and instead they do this for, i guess for like a cheap little soundbite people are going to shake their heads and so no, no,. pete: they wanted people watch go on gutfeld and actually have real eyeballs considering great point right now. i have got to get your take on another topic because titlist, they make golf balls, golf equipment. they are now blocking customers from personalizing golf balls with let's go brandon and rachel was telling me peloton has a #where so many people were using let's go brandon that they banned that, too. in the place of peloton or titlist there is no error message if you want to have antifa put on your golf ball or f trump or kill cops. so, let's go brandon is brand but nothing else. >> it's amazing. lets' go brandon is a things right? people want this on their stuff. i was at a devil's game, new jersey devils hockey down 3-1.