World of d. C. D yaw cole cuts through the bs. Are you my conct . W have a bit of a scandal. Takes seemingly impossie scandals and makes them go poo. This is my son out of college. He doesnt have think Health Insuranc i thought you said this was a scandal. Under affordability care act you stay under your parents plan until 26. Thanks, fixer. Melissa lights, camera, obamace. Health care law might be the next breakout star on prime tim tv. Because the california endowment is giveing a half Million Dollar grant to mak sure that tv writers and producer have all the details about theffordable care act. Th they can use that knowledge to write obacare storylines into all the shows you watch. Joining me the reporteo broke the story. Dominic patton from deadline hollywood. We have clinical psychologist, elizabeth lombardo. Dominic, start with you. Because you broke the story, h is it going to work . Idea hollywood help and soety program run out of Usc Annenberg is going to inform variou producers a screenplay writers and what have you about the affordabl health care act, aka, obamacare. What they will inform them about how they can incorpote it into some of your favorite shows. Melissa like, how, what can you imagine . Is it like a law order ripped from the headlines . There is someone, it is hard to imagine how you do it. Well, it is ha until you know who some of the players are one of the people o advisory of Hollywood Program is one of producerf cwss, hostages. A doctor performing a medical procedure on the president of the united states. Beg held hostage by rogue fbi agents at the same time. Melissa right. Pretty simple to get that one in there, dont you think . Another person who sits there is one of the executiveroducers cbss under the dome. On hollywooalth and advisory board. See a show which health care ises after town trapped literally under a dome are prevalent. Again, slipping them. Melissa elizabeth, how would they do to be impactful . Youre the psychogist. What is theay to do it, sell it postively vers, thing we watched with jennifer hudson, very clumsy. It was very on sus to me theyre saying theyre trying to, you know, tout how great obamacare is and what you can do with it. W do they do it with the message thout it being clumsy. Part of it informing the public. 42 of the americans dont even know obamacare is still in practice. Getting information out will be helpful. We know from the research in der to change peoples behavior they need repetition. Need to see it over and over again. We want some emotional connection. So whatever happens, if it is something that is going to change our emotions, affect our hearts related to obamacare. Melissa let meto you. At is the storyline . Somebodyitti there hitith the huge bills they cant afford, an organ transplant, lo and behold i could have coverage and president obama saving my li . Is that what youre saying. That is kind of thing they ne to in order to make a big impact. Melissa dominic, go ahead. I also think you mig want to drill a little bit more into the specifi. Melia yeah. Half a million bucks is lot of seed money. Start throwing it around and you will grow flowers. What is particularly intereing melissa let me stop you right there. What specifically do they pay for . Youre say theyre throwing that around, a lot of seed money. For what . Are they bribing people to put it in the storyline . Are they hiring people to to to the set to ininfluence the script . What is practicality how this works . How it would work is like this. Famous eression any propaganda athat looks like propaganda is d propaganda. Melissa okay. What you do in a case like is, as i said, inform executives, producers and screenplay wri about the affoable care act, about obamacare, how i works, how it should work. Wh is interesting though obamacare itself works by hitting certain numbers. They hve to meet certain signup as we know as the health secrary told us isnt exactly happening. Specifically themthey have to hit the numbers at young peopl and they will aim the program specifically at young people. Melissa what do they do . Hire a person a script writer sitting around the table, hey, listen theres a possible plot line . You have a young person sitting there should i decide to go to the movies or buy health care around something terrible happens to them and they wish they had bought health care and go back and do it . Practicality, how do you translate mey into action on the screen . I think what you is a couple things. One thing were talking about, they will be prepareing a series of psaso talk about the Affordable Care act, aka obamacare. They will reh out scifically to the hispanic audnce with at least 50 of this money is intended toward hispanic and spanishlanguage programing. That is audience where they feel they can get a real grip on. Dont think of so much shoving something in with the ripped from the headlines. Why its a nice tag line for