Thank you so much for joining in. Welcome to dont hold the bad. A lot of people do that. As soon about saying its loud. You guys wouldnt be nosy, bay like good everyone to king to check out the Award Winning called call. Dont call back this is a catch up. Bottle from crap tons and this is, its kept. The company says it will soon be fully recyclable, making the bottle fully resign. Replacing this simple parts supposedly took 45. 00 prototypes at 8 years. Thats according to the company. For a catch up bottle cap. This is the new world of packaging, where companies are reinventing their very 1st impression on customers. Theyre looking more closely at materials and facing new pressure to have those materials recycled often with the pay off spending millions and millions and millions and millions with, you know, you guarantee that theyre gonna have a payback on that is very difficult at all while ensuring that their new packaging works as well as the old one coming up, the difficult decisions behind sustainable packaging. On transforming business. There are 2 so called mega trends. The analysts say, are dominating the Packaging Industry right now. One is sustainability. The other is e commerce. Pictures like these are upsetting plastic trash in the ocean on land. In some cases, plastics exported from wealthier countries to pour. Once plastic isnt just ugly, its a climate problem primarily due to its fossil fuel based production. And its packaging this. The single largest source of plastic demand industries survey shows that Consumers Want their products to be more sustainable. Governments are acting. You members have committed to recycling 55 percent of all Plastic Waste by weight, by 2030. But according to one recent study from consultancy, you monia, theyre only collecting somewhere between 40 and 50 percent. Rules like the use are designed to Pressure Companies to use materials or substrates through easily recyclable. Thats an opportunity for companies producing those material. What sustainability dos. If it makes the company as growth equal level for it has consulted companies on sustainable packaging, which makes those companies roll. Gonna find applications where theyre substrate piece the better solution. Experts say that for major brands, however, like prep times nestle or amazon, its often a burden. Theyre spending to replace one type of packaging with another, without the promise of more sales. And its not as simple as just swapping out packaging. For one, there are loads of different materials to choose from. Pace or is combustible plastic, you slide waived. So its very few grams per package, which means typically less carbon emission. And then metal he said super easily recyclable. So all the officers have their own benefit. Even within plastics, theres a variety of types. Theres polyethylene to have satellite or p t extra here. Its common for bottles. Some plastic, some more flexible. Others are more rigid. Some hold your flu, others your whatever that is. Our catch up bottle is made out of p t plastic. This original squeeze cap is made out of a different plastic called poly properly. Now, poly, propane is technically recyclable, and its actually quite popular in food packaging. Propane is, is not new, so its been used quite a lot. Adam harriet is a plastics expert at u. K. Packaging and waste advocate wrap. So a lot of times you use it and things like, um, especially food packaging, cisco very good oxygen barrier on this. So you get them and so what types of bots are in marjorie . No ice cream tubs. So then what was the problem with the original catch up cap . If its already recycled . Theres a 2nd material inside. Look here. This small part with the catch up comes out thats flexible silicon and that makes the cap more difficult to recycle. The issue is really the small valve crystal fall dollars, the c e o of b plus peak reality, which works with firms on sustainable packaging. He did not work on the crop times catch up cap. So they said, okay, we need it and we need to have a model material. We need just totally problem. Because when you look at, for example, of white and color packaging made of poly properly, and for example, this is highly recyclable as a model material. So in other words, swapping out that one small valve makes recycling the entire product much easier. But there was a risk americas favorite catch up and give it a squeeze we anytime to please. Just to go over that we have some aspects of packaging which are really important for the consumer. And you know, bringing the catch up on the right place on your plate. This is very, very important. How did crap time keep that function with a new material . They re engineer the cap entirely and filed these patton documents for the so called by latan closure. The new cap is made out of 2 pieces of polypropylene and the Company Claims that works just as well as the old design prep hinds declined to comment on the process behind a cap. But experts say that its design was just part of a link to your process. And then you build mock ups, you built prototypes, and you do some for samples from maybe in small tools or you do, then you do your testing. So again, you do consumer testing, which can really take a lot of crap pines isnt the only Company Going through this process . Look at your milk carts or juice box. Thats whats known as a septic packaging. Toucher pack is one of the most well known brands. An aluminum layer inside keeps out oxygen in life, but aluminum is problematic for greenhouse gases. So now tetra, pac says its trying to replace that barrier. Marketing can also affect how companies approach materials. Consider plastic know cards. They often come with color tops to identify the fat content in the milk, but the