It is more than just cat videos. I am very proud that despite challenges and changes, register hasnt retreated. We have built a stateoftheart video studio. We are rolling out new partnerships. Next week, we are introducing a new structure to our newsroom. Really important time for all of us. The thing that is so critical is that we have to think about the consumer nonstop. We can still do the highquality journalism we are known for in the new era. We got a big kudo at the end of the political caucus cycle. She had a blog and talked about the top five winners and losers of the iowa caucus. Coming in at number two was the Des Moines Register. She said they proved local papers can not only survive, but thrive. They combined good oldfashioned reporting with an understanding and aptitude for the technical and digital world. When i took the reins of the publishers job, my vision was a simple one and it continues today. We have to protect the content at all cost. If you are a student editor, if you are working for and all media site, you have to protect the content. It is the lifeblood of our success. I am just a news guy, but i know how it works. The great content we produce on all platforms generates a very engaged passionate audience. It is that audience those are the eyeballs that advertisers want to align themselves with that content. My advertising staff knows this. Where ever we are, wherever our readers are, we have to find them. So that their content intersects with their world. Lets talk about being digital first. Some have defined success by the number of facebook friends they have or the number of twitter followers. I would say yes, absolutely, and we have to own the digital space. We have to live it, breathe it, and dominate it. It does not mean a dam thing if you do not have great, powerful, accurate, contextual journalism. Content is essential to the Community Service we are supposed to provide. The content has to defend the first amendment. We will not survive without the great content. Great content alone cannot save the day. To me, when i reflect on the interaction in my years of experience in where things are going, five really important trends that i see unfolding that are giving me great confidence that there is a future. Very quickly, five of them. Number one, we are not as slow and clumsy and reluctant to embrace change as we once were. 15 years ago, there was an arrogant belief by some that this newfangled World Wide Web was a passing fad. Whenever the tech boom happened, even greater affirmation that this was a passing fancy. How could it ever steel profit from the out powerful morning daily . Has anyone seen craigslist recently . That is where my classified advertising has gone. Publishers have had to make changes in their game. We are talking in a different language in our advertising and or marketing. We are talking about search campaigns. We are strategizing ways to help them grow their business. We are so much more than a 4 by 10 ad on b4. New ways to help readers grow and businesses grow. That mindset has changed. With it has come new analytics. We are watching in real time what is unfolding for our readers. It has meant new forms of storytelling. It is a willingness to leverage the skills of nontraditional hires from never before needed areas or those that we did not understand. In march, we got some nice attention from editor and publisher the talked about 10 newsrooms around the country doing it right. I was very proud of our staff. The register has grown into an educated device. It is the idea that we have to be more customer facing than ever before. Number 2 we are embracing the pursuit of developing new technology and the abilities to tell stories in new ways. I mentioned smartphones. I can tell you that video is a new powerful storytelling medium and we have to deliver it. When i got there in 2011, we ended the year, we produced about 585 videos. They generated about 741,000 video views. Only ended in 2013, our team has shot, produced, and posted 4778 videos. We went 582 videos to 4778 videos. 2. 4 million video views. We have to be in that space. This year we are on track to produce 5000 videos. On saturday night, we went three regional emmys. Shooting video that earned a regional emmy. We are very happy about that. Third thing, new partnerships and relationships. Sometimes with competitors. On september 20, we will tagteam with one of the largest cbs affiliate in the country. We are tagteaming with them on a debate. We are bringing the u. S. Senate candidates together and doing some things we have never done before. Later this week, you will hear about a new partnership with a highpowered National Media company focused on a passion topic but everybody cares about. Thinking of new ways that we have to engage. The old days are gone. We have to pursuing new ways for us to reach readers. The fourth thing, there is a newfound passion for innovation, new products that will ensure the intersection of readers lives and great content. I will give you a fantastic venture. Next week, we are getting ready to roll out a fiveday series focusing on a family farm in page county, iowa. It is a farm that has been in the family for generations. It is an illustrative model of family dealing with aging and climate change. New conditions with globalization, genetically modified crops. We went out and