Of day, i think youll find the, that 3d is going to change how we live, how we learn and how we interact with the world around us. Thats it for me. [applause] thank you, mike. That was great. So i bring up the big gun. [laughter] ralph rivera, ebc director world media future media, i should say, to talk about what bbc is doing in media. And i have to tell you, you probably have no access to iplayer here, but it is without a doubt the best streaming video media on the market at this point in time. Ralph. Ah, thank you. By the way, its nice to be back here. Im sorry i brought british summer with me. [laughter] i did catch a couple of nice days over the weekend. Im originally from new york, the bronx. Columbia, nyu. I literally just moved out to london four years ago to be with the bbc, and its always nice to come home. Im an engineer by background. I spent a lot of time with media, viacom, pearson, aol and time warner. And one of the reasons i went to the bbc is bbcs known as a tremendous storyteller, iconic storyteller. But it also has a great tradition this terms of tech in terms of technological innovation. And this is a little video id like to start with for you to get a sense for what i mean by that. [inaudible] station on the air. Television broadcast [inaudible] the first outside broadcast of the olympic games. [inaudible] you can keep the rest [inaudible] lets see that. Now, futures are getting to be very, very common place. Bbc, computers in schools. The worlds ever known. Weve given you complete control of what you want to watch, when you want to watch it. Weve been bringing you the future since 1922. Makes you wonder, whats next . Oh, man, i love that tagline. Bringing you the future since 1922. [laughter] thats, thats cool. And so, by the way, one of the other reasons i went there was for the olympics themselves, the opportunity to be unbounded in what we could do with that was just something too good to pass up. And ill just take you through a couple of slides to indicate where were going from there. So ill skip some of these actually. By the way, iplayer is our Video Service in the u. K. It is basically like hulu except its live and on demand, its streaming and downloads. High quality contempt, no ads. And ive content, no ads, and ive got over a thousand quites. But its devices. But its only available inside u. K. , and for three years running its been the number one brand in the u. K. When i say the number one brand i dont mean the number one media or technology brand, its the overall brand in general. So youll see [inaudible] john lewis can which is a Department Store or dyson, marks and spencers, grocery stores. By the way, the rest of the bbc online, bbcco. Uc isnt doing badly, its number six. So we have a significant presence in the u. K. , and my job is everything that the bbc does online. This is a key question for us, where do we go, where do we go from the olympics . And by the way, anytime im in new york one of the things i like is if you see those headlines on the bottom there how the bbc crushed nbc and brought olympics coverage into the future. [laughter] see, only a bronx, new yorker would put that on a slide in the u. K. , because the british are just way too, you know [laughter] thats not, thats not proper. You can tell i have a good time being a new yorker in london. [laughter] and so the question for us is where do we take it from here, because we essentially delivered everything that was the olympics, all of the events live is and on demand on any twice any device that you wanted to use at work, at home and on the go. So digital as Distribution Platform for what weve already created, hey, thats cracked now. So the notion of being digital, were there. And so over the last couple of years weve extended that from the olympics to things like glassen berry glassen berry which is a music festival, goes through the weekend. People like jayz, beyonce, coldplay, what have you. And so guess what . The music people, they want the olympics treatment which means all of the acts, all of the stages available for everyone on any device in addition to roing reporter roving reporters, things like that. And then, obviously, thats available on all devices including connected tvs, tablets, smartphones and desktops. Each one is in a different use case. People are in a different mood, a different mode when theyre using these devices, and we tailor our offering to each one of them. And id say one of the most significant things that weve announced recently is that were the first broadcaster in the world that has announced were going to take one of our major channels, and were going to make it online only effective fall 2015. So were taking bbc3 and next year itll be online only. By the way, bbc3 would be the equivalent of our youthoriented charge. So we believe that channel. So we believe that were, essentially, following that audience online. And so thats a big bet for us. And while some people were lamenting the demise of a broadcast channel, others such as myself are looking at being able to recreate that into something thats native online. So its a big opportunity for us. And so what how are we going to recreate that . To me, when you go past being digital which is taking everything that you already do whether its print, radio or tv and putting it online are, the next one for me is to be connected. And so one of my favorite quotes is from jay rosen who talks about the people formerly known as the audience. And thats something i used with my colleagues back at the bbc a lot. And i do it in the form of a provocation. And so, again, reminding people i grew up in the south bronx in the 1970. Provoking is a natural state of affairs for me. [laughter] so one of the things, one of the things i say is do you really care about people, right in and i wont even take the poll, because everyone here will say, well, of course we do, right . And then i say to my colleagues who are radio, tv and journalist, i say, i actually think you care about viewers, readers and listeners. But if you cared about