Fast fashion has become a buzzword around the world in the last few years many of us are aware that buying new clothes every weekend has a devastating effect on the planet but dont quite like or have access to environmentally friendly fashion a delhi based fashion studio is trying to change that bridge is setting a scalable and sustainable model in place to make fast fashion a thing of the past. Weve. Had this clothing Design Studio and southwesterly fabric waste is seen as a valuable resource the philosophy is simple we dont need more new clothes that challenges the current fast fashion business model. Something this label does with pride. The problem in the fashion industry starts from the fact that its based on a linear fashion model so today about seventy three percent of the garment three stages go into man foods because there is lack of. Using the fabrics and the garments that we got into working with. It was this realization that led critique and Due Diligence to other founders to address the problem of textile least in india and set up a design label committed to making fashionable clothing pieces from textile waste upcycling discarded items its a concept that has been gaining in popularity in the textile industry all over india as awareness rises. Theres always a garment that comes out of it. But then i got thing processes theres a lot of restrictions that happened so i could obs all of that on board the small scale unit or a lot of unit there is so much that has been produced and that exists its about time that we start thinking about using what is already there. Garment waste is not the only problem in india the textile industry is a major polluter in india the third biggest after plastic and paper. For india its not just the garment with that we have to be concerned about is the production waste that we have to be concerned about this to one of the largest exporters of both objects and our means in the way so all of the waste is just ok because what i think at that level is still something that benoit being able to deal with the amount of the reproducing. The environmental implications of watering and the situation is only getting worse. By the day you get the surging demand for products use of chemicals the need for landfill space energy and water consumption. In twenty fifteen. And that fashion industry used up about seventy nine billion meant to kill so thats thats huge and the single t. Shirt is about two thousand seven hundred twenty liters of water which is as much as most adults were drinking and that is a single t. Shirt. Then of course that. In the production you know process itself which then impacts the Community Around which factories come. Due diligence found is used personal funds to set up a company in twenty twelve now they have nearly twenty employees the seeds of inspiration are so on while the fabric was just being sorted. Once all of the subject comes into the studio we start thinking about what kind of designs can bring all of them together we start fixing the fabrics in itself so that they can actually be used for either to create the clothes that we work with. Thats not all the all to produce bags and other items and the scraps from their own production going to making other new products as well. Whatever is left over after the bag and the collection is then sent to be processed. This paper is what is now making our stationery products. And now our next steps are actually to think about what to do with. India Due Diligence considered a somewhat expensive brand with garments costing between fifty to one hundred euros. Presenting. Since it first set up shop doodle age has shown the collection every year at the lakme fashion week. Fashion week is a premier biannual event in india its a way of reinforcing the idea that trend based fashion is not the only way to remain viable. But not everyone interested in fashion and design or even other designers share their philosophy. They just keep questioning you at every level as to why you do what you do and at some point weve just given up that its ok its ok for not understanding what were doing but. Its about how we want to do it and how we want to. You know the products that we do. The labels products are already available in thirty stores in india and also to some stores but thinks theres still a long way to go. Like christie said not everyone realizes how bad an effect. All groups can have. On expanding sort of testament to that this next experience will help you make an informed choice the next time you go out to buy a t. Shirt. How harmful is a t. Shirt for the environment. Its fun to buy a new t. Shirt and its usually cheap too but the environment pays a high price why. Cotton is grown in monocultures and needs matter variegation it takes an average two and a half thousand liters of water to make one single t. Shirt. The cotton is treated with pesticides sixteen percent of the worlds purses signs are used in cotton fields and these toxic chemicals can pollute the ground water. And then theres all the energy that is consumed to make two shirts electricity is needed to transform ror cotton into yon. And finally look at production conditions eighty percent of the worlds garment workers are women overworked and underpaid they manufacture your t. Shirt for a pittance which is why its so cheap. After production all these t. Shirts are transported around the world that adds up to eleven kilograms of c o two emissions per t. Shirt. So next time you go shopping think about how many t. Shirts you really need. Now high street fashion with dedicated time and effort into finding more turn it is amsterdam based fashion for good is the worlds news and dedicated to sustainable fashion innovation and one of its biggest mandates is to help us defeat the how clothes are bought and discard it. Just go shopping in any big european city and its the same picture one Clothing Store after another but the lucrative textile industry is harmful to the environment which is why many big clothing chains around the fire so in response some of them are supporting a museum in amsterdam called fashion for good it explores solutions to the problem right at the entrance visitors learn that synthetic Polyester Fibers can take over two hundred years to decompose so clearly theres a need for alternatives one side of bringing this innovation through working with big retailers manufacturers to help scale some of those innovators and startups that we work