Green party was founded largely driven by mass and hundred nuclear protests the demonstrations went on for decades and some of them were huge people feared for their lives and not without reason the sure noble catastrophe shocked the world in one thousand nine hundred eighty six but that didnt prevent fukushima from happening twenty five years later but it did get the German Government to finally act and herald a transition to renewables but what happened when the more recent admission scandal hit the government stood by the Auto Industry and no ones taking to the streets in protest despite all the dates attributed to the mighty comic its the statue air pollution is a factor in the deaths of over four hundred thousand europeans every year why is no one protesting here you have the worlds top order manufacturer v. W. Along with so many others cheating on emissions tests for years just to get the cheap and dirty diesel run vehicles on to the roads with maximum profits and to trick motorists into thinking they driving something thats environmentally friendly the socalled defeat device is built into the engine so if we recorded artificially low levels under real conditions the vehicles that made up to forty times as much nitrogen oxide some of the german car giants were foolish enough to fund tests on animals and humans to try proving diesel exhaust is harmless all that back find big time the press is having a field day but none of this is denting sales of v. W. End of folks bargain the downfall of the Automotive Industry such were the prophecies in the wake of the emissions scandal. But the reality was less bleak. Twenty seventeen turned out to be one of the most successful years in v. W. History. The v. W. Group sold a record ten million vehicles last year thats a four point three percent increase on twenty sixteen. Hours are possible how can we w. Maintain Customer Loyalty even after being caught red handed committing admissions fraud. Marketing professionals like those here at mehta design in berlin have some ounces. Volkswagen is a client of theirs as are porsche and siemens its clear that high profile brands have the ability to weather scandals. So in the market the its a brand that people trust and why is that. Well people grow up with it and its become a part of their social environment a part of their personal journey in life the brand has always been an integral part of their community and a central figure in society and its always put a human face in its communications has developed its products so people have developed a standing trust in the brand and they have a huge personal investment in it. Was. Dog and didnt just walk away scot free of course in the u. S. The carmaker was slapped with a twenty five billion euro fine. And even though overall sales have risen sales of its diesel vehicles in europe are under threat. Twenty seventeen saw market shares drop in spain by over eight percent and in germany by about seven percent. Of my pain to the customer disappointment as a kind of tainted love you know thats their current relationship with volkswagen but its repairable that it can be fixed even though there is this feeling of suspicion of a deep seated mistrust folks like it must work to overcome this its going to. Be w. Commissioned mehta designed to devise a campaign promoting the carmakers digital services. The car of tomorrow is fully connected. A new app has a number of additional functions. One advantage for the company is customers short Attention Span scandals like this are often just storms in a teacup with no long term consequences Environmental Concerns after all are rarely a major factor for car buyers according to a survey by German Automobile club eighty eight c. The biggest concern is reliability next to safety followed by spaciousness design and brand name. Environmental factors are a distant concern in twenty fourth. Place. This Berlin Agency specializes in strategic Brand Communication its clear on telling kluge Deutsche Bank and door to telecom. German consumers are especially loyal to their Favorite Brands in a twenty seventeen study they were asked which ground they trusted the most. For automobiles it was volkswagen also considered trustworthy is not. Even though the group was involved in several food scandals textile john c. And i also ranks highly despite operating sweatshop factories in third world countries the market hadnt done scott browns can enjoy a scandal when the confront them head on clearly and transparently and. And when they respond to analysis of the crisis incredibly promising to avoid similar situations in the future our confidence can be shaken as long as it doesnt happen again and again effect in its mind born mark and for tom thats the essential point is that i should have trained as a citizen to point. B. W. Appears to have risen from the ashes of diesel gage but didnt go too far in its tests with humans and monkeys it remains to be seen how the Company Copes with the fallout from the latest scandal. Well animal testing is common in medical Research Development and other sectors and the tests themselves a vital vital for our health but where do scientists draw the line most experiments are carried out on mice fish rats rabbits even birds but monkeys to the number of animals used in tests in germany alone has risen every year from two thousand to two thousand and fourteen to a grand total of three point three million after the European Union banned the practice in the cosmetics industry that figure felt over three million still has Animal Rights activists up in arms. But surely technology in this day and age would provide us with alternatives a word of warning the following footage may disturb some viewers its pretty awful stuff but its also reality. This footage was shot covertly in our laboratory in the u. S. Every Year American labs do tests on more than seventy thousand nonhuman primates for Research Purposes some apes and monkeys are infected with pathogens others are exposed to car exhaust fumes. But there are alternatives to such tests that the cows who are institute of technology for example engineer sonia moody hopped makes a machine and hell pollutant particles the device which has been on the market for a few years costs two hundred fifty thousand euros. We havent although we want to find out what effect inhaling the products of combustion has and human lung cells went. On i dont see any animals in your experiments. There are no animals because we want to find out about humans what we have in this machine are human lung cells theyre exposed to exhaust from the combustion process and what this what we simulate the same process that takes place during inhalation. The equipment is made by vitro cell a company in southwestern germany c. E. O. To abuse curbs has been refining the technology for fifteen years he wants to see an end to animal testing. Experiments conducted with our equipment less costly than animal tests they save time which is also