$52.00 I'm Mike Morris you know that mortgage rates a plummeted to a 3 year low in or nearing historic lows at the same time home values have gone up roughly 50 percent in the last several years however they seem to be peaking now maybe it's time to put that equity to work by paying off high rate credit cards personal loans or remodel your house high a Wesley Hogan would Westland financial let us put you in a position to do any of these things with no closing cost that's right nothing's roll down your loan whether it's conventional f.h.a. Or v.a. Will pay or title settlement lender and recording fees maybe you just want to lock in a lower rate or refinance out of paying mortgage insurance all it takes a 5 minute phone call to say having saved thousands of dollars a year so call West 188-884-5536 extension 69 it's the biggest no brainer in the history of mankind call us at 88845536698884553669 that's a date 455-3669 m.l.s. Number 3304 not all those apply equalising under. A. Through it will be told it's not political committee it's going to go through whom. It is coming to the cloister October 27th it's totally creepy you should be boosted by your favorite the radio station that's what this one that's 6 offers and publish the whole idlers the prog filled with tasty kids no wait a 2nd that's Tuesday didn't it it's just for the kids. It's. With all kinds of music fun food good news scary stuff. And I do. Not mean to you too long but the blood city says the thing and the 2 to. Spook you there. For more info to be of and of course I don't know if someone could be. 1234 it's going to be both. K.c. a Is the n.b.c. News station east of Los Angeles $175.00 total buys an hour program on one of $6.00 f.m. $102.00 f.m. And 10 50 am with 3 audio and video streaming and podcasting included c k c a radio dot com or call 281-599-9804 details. Where every day is a great day. Welcome screen now here's the host of the capital raising clubs. Like to buy Mr Cafferty reading crazy. Radio show you know sometimes that's what it's not Rose. Yes it is. I'm sorry but I'm a little post twisted tongue tied I spent the last week Caribbean relaxing and so want services my 1st day back on the job and please excuse my. Attempt to get myself. Well welcome back welcome back it's good to have you back here well thank you I had a trade off when you since you spent the previous week over a way. That I guess we're even now. And we're very privileged to have on our show today Nathan Rose who is the author of equity crowdfunding The Complete Guide for startups and growing companies Nathan has appeared to crowdfunding a bounce around the globe and has written for top crowdfunding news sites today he runs the website w w w a startup funding secrets dot. As a way of helping startups from all over the world use equity crowdfunding to gain marketing exposure and to raise money at the same time. Nathan thank you very much for joining us today and it's a great pleasure John and rose and happy to share it with credit I mean story we'll be listening well that's good. Nathan listeners were probably like to know where you are today as an example of how you are kind of a globe trotter or what is your location right now so I'm currently in Georgia but that's Georgia the country and eastern Europe not judge of the American states. And in the capital Tbilisi and in some very interesting place as my as my home base and as we as we chat today we're going to see now time zone difference that we're dealing with but that's right that's right difficulties. But as you tell people some of the places you get. A crowdfunding expert. Yes sure. People can hear from my accent that I'm from New Zealand or if it's next in that if familiar with. Of a pin to a Vinson that out of the world's a Stradivarius Well the United Kingdom which is one of the global leaders iniquity crowdfunding spent a period of time and still damn with the European crown I'm in a pub. And the guy who wrote my forwards came from that time that I was in Amsterdam and I was a. Conference in Toronto Canada. So yeah these are these are some of the events and like I since I've been with them and obviously communicated via Skype and other electronic means with with people in different locations as well as part of putting that book together. So well I'm glad cereal to join us from our distant connection where we are today. How did you choose to become a crowdfunding strategist. Yes it's a function I think of my background when I was in the. In the with as a corporate employee so out of university I got into investment banking. And as part of that in museum and we were exposed to a lot of different kinds of industries you don't really become a specialist in a small market like that but one of the Sitz of clients that enjoyed working with the most where the early stage initial public offerings so are the companies that arise in sort of the range of sustain to $30000000.00 who were sort of still at the stage where they weren't yet profitable but they had the growth trajectory us ans look at pretty crowdfunding in many ways is quite similar to that usually it's even lists amounts of capital so they're even alias stage companies which are which are not even quite ready for that i.p.o. At this point but. It was an opportunity when I decided to go. On to my own thing that a saw that there was this group of companies that were really being served by the the big investment banks so with lower levels why they hate and consider already had a sore an opportunity to get involved. Well that's the way most people find themselves in entrepreneurial situations and suddenly they go after an opportunity to present itself and oftentimes they are. More successful and somebody who sets out work in specific task in mind and then finds that they get all her on a side track and. Cannot accomplish what they intended so it's grounded its are able to jump to that opportunity to presented itself to you. As you've