A mad man looking for presents can give you a buzz if it doesnt drive you mental first the germans love it believe it or not despite their reputation for being thrifty you should he how much they fall count each Festive Season that and more on made in germany ive been physical and. Now im not going to keep you waiting till the very end of the shark to let you in on that little surprise the figure shocked me and gave me a bit of a guilt trip actually on average german spend for one hundred seventy euro zone presents this time of year the reason for retailers to celebrate but they still need the right strategy to tap into all that holiday cheer. Shopping during the holidays season. A little bubbly help soften you up and get you in the mood to spend loads on christmas presents. Wherever you look at special Office Amazing discounts or not be a nice beer its price has been slashed what a bargain but what if it was never that expensive in the first place its a well known pricing trick say i want to buy a new bike and then im willing to spend five hundred euros thats my socalled anchor price then i go to the shop and find a bike i like but it costs six hundred fifty euros which is way too much but what if the price takes a is it original cost seven hundred fifty and us now on special offer i can save one hundred euros. The notional seven hundred fifty euros then becomes the new anchor price for me the shop or im getting the bike for less i feel like a winner than there is a socalled charm pricing ninety nine cents feels way more appealing than one whole year or thats why a price is so often ended nine or ninety nine rather than round numbers by the way a little freebie often makes people willing to pay higher prices to as attractive packaging as to the actual cost of the product well thats secondary pricing is all about psychology i see that wherever i look. Or done to get that in there is dynamic pricing like at a petrol station. Prices tend to a sorry just before the holidays where lots of people go on trips. Dynamic pricing as very widespread in ecommerce if i go online to book my Christmas Holiday the price of a flight depends on how many other people are looking at the same offer the more interest people show the higher the price another factor is competition if you can reach the same destination by train or bus the flight might well be cheaper than otherwise and prices can change second by a second. And sometimes if a customer is using a smartphone that in itself influence a surprise offer it the retailer can draw inferences. That when a seller in fares im not at home and have already researched prices. Thats just one of many tricks in ecommerce if you often buy from the same online retailer it will know exactly what you have purchased there in the past and what kind of things you like. Online shop us reveal a lot about themselves age and sex address too and that often correlates with spending power. And thats just for starters people can give away a lot more about their preferences than they realize what does that have to do with pricing well if seles believe they know how much money we have and can infer how intensely we desire productive then they cant engage in individual pricing they can try to charge as much as they think we are willing to pay. It sounds like a nightmare but i might be how things work in the future but shopping in stars are still more common for one thing it can be more fun but thats problematic too if your heart swells was joy Critical Thinking can be paralyzed when you also overspend Christmas Shopping is a minefield. Joining us this week on the made in germany to talk about shopping mania and more around the Holiday Season is kim bishop a consumer psychologist who knows all about whats going on in our heads when we stop the breach for our wallets id like to know exactly what does go on in my head what are the tricks that retailers use and how do we actually get through to the first place ok so what we all know is that you dont you dont address that its five furious but you say its four years ninety nine which is almost five euros but we are reading from left to the riots that we see four and not five which actually makes this buy it much easier we all know that why why do we fall for it time and again you know i find myself saying it was only for us actually five yeah. We fall for it because as i said like its a lower number so even though we know its like we are attached to it somehow but we dont fall for all the tricks all the time and thats thats the good thing about buying a so when we use it much more often then we learn about it and we make experience with it and then were much less willing to pay for it for example very expensive product very expensive lipstick or you know ok the quality is not so good so there is learning in it so were not just like falling for all the tricks all the time and if you the first time it gets even simpler than the four ninety nine i mean they can say it was one hundred years its now fifty years its another trick that we fall for time and again but what im getting at are we all programmed to feel fantastic about getting a bargain is that the buzz that were looking for of course its always about emotions as well ok so if we agree on something then we feel well and both parts feel well so maybe the person youre talking to someone who wants to sell you the lipstick and youre saying