Bloomberg for sports think about it you know when you have the financial markets right it is ever changing it is constantly evolving there's news there is players as a constant need to stay connected it is you know not it is something that is sought out it's not found right it's a need versus It's something that just pops up in your feed sports is the same way and so our social business is built to keep the modern sports fan up to date and informed about everything live time that doesn't mean that it's reactive a lot of what we do is planned so as an example design Williamson launches you know his global announcement where he's going with Brand Jordan we have to be prepared for all the different permutations of where he could go to have graphics and visuals and stories ready for the 2nd that's sort of template out journalism you don't care then if the news breaks on your platform you just need to fill the marketplace once the news is out there and fill it fact I think it's a great question and we do product sales on breaking a fair amount of news but give you an example of how this plays out where breaking news is not as important as the ability to get it out and to be able to package it and get get it in front of consumers in a way that engages So Anthony Davis and then Davis you know if you're any kind of sports fan in the world or a human I think today you know he went to the Lakers that was a you know surprise to some but it was enormous news. Another large sports outlet got that news one of their reporters an amazing reporter got it pushed it out across Twitter the whole world sees that from us to anyway. Else who you know you might possibly mention up to and including Bloomberg has to write a story on that we take that we package it we push it out across our social feeds we also push it across our app our app is the 2nd business that we run we have $20000000.00 total download and more importantly 9 and a half 1000000 consumers opted into receive alerts so another and another news network breaks that news we take that information push it across our social networks have 3 x. The engagement they do and we push it out across our app and our alert hits 1st before they go they do so breaking the news the value on that is limited your ability to take that news and push it out and get in front of consumers and have them engage on a is what's at a premium and at the end of the day we did on that day on that news it was 2 things one it was our highest traffic day ever and 2 we did 50000000 video views for that news and they did 10 so it out are you doing such a great job or is e.s.p.n. Falling down is Jimmy batar are going to hear this going whoa whoa whoa buddy we are we are doing something wrong here because if we have the news we should only news and the ripple effects from that rock hitting the water I can't honestly tell you how anyone would take that news or not I'm really impressed with what they're doing I think he's made great strides and I just listened to a podcast he was on the other day and I thought he was fantastic so I don't know how that would reflect on any other executive but I can say that breaking news is a little bit less of a big deal for us and I think you know even he has spoken about House of highlights and Bleacher Report and the need to defend the ability that we have to research younger than the only difference that you brought up Bloomberg and me only difference being our breaking news is so actionable to the investor Yeah I had been having that 510 2nd head start it we're talking tens of millions Yes Now today that's true in 2 years as betting legalizes So on average our alerts hit 58 seconds fat. Sure than the brandy mention So that's a big deal that's in the turn of the when when sports betting legalizes when you're looking at it in game betting when you're looking at odds and updates so our ability to move quickly and to push that out and to have 3 x. The engagement they do in both social and in our app Those are advantages that play really well for us as sports betting legalizes and the information becomes more actionable to the sports Well all right we'll continue the conversation on sports betting and how it could transform content coming up we're speaking with Howard min The c.e.o. Of Bleacher Report on Bloomberg business of sports from Bloomberg Radio I'm Ed Novi Williams on Twitter at Novi underscore Williams I am Scott's Nick you can follow me on Twitter at such a nick and of course download Bloomberg business boards wherever you get your. Text and whatever just don't text and drive it's stop text stop Rex dot org The been shattered in a 1000 pieces just by giving her a bear hug she masqueraded as a regular person. But as a superhero and. Everyone knows her as Gabrielle and I still call her mom. Your hero needs you now and r.p. Is here to help. Find the care guides you need to help complete with tips and resources at a r.p. Dot org slash caregiving a public service announcement brought to you by a r.p. And the Ad Council in Nova Lon is a leading provider of cloud based platforms empowering data driven health care for insurance companies physicians pharmacies and pharmaceutical companies you know a lot of data has a story to tell given a place i n o b a l o n dot com feel. Traffic and weather every 15 minutes on Bloomberg 960 sponsored by discover home equity loans he's known for Martino's flow from there all the while going to porch a condo highway there north to a ride in Daly City right after he Boulevard Hours by more than 2700 journalists and analysts in more than 100. When a country says the Bay Area is only 24 hours north of breaking business news the market moving headline. 