a cost factor for a company for instance when it wants to know quickly how a new product compares to the competition. And you have to bear in mind the animal testing can last months if not years our alternative method is significantly faster and cheaper. To not even be taught. So why are Research Institute still testing the effect of korra missions on primates Animal Rights organization has long called for a rethink has that happened. You know just being told is just the opposite theres been a huge rise in animal testing in germany alone three million socalled Laboratory Animals die in experiments every year. Its as though there were a basic principle in the industry no animal gets out of the lab alive more than two thirds of the animals used in Laboratory Tests are mice followed by rats fish rabbits and birds in the e. U. Testing on nonhuman primates requires a special permit so theyre used less frequently. And there are plenty of alternatives to take another example the berlin based company tissues makes miniaturize systems that simulate the activity of human organs the companys multi organ chips can reduce and replace animal tests in the lab. Dozens of them with this is our multi organ chip its basically a small bio reactor which combines four different organs in this case the skin the liver the intestine and the kidneys down. The artificial organs are connected by a miniature sized bloodstream that micro flow as its called the navels the researchers to monitor metabolism in the tiny liver and kidneys over a period of weeks even movie this here we can see how the blood is pumped through the chip connecting the two organs yeah the three chambers here are essentially the heart chambers receiving the blood and pumping it out again. The companys c. E. O. Explains that ultimately they hope to be able to reproduce ten organs there by simulating the entire human body. Through. Basically since nine hundred ninety one since the invention of the first major human simulation the goal is been to devise real human on a chip technology. But what we want is to reproduce you and me on a chip without us feeling any pain. In other words simulating our organs or you need to do is give us a sample of that and well be able to simulate all of your organs. On the chip will react just like you would. It seems it wont be long before technology has rendered these kinds of experiments obsolete then there will be no more excuse for animal testing. Or that it be a breakthrough only thing is profit so often come first those who know when theyve gone too far that takes care of that we made an investment banker and a c. E. O. Both of whom were at the top of their game but opted out. The desire to have more is anchored deeply in the human psyche in that sense greed is a natural human trait it pushes us to strive and secure resources but it can also lead to our undoing reiner fossa someone whos familiar with greed he made a lot of money as an investment banker. When it comes to financial greed theres a certain point where its no longer about money or such thing. The money stops being something you use to fulfill maternal needs on the come as a measure of your values a person smidge thats one of the defining problems of our time theres a word for it financialization. Weve come to view many or even all things in our lives only in terms of their monetary value dont want to tangle. Bankers have the reputation of being especially greedy all the more so since their actions ten years ago almost caused the entire Financial System to collapse investors and savers are still feeling the effects. Reiner fos personally experienced the excesses of greed he quit when it became too much for him to say that its a powerful world and you dont care what happens outside of it to realize that youre harming other people you need a basic understanding of cause and effect which would say most of the people who set off the crisis but then dont have the holes. You have to realize these are people who no longer take the subway or go to the supermarket supermarket they dont even go to the headdress or the headdress or comes to them its a power no will a bubble. More wealth more luxury more power do we actually ever get enough accumulating money and material goods as a source of pristine beach the more we possess the more our value increases in the eyes of others our fear of loss of self worth is whats behind our greed. Big corporations greed can raise its head in the form of graft Money Laundering or market manipulation. Pay took of us money was one c. E. O. Of the Optical Company size and a Top Executive at engineering giant siemens now he writes books calling for corporations to respect ethical values of honesty and decency. In many cases your options are limited for example when mexico raised the kickbacks from three to five percent we said were not going to play along anymore about that siemens market share and half and the japanese got the deal one company doing the right thing isnt enough for the world to change. Thats why politicians and Business Associations have to keep a closer watch on the code of ethics but in the end its up to our individual conscience. This is not true for you its very important that every individual businessperson refuses to play along and rejects these kinds of deals so you have to say no every day temptation is always there and its crucial that you have the willpower to resist it. Gets complicated at the moment when money becomes a fetish and a substitute for love and thats when our human nature and money become linked in a very unhealthy way and were likely to do very stupid things. And im one evening i was with some coworkers that up bar weve been drinking and one of them who was easily earning five Million Dollars a year turned to me and asked. What do i have to do to become really rich. Thats when greed becomes disgusting really disgusting. Our hunger for more is enormous it drives the economy and creates demand for all kinds of products we just have to learn to keep it under control. That hes a man in control of his wardrobe at least style guru. He reckons the suit and tie are in no danger of going out of style a sound and suitable investment according to get. Buying a suit is easy for most of us me included. Standard cuts and sizes we can just buy off the peg. Minor alterations are not expensive and quickly but you see there are plenty of men who are built a bit more say power. Or who have features slightly off the average scale like an even shoulder or very long arms well those who can afford it kind of a suit made to measure in places like this. Its not as expensive as you might think. But still you have to part with twice the money that you would pay for an off the peg suit. It was made to measure you always have the perfect fit but how do you recognize a good fit lets ask a pro. Alex what do i need to watch out for the peg things to look out for to show the area of the chest area and the color of the. First shoulder