Is the story of a free lunch a simple fridge available all year round all around the world. This is the story of a fruit on which an empire was built one of the 1st multinational its the United Fruit Company. Ready in the mornin. When i eat a banana time day. Up this is the story of a free to change the destiny of Central America and gave its name to republics it became notorious it became the symbol of all thats wrong with american capitalism. This is a tale of economics and politics a story about globalization. This is the story of a fruit. That simple frank the but none of. Her. It all began in 1871 when the government in costa rica asked to start a Minor Cooper Keith from new york to build a railway the beach was to link the caribbean coast to the high plateau changed through the jungle. But nothing went as planned. The jungle was merciless. That one accident scorpions malaria 4000 men died and just 40 kilometers of Railway Track were completed and. Found after a stock market crash known as dried up. Costa rica could no longer pay its debts the railway remained on finished myna faced financial ruin. He didnt know then that fortune was right there at his feet in humid soil of the jungle in this simple fruit that fed his workers lebannon. First the simple food of workers the binondo appeared at the turn of the century at markets in the United States it was a prize delicacy expensive because it. Was rare and perishable. Anyone who managed to transport it quickly enough before it could write on and wrought could turn it into gold. Miner recognize that very soon he was exporting bananas and he was saved from bankruptcy. He struck an agreement with the government in costa rica he would finish work on the railway in return he asked for the right to use the line and receive ownership of large plots of land. Land to grow bananas. Trains for transporting them quickly and cheaply. The foundation of his fortune. In 899 mine i entered a partnership with 2 men from boston he had the plantations and railways his associates provided a fleet of ships and a Distribution Network across the u. S. On march the 30 year 899. 00 they founded the United Fruit Company. By working to finish them or to nationalize the company which owns and controls assets in more than one country i would say its among the 1st of the multinationals in this kind of like primary commodity type of of of business and its really taking the process of to call integration to quite quite an extreme x. Extent including you know constructing whats going to become one of the biggest shipping fleets in actually in in the world and integrating right down through to distribution in the united. States so its really quite quite extreme at this time but theyre pioneering in a more fundamental way because this company is actually creating a market for going on us as well as pioneering how to deliver the product to the consumer so in 890 nobody in the United States really knew what a banana was basically. By 914 you can buy been on as in virtually all big american towns. Tasty nourishing full of this image the United Fruit Company had a flair for promoting bananas. Mothers with families were the target the Company Published recipes and paid pediatricians to praise the bananas nutritional values. Very soon americans could no longer do without them. 2 imported in huge quantities they were low in price and widely accessible. At melbourne and i are. Greatly admire that is a delicate storms floods and heatwaves regularly destroyed crops bananas threatened to become scarce. That i was. At my. Cat. Mine and his associates knew they needed to grow ever more bananas over a much larger area right across Central America can. Form a spanish colonies these countries had won their independence of the beginning of the 19th century but the United States regarded them as a natural extension of its own market. For the United Fruit Company this was one single territory completely given over to growing by nonas. The United Fruit Company itself kept on growing. Just needed more and more land. In panama and costa rica local farmers were evicted. By slashing the prices anonymous it drove small producers who refused to give up their banana plantations to get into financial ruin step by step it took over hundreds of thousands of hectares of Central Americas biggest land. Sitting here in california going on what theyre in is exactly what happened during the land reforms in britain from the 16th until the 18th century so. The british farmers were expropriated in the same way there is no other word for it. Because immediately you the lands which they cultivated started to have fences put up around it. And by the 18th century they were forced to give up their workforce to the new factories. This was the origin of industry and economy as we know them today it was the beginning of modern day capitalism. That life. Did the United Fruit Company introduced capitalism to Central America. It certainly had a specific vision of development and progress from the start. The railway laid the foundation for miner to pick east huge wealth. For the young dangers of Central America it was synonymous with modernity. And marlowe wanted it found railway but the country was in debt when the price of coffee in its primary resource. Elapsed it became insolvent plans to build a railway were put on ice. In 1003 quite a man approached the one person who could help miner cooper keep. He agreed to build a railway in return as usual he demanded lands for banana plantations have the right swapper rate the railway for his own needs he also acquired control over the countrys main ports and the telegraph network. In other words guatemala gave away to the United Fruit Company its infrastructure its economy and its future in exchange for a railway. The companys empire grew to the detriment of the young nations in search of progress but with their resources and in debt. Thanks. All the money that people the debt of the poor helps line the pockets of the rich privatizing the entire Public Sector through the debt mechanism is