Hello and welcome to our First Monday Forum for the month of april. This month we have a different program, as you can see and i want to get to it as quickly as possible. First i will say this is a joint effort of the university of Southern California and center for communication and policy. The usc Public Diplomacy council and the Public Diplomacy council. The panel today, as you can see consists of three distinguished teens, unfortunately our fourth dean from l. A. And he is in his hotel room not feeling well. He will perhaps come for a future event. Without further ado, let me introduce the person who conceived and plans and executed this program. Our moderator for today is going to be Sherry Muller of the american university. She taught the first Public Diplomacy course at au. Sherry. [applause] thank you. Thank you adam, and i must say, adam worked hand in hand with me to put this panel together. We are very excited because we think this is a topic that needs some continued discussion. Our goal is to start that discussion about the trends in International Relations curriculum, implications for Public Diplomacy. What is the Current Situation . What should it be . We have asked to each dean to speak briefly about a set of questions that we sent to them, and i also asked them if it would be okay if they spoke in the order in which their schools were founded, and well, well talk about that in a minute. I just wanted to share the kinds of questions that they have been asked to reflect on. What are the diplomacy courses at their universities, are they declining or thriving, where is Public Diplomacy in the curriculum, what are some of the innovations that they find students are very much attracted to, if they had a sudden windfall from a generous alumnus or alumni, what would they do with it . Weve asked them to reflect a little bit, share what is going on in their respective schools. I have asked ambassador to start because even though the Elliott School. Se didnt start until 1988, the school was rooted in a school that was founded in 1898 called the school of comparative jurisprudence and diplomacy. Doctor brady has his phd from the university of cambridge in International Affairs. You have all the bios. Its a distinguished panel and many of you know them well already because they are your bosses or you teach for them. Then dean joel, they are about to celebrate in 2019 the centennial, he has his phd from Columbia University in Political Science. I will speak very possessive, my dean at the school of International Service, jim got his phd and polly tsai from the university of california berkeley. We are celebrating the 60th anniversary of the founding of the school of International Service inspired by president eisenhower. With that, please check their bios and i will turn to ambassador righetti and in turn offer some reflection, not necessarily on all of the questions but some things they want us to know about their schools and where they feel they are pushing the boundary. Ladies and gentleman, good afternoon. My thanks to the conveners, the American Foreign service association, usc and public. [inaudible] its a great honor to be here with my friends and colleagues. I would also say that our order of speaking is somewhat arbitrary and depends largely on where one starts the historical conversation. Im sure we were debating a bit earlier whether or not there was an american grad or it grad on mount sinai as jesus was handing out the ten commandments. There but i am happy. [inaudible] first of all, i think this is an extraordinary important topic to talk about the trends and curriculum as a relates to Public Diplomacy. Frankly, to do so at this historical moment. One of the things we see at the Elliott School is that International Fair students are a special breed of students. By definition they care about the state of the world. They want to give themselves the best preparation to go off and fight the Worlds Toughest challenges. What i would like to do for a minute is talk a bit about how we are thinking about that in the Elliott School, and segue quite specifically to the question of Public Diplomacy and before i can the floor to my colleagues. I actually, as someone who is both a practitioner and a scholar, i actually think we know a fair amount about many of the worlds problems. We know a great deal about how countries develop economically, we know how alliances work. The missing element, in most cases is leadership. Leadership is something quite specific. It is the ability to bring people together to solve common problems in a way in which they would not do absent the application of such leadership. We see our mission very simple and thats to build leaders for the world. Leaders with knowledge, skill and character. Our strategy for doing that at the Elliott School is something we call step. It stands for achieving elite excellence in scholarship, teaching, ethics and practice. In addition to the highcaliber teaching, we are introducing new components in our curriculum as well as practice. The region we the reason we are introducing new concepts is because students come to us because they want to engage in the Worlds Toughest problems. I can promise them they will face profound ethical dilemmas as they do so. An important part to prepare our students to be in that environment is to help inform their moral intuition. They will strengthen their own internal ethical compasses as they try to figure out how they are going to engage these challenges. The practice piece, we think its very important for our graduates to not only tell potential employees of what they know but what they know how too do. They give them a specific set of skills so the minute they graduate we want to equip them from the minute they graduate to accompany the strong intellectual preparation they are getting. This gets to the aspects of Public Diplomacy. We have a portion of our schools that is focused on this if you presume that diplomacy is the art of giving someone else to do something they want to do because they want to do it, communication and engaging through a variety of different media whether its intellectually or individually