she was like, i'm so scared. i'm-- that's a slap in the face to anyone who has had a real problem. if you're in your living room and sit on something that costs, and i'm pretty sure you're okay. that's what kind of weirded me out. neil: he's been called a chauvinist because he's pushing her. >> standing behind her get going! >> i did not get that feeling when i watched it, he was being abusive in any way. the person who came up with this commercial deserves some credit here because we're talking about it and peleton is getting a lot more-- >> their stock was getting shellacked during the week. and was it an overdone reaction, do you think? >> are a he going to get a knee jerk reaction with these things and this happens plenty of times, but i think that any press is good press and we're talking about the ad and we know mo more about the bike than--