been traveling the world what differences do you see in terms of operating a business or. Funding techniques or challenges what do you notice most of all if anything. In the fund in space I do notice a difference between between countries so I cite the Netherlands for example is very conservative just in terms of how and based is our so they very much and property 6 interest investments. The startup community there have often looked to got to look at sides of the Netherlands in order to find the capital for risky cons opportunities. In those places like the u.s. Where the whole Silicon Valley. Legions of so many companies coming out of that and you know entrepreneurship there is really encourage and as a result in this desire f.b.i. To take those bigger risks. The things I've noticed as well like Canada are also has a bit of the conservative thing going on with with more of a focus like yes on resources and energy and yeah you tell people. If you're in Canada that you're looking to start at the start up and it's it's a bit more of a not hope at all to fight sorry you know again this is why a Canadian stops in up going south of the border and make ice is the big American side plays a plays a role there. You know it's a funny thing I think that the stops on culture is often informed by just the general national culture. You know the terror of a term you can also. Ask here that maybe he can really define because you know when people think of crowd funding you know some of the fights that people think obviously kick started a war or a very different company you know in the last year but talk to us in terms of you know what it really means for funding we need some of the rules and regulations I'm not sure if you're familiar with the Who's right. There on the left in regards to crowdfunding. You know look I'm a it's probably a really important thing to point out here it is right because again as SIDs when people are thinking of crowdfunding Kickstarter and you go with the 1st things that come to mind but it pretty crowdfunding is different from that and it's important to make that clear because with Kickstarter your making a donation or pre-ordering a product but with a pretty crowd funding you're getting She is in the business itself that's raising the funds so it leads to a pretty different marketing plan. Because you're marketing the business model instead of the product. And sins of the regulations may not on you could spread least in the entire out talking about Ricky but but embraced is this different levels of capital that can be rise depending on which country you're doing the the fund raising in. And in the u.s. There's different regimes that you can raise money on the side for example what I consider the. Purest form of the equity crowd funding in the us is what I call. Crowd funding or Title 3 crowd funding which came into full some 2016 and under that regime you can rise a $1000000.00 every 12 months. Under a reduced disclosure. And this is the difference between equity crowd funding n n n n and doing a full initial public offering as you don't need to prepare a photo prospectus so it means lists requirements from expensive lawyers and expensive order to those and in these kinds of professional service to which for these smaller amounts of capital is just an affordable. And that so that $1000000.00 level that's unique to the u.s. So it's listen as that are tuning in from outside of the United States. You've got a limit of $2000000.00 in New Zealand $5000000.00 Australian dollars in a strike. The European Union has as its on different levels depending on which country you're in but broadly it's about 8000000 euros sort of like a much larger number than in the us and it is well there are different levels of disclosure which again is a whole other red hole to get I'm sorry but that's that's a bit of an introduction to the rules that are apply. When do you think you know a funding should be used and when should it be employed. You know that's an important. Now when. It comes down to the goals that the company has so I think one of the clearest uses for crowd funding is when a company can benefit from by if the money and the Makeni exposure because you getting a bunch of new shareholders on board you know dozens or maybe even hundreds of new shareholders so if a company's got strong rationale for having those people on board as brand advocates then that's a really strong reason to go down that path when should it be avoided is probably the the biggest reason to avoid it is is if you need the money. Immediately right like one of the advantages of the venture capital or angel and dismissed model was that if you do have that existing relationship with one person or one organization then they can write you a chick and then the funds can be in your account fairly quickly but equally crowdfunding is it's not an exercise which takes several months at a minimum to execute. You know they have been campaigns which shows which of raised the money in a few minutes but of course that's been months of work that's gone into the that preparation to get them to that point which which people don't often say sorry yeah these are a couple of reasons why or why not to use it be crowd funding. And what are the type of and Bester that are you know and netting into these funding. You do to have to be accredited number one. Well the whole idea of. The Reveal license that crowdfunding is done under is is to make it actually open to the general public sorry as I mentioned before that this kind of regulation crowdfunding that is possible in the us that 1000000 dollar rise that's opens in the member of the public can come in based under that regime obviously this is sometimes different rules for accredited and Vista's But this is the change that if any crowdfunding is made possible to market to ordinary missed as without needing a prospectus. Might have missed the question but that's the that's the gist of the