law order, it is not really practical. What they will do is bring in ids about things. People make references. Did at happen when you chaed yourealth care last year . Melissa rht. About basically providing what i wouldall Information Packages but Information Packages when yore providing them to the right people and the right peoplet on your board of advisy, well, then youre handing over pretty serious information. Melissa i want to say, one of the statements from t Hollywood Health and Society Board that came out i think is kind of scary, our experience has shown that the public gets just as much, ifot more information about Current Events and important issues from thei Favorite Television shows and characters as they do from news media and online resources. So they believe, they get just as muchnformation as if its factual information, not fiction, from shows that they see on tv, whether it is plot lines of modearn family, or i thin particularly insidious, executive producer of doc mcstuffings. A cartoon, that pretends to be a doctor, works on stuffed animals. They are involved in trying to brainwash our children into thinking certain things out obamacare. I dont know, im not comfortable with the sound of that. Elizabeth, am i overreacting . I think it is, again, just a touch point. It will be educating people a little bit here, a little bit there. I dont think there will be so much intense brainwashing. Educating people a little bit here and there. With what does that mean . That it exists. Melissa everyone knows it exists. When you see comedy shows doing things about the fact that evyone is losing thei Health Insurance from independent providers, because, Everybody Knows this law exists. I dont get that. 42 dont know that it is still law. That was Research Study done a couple months ago. There i Something Else that needs to be add here. Melissa go ahead. Like the rollout with the website is is fraught with failure. To be honest none of this stuff willppear anywhere for at least nine months to a year. If they had done thisroperly, when, they would have started this earlier in the year. These would be happening now but the time you will seeny of these stories, mos people will be either walked away from this program or they would have signed up already. So youre going to see a lot of dead air on air. Melissa i know. Well see. Guys, thanks to both of you. Apprecia it. Got your handful with too many things to do at oe . How will you handle it could have something to do with your gender. Is there superior sex for multitasking . , use a free hand to tweet me antell me what you thin todays money talker. Spking of twitter, tomorrows longawaited ipo i trenng, but should investors believe the hype. Well ask experts. More money coming up. When we made our commitment to the gulf, bp had two big goals help the gulf recover and learn from what happened so we could be a better, safer energy company. I can tell you safety is at the heart of everything we do. Weve added ctingedge technology, like a new deepwater well cap and a statetheart monitoring center, whe experts watch over all drilling activity twentfourseven. And were sharing what weve learned, so we can all produce energy more saly. Our commitment has never been stronger. Melissa all right, ladies, it is time to brag a little bit cause science just confirmed something we already knew was true. A new study out of scoand says that women are betr at multitasking than men. Like we needed research to tell us that. In the experiment women were of course more successful juggling multiple tasks, something that may date bk to gender roles in prehistoric times, but is multitasking really the best route for anyone . Its a battle of the sexes money talker. Here to helps break it all down, remy spencer, Imogen Lloyd Weber and d jeffrey gardere. What do you think,re you surprised women are better than men at multitasking . I dont think you have to have a medical degree or scientist, there are exceptions to the rule, for the most part women balance more tngs t one time successfully than men do. Melissa really . I dont know. Look at any mother, any working woman, mother, organizing schedules, meals, cleaning the house. Often times, not every time, a husband or the other male fure in the house has fewer responsibilities. Melissa do you agree with this. Dna, goes back to prehistoric times. The cavemen used to go out and hunt. That was their one and only job. Melissa very focused. Women on the other hand, cave women had to fix caves to gather food. They were already mult at the tasking. We re enforced that. Melissa we couldnt multitask died that got less with ones that multitasked successfully so they passed on. Would that separate, by the wado you believe men, versus women are better . This study that was done repeat ad study done back in 1992 that showed absolutely same results. This goes back anthropologically that women did the foraging