the act of expropriation of Common Property that typically land for the profit of a limited few could mean to be one of. The banana growing nations in the caribbean also bound themselves one after the other to the company. Each time the Company Managed to pay little or no chances in the countries in which is operated draining their resources even more and assuring their dependence. Case of the united fruit. Headways were wonderful tax free concessions and things but honestly practically every western company all over latin america and asia had the same at the same conditions basically they had the Bargaining Power they had the technological advantage and the money these places wanted them and the deal was very little taxes. In our age tax avoidance or tax planning as it as its called in Business Schools has become a central feature of business globally and thats a quite different situation from when you know developing fragile states in the one 900. 00 century were offering low tax low taxes now its the core business. A multinational can easily avoid fiscal legislation in the sovereign states where it operates by using a method which is well known today transfer of prices where profits show up in the countries with the lowest tax levels of body uki so we prefer the this is a political issue we want this money to be given back to the public authorities to be used for the common good. Or do we continue to allow our states fiscal revenue to be siphoned off by multinationals so its a global issue to Society Problems on the planet. Has been known i had come a long way a simple fruit had led to an economic empire which became the forerunner of a modern day multinational. In his 1904 novel cabbages and kings the American Writer oh henry. Described a fictional state controlled by a Fruit Company and creative expression of a republic. The united fruit. Of their own. By the laws of the company. Segregated society. On the one side the manager graduates from the best universities. And the foreman from the south of the United States who brought with them their knowledge of slave culture. And american enclave in the tropics. An isolated social entity with its own way of life. A telegram dated 299192 the United Fruit Company head office. Lot of labor. Mostly criminal. Useless laborers from costa rica panama and the crowd. Continue sending jamaican labor and. The laborers on the plantations constituted the work force an entity which required organizing. The jamaicans well prize for their strength and enjoyment they were imported sent to speak in their tens of thousands from the island of jamaica and herded around from plantation to plantation. Canonicals were relegated to domestic chores. The hispanics viewed with suspicion in. The Company Preferred up rooted and isolated and dos our workers unions were forbidden. Then tired council had to be built by the company 2 hours theres workers sometimes frosh warms had to be drained. The company avoided taxes but prided itself on creating entire villages in the jungle. Entires the workers and their families. Build clinics and hospitals. Open schools for the labor as children. Wages were often paid in vouchers which labor is could use only in the. Shops to buy food clothing funicello and to. But although the Company Controlled every moment in its employees lives to months started to be made for a 6 day week and an 8 hour working day Unemployment Benefits and salaries paid in cash. On rest was spreading in banana land. In october 1928 workers at the sons of mansour plantation in colombia went on strike. After negotiations failed workers occupied Company Buildings on the plantation. Look along b. And government sent in the army over a 1000 people died. The suppression of the sun tomato strikes became known as the banana massacre an important historical event for colombia and Central America the symbol of state submission with use of its public forces in the interests of a Foreign Company i was. From then on throughout the caribbean the United Fruit Company was simply referred to as the octopus. In june 929 miner cooper keith died in costa rica. He left behind a huge jump. With 100000 employees and over a 1000000 hectares of plantations. In 1910 he had bought up the British Health ala fifes and gained access to the European Market at the time of mine a death United Fruit Company control 75 percent of the global ban on a trade. A few competitors existed but the United Fruit Company tolerated them in order to avoid the us north on monopolies. The core young bell Fruit Company was the companys main rival at its head was samuels a marry. A tall and gruff man with a strong russian accent he was seen as a visionary capable of making bananas grow on the most hostile that. In 1910 he had overturned the government of honduras which had tried to get in his way and he didnt hide the fact he became a legend. His rags to riches story began on ellis island in 892. The money started out of the docks of mobile alabama ports on the gulf of mexico. He saw the united fruit ships on loading bananas and watch the traders thats where. He learned to spot the fruit no one else wanted the right bananas which werent suitable for distant markets. He made a bulk purchase for next to nothing. He hired a wagon and over the following 3 days journey through this. Southern state he sold his entire stock at the railway stations there just for his 1st trip he had 40. 00. Santa the banana man had arrived. Samuel the mary challenge the United Fruit Company until finally his competition became too troublesome for them. In november 1929 he accepted a merger united fruit bought out his Company KoreaMerrill Samuel received 30000000. 