resolution in the first month. and i think that really speaks to the culture of instant gratification, right? our motivation has been inhibited in a way. and i think that that's because of two main reasons. one, you look at 2020-2021, people do not have to practice motivation like they have in the past. they have not had to go to the gym, because gyms were close. they can sit on the couch and watch netflix. they don't have to go to the office as many times and plan for traffic. the other thing has to do a dopamine. dopamine decides how the brain affects how the brain decides the decisions that we make about our goals, right? so if we are constantly inundated with dopamine every time we get a notification on social media or hit play on mike's podcast which is amazing. people are kind of used to that. >> exactly, so mike, i will ask you the same question what is your resolution? why do you think that less than half the people even plan to make resolutions? >> well, it's simple.