hired a gamer, 360 degree video, we are creating a 3d game interaction that will a company this. That is the technology we are using. New innovation, the passion. The fifth and final reason why i think the future for newspapers is bright, we remain incredibly relevant. Relevance is the heart of what we do. At a time when News Consumption is soaring, more people consuming more information than ever before, newspapers becoming more and more relevant. Our mission is a Public Service and i dont care what anybody says, nobody can do a better than the newspaper. Defending the first amendment. Delivering the news that truly matters. We have to resolve this issue of folks prematurely writing our obituaries. If you remember, if you have not seen this movie, 1976, great movie about broadcast journalism. One of the producers had a horrible day. He was upset and he stands in the middle the newsroom and yells, im mad as hell and im not going to take it anymore. That is how i feel. One of the producers had a horrible day. He was upset and he stands in the middle the newsroom and yells, im mad as hell and im not going to take it anymore. That is how i feel. Im so tired of reading obituaries about the death of new s stash of newspapers. Of newspapers. There is a Bright Future and a great opportunity for us to leverage our traditional skills and convictions and defend the first amendment. We just have to do it in new ways. New structures. New strategies. A chance for us to truly a difference. I do not think anybody can do it as well as we can. I refuse to believe we have met the demise of this great industry. I am not blind, though. I dont have a Rearview Mirror in my office. I dont try to go back and rekindle the days of the way it used to be. I cannot live my life and run an operation. I know we have lost a lot of friends in this business. I dont romanticize what it is were up against. I miss my friends, i do. It has been a difficult journey. Progress is not easy. Reinvention comes with a heavy toll. I think of my good friends no longer in this business or they have reinvented themselves. Readers want results. Readers want results. The technology, the demands of those facets of life, they have to change. We have to change. And we will. I promise you that. We will. I was driving home late last week. I think it was the same day the president had his News Conference and his announcement of what was going on in the middle east. I listened to npr. There was this fascinating interview with a guy named david greenway. He is one of the most noted Foreign Correspondents of this country. He had an unbelievable access to the battle scene and talking to the soldiers and painted a portrait that had been often ignored. First tv war we had seen. Greenway wrote a book that just came out called Foreign Correspondent and ive not yet read it. I listen to him on npr. Greenway is a fantastic journalist. He was lamenting the newspaper injury and the glory days industry and the glory days and what it used to be. The old cranky editors. His definition, i believe. I am driving home and im thinking about tonight. Man, this guy is depressing the hell out of me and i have to tell everybody there is a Bright Future for newspapers. As i was listening to this, the host of the npr show said, david, it has been a pleasure. I love your story. Looking forward to talking about the book. We can continue this conversation online. We will talk a little bit more about it. Or you could follow us on facebook. Here are the ways in which you can comment on the story. It hit me. This is it. I am hearing the wringing of hands and the npr host says, conversation will continue on a different platform. It crystallized for me, that is what is unfolding. There is still a place, there will be a longstanding place for the print edition. We have to broaden the conversation. It is going to be something as complex as a watch on your wrist or on facebook or on twitter. The technology we cannot even envision yet. We have to be prepared for it. Im convinced that newspapers are the right place to get it done. It is easy for journalists i started when i was 14 back home. We are not good with math, but i will let you figure out the age. It is easy for longtime journalists to turn into a cynic. I am not. I am excited. I am optimistic about the future. I want to be the guy leading the change. I dont have a place i have so many friends and so many colleagues and mentors. They recognized the role that we play, the integral part of the fabric of america that newspapers play. You want to tell stories, and you want to make a difference. Come talk to me. I will find you a job. We will figure out how to get you into this great fraternity. I dont have any regrets about where things are heading in the excitement of the future of it. I dont have regrets about my career. I am still a young guy. I go back to that one regret to a person i did not get a chance to get her name. I wish she could be here tonight. I think about with apologies to the new york sun, yes, new virginia, there is a future for newspapers. It is a bright one. Thank you for your time. [applause] i feel like paul rhoads with two seconds left on the clock. I am understanding that ethics students are getting extra credit for putting me on the grill. Fire away. Somebody break the ice. [inaudible] i feel like paul rhoads with two seconds