Donald trump going to the bodega is genius. One he received the endorsement of new York City bodega owners group, and Emerson College poll, trump is doing better with people who work more than 40 hours a week, working hard for a living. But you know it draws attention to law and order. Which is a key issue for him, the bodega where Jose Alba was forced to defend himself against an excon in selfdefense, there are two different typing of media in campaigns. There is paid media, the tv advertisement, Social Media and earned media, you know you do things like trump, go out to a bodega, you are getting press and generating headlines, trump is a genius at this he know thousand work a camera, that is his special sauce, he is making