ok so now i get it for twenty. Percent less than i am happy the other person is happy which is an emotional aspect and that is why of course it has it has a positive outcome in this case for and in other countries of course this is all part of the bowing buying experience bothering for example in places like thailand its something thats actually fun enjoyable and is expected as well whereas in western countries its the rules are a little different but i think the process seems to be the same when you agree. You know well it has to do with some hot topics the process is the same so we bargain somehow and then i speculate you would say ok can i get this maybe twenty percent less you dont go into the shop and ask here in germany but you wait for the day where you know its going to be twenty percent less. And when it comes to actually not buying for yourself but buying for others when it comes to christmas say. The buzz there is is just the same as. Yes so buying fatherless also has this aspect of really building relationships so what you want to do is you want to show intimacy as well you want to show look were close to each other that is why that is why i know what you would like a reason actually more at stake than just getting a bug definitely and what if thats not reciprocated i mean sometimes ive got presents from people who have thought the parents of a friend who wasnt really a friend and a full room with it all up and they say they give you a present if you dont have one and i was really expecting anything at all ok yeah then of course this creates this creates a difference and you want to this creates tension somehow and you want to reduce that tension so you really dont feel well but the other person feels very well and its because he was somehow a bit more dominant and giving you the. The humane aspect of all of this job and seem to great low in comparison to other countries is that right thats true there are a lot of studies which show that in germany we have less humane orientation which means that the society rewards individuals for being generous for example so but interesting lee in german in germany is that we wish to be much higher we really want to have that so it means that we want the society to reward and encourage people to be generous and with the Holiday Season i mean thats thats the season where people buy presents thats of the season where people want to be kind to each other and generous to each other so there is a fit and that is why if its to your wish you know the environment says ok be generous and germans say ok yes we want to be more generous so thats of course when it brings you into action and also brings you into buying presents in terms of four hundred seventy years. Now would be careful because some pay very little of us pay a lot so the average somehow they are but yeah you can see that they want to be generous bishop thank you very much for coming today thank you very much. Well if youre still out there hunting for presents is a good tip for you dont buy your loved ones sures as our style guru get how the elf a says theyre way too personal and you wouldnt want to get a broad. You want to know one hundred percent foolproof way to ruin any outfit. Scruffy its. The Holiday Season why not treat yourself to a really nice suit. As even scientific studies that prove you can accurately judge advance personality. Just by looking at his shoes. Or you think that really good shoes prohibitively expensive and even cheap shoes can last you for a year or two cant they but high quality shoes will last you for ten even for twenty years ok they are pricey to begin with because theyre handmade and not by children in some sweatshop factory but by real crafts people who get paid a decent wage. Let me show you something i bought these here fifteen years ago on. My first decent and the result three times over the years i spent six hundred euros on them. Sounds like a lot doesnt it but its not its just three euros a month so for just ten euros per month you can own three decent pairs of shoes. And here are the three essentials you want black. Absolutely timeless for nearly every occasion number two darby broke one out of. A bit more the sporty side anyway by the way do you know the difference between an oxford and a darby the darby has the facing stitched on top of the shoe with an oxford its own underneath number three if you too lazy to lace up long straps also fairly good. Chance of boots for the winter and loafers for the summer i hate loafers the question is how do i recognize a good quality shoe thats asking for shelley. Can just feel it cant you one thing might be balance nothing is what will linger around you can trust this shoe another thing the details my grass eyelets for a gentlemens corner at the heel and a third thing for a business shoe is. The hand stitching you can feel it to treat yourself good as a Sustainable Investment because classics like the never go out of style. Is something you would want to hear just before the end of the year that youve lost your job the german engineering giant siemens has had to tell thousands of global staff just that saying demand for the companys products is weak you can say the plans will hurt the company as employees have been protesting against the job cuts in several german cities one of the factories affected is in gurlitz right on the border with poland we sent a