credit in business the thing. Well in my experience I started off by the way in Silicon Valley. Back a long time ago it was a mid sixty's when I. Broke into the field there and. I can tell you there are of course crowd did not exist at that time and the only way to raise capital was through either a p.c. Or angel or a family you know there was no other kinds of reference. When did you notice that crowd funding and equity funding started to become. Interesting and to be important to potential investors and company operators. So the does innovations one is the technology that's made it possible so you can do Fed equity crowdfunding before the Internet was strong enough to harvest and like that. Investment information. For investors to ask questions before deciding to invest so you know the the Internet probably was at that stage in the decade of the 2000. Yes but. See. The other part which is the regulatory changes have been coming through more slowly than that like Usually that's the case the regulation moves mostly until Knology. In different countries it happened at different times so the 1st country to make it possible legally was the United Kingdom so that happened in 2011 and the markets have followed from there so I mentioned. The us made it possible and 2016 was 2014 in New Zealand so it's really been since the start of 2010 that it's so taken off. And at 1st it was a bit of a novelty ride like this is a very small part of the whole and Distin landscape and you know and and some ways it still is as much more money that's being done through plain old they say funding than unequally crowd funding but then the u.k. Where it's had the most time to develop Yes I would coming up i.e. Is now isn't that the sense of you. That the largest platforms in the u.k. Have been responsible for hundreds of millions of British pounds of funding and so that's a that's a significant number you know it's significant for the startups that it's funded and. You know helped. And we're even starting to see some exits come through as well so that's really exciting to see the industry. For sure in fact you know that's the main thing that that Augusta wants to know about. What is your exit strategy and when David plan to do that and so on. Now that you've had an opportunity to be a leader really eager to the very least in this field. What are some of the risks you have a person deals with in equity crowning. Demon from the distinctive of the company resin the funds of the firm of the industry Well I would say look let's talk about what sides of. Person look at the investor and then look at the company side. I mean this is a new asset class for ordinary investors in many cases it's a fickle person with let's say an ordinary level of net with as previously had access to things like. Deposits property stock market indices side to go into the world of the early stage company invest in is a completely different based you know you're trying to pick a winner and you expect that most companies are actually going to go. And that's a that's a tough thing for investors to get the sheet around so I think it's important to realize that. You're trying to pick the next piece then that's the guy I'm. Very likely you want to succeed so you kind of need to take a portfolio approach No not really saying anything new to it but it's just the audience to whom these really steps up to being marketed to is new and needs better education. From the company's point of view I think it's just understanding what position you're going to end up and so once the capital raisings done the going to have all these shareholders and you've got to have a plan for how to manage them and how to use them sorry to the crowdfunding platform so a facilitating will this have become pretty good at helping companies get ready for what happens after the fund raising is completed. But I think it's just having in mind that you're going to have you have money in the bank but you're also going to have these. Dozens or hundreds of shareholders around for the long term sorry what's your relationship going to look like after that. Really what you're trying to say here having the mindset you know here you know investing in any different projects here it adds an investor having the correct mindset building in Kuwait because like you said maybe many people may not know that Mohammed you know might go back or might not have a return on their investment. You know or the Miss miss going to be locked up for a long. It's an illiquid investment which again people who are known to created money be used to that there was a used to being able to pull the money out of the bank or sell the stocks or sell the property but the ability to draw out of it in on the early stage companies are going to depend on the fortunes of those companies a lot of secondary trading going to take place. I agree. The list thing to work out of crummy companies. What are some of the risks. I mean I saw a touched on one just before of like in an optimist position which they might not have expected if they hadn't thought at 3. Other risks from the company I think I think there's a risk of. Trying to do crowdfunding at the same time as another major project in the company's. So if it were to happen for example at the time that you alone should a major product and trying to do crowd funding at the same time then you risk splitting the effects and not doing a very good job of either of us. I mean I have an example actually of a company in in Europe that. They did perhaps on one successfully and then they tried to do it a 2nd. And they tried to do at the same time as the launch of a new products and. They couldn't give the campaign focus the news with the words of the founder that because though doing this product launch in the same time they just couldn't get the same kind of attention fight so they did fist time around and look as a result the campaign filed to that and get the money and because they