and spaciaskills. Melissa we ca drive and text at same time. Even back then i am hoping they werent driving and texting. Goes to show, we see in man households women are multitasking and men going out and hunting. Melissa think everyone is terrible at multitasking. When you sit there try to do numerous things at once, everything you do is suffering. The harvard busines review said productivity decreases 40 when youre multitasking. It drops your i. Q. By 10 points. It is same as missing a nights sleep or twice as much as smoking weed. I think were all awful at it. I dont know were awful at multitking. Were rarely good at it. Unless you dedicate yourself and get in the zone like a athlete. That is right. If youre spreading yourself over a number of Different Things you might be good at them and you wont be the best. The funny thing is the studies say if youre proud of multitasking and bragging about it, chances are youre probably pretty horrible at it. Melissa why are you bad about it, bad at it . If youre braggin about it because its something that you see as something thatnot just skilled at, but thatou have the freedom to be able to do. The people who are multitasking who focus, who have to do it because theyre not bragging about it because it has to be done. 70ers of us apparently believe were good multitasks you about only 2 are good. Melissa that is nobody. Nobody is gd at multitaskin wch kind of proves your point. You have to do one thing well in order to donything successfully. The thing about multitasking you have to really careful of that you burn out very quickly. Pulte tking work best when you focus and have for a certain period of time that you are actually start and finish by a prescribed time. Melissa there must be things that are good as multitasking, things to go together. People cant walk and chew gum at the same time. Somebody sent me an email. They sent me instead receipt from shoppin online doing it instead. Shows me youre shopping online rather than doing whatever it was we were supposed to be doi together. It. Things go together better. Things go together. Melissa like what. If youre a student and studying biology and jump over to chemistry and go to physiology that works and running experiment. If youre talking on phone and on compur to go to aol that veer you away from productivity. You cant text a drive. You shouldnt be trying to put your makeup on going to work in the morning. You have to be safe and reasonable. Melissa that visual, multitasking versussing different partsf your brain . Can you break it down to they said with this multitking in both of these studies women were able better than men t memorize things where. Vision waa, spacial. Were able to see the forest from the trees. With men it was hunting the prey and knowing where they stood in relation to where the prey was. With this modern technology you need toultitask. If you have the same topic muitasking and tat is important and helps weave to multitask. Employers s should be looking employing women who are betr than juggling. Melissa to me i picture a whole bunch of people a a meeting looking at blackberry or a phone. This happens all the time. Youre sitting in meeting but lookindownt their phone isnt hearing what is going on. Unfortunately to seehat from folks all the time. That is great point. Is th multitasking or is that perhaps being adhd and all over e place . Melissa hats right. Exactly. Melissa hats a great point. There is distinction between being distracted and being capable of accomplishing multiple tasks at the same time. Melissa okay. If you are ignoring somebody in a meeting because youreusy on your phone sending another work email. S not multasking. What is fd multitasking in your mind then. In my law firm, i have a criminal Defense Law Firm im capablof talking to a client about his or her ce and planning for that court date and thinking about my overall calendar and what are the responsibilities. While youre doing your nails or while what . Conversing with my cent. You but see it is all going together. Exactly. Melissa one task i my mind. Were talking about while youre having a conversation, driving while youre texting. There is something that connects all of it. It is all about the client but doing difficult tasks for the client. If youre working with different clients at the same time. Now youtart confusing the name and court dates and so on. That is what i think too. Peop on the Conference Call looking at your email. No youre doing one or the other. We sorted it out. We multitasked it of thas, guys. Next, would pvatizing everything the government runs from libraries to military give americmore power to prosper . Our own john stossel says yes. He is here to tell us. Tomorrow is twitters b day. Are you buying in . Well break down how much richer you would be right now if you bought into some other big ip offs. Keep it rit here as we help you count all your money. Messa