people, you would care about them even if they werent engaging with your program. And so the challenge is i actually think what most creative folks care about is the program or article or whatever is the product of their creativity, and its almost like art, right . And, actually, the audience is important to the extent that theyre a consumer of what i just created. And i think one of the big shifts for the Media Business in general is to recognize that theres a rebalancing of that relationship and that you actually have to care about people. And so what does that mean . So i used to work at pearson, and with simon and schuster before that. And i just make the comparison in terms of what a tablet knows that a textbook condition. Right . And a tablet knows what your social graph is, who you relate to, who you interact with. It knows what youre passionate about in the form of your interests, things that youre engaging with. It knows your knowledge graph, it knows what you know versus what you dont know and to what extent. It knows what youre doing and, therefore, it can establish an activity graph. And by the way, when we talk about facebook or twitter or whatever, essentially, thats just the digitization of conversations. Actually, it knows what sort of conversation youre in. And so the challenge is if you, if you want to create a program now to teach kids in days where all you had was, lets say, ink on paper or the technology was based off papyrus, right . If this is what you have available to you, well, how do you tell that story, right . And i actually think that most people dont yet know how to tell stories being able to leverage these sorts of capabilities. And so when you put that pdf on a tablet, right . That is essentially like early days of television where essentially a television was just a screen on a radio show, right . And so the new show was essentially the, you know, the guy with the hat and the cigar and the music show was a camera in front of mike with three people singing. So it wasnt until much later that people really figured out how to use television natively. And so were at that stage with online. Were doing things along those lines. World war i is big. Its the centenary of world i. Were bringing together imagery, words, poems, video and audio for all of this. Weve created interactive guides that bring all of that together. And then its just going to continue. The thing i said to my colleagues is this is just, this progression is just increasing, you know . The next thing is going to be wear ables, and so how do you react to the information that thats creating . Facebook just purchased ucculus, so the idea of alternate reality is becoming consumer grade, right . And by the way, i just put this one up there, you know . A battery that dissolves in the body to power embedded health sensors. See, i stop at the occulus thing. Im not going johnny mnemonic. Im not plugging in, you know, im just old school that way. [laughter] ill go as far as some contact lenses that project, but im not going cyborg. Im going to stop there. And so, you know, i think theres a progression, and the progression is going from be being digital which is internet Distribution Platform to being connected to people and then being con versioned where you converged where you actually use the internet as a Creative Media module itself which is social, nonlinear and interactive. And these things are already here to some extent, and this is one of my favorite quotes which is the future is already here, its just not evenly distributed. So everything ive talked about isnt in a Science Fiction book. It isnt star trek Gene Roddenberry stuff, the its already out there, and the question is whos going to harness it so it can go mainstream. Ill lee it at that ill leave it at that. [applause] thank you so much, ralph, appreciate that. And now, last but definitely not least, delaware von harris deafen harris. Were going devin harris. Were going to have to do a little technical change. Devin is kanye wests former produce, hes done some great work over the years, and hes got a Wonderful Company called adventure out there now thats doing some of the most interesting work in interactive video. And, which is a lot of what to a certain extent, you know, were looking at right now. Its a little bit of what mike was talking about, what ralph was talking about, what adeena was talking about. So i hope you will enjoy this. Thanks for your patience during this switchover here. I think were just about there. Okay. All right, i awesome. Okay. Super. So, again, my name is devon harris, im the founder and is ceo of adventure, which well get into what we do at adventure. However, just to give you some background, the whole thesis around adventure really starts from these books which some of you guys may be familiar with. Choose your own adventure books, hence the name. And, you know, well see how that goes in terms of trademarks and everything. [laughter] but i want to just dive into what is a story, what have we been defining a story as and what is the story in the very near future like we were just hearing . So the definition of story that we can find today is a narrative, either true or fictitious, in prose or verse designed to interest, amuse [inaudible] a reader. The classic way is, obviously, i assume why were here today. These stories have been translated originally orally and now through the written word. However, obviously things are moving here to the internet. What ma that means what that means in terms of our content and our stories occurring on the internet is being more and her driven by video. As most of you know, video traffic counts for 53 of the internet traffic, so its become largely videodriven media. So its really, we need to be aware of this as we continue to tell stories. So what is the internet . The internet is an environment, among other things, where we expect our experiences to be personalized and interactive. So theres generally a tradeoff that occurs in our internet experiences. Were delivering some sort of content or