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Unless you have a cute baby or adorable puppy takes a lot to go viral online these days. And the pressure can push certain performers to go to dangerous extremes. When they say they live to entertain, they mean it. My nightline coanchor juju chang takes a second look for our series pushing the limits. Reporter in the blooenlg of an eye a routine rehearsal goes horribly wrong. Get him down reporter illusionist spencer horseman chained, shackled, submerged in a tank of water, attempting to free himself in one breath. Suddenly he blacked out. Colleagues and crew members standing by rush to save him. His neardeath experience garnering national headlines. That magician who had a brush with death frantic efforts to save an escape artist reporter highadrenaline feats can go wrong. The human chandelier came crashing to the ground. And just a few months ago an acrobat slipped and plunged over 25 feet to the ground. Given that you almost died the last time, are you about to question your sanity or your iq . The show must go on, im a performer. Reporter high noon in northern new jersey and a crowd is gathering to watch spencer risk his life again. Give it up one more time for spencer horseman reporter its billed as completely unscripted and unpredictable entertainment. All to thrill increasingly skeptical audiences. Pushing the drama and danger to its outer limits. So its ats to wonder if his neardeath episodes are just show antics. Four bars go across the top of the box keeping the top closed and a lock on the bars. Reporter this is the first time hes attempting the stunt outside. Physically how do you train for it . So i have asthma. So for me this is the perfect trick for you. For me it is a big focus on breathing. Reporter risking ones life seems to come with the territory for spencer and perhaps the crucial ingredient for audience hot have come to expect it. You used your deathdefying video as a Marketing Tool for today. What draws people to that deathdefying danger . Theres an old quote. People do not enjoy watching somebody else, another human being, get hurt or injured or killed. But they love to be on the spot where it happens. Its over 25 feet of galvanized chain, eight hardened American Steel padlocks, smith and wesson handcuffs, and ankle shackles. Reporter as hes being chained spencer begins slowing his breathing and lowering his heart rate. The average person can hold their breath for 25 to 30 seconds. Spencer will have to hold his brett for as long as it takes. He runs out of air . The consequences will obviously be dire. Reporter he begins to lower himself into the water. Taking his final breath and submerging his body under water. Using two pieces of metal he begins picking the locks. 1 13. Already three of the locks have been removed. 1 45. Hes finished unshackling his ankles. After holding his breath for two minutes, he unlocks his wrists, leaving the four locks on top of the box the only things between him and a breath of fresh air. One. Two. Holding his breath for nearly three minutes, he has one lock left. Let him hear you one more time [ cheers and applause ] reporter he begins fumbling with the last lock. Worried, they begin to lower the box to the ground. The guys rush to free him from the box. You okay . Are you okay . Are you okay . Are you okay . What fine, fine, fine, fine. I i feel fine. Cold . Youre shaking. Paramedics have come over. Love you, spencer whoo theyre taking him to the hospital. Start to make you question are these risks maybe they shouldnt take . It doesnt matter if its undue, theyre never going to stop doing it. Reporter skeptics saying the mishap was part of the publicity stunt. Writing on social media, can we believe illusionists . What people do these days to become famous, lol, great acting. A second brush with death in the span of just a few months might seem hard to believe. Vegasbased illusionist criss angel is the master mind of this trick and the supernaturalist multicity road show, whose kickoff they were in the midst of promoting. Some who dont know you might say youre getting publicity risking a mans life. This is not the type of publicity i want. Reporter at the coney island sideshow, risk of bodily harm is everpresent. Rave alens is the sword swallower. Lets do it. Reporter during the course of a typical show day, ray will swallow a sword about 25 times. Someone who says that im risking my health swallowing swords would be absolutely right. Interior internal bleeding, a punctured esophagus, perforated lungs, and death can happen if something goes awry. Adam reelman teaches sideshow acts. The single most dangerous sideshow is known as sword swallowing. Reporter danger is part of the attraction. They start slow with bent coat hangers. When they master that, they charge on to the heavy artillery. Oh my god. Reporter practice makes perfect. Can any amount of practice make these stunts safer . Thats it, youre good. The body will begin to shut down. Reporter we caught up with spencer the day after his water torture stunt landed him in the hospital. So walk us through what happened . Started to get lightheaded, getting a headache under water. I remember opening the last lock but then for whatever reason not fully getting it. Reporter what he finds most agonizing is the