or through mass media or new forms of social media one of the things we will do as we build out our practical curriculum is give hard skills to our students about how to engage in this space. Everyone will have to know how do you engage in the media. How do you do a press conference . If you find yourself as a Protection Officer and a team shows up and put the microphone in your face, how do you craft a message . Or, if you want to highlight something that is happening on the ground in syria or on the border, then you had to be able to do that. We are looking at the intellectual theory behind it and how to equip our students with those skills. Let me include my opening remarks by saying in answer to your question, if a generous donor were to give us a large donation, without question the most important thing we would do is apply it towards fellowship for students. This is for a variety of reasons. As a general proposition, my view is first year education in the United States has bee become very expensive in the United States. It is important to me that we be able to ensure that any student who has their eye on the horizon and wants to prepare themselves what the world has to offer is not prohibited from doing so due to cost because of what that would mean in terms of their debt burden on the economic choices they have to make going forward. Thank you very much. I look forward to the question and answer session. [applause] thank you very much. I would normally have objected to the order of speaking given the fact that we do like to pride ourselves as being the first school of International Affairs in the United States, but i really wanted to hear what ruben had to say first. It is a pleasure to be here with you. Thank you very much, its wonderful to be here with my washington colleagues. I think this is an extra moment for us to be looking at this particular set of issues. A few points of good news to start with, i was very pleased to see, you may know at the school at georgetown we have both an undergraduate for your Degree Program and a series of eight different masters degree at the graduate level. You apply, you dont apply and then choose at some point in your career to declare your interest in International Affairs, you apply directly to the school of Foreign Service is up posed to the college of arts and sciences. This year we had the largest increase of applications in our history. It is the largest pool, by far that we have ever had in our history. So, whatever your views might be about events in the world in the United States and europe and asia and elsewhere, obviously the excitement of those events, especially at the undergraduate level because this is really not professional training yet, but its the undergraduates were thinking about engaging intellectuaintellectually in thc areas and it has created a sense of even further commitment and excitement about International Affairs and education. To me that is one of the most optimistic signs going forward. We had a 14 increase in our applications which is really unprecedented. They usually move in a one or 2 year after year. Something happened that is really generating quite a bit of interest. As ruben said, we are all schools of International Affairs. We all have liberal arts curricula that is designed to train from a variety of different disciplinary areas for students to engage and serve the world in different capacities. We also have within that overall liberal arts curriculum, a specific focus on diplomacy and Public Diplomacy. We have the institute for the study of diplomacy at georgetown which offers a certificate in diplomacy for our undergraduates and graduates. It is a course, a multicourse sequence that goes through some of the basic skill sets that are required and Public Diplomacy being a critical component of that. I am also pleased to say that within the certificate, which is in addition to the major that a student might do, it is the second most popular certificate in our school. The first being migration and migration issues which is also interesting in and of itself. Just to step back and think about the trends and where things are going. If we turn the clock back almost 100 years when Edmund A Walsh created the school, in his opening address he said we train for law, medicine, why not train for Foreign Service. That was in 1919, about six years before the rogers act that created the u. S. Foreign service. He had in mind training for Global Engagement. For many years, we built curriculum that was based on that, creating specialists in International Affairs. Over time we came to the realization that first of all, a smaller and smaller share of students were going directly into the Foreign Service itself and for our undergraduates we had less than 2 who go into the Foreign Service as a career path. They are going into all different fields. What we recognize in our curriculum is the recognition that youre not necessarily training International Affairs specialist, youre trying to train globally minded citizens who will work in many different fields. We want to integrate a study of diplomacy and International Affairs education into other skill sets. We created a major of business and International Affairs. Increasingly so much of our Public Diplomacy is being carried out by Public Sector actors in many different ways. Its interesting to think about what the role of the private sector is in representing and engaging on issues that are of deep concern to us. Our Fastest Growing major and secondlargest major is Science Technology and International Affairs. We used to have safe from science programs and you could avoid science classes and take more history and that attracted people more in the 50s and 60s and things have now changed. How you integrate that and bring in the crucial issues of Science Technology policy, if you think about technology and the aspects and importance of technology as a tool of diplomacy, its absolutely critical to start thinking about these things, and training students who have the skill set, the deep roots in technology or science and combining that with International Affairs. We are trying to build a