Seconds. Good evening. We begin tonight with the race to riches that might surprise you. Its all because of a humble root. May not look pretty but sells for a pretty penny. Now everybody wants in, including poachers and illegal harvesters. My nightline coanchor juju chang joined the dangerous journey on the hunt to strike gold. Reporter in the backwoods of West Virginia in what my guide calls hillbilly country, we are on a hunt. Where are we . What mountains are we in . Appalachian. Reporter were with mountain man rufus kuehne, searching for something thats been part of the appalachian culture for hundreds of years. Part of its history. Daniel boone was digging it out of kentucky, got 80,000 out of what he dug. Reporter now worth its weight in gold. Then out of the blue there it is. Right there by your feet. All of this is ginseng. Theres the three prongs. See all these . Thats amazing. Jimmy ginseng. Reporter a plant root long considered a natural aphrodisiac and cureall in asia. For thousands of years. Oh my goodness, look at that. Reporter i grew up hearing about its mythical properties from my very korean parents. I grew up hearing about all cures. So this is the body, the stalk. Right. Reporter this root can retail up to 15,000 per pound in upscale asian boutiques. And its set off a black market. Investigators in West Virginia confiscating more than 400 pounds of illegally harvested ginseng over the past few years. They say its street value, over 5 million. And along with it, all sorts of other contraband. Ginseng hunting, as the locals call it senging, is legal as long as its done properly at the right time of year. But with prices so high the cash crop can attract unsavory characters. Oh my god, you have a shotgun. Reporter Tony Kaufmann and his family started dealing in ginseng in the 1950s20s. Hes a classic middleman. Oh my goodness. Do i really want to do this . Oh my gosh. This is like monopoly money. Holy mackerel. You know they have banks . Reporter when the asian economies were soaring two years back, tony had a banner year. We probably did close to a couple Million Dollars we handed out to the public. A couple Million DollarsWalking Around in West Virginia . Thats pretty good. Reporter ginseng grows wild from south appalachia to canada. The ginseng gold rush is causing a huge problem for Law Enforcement who are tracking down on illegal harvesting. What are we seeing here . This is huge amounts of ginseng. Yeah. Its thousands and thousands and thousands of plants that will never be able to reproduce this year. Reporter this illegal ginseng, seized from poachers, is harvested from fragile plants on public lands, out of season, destroying the roots forever, and threatening wild ginseng with extinction. How seriously do you take this offense . Pretty seriously. If things keep going at the rate theyre going, within 10, 15 years we wont have any ginseng left. So theyre putting a pretty good hurt on it. Reporter they use former ginseng poachers as confidential informants to turn the tide. It would scare you if you knew what i made. Reporter we agreed not to voice. Its not the diggers thats really killing this, its the people buying it. Drugs. I mean, a lot of the people in these communities are selling trading for pills. You know. These guys will take a pound of dried ginseng and trade it for dope. Reporter the popularity of reality shows like duck dynasty has made hillbilly culture trendy. Authorities say shows like Smoky Mountain money make piles of money if you do it right. Its a gold mine. Reporter and appalachian outlaws on the History Channel the first man that finds it and digs it, thats who it belongs to, and thats going to be me. Reporter are fanning the flames of the appalachian ginseng gold rush. All thats ginseng. My mother would be thrilled to be here right now. Its wild. Reporter rufus kuehne, born and bred in these mountains, is one of the colorful characters on appalachian outlaws. This is pretty good sized. Reporter his family has lived on this land since the 1800s. Now he lives in fear of ginseng poachers. How do you protect your property . Its hard to. Somebodys got to stay here all the time. If i go somewhere, my wife has to be here. We cant leave. You dont leave the property intended . No, we left last time to go to georgia because her daddy had a heart attack in 97. I had seng in here that was this tall all over the place. In three days while we was gone they dug it all up. Reporter rufus is in the long haul, hoping this will act as a nest egg for his grandkids. It will probably be 15, 20 years before i think about harvesting. Whoa, wheres this one from . Reporter ginseng, worth about 450 a pound in West Virginia, ultimately commands skyhigh prices in places like ginseng and herb in new york city. Depending on quality, it can sell for 15,000 a pound. Because according to traditional chinese doctors, it cures just about anything. Its a cureall. Ginseng is like a top medicine reporter so far theres little science to back that up. Do i chew on it. Sweet. Later on, later on that sweet comes back. You sound like a sommelier. Reporter ginseng is big business. But for three generations of the Anderson Family back in West Virginia, it is a mystical link with the past. The cherokee believed that only those worthy of finding it were able to see it. That ginseng possessed this ability to hide itself from those not worthy of finding it. Reporter kevin is teaching his kids how to harvest responsibility, just as his dad taught him. Youre only harvesting mature plants, mature roots. Youre leaving the other ones for future generations. Secondary. I dug some but not much. They dug most of it. Family outing, 324. 