came up of "the new york times." >> melissa: but then "the wall street journal" has a group of kick butt reporters. >> i would say that we are into the full nickname's season again. you know the campaign is in full swing when we are handing out titles. >> michael mike because he has the energy of somebody who's had some nyquil. >> kennedy: i won't think he would have as many unnatural as joe biden. bloomberg is 78. we are a year away from election day. i don't know how that lovely fruit -- >> his jerkiness will come out though. >> that's a problem, he's already pulling at 6%. >> how does bloomberg -- can i bring it back to topic for a second? how does bloomberg the news organization get out of this because now they've been lucky in it for a while. they have to say the only way is