left on the clock. Im a little warm. Im going to get a glass of water. I am understanding that you are getting extra credit for putting me on the grill. Fire away. Somebody break the ice. You have a question . Grab a microphone. How are you . Hi. First question. What is your name . Nick. Where are you from . Iowa. What do you want to do . Not a clue. [laughter] stay away from my father. What have you got . I enjoy shooting a little bit of photography. There has been talk about where that fits into the newsroom. Chicago newsrooms were cutting their staffers and shooting with iphones. What is your opinion on that . A lot of people want videographers. Video is out that. The picture aspect is getting lost. Where do you see that . I have been blessed working with unbelievable photographers who have made this incredible adjustment in their skill set and expertise. They tell stories on a wide variety of platforms. They can give you a 20minute documentary. There are stories to be told. Just as reporters have had to learn new skills, photographers, videographers, they have adjusted their skills. There is a place for the traditional photography. I am seeing the fusion of those skills. If youre passionate about telling stories and being able to convey emotion and capture the heart beat of the story, there is a place for you. Good luck. He stole the thunder of my question. Were all here to get better at journalism and to learn what we can do with it and we are all looking for jobs. What does the job market look like to you . What can we be doing now to prepare for that . I am often on university campuses, different laces at different times. It has been interesting to hear students. They will come in, looking great, rick, i am ready to work for the Des Moines Register. Name the publication. That is great. Why are you ready to work for me . I know social media. I know how to facebook. I have 575 followers on twitter. I can shoot video and edit and post it and i can take photos and build galleries. I will tell them, thats great. How do you develop sources that will tell you things they are not supposed to tell you . How will you know which public records to go track down in an old dusty basement of a government building . How will you know the heartbeat of your community . They will look at me and her face will get white and say, but i can facebook and i can tweet. [laughter] content is king. Youve got to know how to report. You have to know how to write. You have to understand relationships. Find the means by which you can tell the story. We will distribute on every single platform. I do not know about the job market longterm as it relates to those folks who do not have the ability to know how to find stories. Everybody thinks the bright shiny object is the silver bullet. It is not. It comes down to the ability to find great content. I believe that today and i believe that 35 years ago and i will believe it until the day i retire. Awesome, thank you. You bet. My question for you would be, what has been the number one principle that you abide by throughout your career . As it relates to ethics . I have a great mentor. Someone who i would walk on fire for. Do the right thing. The heart of it is great ethics. Doing meaningful work that makes a difference, but you do it in a fair way and a balanced way, a nonopinionated way. The whole line of commentary and reporting and blame it on msnbc, fox, whoever you want. We have to be incredibly thoughtful about doing the right thing for our readers. Ethics, my north star. You cant be a credible journalist and know there are flaws in your newsroom. It starts with having a good Strong Foundation in ethics. I am not hitting extra credit for this getting extra credit for this. [laughter] i want you to speak on the idea of youve seen the contraction in the newsrooms. You are very optimistic on the newspapers themselves. I would like to hear you speak about optimistic on the role of the journalist. Especially the idea of the lost instructional knowledge, entire beats being sacrificed. The toughest part of the gig. It is a time where if we could look at every fte in a newsroom, you want to hold onto them as much as you can. Unfortunately, i have had to oversee some tough decisions related to retractions. So Many Industries have had to look closely at how they are doing. I have to believe that we will still find her way without some of that institutional knowledge. We are hiring kids coming out of college. The skill sets are so incredibly high and contributions are so great. The toughest thing in the entire world is to tell somebody that we have gone a different direction. Sometimes it is not in your control. You continue to be a great and hardworking person. We have had to make some tough decisions. That is a painful conversation. You will have to work even harder. Nothing stays the same other than that commitment to strong quality and making a difference. It is the toughest part of the job right now, i wont lie to you. I wanted to thank you for coming to iowa state. What is your name . My name is tyree. Where are you from . Mt. Pleasant. Like any good 20yearold, i want to be a bureaucrat when i grow up. [laughter] how much do you think the registers relevance depended on iowa having politicians . Can you talk about the relevance holistically of the register and politics . 