reporter there and found out that theres so much more at stake were not going to fix for many other businesses the global group has a huge supply chain. Were as the city of gurlitz is gearing up to fight back these residents have gathered to protest the announcement that siemens plans to close its plant here. The company is one of the biggest employers in the region were workers say the decision to close the factory makes no sense. Were any stuber a twenty two year veteran at the gurlitz plant agrees. To our troubles theres plenty of work thats piling up or preparing many new bids for various projects to make sure the orders keep coming in. There are lots of interesting projects out there in Renewable Energy. The solar market looks especially promising and were pursuing all of that. So theres no shortage of work definitely not in the past no reason to shut this plant no there isnt one. Siemens began building large steam turbines in gurlitz in the early one nine hundred ninety s. A few weeks ago the Company Announced that it plans to shut the plant by twenty twenty three. Since the announcement technical project manager. Has been helping to organize the workers response to them. He says were not allowed in whats the mood in the plant and why. It is a fairly tense but the workers are prepared to fight back. Around nine hundred people work in the plant. Worked his way up from industrial mechanic to project director he has three children. So where are we going to find that subway most people were going to bridge first an industrial printer or a supplier for our turbine operation here in gurlitz. Minas. The boss of bridges is supporting us in our labor dispute. And printer to banners for us. Weve now had another one printed that well be using in a candlelight vigil tonight and since its away. Across the region around one hundred Fifty Companies and vendors supply siemens with products and components most support the protests. Now this is what you are looking for another one thats with like the santas thats great and the overall size is perfect to us once all were planning to go big with this keep gurlitz alive logo make it a kind of trademark on everything we use of your also semen supplier yes we are to be a Major Customer and yes they are good at what will happen if the cement plant here closes. And it would be a huge blow for the region and the land for us but rooms with it i sailed through a drought will you have to let people go. In the same kind of experts not want to have to let people go now and we have a wide range of products and a broad range of customers get us insurance well you might end up seeing the departure of some highly skilled workers and we might see some Midsized Companies some suppliers cutting their workforces. Gave us producers stainless steel labels for industrial components. The Unemployment Rate in gurlitz is fourteen percent something thats not evident at first glance to outsiders. Gurlitz has been burnished and renovated much of it with the help of subsidies that went to the former east germany after german reunification. Big companies moved into the area and brought jobs siemens was one railway and aeronautics Engineering Firm another. But now they too plan to cut about a thousand jobs. What will that mean for the region. Flock if Major Industrial operations like siemens embalm by to leave the region it would be a real blow. But as the citys Business Manager i havent given up hope so for the past two months weve had huge numbers of inquiries from investors. On the news of whats happening here is made headlines outside the region now companies from germany and Even International companies have been contacting as potential investors are keeping us very busy. And his colleagues at siemens plan to keep fighting for their jobs but theyve heard that investors are already beginning to approach the highly skilled workers who would be thrown back into the job market if the plant closes inquiries are coming from the automotive and Logistics Industries whats more gurlitt still qualifies for substantial government subsidies up to forty percent of investment costs so still hope the lights will keep burning in gurlitz. Talking about burning lights young entrepreneurs in malaysia are exploring new Energy Sources and ways to reduce consumption german entrepreneur dates know when to meet some of the founders of the startups that are riding and you wave of investment in sustainability. We all used to using Energy Whenever we need it on our money and no one wants to be forced to cut back. We tend not to reflect on it because most people just take energy for granted. And thats given. Is a four hour drive north of the malaysian capital kuala lumpur the village of pasco dong with its five hundred residents is located in the middle of the rain forest here the village isnt hooked up to the National Power grid for the german entrepreneur its hard to imagine being dependent on generators and cooking fires around a decade ago the government began supplying energy to pasco dong based on sustainable high tech solutions. That if you told your forties install these really expensive solar panels but they didnt ensure the systems would remain operational over the long term why didnt they just take that last crucial step as an outside observer common sense tells you thats just ridiculous. Costs. I guess it was it was. That last crucial step was