80. Good deal, okay. Reporter his daughter sam already knows what shes going to do with her share of the profits. I always use it for charity. Reporter for nightline, im juju chang in fayette county, West Virginia. Next, how this woman went to see the doctors on botched about a nose job. And came out with lifesaving brain surgery. My mind when i got out of the hospital after a dvt blood clot. What about my family . My lil buddy . And what if this happened again . I was given warfarin in the hospital but i wondered if this was the right treatment for me. Then my doctor told me about eliquis. Eliquis treats dvt and pe blood clots and reduces the risk of them happening again. Not only does eliquis treat dvt and pe blood clots, but eliquis also had significantly less knowing eliquis had both. Turned around my thinking. Dont stop eliquis unless your doctor tells you to. Eliquis can cause serious and in rare cases fatal bleeding. Dont take eliquis if you have an artificial heart valve or abnormal bleeding. If you had a spinal injection while on eliquis call your doctor right away if you have tingling, numbness, or muscle weakness. While taking eliquis, you may bruise more easily. And it may take longer than usual for bleeding to stop. Seek immediate medical care for sudden signs of bleeding, like unusual bruising. Eliquis may increase your bleeding risk if you take certain medicines. Tell your doctor about all planned medical or dental procedures. Eliquis treats dvt pe blood clots. Plus had less major bleeding. Both made switching to eliquis right for me. Ask your doctor if its right for you. We live in a world of mobile technology, but it is not the device that is mobile, it is you. Real madrid have about 450 million fans. Were trying to give them all the feeling of being at the stadium. The microsoft cloud gives us the scalability to communicate exactly the content that people want to see. It will help people connect to their passion of living real madrid. I tried depend last weekend. It really made the difference between a morning around the house and getting a little exercise. Only depend underwear has new confidence Core Technology for fast absorption and the smooth, comfortable fit of fitflex protection. Get a coupon at depend. Com beyond natural grain free pet food is committed to truth on the label. It is always number one. We leave out poultry byproduct meal, corn, wheat and soy. And, we own where our dry food is made 100 . Can other brands say all that . For grainfree nutrition you can trust, does your food go beyond . Jimmy as Plastic Surgery gets more popular and less running into trouble with temptation. The doctors youre about to meet are trying their best on help with matters beyond the quest for the best body. That being said, even they were surprised when they ended up saving a womans life. Heres abcs matt gutman. Droopiness. Reporter these arent your average Plastic Surgery consultations. Ive had three boob jobs, its hard to [ bleep ] up. I was born to help playmates. Reporter to a former supermodel. What is this . The drain from my boobs. You took your drain out . This is so draws. Oh my god, well im sorry, sue me. Reporter the doctors showcase some of the most extreme cases of Plastic Surgery on their e show botched. Do you enjoy the challenge . I must say im a little addicted to the challenge. Reporter in addition to fixing seemingly unfictionable, theyre surprisingly saving lives in the process. Seriously. My names lucy. My face looks like i ran into a wall, which i did. Reporter lucy was in a motorbike accident 15 years ago while on vacation in italy. Her face hit a wall. Drastically altering her appearance. The only way i can describe it is it looked like a cannonball went into my face. Reporter a single mother to an autistic child she was afraid to play with her daughter, worried about what people would say. There was tons of missed opportunities throughout the years. The things i didnt want to participate it. Because i frankly was sick of being stared at everywhere i went. Reporter she decided to change for her daughter so she went to see the botched doctors. Nice to meet you. A pleasure. Reporter but this routine consultation ended up being far from routine for both lucy and the doctors. Was there anything at all in regards to any infections of these pieces of cartilage or bone . Not that i know of. Okay, so nothing everywhere it your nose got red, drapage came out of your nose . Sometimes when i bend over, clear liquid comes out. Do you still have that leakage . I had it today. When we hear clear fluid leaking we think of csf. Cerebral spinal fluid leaking out of her nose. Thats fluid from her brain. Reporter they immediately raise a red flag, ordering a ct what they find is something they never expected. Look at that right there, right there. Reporter the spray shows two brain aneurysms. This thing could rupture any second. Put her under anesthesia . The Blood Pressure went up . Boom. During a stressful part of the surgery . Boom, dead on the spot. Reporter they call with harrowing news. This is life threatening . It can be lucy. The good news is we caught these a little bit earlier. When theyre still kind of small, thank god. What about my nose . You know now taking care of your face and your nose is not an option. You guys were really emotional about this one. What