didn't have the money the company files so. That the push to try to sort of play in where you'll funding needs going to take place and. Have a have a kind of roadmap to a few years in advance of possible you know it's not always easy to that but you know it's not as much as possible to try and block off the time to really give an equally crowdfunding campaign as much fun as you can. That's a really good in the example or 2 gave their one of the problems that the entrepreneur frequently have this is that they are running 3 or 4 different tasks simultaneously. Especially if they are operating on their own or with so many a couple of participants and you know your point is well taken that if they are not focusing well on your crowdfunding especially the equity crowd funding side of her . Rick can really cause in some difficulties. Again and I think another risk is to RINGBACK look at the amounts of capital that you're rising because you don't want to be in constant fund raising mud but once you've done the crowd funding rises or funding from any mainstream really you need to give yourself enough runway to actually use that money to grow and expand your company so if you raise too little money and you're going to need to go back to the market and say I'm to 12 months time than you probably not to have time to actually execute on plans before needing to ramp up crowdfunding or your fun Rise and shine again. Or will it when you think what do you think your big good kind primed. You know when an investor is I mean when an entrepreneur is going out there and looking for capital I mean what do you tell you know entrepreneurs timeframe why and what what they should expect or what they should and. Short answer is between 3 to 6 months and. With the Year at the lower end of that range all the high end of that range is going to depend on how many results as you go to your disposal. Like can you can you do things internally or even a need to go out and get external help and also how that funding that full funding that your company already has so if you already have something similar to an investment dollars or a business plan a new company and you can adept at for the crowd funding platforms Nates in and that's one of the amount of time. And if you don't that you have to prepare it from scratch then that's going to be obviously a big piece of work that's going to lengthen the preparation process. I agree. What are some of the things that a person should look for who's constant plaiting going into equity crowdfunding when they're looking at our platform what what are some of the traits or procedures or strategies that you would notice are among the best and then contrast that with the among the worst that you've seen. Yes I think you're right John that the platform choice is very important and I think it's the most important once you've decided to do it and then the next question is which plan will be used because they're they're not all the syme. And. How I always think of it is as if you were a shop fronts or if you're a shop and you're looking for which to situate yourself and you only choose one location you want the place with the most foot traffic so 2 platforms of the same. Like me as an author if I only had one place that I could sell books then it would have to be Amazon dot com because the other platforms don't have the audience that Amazon dot com has. So the question in for an entrepreneur looking to raise money with crowdfunding is which. Platform has the most high quality and Vista traffic that they can bring to your rights so it's not quite as simple as just looking at the sheer number of people who are on this science but it's going to be the number of people wore the level of interest in a company like. The exercise it ought encourage people to do is to look at the various platform options and because this is an offering of securities that's going to come down to which country you're in if you're a us space camp if you're us based company you're going to need to look at you as biased platforms most likely it's not like a global leader we can point to. And then I'd look at the amount of capital that they've raised a look at the number of startups and successfully funded and then I try to look around to some companies which have similar characteristics to yours so if you're a if you're a beta b service company look for companies like that and see if they've helped companies like that before because if they have then that's a really good sign that. They should have been in Mr audiences and the the interests of a company like us. Are there any warnings that you would give to things that could be trouble for you. So that that sort like to contrast it with some of the with. I mean it's it's kind of there of the like if they don't have an audience and they are. Yes there is this sort of expecting you to bring all the traffic yourself like there's a. The it in the parallel that I draw his Like imagine imagine air be in Beirut but imagine if the air b.n. B. Platform said Ok you need you as the homeowner who's going to get their property need to bring the customer to our size and then we'll make that transaction have them well known would use a.p. And because if you already had her euro he had the pace and that woman wanted to arrange a home to be no nature had been vague but for the equity crowd funding platforms which are getting started to have a loyal audience and haven't made that whole marketplace model which it that is kind of the conversation that they are going to try and convince the entrepreneur is going to happen you need to bring your own traffic you need to bring your own people in which case you have to ask what value what they really provide it so that's a big warning sign. Yes eclipse you will need to bring your own traffic to kick start that initial momentum. But the platform should be able to bring some of their audience to your offer as well. How about telling their