60 now global news update. After 5 days of questions about his experience and qualifications president terms pick for a national intelligence director Congressman John Radcliffe has withdrawn a bluff gave way at a beach in n.c. Need is California this afternoon one person is dead in at least 2 others were injured correspondent Barbara Starr reports the u.s. Is withdrawing from the 1987 Intermediate Range Nuclear Forces Treaty with Russia the secretary general of NATO is saying you know don't look for new missiles in Europe NATO doesn't want to end them arms race but the bottom line fact is the Russians are not backing off they are keeping these missiles and it certainly does portend perhaps of a new superpower confrontation veteran politician Pedro peer Luis he has been sworn in to replace for Carter a sale who resigned as Puerto Rico's governor under pressure Carol we said he'll serve through Wednesday as he still needs the territory Senate approval and barbeques that. From Bloomberg world headquarters in New York I'm Doug prisoner the u.s. Equity market fell today after President Trump escalated the u.s. China trade war today's move down kept the worst week of the year for the s. And p. 500 in the last 5 trading days the s. And p. Lost 3 point one percent in today's trading the s. And p. Was down 7 tenths of one percent while the Dow lost 4 tenths of one percent on the Nasdaq composite fell 1.3 percent many of the chip makers fell on trade related on certainty especially around the Chinese telecom equipment maker Huawei we had the Philadelphia Semiconductor Index falling 1.6 percent today White House economic adviser Larry Kudlow told us the existing tariffs are having an effect you know I think the Chinese economy is in a rather poor shape I'd. I don't want the Chinese economy to be in bad shape I'm just saying that's what's happened our economy is very strong their economy is very wayfarer losing market share they're losing production now Beijing has pledged to respond if the u.s. He insists on adding extra tariffs to the remainder of Chinese imports the July employment report was pretty much in line with estimates the economy added 164000 non-farm jobs last month the unemployment rate was unchanged at 3.7 percent average hourly earnings gain 3.2 percent that's on a year over year basis it was a tick above forecast the u.s. 10 year treasury was last quoted in New York at a yield of 1.85 percent shares in u.s. Steel fell nearly 9 percent even after reporting 2nd quarter results above estimates the concern is over the company's $1600000000.00 investment strategy and on an otherwise down day shares in Newell brands jumped nearly 15 percent following better than expected quarterly results Global News 24 hours a day on air and a tick tock on Twitter powered by more than 2700 journalists an analyst in more than 120 countries this is Bloomberg this is the business of sports from Bloomberg Radio with Scott suctioning Michael Barr and Evan nobody will you thank you very much for joining us we are here each and every week for you at the same time talking to the biggest names in sports today we're speaking with Howard mignon c.e.o. Of Bleacher Report which delivers sports content and real time coverage serving readers and watchers around the globe Howard you brought up sports betting and we've had a number of sports media executives talking to us about the effect that it might have but you bring up a more nuanced point about specifically the speed of information and how quickly you provide it and how effective that could be for gamblers when they're placing bets is that how you think that sports betting affects Bleacher Report the most I think I think that's part of it I think there's a few ways that I think about it now is clearly speed and technology and the ability to engage consumers and inform them with that information. Ation quickly matters. I do honestly believe that we're in early days right and so the way that I think about it again I related back to Bloomberg if you were to write a story on Ford Motor Company It would almost be irresponsible of you to not mention the stock market and to use the data inherent in the market to be able to package up against some form of metric how that c.e.o. Is doing how the company is doing and what it is the context of writing right I think we're moving towards a world where in a couple of years time it will be the same for sports it will be irresponsible for us to have this data and to write about it and to not use it in a way that you would hear and so I think on the one hand there's clearly a speed element to it and there's a direct connection to consumers but there's also a storytelling element to it and I think journalistically as fascinated by that and where this goes and how we're prepping organization to understand that and that's part of the partnership that we have with Caesars and the data that we get in the data they get in the sharing of that those are the kind of things that I'm most excited about I but I think all of us right now are no pun intended placing bets on what we think the future will be and we're just going to have to sort of ride this out and see where it goes What can you tell us about the data that you and that you and Cesar are kind of moving back and forth as part of that partnership yet