was it like . The initial aspect of diagnosing that she had a couple of brain aneurysms that could have killed her any time yes, that was very sad for us that when we found them but at the same time we saved her life. Reporter well get to the first more about lifesaving plastic surgeons. Dr. Paul and dr. Terry have been friends and colleagues for years. Before they signed on to botched they were Reality Stars in their own right. So rude. Its a joke, whats the big deal . This is a different experience that youre having with botched than with the real housewives series . Reporter from bickering with his now exwife Adrienne Maloof on the real housewives of Beverly Hills let me just taste it. I dont want any. You dont like turkey . No. Reporter to dr. Dubrow reining in his four kids with wife actress Heather Dubrow on the real housewives of orange county. Stay away from that. Everything is under control. Reporter the doctors say its botched that gives them meaning. This is for me lifechanging. Beyond botched. It has taken us to surgical levels weve never been before. Reporter for lucy that trip to see the doctors ended up saving her life. How could i be ready for brain surgery . Reporter she would like lie have died on the operating table if she had not first had brain surgery to remove both aneurysms. After a successful recovery, lucy is finally ready for that nose job. I want to feel that nose again one more time. You got great treatment. You came back. Was there a point you felt, maybe enough is enough. Why dodge a second bullet . Good point. Because she still was in the same situation with her daughter. She was, i have to do something, i cant live i cant do this to my daughter, i cant psychologically improve. This is a highrisk case. This is high risk. I was over the moon, so happy that they decided they were going to fix my nose. Reporter lucy gets her life back and reveals her new nose to her family and friends. This is elana. Thats my girl. This is what its all about right here. Then theres some finalizing and finishing the surgery, improving her, that she was able now to change her life and do something with her daughter. So she felt better. This is what makes it worth it for us. Reporter today lucy says shes making up for lost time. This past summer i think my daughter and i went away every weekend. A lot of situations which i would try to avoid in the past. I always had the feeling she was kind of embarrassed by me. And now shes not. She drags me everywhere. Its a good feeling. Reporter for nightline, im matt gutman in los angeles. Botched airs tuesday night on e next, hello, money. A new cafe dedicated to all things hello kitty, proving how really is. Centrum brings us the biggest news. In multivitamin history. A moment when something so familiar. Becomes something so. New. Introducing new centrum vitamints. A multivitamin that contains a full spectrum of essential nutrients. You enjoy like a mint. New centrum vitamints. The coolest way yet. Shes the cute queen of a superlucrative empire. Hello kitty is adding a new jewel to her crown. Here again my nightline coanchor juju chang. Reporter say hello to the latest food truck craze. Attracting a crowd of unabashed fans. I was saying to my boss, ive got to go right now this is only here today. I took a late lunch break to find the truck. Reporter from california to times square. The Hello Kitty Cafe is on a sweet tour. Mini cakes, cookies, macaroons all giving fans a taste of this hello kitty state of mind. Some people might know hello kitty from erasers and backpacks and lunch boxes. Were taking it to another level. Reporter in new york city today, those hello kitty delights all sold out within hours. I kind of wish they had some food in stock. But oh well. Came a little late. It happens. Reporter the selling secret . Hello kitty herself. She may be the embodiment of cute. But behind those sweet eyes is a very big business. The san rio company who owns and licenses hello kitty and a host of other characters reportedly earned 8 billion in 2013. There are 50,000 hello kitty products in more than 70 countries. Its a craze my colleague Abbie Boudreau experienced firsthand during the very first hello kittycon. Its no surprise why last year 25,000 fans flocked this museum in downtown l. A. To celebrate their redbowed hero on her 40th birthday. Oh my god, what dont i love . Shes iconic to us. Shes evolved with women and children. Love her. I can still be a kid at heart at my age. Reporter to think it all started with a simple coin purse. Sold for 220 yen, a little under 1, at the time. Reporter today this ambassador of adorable is hiding in every corner. Theres even high fashion. Hello kitty couture. Shes part of fashion. Reporter from little girls to grandmas and everyone else in between, even some guys embracing all things kitty. I ended up buying a head band. It was too cute. I never liked power rangers, never liked thomas tank engine, barbie, anything like that. It was always hello kitty. I grew up with these characters. Reporter for nightline im juju chang in new york. Among hello kittys famous fans, tennis star Venus Williams who said, i dont carry a purse while i fly because i have my hello kitty carryon. Who knew. Thank you for watching abc news. Tune into good morning as always were online 24 7 on our Nightline Facebook page and abcnews. Com. It seems today that all you see is violence in movies and sex on tv but where are those good oldfashioned values on which we used to rely . Lucky theres a family guy