Now lets go off the desk. Usually it is philippe packers fans known as she says, but this week it was really full of actul cheese adds. It was the setting for the National Cheese competition. Thirtyeight judges smell then tested over 1700 cheeses from across the country. The winner of the best cheese went to an aide to death from hollins family seized and wisconsin. Actually, off 13 of the 16 seasons were from the dairy state. I guess not too surprising. Good for them very good for wisconsin. David i once knew and a student. Very nice old man. The number one thing to watch next week will be that the reserve statements and press conference by ben bernanke on when the analysts say if the officials will spend much of the meeting debating whether or not more money printing is going to help anything of the the stock market. Investors will be listening for any clues that the Bond Buying Program may be slowing down a little earlier. Could be a market mover. Watch thats. David all of that. As the war now. Thank you for being here. Happy friday. Money is next. Im melissa francis, and heres whats money tonight. Top executives accused of lying about the london will scandal. Will it be the final straw that leads to a wider crackdown on banks . The former fdic chairman joins us excessively with her take. Then, legendary analyst will give us his explicit insight on the fed rejecting capitol plans. The biggest banks may be more vulnerable to market shock and you think. And the big business. Booze, gambling, sex, drugs, not just for a weekend in vegas. Right with huge of virginities for investors. We will bring you the top of ice picks from the best of the best. Even when they say its not, its always about money. Melissa all right. First ballistic a look at todays market moment. All good things must come to an end. The bear has finally landed a punch against the bulls. Surprisingly large dip in Consumer Sentiment sector when that of the rally today. The dow snapped a 10day winning streak. That was its longdistance 17 years. The nasdaq in the s p 500 also fell modestly from their multi your eyes. What we see during this investigation is the evidence that is pylon risk, brokers limits, had losses to manipulated models, dodge oversight, misinform the public. That is not what a leading bank should be doing. Melissa that just about sums up the atmosphere at todays london will hearing. Top executives were grilled about allegations in a speeding Senate Report that says the nations biggest bank completely ignored in turn red flags and manipulated documents to make things seem fine, all while it racked up trading losses that ultimately cost 6 billion. So here on what should happen now in a fox business exclusive, sheila bear, a former fdic chairman and operable by the horns. Nice to have you back on the show. Thank you for coming on. Lets get right to it. You think that anyone learn anything new and significant as a result of todays hearing . Has been a while. There has been a lot of meetings, discussions. Me, do we learn anything new today . I think we learn more details. It was bad when it first came out. It was equally bad looking at it through court again today and hearing. And, you know so i hope this will be a catalyst for much more aggressive regulatory action when it comes to regulating these very large institutions. One of the things i was surprised by in the report, the recommendations that were made in the report were pretty tame, calling for better reporting on its positions. Clearly as strengthening of the volker rule, i think, is justified by this report. Also, much stronger capital rules and stopping the practice of letting banks said basically their own Capital Requirements with their own models. I think one of the most shocking things about this was the way that chase manipulated the model to lower their regulatory capital. We kind of know that has been going on, but here it is. Very well documented by the committee. Currently letting banks drive their Capital Requirements with their own models. Melissa use a the elective the evidence that was laid up today and see clears things that should be happening differently. Is anyone else reacting that way . Mean, does anyone else see this same thing . The tools in place to do something about it . Well, the tools are there. The tools are being used, we had a big crisis in 2008. Even then it was not the catalyst for the type of fundamental reform that we needed. This report is helpful. It is a reminder of the risk that these large banks oppose. Tremendously complicated that they are, difficult they are for anybody to manage. It needs to translate into much more concrete regulatory action. We really have not seen that. You talk about how much fundamentally has not changed since the financial crisis. We had the ceo on this show a couple of weeks ago. Let me play for you something that he sent you to react and the other side. We have a common interest in eliminating too big to fail. Nothing anyone thinks he should have this concept. It really should look like a bankruptcy. We are in favor of that. We and the regulators and everyone working toward the purpose. Melissa is everybody working toward the purpose . I hope so. I would say they have been one of the more supported banks of resolution of toward becoming meaningful resolution a party to make sure that we can take one of these institutions down if they get into trouble in a way that does not expose the economy to rest in