The anticancer cells. But because he is speaking into the microphone, all the way to the back of the room to the press riser, the malt boxes plugged in to buy all the networks and the people watching the reporting of the iowa caucus results in new york and washington candidate and washington candidate up here 3500 people. They hear one person and one microphone who is sounding unhinged. This season secretary clinton has been taken to task for shouting and screaming that her cries. Is that the same phenomenon, although last night i was struck that she did not sound. Weve seen a development because both heard the Technical Support is Getting Better because she would get in front of these crowds and she would try and match the energy of the crowd and maybe she didnt have the size of the monitor she needed to pull backs down and tell the speaker its okay. You dont need to project as much as you were. Trump, if he says im playing the womens card, and deal me in. Really trained it to the back of the house. That is where she took some criticism from trump than others. She is being shrill. Fastforward to last night, Brooklyn Navy yard. If you just listen to the way she is speaking, she is very conscious of the fact there may be 2000 people in the Brooklyn Navy yard, that theres millions of people watching through the cable nets. And to have been seen in modulating, managing my voice and a modulating my volume, delivering my attack lines to make teleprompter, was really good timing. A couple thousand people in front of me in a thousand people behind me got their products because she wants to sound not just right, president ial, not overbearing and settlement that you watching at home and whatever clips katie is the next morning on the today show, the person with the temperament for the oval office. We wont know for a couple months but they have to make out for this cycle has been. So far what is one or two of the best stage political moment in one or two of the worst . Well, the point in making them look is that many of the things that really came back to haunt candidates about what they did in public, you wouldnt have known it at the time. Its not until five weeks later that the tank at ayers, which is what we remember him bright and dear to me at romney in 2012 singing america the beautiful does that in january in the villages. That tape is logged by the Obama Campaign in that devastating ad of him singing pictures of empty boardrooms, boarded up that reads, bohemian and Swiss Bank Accounts debuts in june, just when its most important for him to position himself as the republican nominee and the opponent making it clear that he is up to 1 . The other example is john kerry and windsurfer appeared because windsurfing in august or in the republican can edge in. That is matched up with this infamous quote i voted for the 87 billion before i voted against it. You add that in the tracking of great at. So what is happening in this cycle. My point is that the creativity of these posing at teams and we know secretary clinton has her team well wired and everything trump said going back a year or even more in some cases. We dont know what theyre getting ready to spring on him in the weeks before cleveland or september that right after labor day. Who hope for trumps sake that he is doing the same as secretary clinton. But the thing that has been most damaging, probably happened to marco rubio and that was sent a candidate selfimposed error, which was repeating over and over and he knows exactly what hes doing. You think about that. A strong thirdplace finish starting to get real heavy endorsements. Hes starting to get real republican money behind him. If he kept that he kept that momentum from iowa into New Hampshire and the republicans got behind this 45yearold candidate from central casting couldve been a very different situation. People dont understand anything i have a cover for a long time. I dont think i understood how many of the things you have to think about. You read about the g7 summit in france in 1996. When i got to cover halifax, nova scotia, youve got to go to france. So you decide to get president clinton at the static on the serial venue into a beautiful park in june in france and its warm and suddenly theres a whole bunch of dogs swarming around. So what do you do . Were you in france . Its 1996. You could either have the president gave his post g7 News Conference in the sterile International Press center for everyone else has done it and every other ballroom that any president speaks to with great britain. Id look around and find this beautiful part, but its an 80 something degrees. Its the end of the gene, one of the hottest days of the year. I am looking at the podium from back where the cameras are positioned and i am seeing that this wont work, but i friday convinced the white house that they have described their plans for the Filing Center into it here. Theres a small supermarket over there. Im going to see what i can find. A can of aerosol with a bug on it looks like probably the right thing. If i spray a little bit of that, they will disappear they will hang around and it will be called the lucas. It looks like something that will work. I sprayed the podium. I just love. A because that is going to make sure that he is not that i will create the president clinton. Instead, they hung around. As these movie lights that we set up and train to come right in the president ial podium made it hard. It was a nice place for them to be. President clinton arrived. He gets behind the podium in his underwear during questioning. Theres a couple things happening. In saudi arabia, killed 19 servicemen and women and so many others. Back in the states is the emergence of the problems the white house called fido gave. So asking a lot of questions about which u. S. Government officials have their fbi files and Nancy Clinton do his usual thing. The whole time to the podium. Its getting hot because ive got these movie lights timed and its 90 degrees to start with 115, 120. He goes and starts to