can you really drink coffee and walk around the library . You can. People love this library. The staff here are amazing . Yeah. They helped me so much. Do you know theyre not public work officers theyre red by a private company no, i did not know that. No onee asked knew that. Do you know its a private library. Pvate . Private . Do you see a drence . Yeah, definitely. Hey do a betterob running usually blairry system than l. A. County did. They know what theyre doing. Privatizing your local library mightound like decent idea when you watch that. What about the Fire Department . Milita . How about organanks . John stossel believes we should embracerivatization. When he went out into the field he found people are not so sure. What is better or private . Most people said i would say public. If it were private they would probably charge awe fee for looking. I would say public. Public space, yeah. Wouldnt you say public, otherwise we wouldnt be here rightow, right . Melissa john stossel joins us now. They were hearing public and thinking free. They were in melissa free. They were in a park so of courset has to be public. But this was, as it turned out a prive park, bryant park, not far from here that has been taken over Melissa Bryant park is private park . I didnt know that. It is enormous. Million things there, cool, fabulous i had no idea it was private. It is manage and funded by businesses around sit. Since they dhat is no longer a slum. It is wonderful. They still have some street people but they also have 4,000 othereople so the st people dont threatennybody. Melissa hey have great events. Also free. To me that was the sentiment that those people, a lot of them were thinking, well if it was private they would charge awe fortune to be here. That is not necessarily true. Those libraries in california, run by a private contractor, it is free too. The city was spending millions on their libraries. They pay a Million Dollars a year less to this private company. Which keeps the libraries ope longer, has all this automation. Eyre just better at running things than governments are. Melissa s the concept is, it is not that its a forprofit libraror a library where you pay to go in. It is stillhe same service. It is justhat it is managed and r, they outsource doing it. To a forprofit company wch has incentive to do it better and win more contracts. That makes them better. That is why they automate. Government, you just keep doing what youve always done and then you know you wont be fired. In the private sector, if you dont, if we dont innovate, wee out of aob. Melissa why are you not fired in the government sector if youre not innovateing . Civil service rules. You have to practically kill someone to be fired. Melissa yeah. You think thisould be extended to all kind o things. Milita. Then all o sudden you have mercenaries fighting for money. Ifree. We libertarians say what is in the constution generally ought to be done by government. Running military i part of that buthe cbo says if we didnt have halliburton to do what halliburton does in iraq, we have to pay o one person for halliburton what it wld take three government wkers to do. So were saving so much money by using some private contractors. Prate armey as little creepy. Melissa yeah. Most Everything Else should be privatized. Organ donation, bid for organs. The immediate problem with that is that you say, wll, if it is all of sden forprofit sell the kidney you dont need, wouldnt the rich guy alws get to the front of the line every time to get an organ and poor guy would not get whatever the lunge needed . Often. What is the alternative from government . In america you have 100,000 people hoping for a kidney. We have two. Only need one. People could donate but most dont and people die waiting for kieys. In iran of all places where it is legal, people sell kidneys, yeah the rich get them first but eventually poor peop get them too. Melissa yeah. ve seen countries go in this direction. I mean our not enough. Melissa its a bit of a disaster. Britain, took it, ipo. How is that working out . Could we do that. We should do that. That would require congress not having the power to say yes you must continue saturday delivery even if it is inefficient. You must have all union emoyees and policians dont want to let go of that. Melissa could we get to the point where were so desperate for revenue we sell off you know various things to private companies to run for profit . I mean because, the government, strangely enough when th really need tax revue or need revenue of some type start thinking practically about these things. That is one way we could get there, no . Yes. And local governments do. Congress is filled wth such economically ignorant imbeciles th they wont go there. Many local melissa tell us how you really feel. Acrosshe river here, jersey city water, water has got to be public jobs. But they couldnt get the water to