does not require a taxpayer bailout. I think that the tools are in place to do that. Again, it is a matter of using those tools. There are couple of things that the regulators need to do. They need to have these banks to restructure themselves to make them simpler so that they are easier to break up. As a work in progress. They also need to force them to issue more longterm unsecured debt that would be available for lots loss absorption of four of them fails. The starter capitol requirements but we also need minimums for longterm debt as well. And that would make them more resolvable and also, level the Playing Field between the cost and the smaller institutions. Melissa people walk around now and say to big to fail is alive and well. Nothing has really changed. To you agree . I think we are making progress. The rating agencies have downgraded some what the mega banks. They still get cheap funding when the go to the market. Much cheaper than the smaller banks. We have made progress. My former agency has come forth with some very viable strategies for resolving these very large institutions, but the regulatory actions like higher capitol, minimum requirements for issuance of longterm debt, the need to complement that to really in his pernicious doctrine. So the tools are there. The path is there. It is up to the regulators to use the tools, and so far there not been aggressive in using the melissa always thoughtful, always revealing. Thank you for coming on. Happy to be here. Melissa it just was noo a great week. In addition to todays senate interrogation, yesterday the fed rejected its capital plan. It was not the only one. Goldman also must improve capital planning. Meanwhile, 16 other banks get the goahead for a combined 30 billion a share buybacks. Joining me now in another fox business exclusive, legendary banking analyst. Great to have you back on the shelf. Give me a reaction to what was to set. Well, i think that the banks have massively overregulated. I think that they have a massive amount of excess capital. You have to go back to 1938 to find a year in which the capitol as a percentage of assets in the Banking Industry is as high as it is today. I also think that this whole concept of trying to break up banks is anti, if you will, Global Financial americanism or everyone to call it. Who is j. P. . Its a company which makes more money than virtually any other company in the United States, no matter what the industry. Only five companies in this country that make more money than j. P. Morgan. It is the bank that makes the most money of any bank in the world, except for three, the three chinese banks. So were talking about a massively successful company, and all were hearing is that it is too big to manage. What did people expect this company to do . Melissa after a slow you down because you just said about six dozen interesting things. Let me start with the idea that you said that there messily massively overcapitalized. Of course, the Federal Reserve system madden said they have to make a difference capital plan. I totally disagree with you. Tatarstan some of the last 75 years banks have had less capital as a percentage of assets than they have today. That did not cause a massive problem in the u. S. Economy. Did not cause the breakdown of the Financial System. For some reason, for 75 years these banks never needed, nor did the economy need to minority Financial System need for these banks to have more capital. Melissa to you think there adequately insulated from the shocknek that was one of the points the . Yesterday. They said they are not adequately insulated. If you totally disagree. No, theyre not. I dont disagree. I think that this view the you can pass a series of laws and set up a series of regulations which turn around 700 years of economic history is the source of the problem. And in other words, you cannot stop bank failures. You cannot stop financial crises. They will continue to occur. You can maybe moderate. Melissa more and more capital is not going to do the trick. What is the danger of folding too much capital . Does it make them inefficient to mexico and the economy . First, you know, every major bank that failed was overcapitalized. According to the rules of the time. In other words, none of the banks that failed, washington mutual, national city, compass, none of these banks were judged at the time as having been undercapitalized. They were considered to be more than adequately capitalized. That tells you that it is not capital that causes a bank to fail. It is a lack of cash flow. It is a lack of liquidity. They dont talk about liquidity or cash flow, but that is what turns any company to fail. Melissa meanwhile, they have become the favorite whipping boy in washington. Also, you know, for shareholders and some outsiders there has been this call from unions and others to break up the chairman and the ceo role. Let me play for you what was said in reaction to that and you talk about money aside. Lets listen. My board wants everyone equal. So we call the presiding director. At any point in time my board, there are 11 members, 16 fire me hes the chairman, the ceo, the dissected on director. As the wage should be. Melissa do you agree with them . Do you think those rules should be broken up or you think he is just getting beaten again and again and again for this will think . No. Additionally be broken up. You not agree with the chairman and the ceo should be the same person. Even