from protesting inside many customers were suddenly locked in and only a few were allowed into time the climate activists are calling it block friday the idea being to block the shopping spree to publicize their environmental concerns. i don't find it protesting against over consumption today we can consume more fairly more ethically so when you buy a handbag don't get a new one every year to change the color keep it it lasts 10 or 15 years. from block friday back to the u.s. on black friday shoppers are more interested in finding bargains than worrying about climate change or the downsides of consumerism but what i am so you know the anticipation you see behind us is a lot of people who want to be the 1st person to get what you want. traditionally black friday is the most important sales day of the year the u.s. retail sector depends on it being a success. so how hopeful are american retailers for