also a studio in Caesar's in a sportsbook in Las Vegas correct yeah we have that's exactly right we were 20 percent in constant studio there we have a number of premium shows that we're rolling out we started to integrate them into things like inside the n.b.a. And during activations in around you know our summer league events there for the jump off which is the activation we have the I won't get too deep into the data before I get over my skis and have somebody back in the office like crying that I didn't ask them exactly how we're using it I will say this. On our app the one of the biggest advantages that we have against any other media company in the world outside of I think Bloomberg because again the terminals. We have this advantage of having an app with an intensity of engagement so you know we have not have many consumers opted in and we have a ton of 1st party data how did you acquire them how do we have to acquire those those not as standard means the no marketing basically direct marketing and word of mouth but we're starting to layer features and functionality in there now that are really exciting we have our. Fire button which is our version of the Like button we have comments we're hosting a maze inside of the app so I give an example. Julian Edelman comes on and we just push out alerts telling people Julian Edelman is coming on for an a.m.a. This is the 2nd one we've done the 1st people to run our test around a documentary we did with Showtime called the quiet storm which if you haven't seen it is really good so we did this one with Julian Edelman and we ended up getting on Reddit we average what we do and I may about 1300 questions inside of our own app with only pushing out there our own channels for our app we did getting 5500 questions for that Amay So we believe the intensity of data we have the intensity of connection we have to the fan becomes really opportunistic for know how much data about your customers do you have and how to utilize it yes and we've been. We have a fair amount these are a lot of conversations we have internally about being responsible about that data we're not sharing it with anyone accidentally We are like for example I can't tell you exactly what you are doing day to day and I won't tell anyone else exactly what you're doing day to day but I do know this that the further we get down into that we have started authentication authentication is quite different than a paid subscription but the reason that sports are inherently social and so the way that we you know move out of just being a traditional publishing app and start to become more of a social media network unto itself is by you by our community. Biding their friends and so the way that you do that is what they're authentication the last 9 months we've had almost $3000000.00 consumers authenticate inside of the app and so it is proving out for us with some of the other features and functionality will be releasing through the end of the year that I think we're on to something and that consumers are willing to participate in willing to invite their friends and willing to take the love they have for sports out of just as a mass or out of other social networks and pull it into Bleacher Report to start to have those conversations there if I was an executive all pick a random team the New York Jets would you kind of go. I don't I'm so not going to write is going to mean if you go through the data that you guys have and tell me something about the team or about my fans and not know yeah absolutely in fact one of the best examples I can give you is when we did the partnership with you. We use the data we have inside of the app to better understand elements of the consumer behavior and then figure out really truly that there was a high similarity between the behavior of n.b.a. Fans and of soccer fans stay tuned for more of our conversation with Howard McMinn c.e.o. Of Bleacher Report coming up in a few minutes on Bloomberg business in sports from Bloomberg Radio I'm Scott subject on Twitter at Sasha I'm a bit nervy Williams at Nuvi underscore Williams follow us on Twitter and make sure to download the show whenever you get your period. While we can close the natural wonders of Yosemite we do keep our live location. Here how does an international relations expert correlate all this into marketing this hits right at the heart of that at what point is this no longer Morgan Stanley's press sponsibility pretty impressive maybe a judge might intervene in 960 am one of 3.7 f.m. Aides to do the Bloomberg Business happen Bloomberg Radio dot com Bluebird the world is listening thank you thank you for this great honor as c.e.o. Of this company I couldn't be happier with our accomplishments this year we achieved double digit. We lost key personnel but we didn't miss a step I want to take a moment to thank one of our key partners Sirius executives when I 1st heard of Sirius I was a little skeptical what is an interim executive when they told me one executive at one day a week can help us get double digit growth I was shocked I didn't even know that was possible and here we are 12 months later and Sirius will continue to be one of our key partners for years to come because regardless of the problems that show up in our business they always have an executive solution ready for us so serious Thank you for a wonderful year or higher executives as you feed them on an hourly daily weekly part time interim or temporary basis Sirius executives your interim executive a