though i think that he is probably the best manager, close to being the best measure of bank in the United States and i dont believe he should have both roles as chairman and ceo. I think there has to be regulation or banks both internally, which is supposedly the border directors and externally, which is all of these agencies that want to seek before 2008. Melissa all right. I wish we had more time. Thank you for coming on. I hope he will come back soon. Thank you. Mmlissa time now for todays fuel gauge report. President obama making a major policy address. Proposing new Energy Security which he first outlined in last months state of the union address. It would spend it 2 billion on research for electric natural gas and biofuel vehicles like were already doing. It would be funded by federal royalties from offshore drilling rights. North dakota oil prices are rare decline in january. Output fell 4 from the previous month to 730,000 barrels per day. Officials blame a series of brutal storms and subzero temperatures for the production slowdown. And a rally for natural gas futures shows no sign of letting up. Have you been watching this . Cold temperatures are fuelling unusually high natural gas demand for this time of year. Naturalgas futures settled at a 4month high today, up 11 just this month. Keep your eye on the story. A lot of people watching natural gas right now. Next on money, over the last year the infamous vice fund raised the s p. Where will the bulls run next . The man who runs it is here to tell us. Melissa more money coming up. Investor. Yeah, im a rious investor but im a busy guy. It used toe easier but now there are more choices than ever. I wa to know exactly what i am investing in. I want to know exactly how much im paying. I want to use the same stuff the big guys use. Find out why nine out of ten large professional investors choose ishares for their etfs. Ishares by blackrock. Call 1800ishares for a prospectus which includes investment objectives, risks, charges and expenses. Read and consider itcarefully b. Risk includes possible loss of principal. train horn vo wherever our trains go, the economy comes life. Norfolk southern. One line, infinite possibilities. Amelia. Neil and buzz for teaching us that you cant create the future. By clinging to the past. And with that youre history. Instead of looking behind. Delta is looking beyond. 80 thousand of us investing billions. In everything from the best experiences low. To the finest comforts above. Were not simply saluting history. Were making it. Melissa moving on to a fox business all day coverage of the business of vice, next guest runs a portfolio that is made up mostly of simple stocks like alcohols, aerospace, tobacco, and gaming. Beating the s p 500 of the past 12 months. Jerry sullivan is the portfolio manager. Welcome to the show. A lot of people think of san stocks or vice funds as running counter to the economy. And the market. Is that how it works . Not really. Well, most of the tradition are not directly tied to the economy. Tobacco tends to go down a little slower demopolis lower. So it is not some of them are recessionproof like alcohol and tobacco, but some of them, like damning, regular growth stocks. Definitely. Without a doubt of the economy turns, gaming. Melissa talk to me about your Top Five Holdings and how you feel about these right now. Austria and Philip Morris. I am surprised and these two in particular because are more americans quitting smoking . Yes, but interestingly for the past 3035 years, Tobacco Companies have been able to increase the price. More than compensating for the loss. Somewhat melissa its like people are addicted to their product. And they are very brand loyal. Melissa okay. And you have las vegas sans as our number three pick. What you like that one . First of all, they have Great Properties in las vegas. They are also owned on positions in mcallen in singapore. You get a Little International in you is of the chinese investment. Melissa a people gambling more or less right now with unemployment high and, you know, the economy recovering a bit, but not that much. Many of the stocks have done tremendously well over the past 12 months. So regionals have actually done better than the larger ones. And now with the jersey with Online Gaming, that is going to definitely spur some more states to increase the latitude that the Gaming Companies can do. Melissa rounding out your Top Five Holdings, and gm resorts, but it is interesting. I ask you to pick the top three that you like right now that you would add. At the top of your list, one of your not in the top five. You going to add that your portfolio . Well, 56 shades of johnny. Johnnie walker. Some brave brands. Has 30 plus . And st. Patricks day coming up, it has guinness. Youre celebrating yuri fifth birthday in florida, you would have some. It is a great name, great distribution, and we have been increasing opposition to it. We have to hold large positions in tobacco because there is not as many names. Melissa will look at this chart, let the run the stock has been on. U. S. At year at this point. I would add some but use options against the tens marist. Melissa okay. Las vegas since and austria are both in your portfolio and there also two of your top three picks. Would you add to his positions . Definitely a las vegas since. A great dividends. At least from my experience witt the tobacco stocks, if you can get them when they strayed off a