rub his brow. Clinton does not have beautiful complexion to start with. And jesus wrapped his eyes with toxic poison in a spat about 20 minutes to go left in his News Conference. By the time the News Conference ends, he is like this, trying to answer questions about file gate and his eyes are closed like he just what 15 rounds. What did leon panetta, chief of staff say . Dont even bother to come home. Were there any repercussions when he got home . You know, i got close to being fire several times. That was one of them. I made it through until 97. Was going to need a nanny for the 50th anniversary of dday because i think i thought your thing then deservedly blamed for something that wasnt your fault. It had to do it president clinton using tombstones on the beach of normandy to make across. They were were suggesting that he whispered in his ear to do that. But that is not the case. I was telling my friend is getting ready for the 50th anniversary of normandy was the most meaningful thing ive done and and i look back at it as a wonderful, wonderful experience, mostly because i started out by looking at a vested veteran who are going to go back to normandy and call them on the phone and heard their story to write me. I also studied a lot of archival footage of writing when he went back to the 40th. I was trying to think of something that clinton would do over like what reagan did, what shall president s mesh to and distinguish much differently. So Don Beyer Qaeda chief white house speechwriter and head of communications at the time was developing messaging around clintons big keynote speech that is if we are the children of the sacrifice. If i could find a few better in, some of whom won the medal of honor to walk with president clinton from colville cemetery where he gave his good speech and thought thousands of veterans down this winding path over the bluff down to omaha beach and there they would emit a chief army chap and ended with a a prayer to many of their comrades in arms who had fallen on that each. That would be a wonderful way to finish up this 50th anniversary of dday. As clinton is walking down, probably a 10 minute walk from a secret Service Agent hears on his radio that the people who need to get high Vantage Point to make sure they can cover the president and prevents any problems that might have been asked that if he goes too far to the beach are too close to the water, we will appeal to cover him. So can you guys just developed a marker to no more than 75 feet from where you are and we been told the president he cant go any further. So he says josh, give me a marker. All they have is seaweed in the grass and rocks that form a little bread before you get to this on omaha beach. I said okay, these rocks will work. I take 20 of them and piling it of them in pilot appeared that about 75 feet into the beach. When the president walks onto my position, i whisper in his ear, sarah, the secret service doesnt want to go into further than this rocks over here. And he gave it. So clinton and the bedridden taxpayer moment in their prayer and that works out and they are taking pictures. We get the picture done and im thinking great, lets pack up and go away because anything else would just ruin us. It has been perfect. The great pulitzer prizewinning photographer for newsweek, who shot the famous picture in vietnam of the police chief shooting one of his prisoners is now many years after the knob, but on assignment for newsweek has cut a deal with another white house staffer to do a private photo shoot for president clinton on the beach after the wind i sent a tiered with god to kill time as i have to note that veterans the way, with the chaplains way and its going to be the beach. It is something with this lenses, taking extra time in the same what do i do now . It is taking a few minutes. It was such an emotional trip. We started in italy, where bob dole had been wounded. We went to cambridge, england where someone at the bombing raids had started, the cemetery there and then finally made it to normandy. So all week we had seen so many crosses, so many reminders that the american sacrifice. As i was saying earlier, tom brokaw was with us in pictures got back to Steven Spielberg and tom hanks. This 50th anniversary of the stories that are told because of it really got us to appreciate what the greatest generation had done. Bb spawned band of brothers but he is creating content from the period of claim 10, just trying to figure what to do with a few minutes of time. He looks at this little pile of rocks that i put in position to basically mark the point of what she should go no further. Im 75 feet away from him and i see him bending down in front of that pile of rocks. He hasnt been told what to do, is just trying to get ready for end and he takes these rocks informs them in the shape of the white cross, the same indelible image that he is seen day after day for all of those cemeteries and just stands back and looks at his cross. Later that same gets reported and what we call a pool reporter. Video packets with that and to become misconstrued by people writing the story and Rush Limbaugh as a quintessential image of clinton phony is said that he would do that. Iowa solders a very genuine moment. Clinton at that time 47 years old saying the words he said, we are the children of your sacrifice. You cant have gone through those stocks do not have felt that deep emotion with the veterans back then were not only like 70 years old and full of been in figure in telling their stories and you are just to honor that. I want to ask a couple more questions. There are all kinds of arcade to get involved in these things in the game of telephone but Porters Office because these elements cannot be seen by 250 reporters. A type rule book around with the president. The print person responsibility to filing for which an olden days is now posted but theyre certainly widely circulated by email and essentially they are public documents. Full of little jokes and buried inside baseballs tories. One