meet the standards. Just couldnt be done. They hired a private company. Suddenly it is cleaner than any place else and theyre saving all this money. I asked workers, were you goofing off working for the government before . Well, maybe a little. Moreun working for the private company. They use us well and i feel better about my day. Melissa john sos he is, i love it. You make so much logical sense, thank you. As always catch stossel every thursday 9 00 p. M. Eastern right here. Coming up, get in or get out but dont get emotional. You may feel jitter over twitter but in the end it comes down to the cold hard cash. We have numbers to help you decide if you need to make the big buy. Piles of money comingight he white house is now encouraging its senior advisors, this is such a great idea, psych, [laught] their senior advisors to join twter as a way to pmote president obamas policies and connect with young people. Some of these guys are kind of new to twitter. I dont think they have the hang of it yt. This is from White House Assistant pre secretary. He tweeted, hello it is nice to beessaging you i am here to today to tell you about a great w Government Program you should try. It is calledbam. 140 characters. You have t remember that. Melissa wall street is all witter in anticipation of the big day. When you consider iposare worth it, just 1,000dollar investment in amazon when it went public would be worth more than 200 grand. Twitters terms are being set as we speak. Well men you decide if it is worth your money. Jonathan hoenig, you knows he is, Fox News Contributor and jo ling kent is all over t twter story. She is our resident expert. Thanks to all of you. Jonathan, where is it going to price . What do you think . Were still waiting here. Indicating between 25 a 28 a share, melissa. That is of course the higher end of this range. Tremendous amount of enthusiasm not onlymong institutions but individual investors. Like you, like me, they use the service. Melissa would you buy it . Not on my plate rht now you mentioned amazon, melissa, you didnt have to buy it the first day inrder to make money on the long term. Im not big fan of buying highly watchedpos first day out of theate. Melissa jf, are you with us . What do you think . Would you buy it . Do you like it, do you hate isnt. I would completely agree. Those are apt thought the remember facebook, purpose much ipo to squeeze as much money from you as they can to raise money for the company. That doesnt mean the stock will go up for you as investor on first day of trading. It is important to be prudento buy it as fair valuation to you. Twitter has incentive to what happens the first day. What happens after that is the problem. Melissa dont want to do the facebook tining. They called it a facebook flop. If you bought 100 shares of facebook on the day of the ipo you would only made a little over 1,000. 1100 right now. Bought s p, made five times that much. Everyone learned that lesson, i think including twitter. Dont, joe, dont you think they price lower they saw wha happen to facebook and erybody is saying the same thing . Theyre certainly holding their horses. Ther is a lot of attention to wh they start trading in the morning whether it will be right at the bel or not because of how much anticipation there is. I think anticipation is even double this time around because hat happened to facebook and because theyre not trading on nasdaq. It seems many analysts believe they learned their lesson from facebook. So the pressure is tremendous. Buff i think for a lot of investors it is really an interesting gamble. Melissa jonathan, go ahead. Melissa, theurpose of the ipo is not for to provide a pop fofirst day invesrs. It is to raise money for a k even at 25 a share, twitter is wildly overvalued. A fifth of facebook users and priced at higher valuation. Looking strictly at the fundamentals wre really back to the 1990s bubble era mentality. Melissa pretty simppe, jeff. Th dont turn a prot. They increased revenue at same rate they lost mon. Theyre losingore as they make more. That is not a goodign. No. Two important points. If you lo at the ipo market that is going on right now in 2013, dealogic estimated one month returns of tech issues this year is 39 in t first one month of the that is the highest return since the dotcom bubble. So were getting kind of frothy generally. Specific to twitter youre right, the growth is really slowing. Getting into the fundamental, dont want to get lost in the numbers, q1, to q2 growth rate of users went from 11 to, 10 to 7 . It is decelerating. I count agree more. Its notn the b best interest fohe compa to provide a money making opportunity for you on second day of trading. It is their obligation to make as much as they can. Melissa i feel li the sentiment iso different. Everybody got so burned by facebook. Expectations are so much lower. If youought 100 shares of linkedinhen it originally ipod, 