bit you have the dividend to protect you to some extent. And they always seem to do well. Melissa if somebody is doing their own funds at home to minor you break it out. It is not even in quarters roughly between alcohol, defense, gaming, and tobacco. A lot of other vices out there. Have you talked to mayor blumberg, almost everything is a vice. Fatty foods, sugar. Have you thought about doing more than those four categories . Definitely with regard to marijuana, it is still illegal federally. But it is one of those questions that melissa you could do matchbox, dispensaries, all kinds of different ways to play. And tell i would say until it gets more broad reach it would definitely be something we would consider, but by that time i would not be shocked even the Tobacco Companies time there would never do it, they obviously have to have their special plan because ultimately you can imagine when they were someone with the medical marijuana can smoke it. If a person wants a cigarette the have to walk to new jersey. Melissa dont ask anything fatty . May be speaking of new jersey that might be something that the government like. Melissa thank you so much. Thank you for coming on. Careful with that. Here is our question of the day. What do you think is the best buys to investing . Sex and booze seem to be your top answers. We want to hear from more of you. Like us on facebook. Or follow me on twitter. All right. Coming up, making bank on vice. Where can investors make the next big plate . Our cream of the crop panel gives as theyre top picks next. Plus, how to my Online Gambling craze, the ceo of one of the fastest Rising Companies in the field, and the chairman of nevadas gaming control board joins us to handicap the industrys future. Do you ever have to much money or send . [ kitt ] you know whats impressive . A talking car. But ill tell you what impresses me. A talking train. This ge locomoti can tell you exactly where it is, what its carrying, while using less fuel. Delivering whatever the world needs, when it needs it. After all, whats the point of talking if you dont have something important to say . Riding the dog like its a small horse is frowned upon in this establishment luckily though, ya know, i conceal this bad boy undernea my blanket just so i cat on etrade. Check my investment portfolio, research stocks. Wait, why are you taking. Oh, i see. Solitary. Just man and his thoughts. And a smartphone. With an etrade app. Nobody kns. [ male announcer ] etrade. Investing unleashed. I ha a great fit with my dentures. 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Ha ha they want to help but dont know how. Teach your kids how to be more than a bystander. Visit stopbullying. Gov. Melissa all day we have been bringing you the business of vice. If you are feeling devilish you may want to put your money into the san stock. We have the best companies to invest in, and we also know the ones you might want to steer clear of. Here is our money power panel with there favorites into stocks. Chief Market Strategist at united advisers, and we have the cofounder of max vons. Okay. Thank you for joining is. Let me start with you. What is your topic right now that is sinful . Well, a lot of things out there, but their is a lot of things that are sinful that people use command that is what i want to look at. Cigarettes. Look no further. A great dividend. A great correlated to the stock market which basically means that the stock market goes up, typically Philip Morris does as well. You can also do another one, but it may be a little bit higher value than does not have as great of a dividend. Then i also like mgm. March madness coming up. Baseball season, the policies and as i am counting down, only a few months away. Melissa you like mgm . Yes. I like mgm because i still to the people will be going to the casinos whether it is betting on sports are gambling at the slots. Like those two areas. Melissa what do you think . I think the tobacco, is a sin for some people. I think gambling is more save that smoking cigarettes. Melissa we are not here to the pass judgment. Were here to make money. I will state Philip Morris will eventually get cracked down upon by emerging markets as much as they did in the emerging markets, the future tax liability, whatever. They buried in the litigation. Melissa and it is not compelling to you and all that the customers are addicted to their product. That is the only compelling thing about them. Customers are addicted to starbucks and it does not have the reliability going forward. There are better addictions out there. Melissa before you keep going, response to that this is the debate were having all day. Its funny. I like him a lot. But the only thing that is holding it up. Addiction is addiction. You guys know. Walk outside and people are still smoking rather heavily. Philip morris is making a lot of money of the cigarettes. The price is high because of taxes, but that is still a big profit center. Melissa okay. So you dont like that. What do you like . I do think there has been a problem in the economy where the lower end of the economy has not been able to travel in a gamble. And overbuilding. Mgm, las vegas has not come back folia from the recession. More of a direct play on that verses the other stocks that dont like what las vegas sands. That is kind of a boom economy that could crash. Too much playing with the vip travel. I prefer with playing with the average gambler. In almost