of your colleagues within russia and found himself trying to make sure the american photographers could move to certain places in red square of the Russian Police grabbed him in a place that was not very diplomatic. The next stop a couple days later he found a hockey protector in his room that is grenade had given him. Theres a lot of lingo that goes with politics. So what is a clutch . A clutch is president s and candidates have to do fundraisers that so many cities that they visit and a clutch might be any person who wants to spend as much time as possible so they are clutching on and you know that the candidate or the president wants to move around or talk to other people so that this person will figure out how to assure the clutch away. A clutch as a person who better than to do that because theres either a staffer or supporter and they should make room for other people, but instead they abuse their proximity by hanging onto it. Used in the president 15 or 20 times, maybe an opportunity for a person who has never met him or her to see them. So you wish it cant think clutch would not spend as much time. If you call a fellow worker a clutch come at not a complement. Its not a complement. Its a little derogatory. Its really a fairly radical one that my colleagues in the press at protested constantly. I understand theres practical reasons. The Obama White House has taken the lives of producing its own images, photographs and video to an alltime high because they dont want the photographers generally speaking declined to go in settings where there are not some were journalists as well. They dont want to just go away and. If u. S. Photographers individually tailored day i dont care if reporters dont go. Is a kind of collective thing, they all agreed if somebodys going to take a picture come to someone not to be there to hear the word because the president is somewhat the worse to be heard, they want to control the pictures themselves. So this white house has it own tv station. It has a very sophisticated way and a half to save some of the single most striking pictures full of real artists like douglas at the New York Times and diana walker. Now, so many of the best pictures of the Obama White House have come from the president s official photographer. I know that gives press concern. Does that give you concern is a professional, political image taker . It does. It occupies the last third of my book. The question is should the white house bso newsagents to and to what extent are they veering towards constant propaganda . As much as i respect president obama and pcs is a great photographer and a former news analyst for the chicago tribune, i think what is happening and i think the way you characterize the views of the many news organizations, the way they are confederate sometimes, the white house Correspondents Association, and you get a different individual photographer. Different story depending whether theyre talking to anyone else. Some reporters are in a situation where its all a record you sensible enough to allow us to orders to be enough. So what has happened is because the white house and the Correspondents Association have never rejiggered out how to just take and one other photographer to give any event, have it be seen by thirdparty photographer. The official photographer will take pictures and they will either put them on the white house website or ips twitter stream around flickr and news organizations are invited to use them freely and they do sometimes. The New York Times, if they have not been granted access to a certain event, they will take a piece is a picture and sometimes printed in the paper. And sometimes there are moments when you cant possibly think of any other lenses are photographers are news people could get into a room such as the night that Osama Bin Laden was killed in the president , Vice President , secretary of state as so many other members of the cabinet with the situation room. Thus no place other than anyone but the official photographer and any organization would take that as an historical document. But other times when the president has visited by the law love, for example, from afghanistan where he is coming back for Nelson Mandelas funeral in south africa and has the secretary clinton, president bush come to think a very historic moment he sat in the back of the plane was Steve Crowley another New York Times photographer to make a few snapshots as president bush is showing off his postpresident ial profession which is that of an artist. But instead it becomes only piece shot and that would be the chief criticism of taking your Current Business model photojournalist, but two ways because you are denying an independent length on this moment, the only word to describe it is propaganda. Its kind of a good thing because those pictures are Government Property in sundays sweatiest amount for someone wants to write a book about president obama. I dont know if we have audience microphones. Come to the microphone in the front of the room ive been asked to say. [inaudible] this is fascinating although im disturbed and i wonder if i want to know more, do i not want to know. Can you flip that around and talk about something you worked on, something you put together, that you did date you maybe didnt think went very well, that you had an incredible effects come a positive effect. What i do when the book is look at one of these events for every four years and focus a lot on the things that happen to president until a president obama the first third in the last third. You know, as todd started out, so much of what people who produce events for the white house to his invisible and any day and then it turns into a nice report. Theres not a problem and we sort of think that everything went well. You know, there was one time early on when the National Service in 93. The one of the great ideas that president clinton had was to watch this program called americorps and they are right to be tabbed on the south lawn where he was going to sign americorps