left up to be g. P. G. A social enterprise firm what good policing is one of its founders all of it only what anybody says it was. B g b g holds workshops raises awareness and provides training in topics related to Sustainable Energy going to the solar panels are installed but what do you do if they need repairs how do you keep them running most of the village residents couldnt afford Replacement Parts the work p. G. P. G. Does is paid for by donations and crowd funding. So. Singh studied physics in britain he could easily have landed a high paying job with an Energy Company when we first started being a world people laugh this is why you doing charity. You know business is about making money. Why you wasting your time. What are you doing fixing solar panels in order nicely villages you know in the grand scheme of things we dont really make that much impact just directly from doing that would itself however. The snowballing comes when more and more people take this up. Today malaysia uses about five times the energy it did back in one nine hundred ninety almost all of it comes from oil coal and natural gas. Malaysias cities are growing along with its population so is the demand for goods Energy Consumption will continue to rise as well. So nice. To. Meet you someone aiming to. Set them up to be seen. As rene use offs tiny start up techno hoagie in oversea has already landed its first big customers that converts air conditioning units cutting their power consumption in half the idea behind the technology was originally her fathers later yusof decided to make the leap and found a company with it i come from the Software Engineering background in the wolf i see there is no limits the only limit is only money you know i mean you are in a virtual you just do when i started this business the engineers tell me to go there what you do while youre trying to do but you managed to get savings on that first actually it wasnt the night we were working until night and i mean when we look at the end. Of it and then we test the temperature in the room that. They were going to be going to temperate so we got the president to go you. Know this is it you know if you think that was it that was like. The fighting is. The exact method is still a trade secret to go down south and a project like this is a sensible starting point because youre less dependent on outside factors you know if you build a machine that cuts Energy Consumption in half you know good to go you know you dont have to wait for. The grid to be expanded or full regulations to catch up you can take action on your own and not on guns and so forth who. The social entrepreneur said e. G. V. G. Have launched a new project Energy Generating playground that shows how much power it takes for example to run a blender. The plan is to put models like this on display in Shopping Centers to help raise awareness. About thirty people now work for the company but projects focused on training and education are a tough sell and not just in malaysia. You know we just have to get distracted with other jobs and you know because were going to be the rails here you know its the bottom line every month also matters you know if we had cash flow and liquidity we would give our whole diems energy into just realizing Renewable Energy in malaysia and teaching the youth how they too can get involved and do these. People from and argue we need energy to live our lives there are alternatives out that i could that work including the from something of course theres always a catch somewhere but its better than what were doing now and thats great. On a suit so why arent we pushing forward as fast as possible and on the social no in the movie. You know. Its not a. Very good question if youve got any at ces get in touch with us on facebook or you can contact me directly on twitter im going physical and see you again sir. Glenn. December nineteenth two thousand and six twelve people were killed in a terrorist attack on the christmas market. The first stop the islamist perpetrator mistakes miscalculations and missed opportunities above our course analyzes the authorities failure subtract the terrorism came to the boss about fifteen minutes. Tells us. Story. Makes us laugh glow and cry like the big smile optical image slow motion below. The belt. Because the. Every weekend on t. W. Crime fighters the new season of radio crime thrillers begins. To show domestic violence. And Human Trafficking for investigative cases that keep you on your toes. Stories of the best idea ever so every young person. Fighters dont miss it. They live to surf. Danger lurks in the mortar we were there all year long surfing waste and and polluted water not only to witness but a thousand victims i mean with you troubles all gastric troubles. Basically this is just always moments to back up affiliation fill others on a shelf. Is we just need to go somewhere every day and see more and more information to time sort of assumed gives me everything the waves the wind have to give Something Back to me and i can apply chatrooms into many of the others. Point waves surfers fighting against unseen pollution the sea starting in january seventh on g. W. This is deja vu news live from berlin our showdown today between poland and the european union. Has vowed to punish warsaw for judicial reforms is calling undemocratic brussels is threatening the socalled Nuclear Option to