2011, not that long, you would haveade 13,000 over time. The s p wou have only made 5,000. There is a company, a lot of similariti between linkedin and twitter and facebook. You wouldave made money in that case. Dont google and amazon are great examples of ipos that went to the moon. Look at all the oer dotcom issues 10 years ago that cost ople their shirts. That the reality ipo market it is feast and famine. For every Success Story there is equally cautionary tale. Melissa jonathan, are we seeing twitter fatigue. More and more celebrities even though they have a profit incentive to tweet, people like john mayor and miley cyrus, other people say you do it for a while and fun and get a big reaction because youre tweeting everyone is tweeting about everything. Everyone going into a room and screaming at once. No ones listening. What is the utility . You get tired over time, even if you have incentive to promote. You dont know what it is returning to you. Will the whole thing peter out. Melissa, you might get tired of it. Thousands of people tweeting you during the program. Twitter rlaced. Cb radio a nations chat line d ta line. I think they c can do well. The stock can do well even if inteterest does peter out. You know what . They will have to innove. Look at facebook and google now to where they started. They innovated over time. If twitter wants to succeed they will have to do same thing. Melissa go aad, jo. I think on that point witter is trying to make itself as valuable as possible with media partnerships and where the content is andhere established connections are he specially in households. Theye working hard. Revenue sicking it up. Rates are there. I think its a really interesting opportunity. They will have to innovate and figure out how to cure rate what you sigh and consume, youre rate. Melissa theyre doing all the best partnerships, o big deal or nfl, cbs. Alls doing a deal with them as opposed to facebook and social media. Jo, back to your desk and working on the sto melissa thanks to both of you. Money is flying around the world again today. Starting in qatar, the Qatari Wealth Fund bought as much as 200 million of the blackberry offering as the embattled smartphone maker seeks to raise a bilon dollars in order to just stay afloat. The qarii fund is said to have investment capacity of 30 to 40 billion every year. Well see ifhis investment pays for them. Over to mexico. We now have officia confirmation that the bottler supplying mexican coke in the u. S. Is notwitching the sweetener to highfructose corn syrup. Whew. Cocacola nostalgia bottles it exports to the u. S. Will continue to use 100 cane sugar. The company ceo clarified increase in fructose would only be for drinks distribed in mexico. Glad we clead that one up. Toucng down in japan, a pet supplement company has finally figured out what all the cats need and it is wine. D and h life is rolling ou wine exclusive for cats. Thankfully it doesnt have any real wine in it. Made from grapes, vitamin c and catnip of course obably impact is the same. The company developed a drink for those wanting to celebrate birthdays andhristmas with their cats. Obviously the cat wine costs 4dollar a bottle. Doesnt get any better with age. Probably not safe for humans to consume in case youre think tag. Big ipos are not the only way to make big money from social media. Up next well hear from an entrepreneur who is pairing up up flew wednesday College Students on sites like twitter and influential colle students with compaes all the way to change the way people spend their money. Will it work . More money straight melissa so heres something to like aboutocial media. If youre young enough and evidently cool enough you can get free stuff. Pier preure is being used in a ole new way. It is totally focused on money and getting people to spend it. The new sta sumto, did say it right . Okay is behindnnovation. The founder is here and long with marketing expert. Be tell me how it works . Basically finding ppleou call influencers, college follows, facebook followers and give them free stuff and hoping they tweet positive . At are you hopin happens there. Basically if we do a good job measing how influential they are and giving them free stuff from the brand they wk with, they in theory should tell their friend about it. We basically monitor all the tweets, facebook posts, instagrams, et cetera from the college sdents. Melissa do you pay the College Students in order to use the products . No. We dont require them to tweet or post anything. Melissa if you givet t them and hate it and tweet the heck out of that, if the person who hired u to twitter about that will hate you. Exactly. Melissa thats a ler. We charge brand per influencer. Melissa per kid. Yes. Melissa how do you find the kid. They come to us. We require a valid address and connect their social networks. Melissa john, when you listen to, seems lilike it could b a alsoraught