legislation, that these tens were of final affairs with really ugly plastic sides. I looked at that and i said how can we make a good picture of this . We want to have the president signed the law backed by some young people who are going to become members of the first americorps plot. Just like any other signing. Probably against the wishes of the National Park service and the social office staff, the people who really governed well by nonthe white house, i convinced enough people to say lets take all of these young people the president is going to sign the and hide them behind a tree at the bottom of the south lawn. Instead of having president clinton come from the oval office to sign and go, come this way. We will just walk down to the bottom of the south lawn. When he gets behind a tree which were now shouted from the audience in the press, i say why dont you start walking, mr. President , and all these young people in a beautiful array of colored jacket for americorps and city or in other youth organizations, you just around the president and you will walk out together. You start the conversation walking towards the land with the theme of the magnificent. I think we have that cranberries are sent and on the south on that day. We sort of strike that cranberries until president clinton to start walking and have followed these young people fill in behind. This gives them about a 100yard walk up towards the white house. The press pool is crouched down and they can track this movement for what mustve been like 90 seconds. That gives them all the opportunities in the world of him smiling, walking forward, the president having a good time. The Washington Monument and the lips. It turns out one of the photographers that day, in other New York Times photographer gets a beautiful wideangle shot dead in up on the front page. I certified in clause to make that choreography have been comment knowing he would sail your wasting his time, bringing the kids down to do a grass. Their shoes are going to get wet. I need motion. Any people moving. I am curious about your opinion about the impact of technology on the craft of advance. In 1992, only these had cell phones. Youd call an airstrike in life. It created a whole lot less kind of culture unto itself and allow for a lot of latitude for creativity. Even when they got into the white house, remember calling in the signal is just totally inefficient and i would imagine now a days is for super efficient, but she put a webcam and tell them to turn in a circle. I am curious how you think technology has impact to both in good ways and maybe negative ways. The same thing is true for the press. I can remember are photographers for upi, which was a poor mans new service having to take on film and dry up with hair dryers and the boys rooms of Public School gyms so they could have distilled the process. What you mentioned i thought was a small miracle at the time. You could call the white house source board and say they would push you on hold and beat him or beat him or call him at apache together. You could say get me anyone and they would have been. I stole your answer. No, but another set of problems for people who followed in their footsteps are used to be responsible for 1200 words a day on the road and as soon as you press file, you are done. Now, your successors have to do with video, do it log post, to anything else to carry the platform at the New York Times across all of the Digital Assets forward so its not the time that you would have were johnny apple would have to say ive done my story, lets go eat and drink and have fun. Were to do that at your code with rare for hours at thinking about it, this is what they really meant at the end of the day, rather than here spacebar did today, this this part of the day. So to answer the question been posed about technology and president ial stagecraft, were but only sometimes talk about how the most Important Role people have carry a roll of dimes because if you needed to make a phone call anywhere, you could find a pay phone and make that call. And you are right. The thing that i always one of the things i always did as an advance person may be more than some others as i would have this distance bill that could measure out distances from whatever venue i was doing. I use geometry and go back to my hotel room and draw out every detail of the site and graph paper with a pen of any protalk to her and ruler and i would have this architectural style of ovations and overhead and a back into the white house and say this is a picture im going to create. Its sort of a oneway conversation. You can sit there and look at iphone, but theres not much you can do. Im on my own because as todd said and tucked it may be via skype feature. At another cell phone. Cell phone. Delete events resume, but they are off doing local politics and im on my own. I contrast that with an experienced than i had in 2009 many, many years after i had been an everyday choreographer at the white house when i said im going to go back and work for this new president , barack obama, the one trip you made to the caribbean. I just remember i had to send back photography and get an everyday Conference Calls in a secure communications apparatus in a hotel room because the threat of espionage or ease choppers was on us at all times. I couldnt do anything to break the mold in those early days other than the prescribed plan the white house had sent us out to do. I think things have changed somewhat if president obama gets into his final year. The creativity people like mitchell shores had when they were dispatched on the road, you wouldnt really touch what they were going to do. When youre the defense person, you are the lead. Anything you want to do from wheels up from wheels down, you are in command. But that doesnt seem to be the case anymore. First of all, let me thank you both for an unbelievably interesting and fun weekend. I feel improved already and with that in mind, let me ask you sort of the negative unintended consequence of what you do. To what