bankrupt stock, but a vigorous comeback, and that the key will have to, we will have to see that take off. Melissa of want to bring in david patrice, joining us now. I think we apologize, having some problems with your huckabee at the beginning, but were glad you could join us now. Both of our guests were just saying that they want to invest in indian reserves and think that is a good pick for our viewers. How you feel . I would stay away. In fact, i would stay away from resorts in total. My take was actually when resorts. With this recession discretionary Consumer Spending has dropped off considerably. Corporations are not spending money for people to travel to have the conferences. Used to be really profitable for some of these resorts. While other areas, other industries have been a bit more stable, the resources are doing well. Melissa i noticed that you like constellation brands. Alcohol has been a winner of a long. What do you like a constellation . What you think that alcohol in general is a good pick . Well, there are a couple of reasons. I do like it more than some other distillers, bruce, wind providers. I would not necessarily recommend this sector, but if someone is determined to play the game, then consolation is definitely want to look at. I like it because the debt levels are relatively low. They certainly are not over cumbersome. And i also like it because insiders are heavily invested in the company. There actually has not been a sale by an insider disclosed in the last six months which is really good. If insiders are invested, the outsider should be. Melissa i dont know if i can trust my list. You can always trust your list. I dont like it. And i also donnt like sam. Sam boston beer company, the valuation versus some of the other ones. The valuation is gigantic. So another one that i would say people should be careful of. You know, just watch out. You have a lot of craft beers out there that people are getting into. A lot of people are branching out into smaller breweries. Melissa we will leave it there. Thank you so much. Good investing advice. Coming up next on money, Online Gambling fever is sweeping the u. S. You want to know how investors can get in on the action . The ceo of one of the Biggest Companies in the game and the chairman of nevada gaming control board will join us. Plus, Alcohol Companies see dollar signs from a new marketing tactic. Going from slick to slip this. All the details. Piles of money coming up. All stationsome over to mission a for a a final go. This is for real this time. Step seven point two one two. Rify and lock. Command is locked. Five seconds. Three, two, one. Standing by for capture. The most Innovative Software on the planet. Dragon is captured. Is connecting todays leading. Siemens. Answers. 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Com to try lifelock protection risk free for a full 60 days. Use promo code gethelp. Plus get this document shredder free but only if you act right now. Call the number on your screen now melissa all right. Three states have legalized Online Gambling. If you dont live in new jersey, delaware, or nevada you can place a bet, so you will be cashing in anytime soon unless you looked up and across the pond because while the rest of the u. S. Sold its cards, europe is taking the house. There are ways to make money in Online Gambling. Youre about to learn how. Joining me now, chairman of the nevada state gaming control board. Ceo of klum mobile, an Online Gaming company. Let me start with you. The estimates are all over the board for how much Online Gambling could generate. 3 million in nevada. Almost 4 million in delaware. New jersey is saying 850 million. White are you so low by comparison . Well, our interstate or intrastate gaming has only looked at the players that we have currently licensed. And the figures are really apply in this guy based upon the states population, which is to a halfmillion. Then also to many visitors that come to las vegas or reno who wish to play poker, but i think that no one really knows for sure what those numbers are. I have seen estimates for the United States upwards of 400 million. Melissa what do you think about other states allowing it . Ready we stand . How likely is it . It is such a game changer. All the states that already have casinos, landbased gaming are looking at right now. That is just a guess. We have been looking at it for over ten years. This has been a long process for us. Of the 48 states that do have some form of gambling, whether tribal or Casino Resorts ill gaming, they are looking at this base, this segment because, as you mentioned earlier, this has been something that has been going on in europe for a long time. Melissa speaking of that, obviously you are invest overseas. Is part of that because you dont have high hopes for what will happen with Online Gambling . It is a case of ultimately getting your timing right. We do have high hopes for the u. S. , but obviously this has been going a while in places like the u. K. In a couple other countries and we want to make sure that we prove about the kinds of Business Models we will ultimately hopefully be able to employ in number of states, if not all over the u. S. And europe first. Melissa what are your plans like to invest . What is the time horizon like . Are you pursuing that actively . Absolutely. We are taking a multi pronged approach to thinking about how the free to play Gaming Company can ultimately look