listeners some of those platforms who you would recommend if someone asked you for. Those that you found to be most successful for a variety of reasons yes it does depend on which country you're in sorry really run through will howlers in the u.s. Market down and us troops even in Canada. Because we do share certain interests of course cross border yeah that's what I was going to. The the Us based platforms which of leadership as of right now are we fund their start engine much for of inches. And you know those those 3 I think it's got some good characteristics we found as the law just the Republic which has been spun out of Angelus So there you have the would like the same results as the come from Angel List. And like all these different platforms you got to from it quote as to. You can be a case of which is closest to you but all 4 of those platforms that I just mentioned when you go to their Web sites you can see good examples of companies that already successfully fun rise with them they shared in numbers about how much money that they've helped raise and how many startups that helped fund. And yeah they're all professional athletes in Canada the markets quite a bit smaller. Is probably one that I would recommend there and Canada is a bit funny because they've got different crowdfunding regulations depending on which province it companies best I'm so it's not it's not just the Canadian company but it's I on Syria a company or a British Columbia company and so on so the one that's my set of British Columbia that I like is called Front under this no no wonder. You know all these crowdfunding play kind of toy or toy with spelling that and you know what they do but yeah I look up from under if you're north of the border. Ok that sounds good now are there any. Crowdfunding systems that you're aware of that are not introduced raced for one reason or another. There are they all have an online estate. Ok and if you were to be engaged by somebody to help them run their campaign. And I assume that you do provide that kind of a service. What are some of the things that you would expect your clients to do to enable you to do your job better and to enable you to work quickly assist them in setting up their campaign. So the the the thing that so as importance is they go sorry the. The. Whole. Me going to that well being I would quickly move towards what that looks like for them is going to be very helpful and also to what degree they see advantages in having. A large number of small she hold as Or if the focus is more on having a few large a more strategic interest as part of the crowd funding rights. And then as well just to get an understanding of what what results is that they have at their disposal ready and what what they emanate out was. If they already have a social media person. If they been. In the fun someone like that to help them. Out of us or or come up with a strategy which doesn't involve social media so heavily So yeah I think I think the strategy is informed by by the goal right yeah I agree now do you provide a checklist for people who make an inquiry about your services or how do you do this so that a person could engage you to assess them. So I had a a free online training. The video which people can go to and watch and get a bit of the scenes of. As you put it a chick list and you know I kind of run story with companies is going to suits which ones it's not going to search so well. And see what's in that Alah presentation and they can get a sense of whether it's going to be an option for them and when they want to learn more. And I'm happy to provide the u.r.o. To that if that's appropriate Ok And then as they are contemplating working with you do you suggest that they go off to look at other resources or do you. Maintain their focus on the things that you uniquely provide. I think it's like a more of a focus on with their equity crowdfunding is right for them fish and then once once they come to the land in the Met. In in. In the site I talk about which business models that's going to suit the best which which business models it doesn't work for because I think one thing that's really important like the the thing that I think entrepreneurs really appreciate is. Yes or a quick no but the long drawn out no is what's really damaging is very painful to yeah. Yeah I mean kind of went a little bit. On the station here you know a little bit about you know the difference. When we you know. Me and. We are actually a regulation the offering and you know like you're saying in a month you're dealing with lawyers putting together the p.p.m. And doing all of that we actually never went. To market and we didn't have I guess you would say direction of. Lawyers from a to b. If. They weren't really much of. A challenge form and also. You know going out on hiring people. In Egypt with money. Yeah so you spin it. In advance if it's not going to which which is what I try to focus on so the other thing the video is helpful to so that wherever people advice side there are certain things which we've already talked a bit about the differences between countries between the regulations but there's also a lot of this and common story you know these things that in the American company can learn from and no matter where it is in the world. Right this is sort of Cyprus of the book types like to go to global Cyprus and. Yet what what works from a marketing standpoint or from an investor communication standpoint in one country will very often work in other countries so. So my last corporate assignment was as president of an entertainment company that did business here in the United States was based in Australia and then had operations in many other countries and due to the nature of the business we were fundraising often and in different countries and my head was spinning all the time trying to figure out how best to. Package the information and how to stay within their regulations so that we would not be