extent do you think this political stagecraft of which you engage has led to a culture of cynicism, where people who watch it think it is all phony. It is presented by people pretending to play part in why should we trust anybody with these important positions. We can argue for the last year the gop nominee has been depended but they have one told candidate who knows the rally and the power of the rally going back through history that if one person is speaking to thousands of people who arent responding in cadence to his clarion calls that this will be powerful enough to defeat 16 other community and bring them to the nomination. I wrestled with this and i wondered, is it a chicken and egg story . The only way candidate can get through to enough people to tell their message was traditionally through the network and is still through video storytelling. In history, abc, cbs, cnn, later joined by fog, cnn and smb c. Msnbc, required these images he created so they could create their twominute packages. To get on the news that night for the next morning or into the paper, you had to create something compelling enough so that a producer or executive producer of layout editor. Thats a cool enough picture or could not idea of that we are going to match it to donald stand and give you a twominute package because we are competing against other things for the new school and you better hope that your campaign or candidate creates enough interesting things to make your photo worthy of front page. So i think it is part of this mutually end the relationship between politicians and the media that cover them that Everyone Wants enough content to do their jobs. One of the stories that i tell at the end of part 3 as i think president obama is finding his voice and towards the end of his presidency is not a visual one at all. He comes out to los angeles for a fundraiser, but he also goes out to the garage of mark maier, who has the podcast wtf. Mark usually does it just with his guests sitting across the table in his garage and they are onehour deep dive conversation about what the person really to say. The way mark and his producer told the story, they were reached out to buy the white house through the normal channels of clips here to connect with the show in the Communications Office in the white house that we have a guest would like to come on the show. How do we do it . It turns out the president of the United States wants to do an hourlong podcast with mark maier. If i remember this correctly, marx had to cancel my two are peered up at the white house. White house. Ill sit with you in the oval office. Ill stick the microphone and so we can have a conversation. No, the white house says. We want to do it the way you do it in your garage, staying true to the brand of what bts represents. So i think theres several months worth of back and forth. Will this work . When is the two are going to be on and off. Finally it happened and it flies from pasadena to the neighborhood. Secret Service Blocks off the rose. The motorcade pulls in and president obama promptly said dan in this cluttered desk with these two microphones and marion and obama have this hourlong conversation. Symbol remembers the conversation at a news because the president used the in the context of what they were talking. But he listened to that hour of conversation, talking about the problem in the cities, and gun control, foreign policy, obamas own history going back to hawaii and his College Years at columbia and harvard law school. To a. To emerge from that hour of listening without a single visual of what you had with a much deeper appreciation of the president s pass, how he manages his presidency, how he sees important aspects of policy today and what a brussels with. This was right after the shooting in charleston, South Carolina and what to do about that. I came away without thinking if all of us could just somehow away from the stagecraft and the art of it and the visual and give people enough time to talk and not try and condense it into two minutes, date you might have a couple sound bite, but the correspondent also has to make their reputation the way he or she opens the report and closes it. If we just figured out a way that we can give pete at the time and the latitude to say their piece and just put it in our ears without the distractions of visual creates, we would be a lot better off. I came away from wtf episodes with a much better appreciation of this guide is frankly occupied the oval office for six years before the, but i didnt understand him until i heard him speak for that hour. I think were at about the limit of our time. It is worth remembering that image making is old as politics itself. Part of the secret of George Washington success as he was always the tallest person in the room. Its really great to have you here. I have a quote by reminding certainly how it began, which is by their by lifting the curtain on state secrets. You remember wag the dog were Dustin Hoffman played in the movie producer by creating a phony war. He doesnt care about the money because he has all the money she wants. When he realizes he cant get the credit and a cms can control them, they have to take them out. Im glad you are here. Im glad youve read the book. Thank you very much. [applause] im glad to sign any books youve got. [inaudible conversations] or what you have is your opera cmd or preprogrammed, just like money in politics, to dislike republicans. That kind of kind to government, all at the same universities at the same viewpoints on things. So when they hear the dog whistle, when they hear the president of the United Statesay these nonprofits are scary things, or when they see a prosecutor working on a case of a Campaign Finance violation, they are primed to act, already inclined to do it and that is how you end up that they are not as always out intentional, but you end up in the same place anyway. Good afternoon. It is nice to see so many of you on this gorgeous day. I know the temptation is to be outside, but im gla