pigment to make them harder to recycle in the u. K. Some packages. Finally change them. After years of pressure we, ill be working in this industry for over a decade. I something with open banyan on about since before i started and its only just happened to show you exactly how long these processes can take a nose. Theres no, theres no technical reason why it couldnt have the pigment taken out. Theres nothing and so is purely, im all the things i people knew what type of milk it was even though its on the label. Lets say the light crap times youve done it. Youve created a package, but its technically 100 percent recycle. Now you can recycle it and get that material back, right. Cutting your cost a circular economy. Oh, its easier said than done. Get this and 2022 recycled material. Made up only 21 percent of hines packaging by weight, according to the company, not even a quarter of its packaging output. And thats actually not bad for the industry. One to talk is an average of such accept visa consent across. So packaging. And which is the science and average because you know, its gonna be more difficult in some areas like fields infect stores and it would be for site people. So is which is easy to get. Theyve something. And i dont average across the board for old plastic packaging. Were about 24 percent. One big problem is sorting. Another is it helpers . Limit the use of recycled plastics for food, great, plastics, those that touch from products . Its paper and cardboard where the Packaging Industry takes a bigger step towards circularity. Amazon recently announced its boxes and patches in europe. Are 100 percent recycled in the market for recycle. Pope is strong. Just look at one of the confidence biggest paper base packaging producers, smurfet kappa. It reported that 3 quarters of the pulpit using 2022 was recycled. Here just south of mexico city is a look at industrys best efforts to make plastic or circular in advance recycling center run by the british based company greenback right next to a landfill. Here theres plenty of material to work with and plenty of labor to help with the initial sorting. Greenback is working with major brands like nestle to take recycle plastics out of a surrounding environment. All setting what nestle has pumped in, heats the material to break it down, and the resulting liquid is a plastic resin used to create new packages, including food, great classics, according to the company. So in other words, were not trying to recycle classic and park benches, but were trying to create full so clarity, phillips, and stuff. And back is the c, e o of greenback as Companies Space more pressure to show that they are recycling the plastics or that theyre using recycle plastics. They couldnt theory, turn to Companies Like this. Greenbacks as its proprietary software, uses Artificial Intelligence to further sort the plastics and then create a chain of custody for the resume. The only reason that people would buy our product is if they need to be able to prove that the packaging with that product has recycle content. If they can prove it, then theres no point paying. No greenback is still a Young Company and Companies Like it often struggle to find investment. The hope is that growing pressure on industry, we grow this market in the years to come. And there are signs of industry is facing more pressure. Remember those, raising the e, you will just look at the u. K. And the california both also have new recycling rules. The aim to compel companies to actually recycle materials and larger amounts. And for companies, this is what it comes down to. Creating recycling economies is difficult. Ready and its expensive the years long efforts to create recycle packaging may actually be the easy part is always the low hanging fruit system for stuff to take, bolstering recycling processes on the backend. Thats much harder. One thing is clear, the pressure for better greener packaging is growing, and its unlikely to slow down any time soon. I, its the, into the conflict. So with tim, sebastian, i guess this week is alexi considering co, you creating an m. P. Angelica parliamentary, Assembly Council of yours for a year ago, going to ranko, had post price present lensky and reservations about him. Because he still believe this president s will be due crying to victory conflict. Next, on d. W to the point. Strong opinions, clear positions. International perspective. Donald trump sounds like on extortionist of allies, one military protection from the us. They have to pay your, of a seeing his remarks on nato and russia as a wake up call. If he returns for the white house this week, onto the points to team and trump, and you access that gets nato and right to just pulling in 60 minutes on the phone d w. The do you know, which should vc industries has the highest c o 2 emission rates which is good, concrete, transforming business syllabus on to figure out whats the real new deal just reimbursing the watch. Now, the cost about why does that, and i think its like, now im leave them on the new host. Join us for an exciting inspiration. And everything in between. This is a video and audio production 5 d, w. I hope the video will tune in. 2 2 2 2 the. 2 the. 2 the ukraine approaches the 2nd that of us are you have rushes full scale invasions with some alarming uncertainties. Will the us be able to restock the islands and now munitions supplies, which drive up a month ago. Have the big promises from the west about staying with ukraine as long as it takes time to duff. I guess this week is alexi, gunter, and co ukrainian. M. P. Angelica to the Parliamentary Assembly of the council of year. One thing should be clear for everybody ukrainian people are fighting but who we are losing people every day and week