place that includes computer science and mathematics the machine learning science . Is exceptional and I think serves society's biggest challenges and opportunities. Institute of Technology learn more at stories of innovation. Edu something remarkable happens when just the right elements come together ideas with technology data with inspiration investors with solutions this is what Invesco does every day because they believe the possibilities of life and investing are greater when we come together Invesco let's invest in greater possibilities together to learn more visit Invesco dot com slash together Invesco distributors incorporated Are you a high growth fast moving company that needs to react quickly to market changes in investment opportunities outsourced finance and accounting practice can help to see if outsourcing your accounting makes sense to please visit www dot com slash outsource. Traffic and weather every 15 minutes on Bloomberg 960 and let's go to Campbell and southbound 17th slow between Camden Avenue and the cats today a 5 car ride cleared in Daly City north to 80 after he Boulevard so lanes are open now but we have a residual Delay back to San Bruno Avenue North 681 the creek got a slope from regular to treat while in San Jose we still have a crash on north 80 and Coleman Avenue involved in To. The. World Market headlines are breaking news 24 hours a day Bloomberg aka the Bloomberg Business Radio dot com a diehard radio out to the dog on Twitter the Bloomberg 916 now law global news update. After 5 days of questions about his experience and qualifications as an interim speak for a national intelligence director Congressman John Radcliffe has withdrawn a bluff gave way at a beach in n.c. Need is California this afternoon one person is dead in. At least 2 others were injured correspondent Barbara Starr reports the u.s. Has withdrawn from the 1987 Intermediate Range Nuclear Forces Treaty with Russia the secretary general of NATO is saying you know don't look for a new missile to Europe NATO doesn't want to have them arms race but the bottom line fact is that Russian turned out backing off they are keeping these missiles and it certainly does portend perhaps of a new superpower confrontation that are in politician Pedro Pir Luis he has been sworn in to replace Ricardo was say oh who resigned as Puerto Rico's governor under pressure Kara Louise he said he'll serve through Wednesday as he still needs the territory Senate approval of our Because that. This is the business of sports from Bloomberg Radio with Sky. Evan nobody Well thanks for joining us let's continue our conversation with Howard mitten and c.e.o. Of Bleacher Report which delivers sports content and real time coverage serving readers and watchers around the globe Howard quick an easy one for you what don't you have that you wish you did 5 years ago if you asked someone to be on that question the answer would be a 247 Network you know there's just a ridiculous amount of content he can package up there's a lot of like play pre roll that he can run we run very little almost no pretty roll and kids don't like it from what I'm told but yeah 5 years ago that would have been the thing we don't have today I'm really glad that we don't have that we have to be our live which is r o t t products over time you'll start to see some changes to that where they come together and so in a world where live sports is at a premium where life sports is an incredible opportunity to achieve c.p.m. And reach a really great attractive demo 2 to 3 hours a day that's what you get out of much of it and it's expensive Right and so what we have is we already have shoulder programming we know how to entertain consumers for the other $22.00. As a day which is very different from what most of the other o.t. Platforms are doing as they convert basic linear principles into a digital format as we're working with the way for and as we're working with the n.b.a. And we're working with National across the league and the you know arm wrestling federation and a whole long tailed world certainly and others we like our chances to be able to engage consumers with live sports and then also provide that platform for them where they have a reason to come back when there's not a live game on when he does they had an excuse to cabbage and so if you go out as well for friends of the program I believe their listeners how much I said the brand do you know it's a brand by the way do you not say competitive brands at all didn't they s.p.n. Or there is. Such a thing I didn't know if it is and that's fine I'm no it's you know I don't know maybe I'm just being coy even timid at me I think oh yeah I think that I thought intimidated We're here at the microphone to shift gears for a 2nd last year over Thanksgiving you guys broadcast the tiger versus Phil golf event you know a one off one versus one very different kind of event you know the gambling was integrated the guys were miked up and do you kind of see a future in more of these things whether it's federal versus Nidal pick your 2 stars kind of doing a one off paper view event that people will tune in to watch Yeah I think I think we proved a lot in that I think we proved to us truthfully that police report could use its social channels and its app to drive a significant golf audience we had a 1000000 viewers watching concurrently Unfortunately not all of them were paid because of those it was by the way I don't I wouldn't think for lack they don't know but we that was