1976 was the caucus that really put iowa on the map. Unknown governor from georgia came traipsing through the great state of iowa. That really catapulted jimmy carter, who became president. Politics is part of the dna of the Des Moines Register. Are we relevant without Hillary Clinton coming here to flirt about her plans for 2016 . Yes, absolutely. Are politics the only thing we write about . Not at all. I will take it further about the relevancy. Chris and i have had this conversation. I know you feel the same way. Now im getting all fired up. There is an undeniable wake between the strong coverage of the political process and how it aligns with how iowans interact on that level. They take their role so seriously. Candidates spend months and months on end. They go traipsing across the state. Talking about the relevancy related to the candidates. We covered that. Critically important. Talk about credit and the republican website. He is a great journalist. He has a very specific viewpoint. I would like to think that im also speaking to an audience, but im doing it in a way that does not show my republican or democratic leanings. You can watch the president have a statement about what will unfold in the middle east related to isil. You have your clicker. There is msnbcs take. Here is foxs take on that speech. It is the same address, same president , totally different take. I am seeing the same thing unfold in the digital space. If politics picked up and left iowa, i will still be relevant. Does that help . I have a question for you. You can tweet 140 characters. Im surprised you. I did not hear anything about don lampert. I did not hear anything about the post. I am rather heartbroken. How can you fix this . I spent four of the best years at ohio university. My stint in a program, some of the best memories and best relationships. I was fortunate. I have the Incredible Opportunity to work for a daily newspaper when i was a high school sophomore. I am proud of that and that prepared me to go to college and prepared me for where i wanted to go. [inaudible] lightning round. I am from illinois. A lot of talk about how there is an oversaturation of news with social media and a lot of headlines. I wonder how this impacts newspapers or of stories need to be more specific. Never enough news. Never enough information. Information is what makes this democracy so great. Does it mean that we have to work harder . Absolutely. We are updating nonstop. Accuracy is more important than urgency. We talked about our code of ethics and what we believe, this digital era, urgency gets you in trouble if you are reckless. I would much rather be the last guy in town reporting a story that everybody else had and i was sure i had it right that if i were first and wrong. Readers remember that. It speaks to your relevancy, your credibility, and your ethics. I know you said earlier that you do believe the Student Newspaper will survive. The way that social media is skyrocketing, i am wondering how much of an impact will have on the Student Newspaper. Demographics, technology, and readers needs. I am convinced that print is a longstanding part of the portfolio. There are plenty of readers were seeing across the country, folks who still read the paper. They get to read and they see what has changed. And then they are on the smartphone. Now i will have them standing there sitting in meetings looking at their watch. Who knows where it will be in another three or five years . Print still speaks to a certain demographic. Still speaks to folks who like that ink on paper experience. It is part of their consumption of news. My morning newspaper is going to be different than once on the website. A different type of analysis. Do i see print sticking around . Yes, i do. Do i see print readership starting to decline . Yes, i do. Thank you. My question social media and everyone having an iphone, everybody is a journalist. How have you seen ethical journalism change over the years . Where do you think it might be going . The pursuit to get the story first is trumping their ethical standards in so many newsrooms. People at the state fair, people at walmart, do you think the ethics behind journalism lets go back to the iowa state fair. Lets say you have a family from West Des Moines and they have an iphone. The person taking video of their family has it all. Are they a journalist or are they not a journalist . They are capturing news. It is a good question. If i am an average consumer using my smartphone and im taking photos of the weather and storm chasing, what is that collision . It has to come down to making sure youve got the right leadership positions, people who love the strong convictions of doing the right thing. It has caused much deeper conversations about the origins of the information, the motivation of sharing it. It is conflicted. Good question. I am louie. Are you familiar with native advertising . I have been reading about it. It is an ethically gray area of journalism. What is your opinion on it . As long as it is properly labeled as advertising. It is a brandnew strategy and a new vehicle for media sites to pursue and for advertisers to express themselves. It has to be very recognized that this is advertising so that readers are not confused. Why are they writing about it . Special content created online from that advertiser. I think it is important new line of