with this scene should sit exactly at the edge of your shoulder you can press it down any further than this its too wide and then theres the dreaded color. Its a color if you know its not going to the color of your jacket. Leave it on the rock watch out for the chest up to your lapels bulge like this when youre standing normally. Forget it. Next leg if you can wrap your fingers around the bottom seam off your jacket like this youre right and finally trousers so much goes wrong that. I have them cut to a length where the cuff just kisses the top of your shoe this is too long this is about right. But. Now the market is cut throat and highly profitable that is for a handful of dealers and big names but outside the commercial scene many artists lead a precarious existence in the next part of our passion and profit series we visit a young painters struggling to make ends meet still his outlier status does have its compensations. And i think painting is the right place for someone who is both sensitive and ruthless. And someone who doesnt care if they make their parents happy or if they earn money again at the time it. Daniel covers plastic foils in paint and forms a collage out of them one work can take him weeks sometimes even months to complete. Financially i never wouldnt pass the next month in one out. Thats sometimes ok and sometimes less so kind of it means no holidays away and the threat of poverty in old age and then the one that i dont think its in the rewards of painting or in painting itself having the freedom to live our lives in such a way that we devote ourselves to this and find our fulfillment in it and theres ecstasy enjoying that in doing the right things and. Like many artists daniel has problems with the notion of marketing himself a money. His paintings cost upwards of fifteen hundred euros apiece the larger works sell for around six thousand. That may sound like a lot but he usually sells only five or six in the year and often has to depend on state welfare to supplement his income. And this little piece of the world is where i struggle the math the bureaucracy papers case workers and contracts its like a house of cards that keeps on collapsing and holes in the instance. The german capital has become a magnet for artists from all over the world. Many visual artists live precariously. Most and less than Twelve Thousand euros. But some make it big anyone who exhibits that one of the i can Art Galleries has made it in the german art world. Bonar get has become famous in his own right representing some of the biggest names in german contemporary art like new york all but. Of the four years. In this show the walls are bare tony of bead necklace lies on the floor its part of a ninety thousand euro installation daniel altena is still struggling to appreciate what its all about but to give him constant. You are attributing value to all this by coming here to see it theres a connection between the object and the space and the value that people place on the object and the space into. That. They sound very abstract but its actually quite practical the gallery is a business but its not just about money. Every artwork and every artist has a story and ive been accompanying them for a long time so i walk a path with them a path that i wouldnt have taken on my own but its through the artists and their work that i can find meaning. Daniel likes to go to exhibitions and draw inspiration from them but the commercial art scene is foreign to him although he could certainly do with being part of it. This in gods of the nowadays there are so many artists that they can take their pick you have to have incredible luck like in a fairy tale and. Im just going on whats. The best thing as a young artist is to open your own gallery or several join together to do it. Or we can slow we dont take artists as such its more like dont call us well call you the dog. On. The markets in berlin is highly competitive. Supply far outstrips demand. There are more than twenty thousand visual artists in the german capital. Competing for space in just four hundred galleries. So far daniel has sold his pictures more or less by chance to friends and friends of friends and a few collectors. In loveliness and then they go i dont think i could paint something in a particular way just to make it easier to sell. The viewer should be able to expect that the painting is genuinely itself not that it was developed naturally without it being meant he could want. The freedom to do what i want is the most precious thing i have. And so im willing to accept that i cant necessarily compete with the others like everyone else does. And so we play here. Next week well talk to a few creative people inventing new ways to drive us into the future like using hydrogen as an alternative to conventional combustion or diesel engines imagine that filling it tanks with something that spews out the same kind of same as your teakettle i need to manipulate that software. See you next time. Move. Move move. Move move move move. Move move. Move move move. Move. Move. On jean fashion. Pastry Chef Movement piano. And cream. Thanks to a mix of both pastries full fashionista. Greater attention to detail goes into his edible self. The result asked mrs to move the image and. Thirty minutes double. European stars still are closing performances. Play play play. Play live concerts every weekend cut in concert on. Me a ticket enter the conflict zone this week on conflict zone i miss them both to talk to russia come back to myself to his ruling party the a. K. P. She speaks for apology on human life and is so close confidante the president is the government pursues military operations in syria and continues to crack down on civil liberties. Of his posts complex. D. W. He created movie milestone. As an instrument of propaganda and persecution. It underwent a bankruptcy and restructuring. But it still turning out films today. Germanys biggest and oldest film company. A cinematic history from the german empire to the present one hundred so far starting february each team. Is barely healed. The scars on. The pain. Still tangible. The suffering for god. To save. They have survived the two they also have a future. I really understand people who say they dont want to stay here. But i also admire people who want to stay here and who decided to create something. They can piece time what needs to happen if tolerance and reconciliation are to stand a chance to start this citys after war starting march tenth on t w. This is d w news live from berlin tonight the nation waits first signs of a new government here in germany chancellor im going to conservatives are pushing for a Coalition Deal that could keep them in power a long start germanys a social democrats led by Martin Schultz after eleven days of negotiations could to night be the night also coming up an earthquake in taiwan kills at least two people and injures many more latest on the rescue operation thats under way. Also tradition