interesting to us. Our gut intuition was that it might not work it did we prove that consumers like those live sports moments that the betting elements have the opportunity to change the landscape of how live sports evolve there are a lot of challenges you know we worked with the p.g.a. On that it's very difficult for these players to. Just go out and separate from the leagues those aren't conversations we're interested in having there could be other entities that are willing to do that I doubt he s.p.n. Would either so. The other thing that you have to think about is like what's the purpose of it. You can make some money on it the question is is the money worth the effort because it's a sizable undertaking right around all areas of the business start with you know production and promotion and marketing and sales and so. I think what we'll do is we'll continue to have some of those experiences and opportunities. But I think we'll start to look at them differently and I think the as we start to have live sports experiences inside of the core belief to report app over time this is not a next 12 months thing I think we'll evaluate them differently not just as a consumer entertainment or advertising opportunities or just opportunities to drive viewership but as marketing opportunities to drive folks to the app itself so let your imagination run wild for a 2nd what's the dream scenario is it Katie versus Le Bron one on one is. T.j. Watt an Oklahoma drill you know Rocky Balboa versus Thunder Lips like I think that would be the dream but when you're on Thunder Lips Yeah I'd love to see. Duke Kentucky all the n.b.a. Players from Duke and all right all the players from Kentucky that's not my idea that's been circulated around b r for a while our. Founder you know came up with that but like yeah that's the kind of thing I think you know if you have League participation you could start to do who wouldn't want to watch that in a world where players are you know spending less time a great player sometimes spending less time and in the college ranks so when and where you can do those kind of things and take rivalries that exist already which is the beauty of Tiger Phil or their friends but their rivals and play that out I think that there's a story. Line and a subplot to it that drives engagement pretty significantly our league's creative or were daring enough to want to do an idea like that I don't know I don't get that you have to ask them I do think what we're seeing now is massive disruption and change in around the world of sports right so we exist to serve sports fans we really you know secondarily exist and make the life of sports fans easier. We want to make it as easy as possible for you to follow the you know players in the games that you love the traditional model started with the league went to the teams then the players and then the fans and what social media has done is sort of created a point of connection to allow the players and the fans to speak more openly and it's given the players a bigger voice and a bigger platform and so for us we think that that evolution is one that allows the culture and the personality and off the court you know activities of the players to matter as much to sports fans as it is what they do on the court and that just opens the aperture of who and what is defined as a sports fan and I go back to m.t.v. Cribs it was the 1st people wanted that glimpse so yeah bullish or bearish then I mean about 1520 seconds on the athletic and opt in pay subscription hyper local coverage of what you want I think it's an interesting business I think they do great journalism in full support of anyone that wants to do great long form content . The subscription model is not one that I think can scale enough to a point where it becomes relevant to us in the way that we run our business so I would expect us to do that but anyone who's out there trying to make long form journalism stick in relevant in 2019 and beyond I applaud them although it's not a business I personally want to be and I'll be rooting for them right that's how I would be c.e.o. Of Bleacher Report that's our company Thanks for having me. Evan you listen to Howard you seem to think that they figured out what everybody else in sports media and media in general is trying to figure out how do you get the kids to come to your platform you've got to recall it wasn't so long ago where Bleacher Report was just sort of this aggregation of folks on the web writing whatever they want to do whatever they want to just pump and you know you don't even know who they were just people coming in and they were much maligned because it was it was that sort of a it seemed like an unprofessional operation and then you blink and here we are as part of the bigger player and Warner media a team to be streaming things like the Champions League and it's a brand name and bordering on sort of a a lifestyle brand for people who go there for context yeah it's time to take away isn't one of them is kind of what you touched on right there it's clear that Bleacher Report is kind of blending this line between being a publisher and being almost an entire social media ecosystem right I mean he mentioned you know the a.m.a. Is that they're that they're pushing out you know a comment sections the you know the way they integrate on Instagram or on Twitter house of highlights so much of what they're doing is kind of built around being an entire ecosystem for sports fans more so than just being a place