with disaster. What do you think . Products, if the kids like the products there is nothing wrong with it. If the kid dont like the products and start critizing or critiquing them that is where the problems this is really based, this is long history. If you look at movieitics they do this all the time. Sampling is a very, very effective way of getting people to purchase the proct. So think its a goodde lissa some problems i could see with it, ben. First of all if somebody goes out a phone is terrible they gay gave them free. Not yo fault. It is fault of the manufacturer. They should have made a goo product. The same time i to the this and its wonderful so ty become a gd, you know, sort of positive reviewer around they want to incent you to givehem more free stuff. I mean as somebody who is lling their twitter i might be, this guy got the phone for free. I nt trust what he has to say about it. It reilly wouldnt work over time. How do you deal with that. We dont rate reviews wther positive or negative. Melissa they believe you, because that isot, if i were faming the stem and were at college, a scrappy college stent trying to make money one way or the other, would be like if i say nice things i would get more free stuff. You dont think they think like that . No. We want them to be themselves. I would like to way in on that. I think that would reflect poorly on his Company Actually the person doing reviewing. His or her credibility if she is endorsing or he is endorsing any oduct that they get i will filter that out. In other words there is this own selffiltering kind, im not listening to this person if they dot do a good job. Melissa as an advertiser im going toe asking myself, what is this really worth . When i look at some of the big influencers out there, se guy named kyle herbertrom Arizona State university, he saw he is one of your top influencers. On vine 40,000. On facebook, 20,000. He is at arizona ste university student. Why is kyle herbert, why does anyone care what kyle herbert has to say. So kyle herbert, funny i love him. I hope he is watching. He is. Melissa youre wonderful but why does anyone care. He is really influential guy on Arizona State cams. Melissa how do you know that. Because we incorporate offline influence and online influence. So he is iolved lissa do you have an algorithm . Y. We incorpate facebook metrics, twitter metrics, et cetera ao offne. Such as what actctivities is involved in. He is one of the top leaders at his fraternity with over 0 hers in the chapter that chapter extremely influential on campus, they have been around for longest years. Due to that he has a huge youtube presence. John is this future of marketing . Is this where were going . No question aboutt but one tactic doesnt a Successful Campaign make. So this is good but you also ve to filter it with a little bit of advertisi. You have to do a little bit o the traditional. I know, i shouldnt say, traditional promotional tactics, i know. Your demographic would say yes. But it also depend on the demographic that youre after. So that if youre after an older group of people, this tactic may not work. Melissa okay. Coming from a man with a bow tie and you know little scarf like that together, i believe it. Okay. Well, thank you. He s done a great job. No, a very, very clever way getting his msage out there. Melissa next on money,he glitz and gam more sound nice but it comes with a price, a big, big, big price. Wait until you hear how mu a starstudded lifestyle will set you back o you can never ha too much money or too much beef front money or too much beef front al estate. Th is the quicksilver cash back card fm capil one. Its not the limit the cash i earnvery month card. Its not the inly earn decent rewards at the gas station card. Its the nogames, nosigning up, everydayrewarding, kungufighting, silverlightninginabole, brginghomethebacon cash back card. This is the quicksilver card from capital one. Unlimited 1. 5 cash back on eve purchase, everywhere, every single day. Melissa time for a littleun with sparehange. Want to know what a 57 milliondollar home looks like. Turn to malibu, california which theost expensive Housing Market in the country. How is this for math . You can buy seven, fourbedroom, twobathomes in the u. S. For the price of one in malibu. For the ultimatenterprise on expertise in the luxurious area, our friend,oldwell banker million llar listing agent, l. A. Sta madison hildid i bran what is the biggest steal in malibu . Look at most expensive homms in theountry there has to be a baain there somewhere . There are bargains still here in malibu. I think y have pictures s of one of them but its a home, 7,000 square feet on two acre five bed, five 1 2, no, seven baths plus two offices, a gym, pool, spa, wine cellar and v views th3 really is why you buy malibu. Theyre the best views out there. Melissa five 1 2 Million Dollars. What could i expect to make over time . Brokers hate this question. If i had to flip this house i year or two how much wld i make . Has any real housewife owned this house and shopped in it . Otherwise i dont know if im interested. The house which was have not housewives or dusted o tainted house however you like to look at that. But, the home, y know, this house is price, listed price around 790 sque foot. Back when the market was at its peak for lanide property were selling them at 10 a square foot. So were priced really fairly compared to what else is selling out there but compared to where your peak was in t market, you have a lot of room to grow. Melissa most expensive homen malibu right now is 57 million. I know. Melissa 11,0 square feet, six bedrooms, bathrooms. Why is this home, we looking at pictures of right now, it is a modern monstrosity. Why is this home worth almost 60 million . Well, its done by one of the words most famous architects landry, which adds extra price tag when you have architectural property. But it is also on one of the largest lots on the beach and to get 160 feet of frontage, it is prtyuch unheard of. So, thats really what youre buying. Malibu is reallyased on that beachfro proper. Melissa speaking beachfront how much frontage. Melissa i want to buy at rockbottopre and how could pose cheapest amount possible. There is one place that is for sale, for 799,000. Im going to bid on it. What will i get for that . Youre goi to get a home up a canyon with some views. You will have, likely, this is vertical home of. Got two or three lels. But its a ne home. Could use some updating. Youre in the hills of malibu. So some people really like to be up in the hills. Its a different feeling. There you go. We finally picture we want to show people of it. It is not the loveliest but you know, in, it looks like a fixeupper but still it is i malibu. It is 800,000. Maybe flip it and double the money next year. I dont know. Madison, thank you so much. Nice to see you again. Melissa up next whoade money today . He made his living designing for american icons. His brand is one of the most recognizable in the world. ll have the answer right after this. You can never have too much you can never have too much money. When we made our commitment to the gulf, bp had two big goals help the gulf recover and learn from what happened so we could be a better, safer energy company. I n tell you safety is at the heart of everything we do. Weve added cuttingedge technology, like a new deepwater well cap and a stateofthert motoring center, whe experts watch over all drilling activity twentyfourseven. And were sharing what weve learned, so we can all produce energy more safely our commitment has never been stronger. You really love, what would you do . [ woman ] id a writer. [ man ] id be a baker. [ woman ] i wanna be a pie maker. [ man ] i wanna be a pilot. [ woman ] id be an architect. What if i told you someone could pay u and what if that person were you . When you think about it, isnt that what retirement should be, paying oorselves to do what we love . Melissa whether on walltreet or main street here is who made money today. Evyone who owns ralph lauren. The iconic amerin designer made investors proud with the ho on the arican fax industry. Raised full year salesorecast and increasing dividend a Quarterly Earnings report today. Made for a Beautiful Day for share holders. The stock closing up almost five 1 2 . Nice. The man himself ralph lauren owns almost 160,000 shares of the company. That means that he made about 1. 5 million today, li he needs it. Going from rags to riches, ryan reese from lansing, michigan, the 23yearold won the world series of poker, just a year after being flat broke. The youngest of nine finalists in the game took home the grand prize of 8. 4 million. What w h secret . He said lucky cards. They all sy that. Getting ready to bring in the money for their public debut , two 13 week old tiger cubs at t national zoo. They successfully completed their swim test today, keeping their little head above water and make it t dry land. The tiger cubs are allowed int the natural hitat there where they rest up for the big day on november 18th. That is all weve got for you. I ho you made money today. Be su to tune in torrow. We get u close and personal with the jaguar convertible stype cpe. It will be here. I will be in it. Jaguar has a big,ot announcement you dont want to miss. That is here tomorrow at 5 00 p. M. Warning, the following jokes are rachy, risque, and for adults only. Suzanne, you look great. I think ill have your room sent up to mine. No one threw a better party, better black tie, alist, racy, raucous, hilarious party than the king of cool. Dean martin. Dean martin. Deano. Dean, youre a phenomenon. You look like cary grant and you smell like ed mcmahon. Starvista entertainment and time life present the dean martin celebrity roasts. Dean and i have been on more floors than johnsons wax