this fantastic line which is that every single person is entitled to freedom of speech, but no one is entitled to freedom of reach. no one has a right to algorithmic amplification. so youtube, a private company, it deletes all kinds of information way beyond whatever its vaccine his information policies happen to be, and if the government were to try to legislate, that would potentially run into some first amendment violations. as i believe you think as well, steve, we think it would be a good thing to have much more competition in the market place so that different people could sort themselves into the kind of speech regulation systems on social media that they prefer. steve: yeah, i think that's right. jeremy, i'd love you to address something i heard you, one of you talk about the -- i can't remember exactly who it was -- when you were talking about the book which is the broader concept and point about how scientific progress and advances need to have some kind of ethical framework around them. we need to be thinking not just