to expand and fundamentally build games that i believe will have bigger, what we call, lifetime value per player. That is the opportunity we see with real money mechanisms no matter which jurisdiction were talking about. Melissa a lot of this depends on a lot of the success of the mall has to do with how you tax it. That is all western business. You know, a tax is a gambling license. I know it is half a Million Dollars to get a license in nevada. Is that as the barrier to entry . We dont think it is a steel barrier to entry. What that is is for the resort casino that obtains the license. The other entities that command dont have to pay that. So the only fees that have to be paid by the operators, the casino resort and then the manufacturers or distributors which is a little bit less, thats it right now. Our tax remains just as it is for landbaseddcasinos, six and threequarters percent. Melissa do you think it would make sense to make that even lower to give more people into the game . At least a first . Well, we have a significant amount of market entrance right now. We have done over 13 licenses for the major operators, and those are the major players. I think what we have seen come anyone and everyone who will come into the market as far as the dtb your beach uc provider and operator. Melissa so would you say the people of getting involved . What is the best with do . Well, there are a number of different approaches. We are hedging a little bit because we are never short exactly the timing or what forms of real money gambling will be allowed in games and what will be appropriate based on the kinds of audiences we have built ultimately i do believe that nevada will lead the charge probably. For Companies Like ourselves and looking at more than one mechanism of real money experience. Melissa that is interesting because they are complementary as opposed to people thinking it is like self catalyzing the business. It is not true. It feeds on itself. Thank you for joining us. We appreciate your time. Interesting stuff. Our very own willis will be live from atlantic city, new jersey, for her show tonight. What do you have on tap . Let me tell you. We are covering gambling, all aspects of it, all facets of a. A lot of investment going on. As you know, this very cassino was just remodeled. Another investment, a 2 billion investment in the casino, it is going down the tubes in chapter 11. So lots of effort to rebuild this industry, to make it better. We will be talking all about that and have their gm of this casino on to talk about it. We will also be looking at Online Gambling and what that might mean here in new jersey, new jersey, the third state to start, and gambling. We will be covering all facets of the story right here. Melissa very cool. I will be watching. Coming upon money, will a vodka martini straight up in the air relic . A brilliant scheme to win customers for life. A top marketing expert joins us to explain how they keep the cash rolling in. At the end of the day its all about money. Im a conservative investor. But that doesnt mean i dont want to make money. I love making money. I try to be smart with my investments. I also try to keep my costs down. Whats your plan . Ishares. Low cost and tax efficient. Find out why nine out of tenls choose ishares for their etfs. Ishares by blackrock. Ca 1800ishares for a prospectus which includes investment objectives, sks, charges and expenses. Read and consider it carefully before investing. Risk includes possible loss of principal. Melissa i like that music. Very simple. We have been talking about the business of the eyes of a long. Now it is well past 5 00, and it is friday. The perfect time to dive into the usiness of booze. Companies are spending big bucks to keep you drinking and investing in their brands. Here to tap into the nearest moons and alcohol, advertising to my favorite marketing group. Welcome back to the show. A great way to spend a friday. Melissa it is. We are having a fantastic time today. Lets talk a little alcohol and advertising trends. There is a big move toward flavored liquor. Is this about recruiting . Dare i say, younger audience to back. Make sure when you say younger audience uc lda. Legal drinking age. Follow the age of the drinkers, follow the shirt. Young drinkers drink sweet. Melissa is working . Are these the folks that typically spend a lot of money . If you look at most marketing products, they look for younger consumers because younger consumers spend more and also, American Service establish there brand loyalty early. If you think back to when you first had a drinking probably drink something you know. You know soda. Rum and coke. Orange juice, a screwdriver. Those kinds of drinks were considered entrylevel. Now there are plenty of products that are sweet, syrupy, fuzzy, bubbly, attract younger drinkers melissa do you drink beer . And by kids and i mean, legal drinking age kids. We are talking about college people. I think they are really out there drinking flavored liqueur. Melissa it depends where you go and where theyre buying the products. If they are on premise, if they are in bars him quite often there having drinks. Melissa another huge trend right now. Die and alcohol. Skinny girl. Obviously just absolutely exploded. Is this the future as well . Absolutely. Lowcalorie is a huge business, one of the three trends. Youre right. Skinny girl, miami cocktail company. Plenty of prepackaged and a premixed drinks. Remember, a