an experience, we interact with that experience. The content provider receives data from us via our interactions and then delivers us a more personalized experience. This is how internetdefining industries are built with, right . Now video traditionally is a oneway data stream, but were just getting to the point where data, essentially video which is obviously a large amount of data can start to be used in this more dynamic fashion, or we can return data, and that can be interactive and personalized. So this is a model that we are pursuing at adventure. We are making, we have made a video so that stories can be told, instructions can be given thats interactive and personalized. Just like with these books, right . So what does that mean . Lets walk through an example. Okay. So for this to work, i need you guys to help me out. So theres going to be some points in this video where its going to ask us a question, essentially. So im just going to ask you guys just to raise your hand and vote on what you want to see, but we have to respond quickly because we have a limited time to react, right . So this guy should be familiar to you. Um, can we get the audio back . Did you plug yeah. We had it a second ago. All right. Lets try something. Lets try this, guys. Okay. Restart this. This life is not an easy one. Took the one thing that has haunted me, is it is finding the truth about my parents. Who wants to learn more about ermans future . His past . Okay, past it is. [inaudible] if you want the truth about your parenteds, peter parents, peter, come get it. Who wants to chase the girl . Who wants to save the world . Oh, okay. Usually its save the girl. A biological attack on new york city. [inaudible] peter you can see how much more involved and engaged we are in what were seeing now. And from this we can convert click on coming soon to see spidermans adventure in a theater near you. So then, obviously, we have a higher rate of conversion when it comes to ads. We can purchase movie tickets, buy goods, etc. As this copy is completely interactive on ad networks, social media and etc. So this is just one of the super simple examples with a kind of a common character that weve seen. So i want to just dive into what that looks like. This is the adventure platform. So this is, this is actually something thats been in the market since last year where we work with brands and advertisers and enterprises to basically make this premium sewer active, these premium experiences. Now, we launched this to the public about two weeks ago. Anyone here can go on adventure. Tv, and you can start creating this for free. So this is the spiderman video that we just saw. This is literally i think people feel that its a complex thing to create, but literally as simple as drag and drop, one click, two clicks, now weve added a third choice here at the beginning, right . Now we can go in here, and we where butt betons are, graphics, etc. Social media messaging and all that. So we can take this out. So whats interesting here, this is obviously kind of working on the engagement side. When we start to, as rest of the internet starts to use that data to empower the experience. So here we get just the idea of channel performance, how different web sites which this video is on, how theyre performing in terms of views and the duration, how long people are are watching. But this is the really special part to me. We can get a look at what people are choosing, and then we can slice this up by location, the device, the browser, etc. So lets take a look at one thing i find pretty interesting. Hang on. Lets go back to november of 20 13 when we launched this. All right. So very quickly we can look at when it comes to choosing the girl or saving the world, generally speaking theres a higher response around safing the girl. Saving the girl. Right . So whats really key, without diving too much into this, is when it comes to converting to purchasing a movie ticket, when people are choosing to save the girl, theyre converting to a purchase at over twice rate of saving the world. [laughter] so you can take what you want from that information finish. [laughter] but this is, this is some important insight. So maybe our broadcast version of this piece of content should feature the girl. Maybe we can the test between two or three girls or whatever facets of the story. So then the real opportunity adds scale the this, and this is what i think youll be seeing in the very near future, for more of the content delivery to be based on what were your previous interactions with confidence, right . So there will be a profile existing of your choices, and in the next few years youll have content delivered based on how youve within engaging with content. So thats part of what were doing at adventure. So thats sort of the one element on the entertainment side in terms of stories, but lets not forget that the definition includes instructions, right . So i want to show you another example of how this works, which is more educational many nature. In nature. You guys should know this whats up . Im john legend, welcome. I want to teach how to play my new single, all of me, on the piano using this really Cool Technology called adventure. Im going to show you how to play a song. Pay attention because youre going to be quick. So typically learning to play all of me is a very brief lesson. Typically how would you learn this . You could have sheet music, or youd have a video which would have them demonstrating things which you would watch and, hopefully, youd remember and learn. So real quickly here we go. Isolate the base which is the root of the chord. F minor, d flat major, a flat major, e flat major. And i think the next one is and a. White. Try it again. [laughter] this is what the internet is meant to be, 2way communication for you. So whether it is a video or textbook, just be prepared to make it your content. Lets try it one more time. I am not very good with the piano. But you guys can go online and play yourself. And if you play it correctly you can send us on. It is pretty