failure. I take pride in what i do. If i fail at one of my presentations, then i fail as a performer. Reporter for spencer and others like him, this tango with death is part of the job. Isnt this mother natures way of telling you to stop this act . I want to keep performing. I dont want to disappoint the audience. Reporter for nightline, im juju chang in new brunswick, new jersey. Next, how to make your house look like a million bucks. Were learning to shop like a pro with 1 kings lane. Hes the face that launched a thousand shirtless selfies. Can he turn social media fame into hollywood stardom . Iand im jerry bell the third. Im like a big bear and hes my little cub. This little guy is nonstop. Hes always hanging out with his friends. Youve got to be prepared to sit at the edge of your seat and be ready to get up. Theres no deep couch sitting. Definitely not good for my back. This is the part i really dont like right here. doorbell whats that . A package its a swiffer wetjet. It almost feels like its moving itself. This is kind of fun. That comes from my floor . Eww this is deep couch sitting. [jerry bell iii] deep couch sitting innovative sonicare technology with up to 27 more brush movements versus oral b. Get healthier gums in 2 weeks guaranteed. Innovation and you. Philips sonicare save when you buy the most loved rechargeable toothbrush brand in america. Starthe first star iht, see tonight i wish i may, i wish i might, have the wish i wish tonight wishes do come true. The lincoln wish list event is on. Right now get exceptional offers on the entire lincoln family. For a limited time sign and drive off in a new 2016 lincoln mkx for 489 a month with zero due at signing. Today, apparel will cool down to 40 off. [both] 40 [quickly] the news is good [quickly] sports win [quickly] lets go shopping 40 off apparel and accessories at target. Cyber sales are storming in with ultra hdtv deals. Ultra hd huh . Ill look good enough to eat. [ gasps ] oh no. On sale at target. Com, starting tomorrow. From the red carpets to the actual ar pets, celebrities with enviable style are opening their homes so the rest of us can see how its done. Tonight 1 kings lane again shows Rebecca Jarvis how to recreate those to die for digs at more black friday prices. Welcome to the studio at 1 kings lane. Reporter were at new york headquarters of Online Design mecca 1 kings lane. No project is too big or too small. Reporter cofounder Susan Feldman and her team are here to teach you how to live in luxury without spending a fortune. A beautiful table, i think ive seen a table like this in magazines. So beautiful. Really when you start to deconstruct it, its not all that hard to do. Everything doesnt have to be so complicated. Reporter so uncomplicate it. You can throw a dinner party like gwyneth paltrow, decorate like jessica alba, prep your nursery like cocoa rocha with their help. At 1 kings lane you can salivate over celeb homes and shop to live like one. People want to live that life. They dream of having a home that looks like that. You can show up at 1 kings lane and see exactly how it is you would put it together. One of the things weve done is really i would say democratize design. Reporter want that artwork from cocoa rochas nursery . Its yours. For 95. A console table like Jessica Albas . 149. Gwyneth paltrow was another one. Yeah, when she launched her first cookbook, that was so much fun. We worked with her to set a dinner table how she envisioned it and then the next day exactly what was on her table was for sale on 1 kings lane. So you could have a table that looked just like hers for her dinner party. Just like what gwyneth wants you get. Sounds like fun. Jimmy cofounder Susan Feldman and her team travel the world scouring flea markets and hidden corners for the best, most unique finds. Then put them all together, along with the chicest new objects from thousands of different vendors, and take the guessing game out of how to fashion that perfect room. Weve given people access to product that they might not otherwise have been able to find or get their hands on. Reporter launched in 2009, 1 kings lane now has an active community of over 12 million Online Members and is estimated to be worth nearly 1 billion. Here at the 1 kings lane studio, you can now shop the products in the flesh. Its a space where you can come and, you know, walk around, be inspired, see what were loving on the site. Your own personal stylist right here. Right here. And for free. Theyre here to hold your hand and guide you through that journey which we know can be very overwhelming and intimidating. Reporter style director Alana Frankel takes us behind the scenes where these megatransformations begin. Dream spaces curated for every style and budget, mixing and matching over 80,000 pieces into magazineworthy spreads. This set alone will probably change over four to five times. It can go from a bedroom to a kitchen to a living room. This bedroom will soon become a living room for holiday. Reporter and lo and behold a couple hours later its fullon christmas season. Wow, complete makeover. Do you believe it . I cant, actually. Reporter they gave us an inside look at their latest modern makeover, the brooklyn apartment of new york Fashion Designer rebecca minkoff. We had a 2yearold, keep it simple, no knickknacks. We