shot of alcohol, 65 calories no matter which one you choose. It is what else you add to it, the mixes, the fruits, the flavorings. Some of those Companies Use fake sugar, different kinds of additives, different formulations, but it is all about creating a product. Melissa making me very thirsty. Based distiller earlier today and want to play you something from that. Melissa okay. Right here we have new innovations. A lot of opportunity to take the basic product and work gate to gate different profiles. Melissa this is my question. Alcohol is alcohol. Do you really have to work at heart . Dont people just want to buy alcohol for the obvious reason . Well, it depends. When you do the research, especially with younger drinkers, what you find is they want to get loaded and one to get lucky. Pretty much any alcohol you choose will do that. However, the alcohol industrys, immature market. People know what they drink. New people coming in and making those decisions. Psych the tv market. Three channels plus public. Then fox came along and you had four channels. Now we have 500 channels. Each one is micra targeted to a very specific audience. Liquors of the same weight. Five or six bottles of vodka, rum, jen, maybe tequila committee scotched. Now you have so many bottles of vodka you needed duodecimal system to keep track of them. Companies are trying to micro target to different. Melissa that want to be loaded in the want to get lucky. That is fantastic. Going to make a tshirt that says that. That is the best thing you ever said. Thank you for coming and. Have a great weekend. Melissa next on money, they want to get loaded and lucky. Almost a better state. Of course. The new diet for the occasion. It just when you think downing alice knew it could. Stick around for all the details. You can never have too much money or i guess to much vodka. Thank you orville and wilbur. Amelia. Neil and buzz for teaching us that you cant create the future. By clinging to the past. And with that youre history. Instead of looking behind. Delta is looking beyond. 80 thousand of us investing billions. In everything from the best experiences below. To the finest comforts above. Were not simply saluting history. Were making it. [ male announcer ] how could a luminous protein in jellyfish, impact fe expectancy in the u. S. , real estate in hong kong, and the optics industry in germany . At t. Rowe price, we understand the connections of a complex, global economy. Its just one reason over 75 of our mutual funds beat their 10year lipper average. T. Rowe price. Invest with confidence. Request a prospectus or summary prospectus with investment information, risks, fees and expenses to read and consider carefully before investing. With investment information, risks, fees and expenses but maybe the problem isnisnt your lawn. Introducing the allwheeldrive mower from husqvarna. We engineered its unique drive system and dual transmission to handle hills thick grass and tough terrain the allwheeldrive mower from husqvarna. Without losing traction or power challenge the impossible. Visit us online to enter the challenge the impossible promotion melissa time for lower friday fine. Today were joined by a great team. Are you guys feeling central . Good job. Shore cast member promotes the vodka diet in time for st. Pattys day. They were professionally created. They have nutritional value and design for a specific time of the day so you can literally drink all weekend long. I dont think youll do it this year . Not this year, maybe in a few months. I can rationalize a vodka diet. You drink it, stay up all night, hit the dance floor, burn calories, sleep until noon. Youll wake up skinny. You sound like you have experience. You talked about the schedule like it was a normal saturday night. The credit is vodka and red bull because you drink and dont get tired. Shouldnt they use irish whiffs ky or warm ail . Vodka should be on may day in the russian revolution. The darker liquors have calories; right . Right. Vodka should not be drunk on st. Patricks day. Thats a cultural senseitivity. Okay, all right. Speaking of drinking, bars and clubs in california may bet a later last call. One state senator pushes to be served until 4 a. M. Rather than the 2 a. M. Cutoff that is too earl. He says its a Good Business decision to make california competitive with other destinations. Who knew california was such a bunch of pungs, 2 a. M. . Thats edge embarrassing. In new york, we never sleep. You know way it is, though . Their stock market opens at six in the morning when you compare to nine oclock open time. You think traders drive it . 1 of the population. Things are earlier there. When i travel there, you eat earlier. Heres what my dad said, nothing good happens after midnight, melissa, so i dont care, its not a good idea. He told that to you in high school which is true. It is, but dont you think the reason dinner is early is because the bars close at two . I think its a qawz and effect relationship there. Its backwards. I think thats what its about. It would be just healthier. Heres one for march madness. A news show a they plan to bet more on the tournament than the super bowl and nearly a third of employees watch three or more hours of basketball at work. Wht tournament is on. I dont know. What do you think . Dennis, are you in your office sitting there watching march madness . You know, im too busy keeping my polings on the market to think about that. You lia