in any by all Asians and also it was interesting to notice how investors both with straight monetary and going to sting and also equity investing had totally different approaches to doing business with us in your experience are there any uniquenesses that a person should watch for in different countries in terms of how their investor crowd might deal with them. No question that question. Different different countries are. In the like he said with a lawyer as the laws are different in different countries sorry that's what the lawyers are very good at dealing with I mean I I'm not a lawyer so I try and stay clear of that stuff and. Let them do their job and I do mine with more approaching it from a digital marketing point of view and which platform is going to whip the best for them so yeah I think not quite sure about a question but. It's kind of a loaded question too because I've been on both sides of the fence. Both to partner as well as that and. There are unique approaches I have discovered between the approaches people in different countries as well as free you know who legal environment in which they're operating. Yeah yeah and one thing that just comes to mind as he was just speaking in is that the different countries. That is is like a difference that So I think due to geography and size of country sorry and Israel and for example it's a country of $5000000.00 people sorry relationships are extremely importance so I think in that case it's more this is like more of a story of can you present a well known figure because the future if you can that everyone knows who that is and probably has to grease a separation to that person I think I feel as though and logic countries janitor in the us in the strata to an extent that the the investment story. Plays out a bit more strongly because you're not necessarily going to know who the in who's putting the money in and backing it with their own name actually is but the story is good enough in that kind of overcomes that this is a list of all the legal hurdle but just a characteristic of these of these different markets like To what extent relationships. Right well I've had to extensive experience dealing with Japanese companies on the managers of those operations also in Chinese Chinese companies and Mexican companies because of the types of things that I've done in the past. And one of the things that you. Keep talking about her newest I agree is so important is that relationship one of the things that I discovered very early on was that in order to do business in Japan for example you better have a long time frame impost. Starting a project getting to know the people. Earning trust and. You know accruing your worthiness because in my experience the Japanese are very very cautious when dealing with Americans have particular but also other management of other countries. Same thing for the Chinese that I have dealt with and in Mexico it's was a little easier because I did use a combination of Chinese and Japanese. Trading companies as part of my you know our team and so they did a lot of the your work for me. But in my experience working with the Japanese. Companies such as such a suit we told the group. I had to invest roughly 3 to 4 months of just getting to know the people involved before I was able to sit down and. Talk about business have you found a true also in the equity crowdfunding area. The Internet has brought down some areas but. To still met is legal challenges still met. I think just made personally and looking around the world of equity crowdfunding it hasn't really been a trace of these countries with quite different cultures to that to the same extent sorry you know I could equally crowdfunding as legal impossible and active in the United States in the a in wisdom Europe strategy in New Zealand these are all countries with with quite a bit in common culturally. Was business activity in Latin America Africa Asia sorry you know that they would be differences were that legally possible and where they are active markets but it's just because they haven't got started it's. And maybe they won't get started let's say what's the status but we have a lot I have a sort of come across these real different sources that you were alluding to with dealing with the Chinese and Japanese for example. Well wait and see. How it'll it'll be quite a revelation to you start to. What are some of the other questions that you would like to ask. Walker I think one of the questions that I'd like to ask you now how can somebody get a hold of you 1st of all and when you know how do you feel you know you could when he was saying you know now in terms of. You know hearing you know is viable. A little bit about how he can get a hold of you know what you will what you do you. Need to help a court. Yes. Well this is a the book is one way of reading more about me and what my thoughts us so that's a good introduction for people who want to get this that's available on Amazon dot com just taught them it really crowdfunding and it's the 1st results. The other thing as a as a training program sorry this is an online series of videos with with interviews from entrepreneurs have done it so it is actually you know you can actually hear from the voice of real entrepreneurs have been through crowdfunding what has worked well for them what hasn't worked so well so this is a way of Qana product tossing. The advice that comes with a crowd funding because not everyone has the the budget so would quit as a consultant one on one. But if you do want to work one on one with me then the thing to do is to reach out via email and that's contact at night and Rose starts in May the kind of wit that we do is helping with platform selection so you know I mean in full platforms in the u.s. But which one of them is actually going to be your number one pick and then how do we go about evaluating which one's going to. Feel and how to approach them and in. Once that stunned then