fun. Thank you. [applause] thank you so much. You know, i know this probably seems as though these folks are on video promote we focus a lot on video, but we are really talking about where content is going in this moment in time. Print is always going to have a very Important Role to play in what we do, but we need to figure out how to integrate that with where the world is going right now in terms of media. We have a few minutes if you have questions. Please. [inaudible question] just a power point presentation. That was my base that i used. Just saying. [inaudible question] online actually. They will walk you through the stages of how to of build a truly multi media. [inaudible question] not off the top of my head, but if you want to see me after work, i will give you my card. You can email me, and i will send them back to you. Q. You use an accurate pc . [inaudible] just a place to start. It is a good well, we can talk after. [inaudible question] and tell when we are looking at the notion of data, it is a big deal for us because actually we are not very dated centric. We are very narrative centric, very story centric, very content centric, not very dated centric. When i talk about getting data about people, that is one aspect of it, but another big aspect of it is a data about the content that we have. And so the notion of match the data and hacking and being able to make that content more malleable because you can understand what it is, what it is about, what it would be relevant to, taking big pieces of content that might be an hour and then say, hey there are moments to that are important. So during the olympics you typically if i were to say, oh, we play what is happening on nbc. So, yeah, there is like a 6hour chunk year. What we were during during the olympics is packing them moments were important things were happening. Here is the start of a hundred meters. Someone is competing for a gold medal here. So we would have that so that if you went over the time line you could see, oh, these are like chapter points in the video. And so we added the information to it. And so now what happens is, you have the data about the people and the data about the contents, and you are better at connecting the right content to the right to the right people. And the thing i find is, hey, and an ecommerce sort of environment, you know, where people are managing inventory and stockout ratios and what effort, that data about supply and demand, people all people are all over it. It takes a little bit it little bit more work to get folks to be able to capture that data. So in order to make it discoverable you have to invest the time to create the data around the context. We have time for one more question. Please. [inaudible question] [inaudible question] i just have one brief comment on the educational side, and then i think there will be a lot more to be said about that. One of the true dangers that we are finding in the educational marketplace right now of technology is that there is too much. There is too much information. When you get into the educational space, a lot of kids at school now are getting lost in well, lost in space. There is just so much information that it is becoming very, very difficult to focus in the areas that they should be focusing and because so much of the material is being produced wait to broadly. This has really just in the last year or two started to become an issue that is being studied quite a bit right now. You know, that is not necessarily a technical issue in terms of the dangers that we have going forward, but if you expand that out, it can become you know, the whole idea of, there is just so much information out there that it will be easy to get lost. I think there is a drowning in data and thirsting for knowledge that goes on. And actually being able to pinpoint specifically what you are interested in and really matching that to what is available that would be of interest to you is important because otherwise it is brush of data, like a fire hose of stuff, and you are just trying to figure it out. That is one side of it. The other side of it is about privacy, and i actually think most people dont understand the terms of engagement that they are entering into when they sign up for all of these services. No one reads that 80page thing that at the beginning says, hey, just sign up for this, right . And i think over time people will understand that that date it is a valuable asset that should not be given away that easily, and people need to take more ownership and concerned about that, but i actually think that it is going to take time for that to occur. Thank you all for coming. We are at the end here. Really [applause] i think this is the first session i have ever been at where everybody stayed. [laughter] it is wonderful. Thank you, guys. Appreciate it. [applause] [inaudible conversations] [inaudible conversations] [inaudible conversations] now more from our said that bookexpo america. Host well, joining us now on book tv is jenny nordberg. Ms. Jenny nordberg, what do you do for a living . Guest i am a Foreign Correspondent based in new york. I read for a paper called svenska dagbladet, the national newspaper, and i am an investigative reporter. Host how long have you been a journalist . Guest i have been here since 2002 when i came to columbia to go to graduate school. Host and you are a Pulitzer Prize winner . Guest i was part of a project that won a Pulitzer Prize. It was an investigation into the American Railroad system for the new york times. Host the swedish paper that you work for, is it comparable to the new york times, is it that size . Guest we would like to think so, certainly. I would say the wall street journal may be, the conservative portion of the national newspaper, if there is such a thing. Host how often have you been to afghanistan . Guest i came there for the first time in 2009. That was my first trip. I came late to this war. Since then i have been back almost every year, living there for about th
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