curriculum that enables us to do that. Finally, we have, as another play is something called culture and politics which is how to bring together issues of narrative, story, performance and others as an aspect of International Affairs. I must say, i come from a Political Science and economic background. I worked at the world bank for the past 18 years. If you asked me a few years ago, if a student set i want to train for a career in International Affairs in diplomacy, i would have encouraged them that quantitative skills are in important and understand data and know how to present data, now im not so sure because we seem to be living in a post data world in which, im not going to say that data in these things are not important, but i will say this, the method of communication, the form of medication, the ability to tell narrative and use communication techniques that will effectively presents and engage a broader range of constituencies beyond the standard lets present the evidence and see if mine counteracts yours, those things we did not pay sufficient attention to and we need to think much more seriously about nature and form of communication, about the importance of narrative and story and the ability to explain to a much wider audience than we have in the past. We are trying to design our program around the intersection of these disciplines and International Affairs to build real skills and expertise and link that together too global diplomacy. Largest Scale ideas the deeper literatures and the deeper readings theyre doing in liberal arts situation. So were trying orbiting our course around the problem. The reading may be she great works in Political Science or economics or global diplomacy but the actual practical impreliminary indications is how to apply that a casebased scenario and confront practical problems. Im competed about is our work with the state department in the Diplomacy Lab in which state Department Teams provide us with a problem. Heres a problem that we would like to hear what your students have to say, and our students, with the fact till member as mentor, will develop a team to try to help come up with a set of idea and solutions can do that in the context of other existing course create a course, paper within a course, and we get a list every fall of about several dozen projects that are proposed to us by the state department, and that our students can then work things through. Thats a very exciting approach. So, i will also add that if theredonors who want to give unexpectedly large amounts of money to us well put it to very good use, but one thing i want to emphasize in addition to the opinion on the scholarship, which i think is critical and would support that but be use funding to give every stunt student the opportunity of a Global Engagement during their time at georgetown. We want to go as a requirement that before you graduate you are tested, not just by doing a study abroad. Its a wonderful thing, and i really do appreciate it, but study abroad is being abroad. We hadnt to think about engaging abroad, which means going and try to work in a private sector engagement, a service engage or research project, anytime that suits a schedule but enable students to practice what theyre learning and fail, which they probably will do in the early stages, by trying to confront their knowledge in a global context. Thats costly part of the educational experience so if anyone wants to write a check ill be the back and happy to accept. [applause] well, tough act to follow. I wish we had been founded earlier. Very excited about the upcoming anniversary, june 9, 1956, president eisenhower did the groundbreaking over what was then the new building for the school of International Service and we have a newer building and were looking forward to celebrating the 60th 60th anniversary this year and his call for the establishment of a school designed to wage peace. So well come back to that not a moment. I want to say im impressed. My colleagues are much more skilled than i am and i stay away from political issues. Its hard to talk about Public Diplomacy without noting the proposed cuts to state department and the importance of Congress Prevent these massive cuts from happening, because of course, the Public Diplomacy of the United States dep depends on having a fully functioning state department that engages in the world ask offers an alternative to other tools that the United States has. In terms of our a couple words, wearing my hat as president of the association of schools of International Affairs. Two things related to this topic. One is the roles that our schools play in creating cultural competency among our students. This is perhaps the most important thing. They get from a school of International Affairs. Our biggest competitors in the last ten to 15 years have not been one another but, rather, Business Schools. Business schools are basically going out with the message, want to do international . You can do a that at Business School. Do International Business and its more lucrative. One tact is to try to help create opportunities for student to do both. But i would argue if you look we have private sector employers coming to us all the time saying we want your graduates because they have something Business School graduates do not and thats cultural competence. And this is a critical piece of this. The other thing that is sort of stunning in recent years is that history departments have moved away from hiring in diplomatic its, and social culture history are very important, but not to say we dont want to do diplomatic host and thats what you find in history depths and its the controls of International Affairs that pick up the slack. We depend on that International History and diplomatic history. The programs have been in this space, we at something very fortunate me and we hired two Major International historians and maybe having a third hire shortly. And if you look at harvard, the Kennedy School hired to of the leading cold war historians. Johns hopkins brought on board two. This is not a accident. Its happening in the schools of International Affairs and not happening in history departm