with but another really important piece of the puzzle is to also engage the wider Public Visitors to the museum can have organic cotton t. Shirts printed with their own designs and the museum combines information and commerce by offering the exhibit for sale. If you. Always keep purchasing thats the principle behind fast fashion there arent even just Seasonal Designs anymore instead there are new collections every few weeks the Museum Office tips on how to avoid fast fashion such as buying less or buying second hand visitors can save the suggestions on a personal wristband then when they leave they get a list of good resolutions for every day shopping the museum is mainly funded by retail giant sink looting c. N. A. And online shops the land. Visitors though arent told that. Companies that are partnering with us they are on all their mentions already. Pretty deeply committed to driving change youve seen that through the Sustainability Reports that they have. Published and our other transparent about their work you also see that through certain collections some of them are presented here in the good shop that they are really pushing the envelope in terms of new solutions. Sustainability is fashionable with the urban middle class and the fashion industry wants to profit from that a trend that cant be overlooked at trade fairs like burlingtons fashion week truly green labels or fair fashion have to prove theyre completely sustainable from fabric production to dying to finishing and that makes them expensive but the Amsterdam Museum hardly mentions that aspect. Its an exhibition actually founded by special brothers so what they say interests a sustainable sustainable this is a new brand actually its green washing you can use that its a nice new maybe you can put on your clothes and so i think its very important to have a deeper look to see whats really behind that. In amsterdam the textile giants are getting inspiration from startups that are bringing new ideas into the fashion industry such as using Recycled Materials or natural dyes instead of synthetic ones. The Big Companies meet with the startups in workshops the museum has received twenty Million Euros from sponsors to fund them. Works for one of the startups. I think its very important on the one hand to have a program where you connect the Big Companies to good grades ideas that are there so there are like lots of solutions for all the problems problems we have. But they have to get out there and the Big Companies the big brands if they change even a little bit theres a bigger impact. Those who dont want to wait for that to happen can get active themselves to slow down the fast fashion cycle. You know you. Now the chemicals used to me can die fabrics are often toxic for the environment and for the workers in fact. Ninety nine percent of all dice are made from two chemicals a france based company has found a way to make dice which lets see how. Yeah. This may look like modern art but its not actually a natural process at work believe it or not these blue color trails are made by bacteria. That weve known for decades that microorganisms can produce pigments were doing today a purely as expanding their production to an industrial scale with a view to replacing the production of patrol chemical dyes worldwide on its own. Seventy blatche and beyond was another say theyre the first to study this extraordinary natural process theyre the founders of the french start up based in toulouse they see these microorganisms this great allies that could be used to color all our clothes without any chemicals for years they worked to identify the microorganisms best able to produce color. These microorganisms contain two talks of enzymes thursley enzymes that down sugar molecules can be tracked for example and secondly enzymes that can reassemble those molecular fragments to make colorful dye more cubes. In two thousand and fifteen they finally developed a low carbon method to obtain pigment for dying textiles its a method thats been used for centuries in the Food Industry you know we allow these microorganisms to ferment to bit mike fermenting beer. But instead of consuming sugar to make alcohol the microorganisms are consuming sugar to make dies. Because of that. It takes a week and warm temperatures for the blue pigment to appear the substance is then tried to obtain a biodegradable poulder. The power is suitable for dying different types of fabric and depending on the formulas we apply we can produce colors ranging from burgundy to light blue. This biotechnology could change the face of the fashion industry. The textile industry is one of the most polluting sectors in the world. It uses a huge amount of chemicals to make. One hundred kilos of petroleum are needed to make one kill or die so in our everyday clothes theres a kilo of petroleum just for the dyes. If we take just one piece of clothing like a t. Shirt or a pair of trousers for instance ten to forty percent of its environmental impact. Believe has set its focus on india and china the biggest textile produces the company dreams of transforming the whole production chain making it more sustainable could believe help to lose return to its heyday when the city was the capital of blue. During the in a sense the french city blossomed thanks to the pastel blue business the soft blue dye was derived from a local plant but the flourishing industry slowly declined from the early Nineteenth Century. Nowadays to loose has abandoned the industrial Scale Production of the natural pigment but there are still signs throughout the city that hark back to the glory days of the business that. Dates back to that time and has special significance to please c. E. O. On this. One day billy kirby offered the city of columbus a beautiful building like this because it was built by people who were selling pastel bloom during the renaissance period. You. Thats purely we are effectively going back to the story of to lose because they were creating dies out of plants until the Nineteenth Century then petrochemicals arrived now we want to develop a general production made out of renewable materials about older material and over. So far the startup has produced several kilos of dye powder with the help of the bacteria but they will need to improve the process if theyre to compete with petro chemical dice to achieve costs theyre planning to use a good cultural waste as a substitute for sugar. Thats the big advantage is that