we've got approval because this is a big this is a big job actually a lot of people don't realize 9 times of actually getting approved by a platform is as you know when I say the platforms. They they give out numbers such as only 5 to 10 percent of the companies that approach them actually get approved to go live on the platform site so even before you see the companies that are trying to crowd funds this already been a feature applied to it that a lot of companies have gone to them if they can go live on the platform and told. That the strategy in how to be one of the 5 sin is a big part of the of the job but once you are part of that followed him since then it's you know witching out how are you going to do that outreach to the combination of a mouse social media have been. Using your existing nitwits exactly what that looks like it's helping them form a plan to execute on it. Ok now for our listeners who are complaining engaging somebody such as yourself what kind of a budget should they have available to engage you. What is a broader range of numbers that you would typically charge for the. Administration or such a program. And it depends what they need I mean a broad a broad range of you know something to end it was expectations is something in the range of $500000.00 and you know that's going to get them the the strategy of which platform to approach. Help with approaching them. And what happens after that if they do get approved cigar live on the platforms and so the a marketing strategy to reach out to the crowd. Ok and just based on my. Understanding of the costs of doing all of this. That's not a very high price for what you do. It appears that your what you service you provide is worth a lot more than what you charge is that the way you look at it to. Defend So how mean that's the the entrepreneurially thought. Otherwise you would have a business very long. Look I mean is is. This There's always a risk to you like the obviously if the if the campaign succeeds then it's very cheap and doesn't succeed then that's a cost that is. Going to have to be borne sorry it's one question that I actually often get is can you work on a on a return on a retainer by stone success and the difficulty with that is that. Much of the success of the campaign actually comes down to the quality of the company that you working with essentially the same with books like people. Can you help me market and sell my book in the us or is. It depends on how good the book has. Been how good the book is or in the case crowdfunding how good the company is and how much cuts very you get with the mists and no crowdfunding console him whether it's me or anyone else can actually do the work of the wood in the world class company you know that's the entrepreneurs job a consultant or an advisor can do this. That's the there's the kind of element that the entrepreneur has to build the company so it's absolutely. Right now that's absolutely true of how many persons are out in the world doing a thing to chew do. You know it's interesting. There's a large number of people helping out with Kickstarter and rewards crowdfunding campaigns. When I when I look around that side of things I see. Maybe like it does a mill or something like this that are on of actives and seem to be doing good things. As far as I can tell and happy to be treated on the I haven't seen anyone else doing a pretty crap on the ms there is this Michelle 8 so there are people who are doing pieces of it right so there is if you look on the other books on Amazon for example there are books who have been published by lawyers who help out with the legal case but it would crowd funding strategy I know I don't want to. But I don't think there's anyone else that's doing this but a cool Well I'm with my conclusion that's why I asked the question I thought well maybe I'm missing something here and you seem to be in a unique role and when your experience certainly qualifies you to be in there. Typically within the financial services area in general there is just a mob of people and when I started doing some research about the things you do I couldn't come up with anyone else who had the same credentials or background and. Spoke in a way that you do so congratulations on being the forerunner you now have area. Will thank you I mean I think maybe part of it is that there there is you know with this kind of skill sets of. Investment banking or you know being good with some initial models and pitch Dixon this kind of thing there are a lot of there are a lot of jobs out there which are quite lucrative right sides or for a lot of people they woods. For a big organization like Goldman Sachs or capital funds and. Yet there's probably more money to be made doing that be honest because you help in big companies right so when you help in a company rise $100000000.00 There is a lot more money to go around than startups raising a $1000000.00 So I think I think the thing that I uniquely value is working with these entrepreneurs you've got the big dreams and ambitions to make things happen at a fairly early stage and one reason you know is if you if you have the conclusion that what I charge is cheap which is you know I'll see a value judgment but it's probably because I don't have a lot of either hits me in a compared to the big investment banks who have got prime real estate in downtown countries men living in and living in Eastern Europe sorry my costs of. The rise and I understand you know and you know one thing I would like you to understand even though I consider your price to be cheap it's music or words you know I would consider it a high value and that out over time. People will see that investing in the services you provide. Is a tremendous value. Having fought the wars numerous times in different industries I worked in 11 different industries here and. I've seen this battle go on and on and on somebody with your talented skill or your background. Or you're there