00 worth of United Fruit Company share. A fish made him one of the richest men in the United States and also united fruit biggest shareholder. In 1933 he dismissed the companys board of directors and took singlehanded control as one magazine headline put it by journal who swallowed the whale. Actually 56 years of age samuel summary was the uncontested king of bananas. Was an empire cannot stand still if it doesnt grow it fails. In. The 2nd world war froze international trade. But the postwar era brought the promise of reconstruction Economic Growth and new markets for united fruits bananas summary found just the man to conquer these markets Edward Bernays a pioneer of his own kind and a master. Of Public Relations and advertising. About who could shape reality according to his clients wishes. In the 1920 s. Edward bernays had persuaded american women to start smoking convincing them that the cigarette was a torch of liberty the instrument of their emancipation. Back then he was for the powerful American Tobacco company. It is a book entitled propaganda Edward Bernays defended in his own words the conscious and intelligent manipulation of the organized habits and opinions of the masses by an enlightened minority. Could it have been his uncle Sigmund Freud who helped him understand so well yawn that in a Consumer Society advertising was the key to creating consumer wishes which could be nurtured stimulated havent for nice and. For samuels the memory he made of anon of the fruit of the american dream. You know youre right but man was. Prime to kill adam banana and ive come to say that i may have a right and a certain way when theyre playing when brown and i have a golden rule an annotation the best and other theres a. Duty to banana became a household name. You know when i get my dear greenish way or looking mean when you are out for cooking and to keep the man i am. Glad i rarely are literally away and to keep the men and i am a. Better religion treat a fellow man is ways to right to be refined than. Eating habits really are to blame. In chiquita banana is ideal World Everybody not a looks the same tasted the same the company produced only one variety that call me chef. Tasty fruity and hearty at death or exportable demand kept on growing. But it is not enough to have the right conditions for the bananas sure. It is also mystery to pride because simply this is good for an open ocean. On the plantations weakened by intensive monoculture to their owners parasites were spreading panama disease and yellow sea. Chiquita banana swaying hips cotton tide the reality of the empire was rotting probably had some. Samuels or barry had tons of pesticide sprayed over the banana plant up to 30 times a year. Place who volunteered for the job received extra pay they were known as their vinen arrows the poisonous. Very soon their skin took on a polluted they fell ill doesnt start. The lifetime of a plantation fell from 10 to 3 years those infected by parasites were abandoned. More jungle was cut down to create new plantations. It was as if united fruit had taken over the whole of Central America. Believe elite. Units are pressure not because for d. C. Its remarkable because it is a parable of the perverse effects of capitalism and the logic of accumulation after all the logic intrinsic to capitalism is the accumulation of capital of which there is no foreseeable end with the idea that the resources being used are endless. Scheme based on how many feet this example shows that the company should have realized that doing this was not in its interests if you get it all that well because of corporate marketing that you get people dying in a bid to maintain a machine which harms the environment and in regard to sustainability and economic sense is pointless if the Economic News having a. National security in the end destroy this selfperpetuating logic required someone who is in charge to 2nd and say stop us remasters we need to do this differently or that it cant even fix what hamas is going to. Be offering before if you want to really look at him for what in very workable in 1944 a revolution in guatemala put an end to the 14 year rule of the dictator jorge will be calling. The ones i dont know what are your form on the money if you dont want to cater was a good friend of the United Fruit Company. To be close or himself as the reincarnation of napoleon. And fearing a loss of power had to bend to the use of the words strike petition and union 8. He believed in forced labor for the poorest and the lowest wages possible. The contract c signed with united fruit a highly favorable for the company. At. Large nationals like united fruit stuart stability for its for its investments democracy is can be very unstable i mean theres a reason why multinational investment is very low in india and the reason is its democracy where there are multiple parties is always sort of checking do you always negotiating everything and thats thats a veritable. Nightmare for multinationals and they prefer to or per se operate in china for example where provided the communist party approves of your activities you have a high degree of stability and things will basically you wont run into any sort of trouble so i think that i think thats what multinationals are after some sort of security and stability and that imported taters or the communist party can give you can give you that. With its promise of workers rights and a minimum wage the guatemalan revolution no longer made the country viable for united fringe. In 1951 democratic elections brought ha kobo out of bands to part. Out of ben set about putting into practice the 1st promise of the revolution on Land Reform Program which would redistribute the lands of the large scale owners to small farms. But at the top of the list of large earners with more than 2 thirds of the countrys Agricultural Land was the United Fruit Company. President of pens issued a decree to confiscate hundreds of thousands of hectares of land kept in reserve by the company. The indemnities were based on the companys low tax declarations which never revealed its real profits. Never before had united fruit been challenged in this way. As a young man Samuels A Murray had overturned a troublesome government this time with no mercenaries at hand he once again turned to his p. R. Genius Edward Bernays and told him to deal with outer bands. Nasals again to employ his talents of creating his own form of reality. He set about making