revenue. My name is lisa. My question also has to do with native advertising. As journalists, when we go out into the job market, what are some things that we should keep in mind . As it relates to producing native advertising . Or as a journalist . To finding a job. Here is the reality. Newspaper industry is taking it on the chin as it relates to the number of jobs in newsrooms. At the same time, there has been this explosion of alternative media sites. If you have got great skills and great passion, in terms of content is king, and you love to tell stories, you will find a job. It might be tougher to get in certain newspapers. Mark and mikey, it is a big market. A lot of different places that are nontraditional. Everybody wants to talk about the demise of newspaper content. You go to so many websites, that is content that we are funneling. It is on twitter and facebook. If you have great passion for storytelling and great commitment to understand the fundamentals of writing, you will find a position. Thank you. I have another ethics question. What do you do to get everybody on the same page ethically . Get everybody on the same page ethically . Constant coaching. Transparency. Here is what is expected if you want to work for me. If you cannot live by those rules, you wont. Ethics is a nonnegotiable thing. Ethics is a nonnegotiable thing. Michael, you know that in your classes. Nonnegotiable conversations related to the ethics. If you want to be credible and relevant, you cannot play by the ethics game. You wont work for us. My name is nicole. I am in a research class. We have been talking about cutting the paper to three days a week instead of five and beefing up more of the online and mobile. What would be your opinion . It is twofold. You will know more about how your audience is intersecting with your content. If you are not owning the digital space, you are leaving yourself wide open. It comes back to what i said earlier, content is king. A lot of Media Companies that are giving not consideration right now. Is it the same kind of marketing device for certain advertisers . Those of the kinds of conversations that are unfolding. Some Companies Using reduced service where the strategy has been to reduce days of frequency and home delivering. We are not considering that. It is important conversation. When there is a story where there are two sides, how does a journalist what does a journalist do to persuade the reader to read both sides of the story . You have to make sure in your story, your representing both sides. It is so easy to be misled and to have folks on one side let me really tell you what is meant by Hillary Clintons appearance in iowa from this viewpoint. Others will say, that is not the right opinion. Your job as a reporter, you report. You let the readers decide. Your story has to make sure you have both sides of the argument. Often, there are more sides than just the two. My name is jonathan north. I want to be a photojournalist. I was wondering what kind of ethical dilemmas might come up for a photo journalist and how you deal with them. Good question. There is this incredible device called photoshop. Are you familiar with it . Very judicious about how you use photoshop. There are mechanical means in which images can be altered. We have seen that in certain highprofile cases. Photographers have taken the liberty of adjusting images. I go back to what we were talking about, doing the right thing. Be smart. Be honest with the reader. Give your reader credit. The thoughtful about how you are using the different devices. Dont change the quality or characteristics of your image. Thank you. Am i next . Are you here for extra credit tonight . [laughter] my significant years in newspapers were in cedar rapids. Yes, maam. My question i am speaking about a woman who teaches here on this campus. When she sends somebody out to do an interview, conducted the interview at long distance. I would not have been allowed to do that. When i was reporter and editor, that did not exist. I was hoping you would speak about the importance of the face to face interview. I am old enough to know the power of relationships. When we were talking earlier about the tools you need to be a successful journalist and successful writer, being able to earn the trust of your best sources. Looking at them across the table. What motivates them. Technology has changed. Now you have reporters that will text sources about certain issues unfolding or certain questions. I want the story at all costs as long as it is ethical means and we are not breaking any laws and doing the right thing for our readers. In some cases, the only way to get that story is the one conventional means. Lets do whatever we need to do to get the story. I have to serve my readers and i cannot cheat my readers because i find it an unorthodox way. Does that help . One last question. I applaud the Des Moines Register for its persistence in fighting for openness and transparency in our government. Could you talk about why the Des Moines Register thinks it is so important to fight that battle time and time again . I am setting you up for softball question. Why is that so important . Iowa thinks it is important. They expect the government that is fair and open and accessible. Is that a strong belief in the foundation of what we do . Absolutely. I have a fantastic