it wasn't aired or broadcasted on state television. wasn't screamed on the largest and the probably the most influential streaming service in china so he felt like he lost out also protecting business interest as well. emergency in u.s. also china as well. a mark qui nike endorser. he understands as you are going to the league's biggest international market with 600 million fan that's a lot of merchandise and ratings to protect. brian enhe got blow back. steve: he had to clarify. >> on twitter he had to clarify. let me clear up the confusion. i do not believe there was any consideration for the consequences and ramifications of the tweets. i'm not discussing the substance. others can talk about that. my team and this league just went through a difficult week. i think people need to understand what a tweet or statement can do to others. and i believe nobody stopped and considered what would happen could have waited a week to send it. could have waited a week?