the protection of united fruit private interests in guatemala an issue for the u. S. Government thanks. To Edward Bernays was to create a fiction for 19 fifties america submerged in the cold war. Was out of ecuador just occupied. Kabul out of band this was a social democrat nationalist and reform a. But nays depicted him as a communist true to moscow a face of the red peril which threatened america and the free world. But theres hope to win over public opinion. He opened a Central American Information Bureau organized press visit and suggested articles to different did publish or. So bernays really are under stored its you know its not what is happening its the story you tell about what is happening that that is that is the reality and thats something he was greatly admired in studied in nazi germany who carried part truth to another. To another level and now weve we see in our present poured with. Social networks and much else the story intensifying. With award severe consequences for for democracy but we could already see where we was going to lead with episodes like can i as a united truett. The time was right for Edward Bernays power play in january 953 Dwight Eisenhower became the new president of the United States. Ties in how i advocated a frontal offensive against communism. The place to brothers in keepers John Foster Dulles became secretary of state allen dulles head of the cia both had been legal advisors to the United Fruit Company. The new ambassador to the United Nations was Senator Henry Cabot Lodge a faithful lobbyist for the companys interests. Its family were longstanding shareholders. They were all men with an open ear for Edward Bernays messages. In august 1953 allen dulles as cia introduced new methods in iran it overturned the government of Mohammad Mosaddegh who had nationalized his countrys petrol industry he was accused of communist collusion. In the success of the operation in iran convinced the Eisenhower Administration the cia was given a green light to intervene in guatemala. The operate. It was named success. Edward bernays efforts were bearing fruit. But. The cia supported an opponent of the other bench regime. Out of mass. He became leader of a National Liberation army trained by the cia. The plantations of the United Fruit Company became reincarnate basins. In june 1954 the capital quite a modest city was gone. Over power of how kobol are bands resigned on the 27th of june in a radio broadcast. They use communism as an excuse. But the truth is different. In reality its about financial interests. Those of the United Fruit Company and other north american monopolies. Theyve invested in latin america they fear the example of guatemala could spread to other nations. After becoming president with support from the United States custody a lot of mass cancelled the measures taken by the outer bands government. Land reform was abandoned the land was returned to united free. But neither stability nor security followed. After the coup quater mile i was thrown into a civil war that continued until 1996. It left more than 100000 dead a 1000000 displaced and tens of thousands missing. The myall indians were among the victims there was talk of genocide. Fearing financial loss the United Fruit Company blocked all reforms in guatemala taking into account the risk of fueling younger among the people. In january 959. 00 cuban revolutionaries took advantage and overthrew the but the regime. Evan estell Che Guevara Fidel castros ally was in guatemala. He had been radicalized by the overthrow of a cold war arbenz he no longer believed in reform but in revolution. The you. In the 1960 fidel castro nationalized all north american businesses. The i was. Sure we i. This time both Edward Bernays and samuel the money power in the us. Its a murray died in 1961 his empire didnt outlive him for long the United Fruit Company disappeared in successive takeovers and mergers it was replaced by chiquita brands. Infected by disease the coal me share of bananas that had make united fruit rich disappeared at the end of the sixtys. Another banana emerged the cavendish. It had been developed by a small competitor soon to become an agricultural giant the new leader of the banana market dont. Feel. Like. According to latest reports the cavendish banana may in its turn be on its way out. Joan employees tried in vain to sue the company for poisoning by pesticides. She keeps her brands the heir to united fruit is facing court action accused of financing paramilitary groups in colombia. That is the story of a free and simple free. Im taking them. To day by not having to buy their dead weight when they are around and have a. Bed for you. And im in a palace. And. All the pain i was by now and id like to climb with the Betty Betty Crocker probably. Am. Sure link from africa the world. Link to the simpsons stories. Scotians opinion will come student news after coming to program tonight from son jimmy como news of the z. Town wild whoops a d w dot com slash afrikaners join us on facebook at g. W. For cause. Im not laughing at the gym i just sometimes i am but most of nothing which has happened in the german thinks deep into the german culture of looking at stereotypes a question that enters into some users the country that. Needed to be taken as grandma there you go its cold out there. Im rachel join me to meet the japanese on the a post. I was issued when i arrived here i slept with 6 people in a room. It was hard. I havent got white hair in. The german language not a lot this keeps me and little bunch need to interrupt its the same thing you want to do their story. Its worth pointing out reliable information for margaret. And. This is news live from Berlin Germany is are so fun to lie makes her final push to secure the European Unions top job underlined is set to address the European Parliament in a bid to win much needed support ahead of a confirmation vote later today we will go live to the European Parliament. Also coming up we cant we will not be silenced. Defiant message from 4 of nonwhite congresswoman after try