didnt really decorate, if you will. What are you hoping they will do to your apartment . Im hoping it will still be kidfriendly, colorful, it will be that casual elegance where we feel comfortable but its an elevated look from what we had before. We took out basically everything in the living room, we updated it. Reporter alex reid, 1 kings lanes head designer, leading the transformation. Taking her home from this to this. This is the new digs, what do you think . I love it. Pretty much everything in this space is brand new. Do you set the table like this every night . Every night it is set this p perfectly. No. Reporter just moments after the look is completed here, its here on the 1 kings lane website. Where everything in Rebecca Minkoffs living room can be yours right down to the 20inch bonsai tree for 35 bucks. And everywhere you look, alex has handy tips you can incorporate into your own home. Tip one, build gallery ledges. I see you have the wall. Yeah, the gallery ledges. Doing a gallery ledge, its a great way to actually put together groupings of personal photographs, personal pieces. Always evolving, always changing. And easy to display. No holes. Reporter tip two, go light on the carpet and avoid patterns. The old rug that was in here was dark, dark gray. And a little tired. So to update it we brought in this great moroccan fluffy, fun, kidfriendly, bright rug which really goes with the walls. The floors are dark so it brightens up the space. Reporter finally, overhaul your seating plan. We resituated the floor plan to make it more conversational. We cozied it up for entertaining and just hanging out. This is where a real family lives. It can be in a magazine but it also can be everyday. Reporter this magazineworthy home isnt just for the rich and famous anymore. Great design can be anyones domain. Its very much our style. Casual but a bit of elegance to it. So its perfect. Reporter for nightline, im Rebecca Jarvis in new york. When youve got the hair, youve got that body, what else does it take to turn social media fame into an acting gig . Take the zantac it challenge pill works fast . Zantac works in as little as 30 minutes. Nexium can take 24 hours. When heartburn strikes, take zantac for faster relief than nexium or your money back. Take the zantac it challenge. Bounty is two times more absorbent. More sit per roll. So one roll of bounty can last longer than those bargain brands. So you get more life per roll. Bounty. The longlasting quicker picker upper. It means another neighbor is going to sleep better tonight because they went to sleep trains ticket to tempurpedic event. 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Hes a monster hit on instagram. Now he wants to get off your phone and onto the big screen. Abcs nick watt takes a second look at what it takes to become a certified hunk 2015 style for our nightline series social stars. Reporter this man bun twist and smolder launched the online phenom that is brock ohearn. I kind of just ran with it. I didnt put any thought into it. Reporter instagram, 1. 4 million followers and gushy comments like, drooling. Are you jesus . Sexy hands. Please. Your hands are like anyone elses. Theyre kind of big, big hands. Reporter and the hair is otherworldly. What product to you use in that . A few things different. I bought moroccan oil on the drive over. Do you have a girlfriend . I dont, actually, no. Why not . I havent found somebody thats right for me yet. When i find the right person ill know and it shell know it. And thats all. Reporter hes samson, thor, conan the barbarian. Hes the fabio du jour. Online as in life brock nails those bland aphorisms. Im exactly where i need to be where i am right now, where im going to be later today. Reporter the 67, 255 pound hirsute hunk of hunk of burning love embodies a modern condition. Brock ohearns been touched by social media celebrity. What now . Cursory research of his instagram reveals what his fans are after. Shots with other girls. A paltry 44,000 likes. Showering, 81,000. With a cute kid, 79,000. Abdominal transversals, 94,000 likes and counting. I admire that selfconfidence. Thank you. Its definitely something that as far as the selfconfidence and belief in myself, its something i have developed over the years. Its something that i realize is going to be necessary for me to create the future and the dream that i have, my vision. Reporter todays world to make it, you need unabashed selfie taking and shirtless on a peer level selfconfidence. Yeah, sponsored social posts can rake in 30 grand a pop. How does this personal trainer parlay all this into plenty of pennies . He is huge right now. Tv shows. And movies as well. Reporter but new media stars still flock to old media to make big money. Today its brocks first tv acting audition. Wish me luck. You can act . I mean reporter hell be fine. Actings mainly about confidence. What is the goal . Academy award recognition . Well, yeah, id absolutely love that. Reporter feeling like a chubby, selfloathing, short, balding halfman. Im nick watt for nightline. Santa monica. It was basketball coach john wooden who said, talent is godgiven. Be humble. Fame is mangiven. Be grateful. Conceit is selfgiven. Be careful. Thank you for watching abc news. Tune into Good Morning America tomorrow. As always were online at