we can take all of the leftovers like stange leaves or other parts of the crop and used a source of carbon so we can kill two birds with one stone. By twenty twenty one. And his team expect to be producing several tons of dipole to a year we might then be able to find clothes without pigment but they would need more time more money and more Production Capacity to become a serious alternative to the Petro Chemicals industry. Traditional crafts in india have often relied on natural substances for generations and indian dried straw was incomplete without a study a six yard wonder garment hand woman in sync with gold and silver thread but the stunning into a dying art as we both increasingly turn to mechanized looms that churn out large quantities of synthetic and cheaper saudis now some indian designers have stepped in to save the iconic sorry and keep the craft for life. But a messy hindus to wash away the sins in the river got some to die and be committed. But a bout of mercy isnt just in the city. For you its also this for hand saris with silk and gold plates. With a distinctive looking feet. Or by word of the gods did a must have for stylish indian women. The fabrics spawn and jeffard loops. Operated by a string of punch cards the determine the designs for the. Looms of the foot. The physically demanding work is mostly done by men so. It can take weeks to make a single start. But scenes like this increasing. The centuries old artistic tradition. In the past there would have been a wooden handle in every home and. Entire families in these villages around involved. Skills were passed on from generation to generation until this happened. Thanks in the last decade to see the right of the machines churning out cheap stuff. And wiping out the handle and just. Made the switch. He sold us fifteen handled and and invested in the system. Many artisans before us to look for work in other sectors. It makes me very sad. But i have to embrace new technology in order to make a living. Production is now much faster i dont have to do backbreaking work anymore. Unlike these machines can run as well as at night and i make much money. In the old markets. Theres hardly a trace of the cities once which tradition machine made fabric and in chinese. The creator who. Is the. There is a solution to save the handle industry. Is a designer invest in us his Company Still makes a few handmade saris for the high end indian market. They can retail for upwards of two thousand dollars but the market is changing this so what. I mean he produces and crafted fabrics for Luxury Fashion houses in the u. S. And in. The end up his design away on catalogues prices can be as high as four hundred dollars a metre. Forces are trying to change times have changed there isnt much of a market left of india for people handle. The Industry Needs to reinvent itself. To go with International Buyers because they really value craftsmanship and Handmade Products and theyre willing to pay much higher prices. Back in the village that isnt out to employ thirty two families on a regular basis. The readers here own between one hundred twenty to two hundred fifty dollars a month. Depending on the work and the skill. Its really about the market creates. The hope is that it will encourage artists to stay true to the unique craft when you create something with your hand your brain your muscle thats what some emotion that effort that thing is so much incredible in it externally and always of course this is a pretty when they when they come before they told us i dont form that said im from the outside the big baggy so its sort of more that its all frustration all of all our happiness is something the norm so i think its an incredible to see in terms of face time are you can see the emotion but here you can making a single piece of handwoven fabric. In bones and entire chain of artisans specialized in different skills up to sixteen different workers a part of the process. For the artist and weaving for the Global Market means adapting the know how and learning to innovate. She did and began building when he was ten years old. Learning the skills from his own father. Hes been making since armies all his life he but he has had me on with these modern designs i really have to concentrate on the finish and craftsmanship of these fabrics as perfect but he has a body hamelin i cant afford to make any mistakes because then i have to restart the entire process i have to constantly check the design of a number. It takes longer than making a sari. Initiatives like helping to sustain the artisans and keep the craft a life. Of peace but not from me but change seems inevitable and the future remains uncertain. I would love to be felt all the news knowing im going to be better any more than this cough cough and develop the problem with that like a bit aspirational goals that are on the bed this basically this all for them its a sort of diving thats the biggest challenge because after thin yes theres no reverse at all and in this industry. If one of the cs remaining hand looms what to fall completely silent. It could mock the disappearance not just super croft. But a way of life. I hope to be stories inspired you to be the change you want to see well be back next week with many more some stories each one taking us one step closer to a Sustainable Future good bye and have a wonderful week. What keeps us in shape what makes us sick and how do we stay healthy. My name is dr carlson the i talk to medical experts. Watch them at work. And they discuss what you can do to improve your health. Stay tuned and lets all try to stay in touch next dissolute. Climate change. Sustainability. Environmental projects we give globalisation the face biodiversity species monster vision exploitation quality. Human rights displacement. The Global Impact of local action. Global three thousand and sixty minutes on g. W. Africa. Gummi president of rwanda. Head of the london Patriotic Front to include tiny the rebel army and in the one nine hundred ninety four genocide wasnt when all in new zealand when i was given you in thought ill need to reinforce the colors of anubis but does that mean he was not floating in a group. Of controversial meter to success is beyond question. Time. And the wanton tragedy starts abel fish on t w. Welcome to in good shape coming up this week. The common cold can getting a chill make you more likely to get sick. Office fitness integrating regular movement into your workday