somebody that I wish I didn't know in 20 some odd years ago just when the Internet was starting to come online I started to be. Working within the Internet field back in 1993 where. Most people said what. Is that. And I'm going to participant ever since and you know you you represent I believe. A talent that more persons need to be taking a look at. I think that the funding model that you represent and assist people in in generating is something that needs to be done more frequently. You know there's too many persons out chasing if you will dollars and not looking at the equity side. From a print entrepreneurial standpoint and being c.e.o. Of quite a number of companies I see and I'm very much aware of the value of equity funding as opposed to going to the bank for example and. You know and more and more persons need to know about what you do and how you do it and start using it within Iran operations. Well thank you very much appreciate it. Yeah I mean I'd just like to spread the word about it but it crowd I'm in generally with a. Whether they decide to use the service or not I think it's important that entrepreneurs are aware of. The Snoop way of raising funds which doesn't involve. Banks and the downsides that come with needing to put collateral on the line when borrowing and. You know this is in should have to build as some advantages to getting the promotion at the same time. And potentially the ability to raise money on base it's him than than dealing with venture capital who are you know often a lot more skilled at the scam than the entrepreneur who's actually built the valuable company site. That's the others and it's one that's looking at it's with investigating it's totally not for everyone difference on raising methods in a suit different people. It is a new alternative that these kinds of companies that are looking something under the $1000000.00 range of capital in the u.s. So it's it's definitely with a look higher agree I agree rose on a last minute talks before we get ready to sign off. You know it's been great to you know definitely. You're right we heard very very merry. Forward here you know we work with you here in the future. Appreciate you having me on thank you oh you're quite welcome and yes we would like to invite you back at a later time to talk about some other things that have to do with equity crowdfunding and. So we'll look forward to wondering where your when we next can act are you intending to be in the eastern. European theater toward a protected period of time or are you going to go to another country. The site Tbilisi is my home by so I can't be around here for. Sort of the see able future I have I have a wedding to attend a New Zealand in the. Next I'm going to. Go into a significantly different part of the wells and yes yeah and that's going to be a long flight understand solely I've enjoyed reading. Your other wedding and. Thank you very much for being our guest today and contributing to the knowledge brings people who are looking to raise money for those who are investors who are considering different alternatives. Shall we say goodbye. To next week and we'll be talking with a gentleman who is an operator. A entrepreneurial lab. And the subject of one assist companies in getting their business off the ground and in attracting their 1st customers I think you'll find it to be a very interesting show much like this one thank you very much for listening will see and actually. You've been listening to the capital raising its rosewood talent to join us each week on n.b.c. Radio right here at this time I'm here to help make sense out of business and. Make sure you get these capital raising you can watch our previous episodes and sign up for our newsletter at our website capital to join us each week thought n.p.c. Radio right here at this time on the legacy 10 50 am one of 2.3 f.m. And express one of 6.5 f.m. Now on Alexa get me a. Seat in the law Melinda temple one of 6 point. And now one of. Now it's time for a culture shock when your host Barry Lynn. All right welcome to today's edition of culture shock you know in the old days of culture shocks when we were much more book focused there were a very few people I always wanted to have on the show when ever they wrote a new book like James Reston Jr who's joined us in this resurrected version of a culture shock and Mary Roach who still writes books with one word titles and novelist James l. Roy and today's 1st gas law professor at Boston University j. Wexler he rides a very clever books a lot of them are about religion and the law he's got a new one out now called our non Christian nation Jay thanks for being on the show because even your footnotes are clever they very much say I appreciate it but no it's very where all the action is I think it I love it when editors let me do fun things but now it's what they don't always let me do you should lay down the law and say you have a right to do you even have a footnote about a Supreme Court justice who doesn't use footnotes and even that's clever Let's stop footnotes and get to the core of the book our non Christian nation to let's start of it the way you start tell us a story of Joe and Bill plane in a soda because in some way though it kind of encapsulates how this country tends to deal with religious controversies So Joe is the little sort of 2 foot flight through foot display of a fallen soldier or soldier kneeling in front of a croc that's what it is and they were a family of a cover letter and named Joe put it up in a pot in a public park and balcony in Minnesota as a tribute to. Fallen family member now it was a public park and there was a little cross as part of the as part of the display and so that angered one of the residents of this little town the town has pointed out in the book 6661 people in it and I think all but one were Christians but there was one in the town who was not and she didn't like the idea that there was a cross in the public.