editor. Working with chris and bill and doing the right things for the taxpayers. The primary mission is this is the expectation our readers have of us. If that is the expectation of the people of iowa, why do we continue to have exemptions in our open records laws . Why do we continue to have City Councils that meet in private . Why is the government not getting the message . [laughter] dont do it, rick. It is right there. They are our elected officials. There are bureaucrats but dont have the same convictions. It is our job to bang them over the head when it is necessary by whatever means possible to be able to say, here is the law. Here is what youre doing. Change your act or we go to court. Here is the other thing. Whenever it becomes public, the readers and the voters swoop in and jump on that. They will not let that continue. It is a big deal for us because it is a big deal for iowa. [applause] thank you very much. I appreciate it. You are patient and you asked brilliant questions. This man is a natural, zealous reporter. Thank you again. [applause] [captions Copyright National cable satellite corp. 2014] [captioning performed by national captioning institute] now philadelphia political reporter reporter. Cspan will air the debate. Etween the candidates tomorrow at 7 30 p. M. Eastern live on cspan. List try the philadelphia governor race and debate with Tom Fitzgerald. Good morning. Good morning. How are you . Hi. Could you set up this debate tomorrow night that folks could see on cspan, where the two candidates stand as far as this race is concerned. Guest absolutely. Tom corbett needs to have something happen to reset this race. He has been the underdog almost from the beginning. In a statee surprise that has historically elected incumbent governor overwhelmingly. Basically it has been a staple race stable race. Over. Le fraction there was a new poll out this morning. Wolf led among likely voters. Also thought it is not necessarily a prowolf vogte. Have said that they were motivated with this faction with dissatisfaction with corbett. Any specific incidents . It is somewhat of a mystery. It is somewhat of a mystery. Probably goes back to the number one issue of education. 011, he took over in 2 because of the stimulus ran out, there were cuts to Education Funding the state. Of courseor put the stimulus was not there. Somehe went ahead with business tax cuts. Increased property taxes. Negativity toward him him him voters and even among his own party toward him among voters than even among his own party. Republicansrvative do not feel he stood up for their issues. For instance, he had whooshed through a voter id law pushed through a voter id law. They excepted a ruling that it was unconstitutional. Was there any balance from governor corbett as far as the expansion of medicare within the state . It does not seem like he has gone much from that gotten much from that. Expanding medicare. When he finally did, it was an Innovative Program that may will work that will do some good, i theyople focused on focused on the fact that a year had gone by and we had missed when billion dollars of federal funding because there were negotiations between the administration and d. C. About is of in his alternative of the expansion pennsylvanias alternative of expansion. How is tom wolf casting himself . What is your strategy . What is his strategy . His strategy has been do no harm. He is being very cautious. Limited public appearances. He doesnt take many questions. He is trying to avoid a mistake. He is sort of the i am the not corbett. That is his pitch. His major policy is he wants to put a severance tax on natural Gas Production which is booming in pennsylvania of 5 . Hell use that money to increase spending and education and a couple of other things. The governor has declined to put a tax on natural gas. Is taught this journal of the Philadelphia Inquirer who covers politics that is Tom Fitzgerald of the Philadelphia Inquirer who covers politics. Cspan debate coverage continues monday night with the pennsylvania governor race between tom corbett and tom wolf. And the debate between incumbent stateentative terry and senator ashford. Cspan campaign 2014, more than 100 debates for the control of congress. Tomorrow treasury secretary jack lew delivers remarks and participate in a roundtable discussion on the economic effects of climate change. The event takes place on the eve of the u. N. Climate summit to be tended by president obama. Begins on cspan the 2015 student cam video competition is underway, open to all middle and High School Students to create a documentary showing how a policy, law or action by the executive, legislative or Judicial Branch has affected you or your community. There are 200 cash prizes for students and teachers totaling 100,000. For a list of rules and how to get started, go to studentc a,. Org. Next, a Senate Hearing on the Ebola Outbreak in west africa. Then a debate between the candidates running for governor of iowa. Later, q a, with jenny beth martin, president of tea party patriots. Americanbrantly is an who survived ebola. On tuesday, he said the time to act against the disease is now. s comments came as testimony before a Senate Hearing. According to the world health organization, the outbreak is in five countries. Guinea, liberia, nigeria, sierra
comparemela.com © 2020. All Rights Reserved.