that people go to get water drops the bomb but the explosion happens on bleacher and that's the 2nd thing I thought that the example he gave about Anthony Davis what was fascinating I thought that's a piece of news that Bleacher Report did not break but because of how fast they were able to to get their own content up and b because of how good they are at putting out content that people like they were able to capitalize on that piece of news even better than e.s.p.n. Does it make sense to say that they have proactive in reactive at the same time I think that's fair Yeah amazing Yeah but that's how they've managed aggregate such an Audi turn. Around the world is better to be the number 5 because they might have a chance to go over green around these numbers again or somewhere in the moment I would try. Time now for the number the weekends got me kind of talk about it before I actually don't know if you've read. Something but our number of the week is 32 I do remember now yeah it is the the expansion of the Women's World Cup that if you give me a chance to sit at the starting 2023 The woman broke up will be expanding from $24.00 to $32.00 teams what does this mean for the pay inequity debate I would think more teams more money I mean it's unclear that this certainly means more games so maybe in the next round of negotiations the property might be a little more valuable this was by most accounts and certainly that 13 nothing us when it does it doesn't it sticks out a lot about most I don't worry don't win troubling reading sure this was by most accounts the most you know the most even the most balanced competitive women's World Cup that we've ever seen so certainly there is an appetite out there I think for getting a few more teams in don't forget that the men's World Cup is also expanding from 32 to 48 starting in 2026 for the World Cup that's being held here in North America Good idea bad idea What do you think your I don't know but I what I will tell you is I what I've been saying for a while I'm waiting to see who the really smart person is that is going to aggregate women's sports roll it all up whether it's the women's hockey women's soccer take control of the entire thing the ecosystem of women sports that for now on one offs is not profitable and nobody seems to find a way to work and make that work on a grand scale you have been listening to Bloomberg business of sports we are here every week at the same time. With new episodes Mondays Wednesdays and Thursdays I just got on Twitter as I never knew if you will you be underscoring really thanks for joining us please tune in next week when we. Speak with private equity bigwig mark on best tennis he supports among a number of other building tennis Let's see how you feel that you are listening to Bloomberg business of sports from radio around the world. 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Barrier traffic and weather every 15 minutes on Bloomberg 960 sponsored by a Discover home equity loans Alamo sound 680 right before the Horowitz for a car ride clear to the shoulder get back up from South Main Street another wreck and Rockies going on right now the game just started so the scores tides are up with the barrios best traffic on Bryant right Bloomberg $960.00 and $1.00 of $3.00 f.m. H.d. 224 hours a day at bloomberg dot com and a member business as he says he n e w a good deal was one of 3 points that are easy to severance Isco know a global news update. Intelligence betting bluff gives way under a coup sac President Trump says he has 3 candidates in mind as he's again looking for someone to replace the outgoing director of National Intelligence Dan Coats Trump had take Congressman John Radcliffe but he withdrew today following questions about his experience and qualifications I mean if you take a look at it the vetting process for the White House is very good but you're part of the vetting process you know I give out a name to the press and they vet for me we save a lot of money that way a cliff collapsed onto a popular Southern California beach left $1.00 dead at least 4 injured it happened on a beach and said need us about 25 miles north of San Diego and Zenaida's Life Guard Captain Larry Giles we're having heavy equipment coming into the area to help remove some of the debris in there at this time we have dog teams down on the beach they're doing a cursory search and they're trying to find out if we have anybody else love underneath that debris it's unclear what caused this bluff to collapse but it's not rare it's how beaches are formed there are about 8 or so such collapses every year I'm Jim Roope 5 year. After the trial cold death of their garner a police in the history of judge recommended New York City officer Daniel Tammet Layo should be fired had to lay a has been suspended awaiting a final decision on his fate from Police Commissioner chambers O'Neal a majority of Democrats in the house now favor launching impeachment proceedings against President Trump more from correspondent Lauren Fox's the number backing the next move stands at 118 members are back in their districts hearing from constituents so that 118 number is expected to grow in the next couple of weeks of course more than 20 Democrats have come out in support of opening an impeachment inquiry sent Robert Mueller testified last week stocks closed lower the Dow was down 98 points the s. And p. 500 dropped 22 and the Nasdaq declined 107 points or KUSA. 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